FINAL PRESENTATION 2003
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Transcript of FINAL PRESENTATION 2003
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TASK 1 - Distribution Centers
TASK 2 - Share Mapping
TASK 3 Increasing the share
- Recommendation
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TASK 1 - Different distribution
channelTT-traditional trade
MT-modern trade
OP-ON premise
Bar channel
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Traditional Trade
Target customersBakeryStationary storeSmall format stores such as corner stores
BSD (bottled soft drink) are of two types :
JSD-Juice Soft DrinkCSD-Carbonated Soft Drink
Job of PSR:Take the booking
Check the purity and charge of coolerEnsure the display of the company productsPush the sales by giving better schemes and convince the
customer
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ON PREMISE CHANNEL
Distributer who maintain only the On premise and key account
Target customers:
Corporate officeRestaurants
Schools and colleges
Hospitals
TheatresPubs
Clubs
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Types of DistributionTypes of distribution in OP:
Primary distribution : Plant to distribution
Secondary distribution: Distribution to consumer
In OP discount depends on the consumption capacity of the outlet.
Roles and responsibility of distributors:
Distribute the product as per the needs and wants of customers
Maintain the stock
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MODERN TRADE
In this process there is no distributor involved; products are directly shipped from plant to outlets
Merchandiser plays the key role
Target customers:
Food world
More
Spencer
Heritage
Big bazaar
Total star bazaar
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Target market is categorized asSuper market includes
Food world
More
Spencer
Heritage
Hyper market includes
Big bazaar
Total
Star bazaarSpar
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Task 2 Share Mapping
Cinemas
Restaurant
Food court
On premise
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Share Mapping in Malls
Malls Restaurents Share
Lido mall NO non
Garuda mall Ebony 100 % C
Eva mall
No non
Sigma mall
Rajvansh
50% of
pepsi
cok
Gopalan Mall ,mysore road Mc donaolds 100 %
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Share Mapping in Malls Page II
Forum value mall
KFC 100 % Peps
Fame
Cinemas
100 %
Pepsi
pizza corner, Taj Express,
5 Centigrate, Subway,
Rajdhani, Bejing Bites,
Mamamia
100 % Coke No none
Forum value malloscano e wne
bar restaurant) 100 % CokeNo None Taj express 100 % Coke No none
cosmos
none none
none none Exclusive Coke 100 % Coke No none
exclusive outlet
outside fo coke desi
joint
Swagath garuda no noneInox
100 %
Coke
polynation food
court,yang tse,sissling
south,the yellowchilli,chiking,quick
100% Pepsi No none
One exclusive outlet
of pepsi,not in all
stalls only at yangtse food court there
Bangalore
Central,Jayanagar
Mc donaolds
100 %
Cokeno none
foodstop- Daksin
delight,beiging
bites,bombay blue
Pepsi No none
no pepsi or coke at
Andra spice
express,nature's
crush,there is Juice
Boster stall in
ground floor
food stop-
Subway,Howrah
bridge,Desi
dhaba,flavours
coke
Oasis,koramangala Tandoor 50% pepsiand coke no none
Mezze,Trim,Sankranthi,Ke
babwala,Sizzlingsouth,yellow chilli,firefox
100% Pepsi exclusive pepsioutlet
Oasis,koramangala Pizza Corner Coke
Bangalore Central,m.g
road no noneno none Foodstop 100 % Pepsi no none
no outlets outside
the mall
Mantri square
Taco bell,KFC
100 %
PepsiInox coke
Starke's chicken &
burger,Taj
express,Vegbynature,Beiji
ngbites,coconutgroove,
Hichai(chats),Shivsagar,KF
C
oneexclusive
pepsi outletno none
o open s or y on
south,Global
Fusion,NewZealand
Naturals,Gangotri,Pi
zza Hut,great kebab
factory.In food court
1 exclusive stall of
Pizza Corner,flavours Coke
Esteem Mall chung's restaurent both cokeand pepsi
no none food court 100 % Coke no none
mixed of
coke & pepsi
Total mall,Airport road KFC100%
Pepsino none garama garam Coke no none
Mc donaolds100 %
CokeSwirls Pepsi
