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WHY

Over 70% of girls age 15 to 17 avoid normal daily activities, such as attending school, when they feel bad about their looks

72% of girls feel tremendous pressure to be beautiful

7 in 10 girls believe that they are not good enough or don’t measure up in some way, including their looks

HISTORY

Our Competition:

Sisters of Hope Fashion Camp

Girl Scouts of America

How We Differ :

Focus on age 11-15 specifically

Incorporate Film and Blogging

MISSION

Through allowing girls to examine media’s outlook of women’s

beauty and to positively alter it to the middle school girls’ lenses,

we plan to increase confidence, reduce low self-esteem, and

address the issue of make-up influence portrayed by the media to

young girls through introductory film study.

OUR SERVICE

Three Week Summer Program at MICDS• Ice breakers• Motivational Speakers• Field Trips• Video Blogging

CURRICULUM9:00-9:30: Check In and Announcements

9:30-9:45: Icebreakers

9:45-10:45: Looking at You Exercise

11:30-12:30: Lunch time and Recess

12:30-1:15: Group Activities outside (get to know each other) games like categories (get them to talk about themselves)

1:15-2:15: Intro to video and blogging

2:15-2:55: Examples of blogs and videos showing confidence and how video can connect to confidence

2:55-3:00: Grabbing their supplies and heading out to be picked up

MEASURE SUCCESS

• Camp Profits

• Self-Esteem Test Results•Start of Camp•Mid-year•Conclusion of School

• Observation of girls

MARKETING AND SALES

• fliers around the school during the school year

• Summer Opportunities Fair

• MICDS Newsletter

• Facebook Page

• Youtube Channel

START-UP COSTSSupplies Cost

EOS 60D SLR Camera Canon Camera

$899.99 X 2=$1,799.98

Adobe Premiere Pro with Creative Cloud

$29.99 X 12 months=$359.88

Facilities (50% of campers are from MICDS)

$0.00

High School Counselors $720.00/per week X 7 counselors=$5,040

Teacher Coordinator $10,000.00 for three weeks

Insurance (campers and adults)

$175.00

Field Trip to KMOV-buses $795.00

Summer Opportunities Fair Booth

$170.00

Friday Pizza Days $300.00

Total Start-Up $25,060.00

FIVE-YEAR PLAN

Year Expected Income

First Year $1,830.00

Second Year $7,990.00

Third Year Increasing Number of students from outside of MICDS$15,990.00

Fourth Year $21,819.86

Fifth Year Expanding to another location $34,060.00

THANK YOU