Black Cascade100 %
Coke
Total mall,Sarjapur road pizza corner100 %
Cokeno none
food zee,kerala
dhaba,khathi zone
express,taste bites,cherrisand berris
100% Pepsi no none
not all stalls having
pepsi but 1 exclusive
stall for pepsi,canhave ground floor
presence
can have one stall
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PEPSI VS COKE
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FOOD COURT SHARE
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sl noMall Food court No of stalls
Pepsi/coke/none
1Garuda mall Empire,Chicking,Beiging bites,Shivsagar,Veg bynature,Flavours,Subway,Pizza corner,Crepe
8coke
2Sigma mall Food court 5pepsi
3Gapalan mysoreroad
Taste house,Dots and cream,Food fusion,Hakka chinese 4pepsi
Gapalan mysoreroad
Chinnu's chicken,kamat express,dominos pizza 3coke
4Gopalan arc mall Just fresh,rolls and paratha's,taj express,taste it,chats and sweets 5pepsi
Gopalan arc mall Pizza corner 1coke
5Forum Transit 10coke
Forum Cookie man 1pepsi
6Forum value mall Pizza corner, Taj Express, 5 Centigrate, Subway, Rajdhani, Bejing Bites,Mamamia,taj express
8coke
7Swagath garuda Polynation food court,yang tse,sissling south,the yellowchilli,chiking,quick bite,kebabwala
6pepsi
8BangaloreCentral,jayanagar
Foodstop- Daksin delight,beiging bites,bombay blue 3pepsi
BangaloreCentral,jayanagar Food stop- Subway,Howrah bridge,Desi dhaba,flavours 4coke
9Oasis,krm Polynation food court-Mezze,Trim,Sankranthi,Kebabwala,Sizzlingsouth,yellow chilli,firefox
7pepsi
Oasis,krm Pizza corner 1coke
10BangaloreCentral,M.g road
Foodstop 1pepsi
11Mantri square Starke's chicken & burger,Tajexpress,Vegbynature,Beijingbites,coconutgroove,Hichai(chats),Shivsagar,KFC,cokie man
9pepsi
Mantri square Pizza corner,flavour 2coke
12Esteem mall Food stop 4coke
13Total mall,airport
road
garama garam 1coke
Total mall,airportroad
swirls 1pepsi
14Total mall,sarjapurroad
food zee,kerala dhaba,khathi zone express,taste bites,cherris and berris 5pepsi
16cosmos Jaipur,desi joint,pan and work,desi jhatpat 4coke
lido,eva,coupon,Total Madiwala
none
Pepsi 48
Coke 46
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TASK 3 Increase the shareCosmos mall and jayanagar central
Food court : food stop
Raga hospitality group
Presence in cosmos
Jayanagar central
Upcoming Oasis urban in Rajarajeswari nagar
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Pepsis share in food court after
cracking the account
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CONSUMPTION MONTHLY AT RAGA
HOSPITALITY : FoodStop, COSMOS Mall: Kinley (1 litre ) - 1200 bottles Kinley (500ml) - 150 bottles
Bibs: Coke - 5 nos
Fanta - 6 nos Sprite - 6 nos Thumps Up - 6 nos Diet Coke - 8 cases Desi Dhaba (Jayanagar)
Kinley (500 ml) - 20 -30 casesBibs :
Coke - 3 - 4 nos Fanta - 2 nos Sprite - 3 - 4 nos
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CONTD..
FOODCOURTS Dakshin Sagar (Malleshwaram)
Kinley ( 500 ml) - 168
Bibs Coke - 3
Fanta - 2
Maaza - 6
Sprite - 3
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ExistingVolumes
Per month Client RagaHospitality
Units CosmosMall
Desi Dhaba Dakshin sagar Totals
Water
1 ltr cases 100 100
500 ml cases 8 30 7 45
330 ml
Diet Coke cases 8 8
Total cases 153
Bibs
Coke bags 5 4 3 12
Fanta bags 6 3 4 13Sprite bags 6 4 6 16
ThumpsUp
bags 6 0 3 9
Total volume 50
sq ft
Hangoverscosmos
250 6 * 8 12000
Signages 350 6 * 8 16800
Other A & M costs 10000
Total A & M Exp per month Annualised 38800 Per case
A & M Cases 153 1836 29243.35
16
Bibs 50 600 9556.65 16
203
Cost per case 16
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RecommendationsCrack the account of Raga Hospitality as they are coming up
on a big project in upcoming mall Oasis Urban
TT distribution network to be used to optimum so our
products are available within the armlengthMaintanence complains not attended within a stipulated
time limit, Ontime maintanance makes customers loyal toour company and hence not loose the credibility(Esteemmall and sigma mall fun)
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VENKATESAN RAJARAJAN