110,092,014

FRIENDS EMBROIDERYCOMPANY

DIRECTOR ABDUL QAYYUM SOMROO

PRODUCTION MANAGER MR. JAWAD

MERCHANDISER MANAGER MR. M. ZOHAIB

MAJOR DESTINATIONS

FECDIR

HISTORY

CHALLENGESACHIVEMENTS

COMPETITORS

AWARDS

OVERSEAS DEALERS

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HISTORY

GROWTH

MILESTONEPRODUCTS

POSITION IN MARKET

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MARKET POSITION

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CATEGORY OUTPUT COMPARISON

Global Output 80,000 tons

Pak Output 40,000 tons Domestic sales

20,000 tons, Export

sales 20,000 tons

Pak imports 20,000 tons

FEC’s Output Over 10,000 tons Domestic sales

30%, Exports 70%

GROWTH FOUNDED IN 1978. POSITION ITSELF AS AN ENTERPRISES. SUPPORTER OF GOVRERNMENT’S ECONOMIC DEVELOPMENT POLICIES. PRODUCES HIGH TECH PRODUCTS. NETWORKS COVERS 30 COUNTRIES ACROSS 5 CONTINENTS. FACE MANY DIFFICULTIES BACK

MILESTONE

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YEAR IMPORTANT MILESTONE

1978 Company Established with capital of Pak 8 Lakhs

1982 Moved its Head quarter office to the 6th floor of Park Avenue

1986 Raised capital of Pak 10 Lakhs

1992 SEC approved an application by FEC to list on the KSE

2002 Received ISO – 9001 Quality System Certification

2004 Implemented on the ISO – 14001 Environmental Management System

2005 Received the Quality System Certification by Textile Ministry of Pakistan

2006 Awarded a great honor by Jackson’s Textile and Sports wear

2008 Awarded a great honor by UK Trade Ministry

2009 UK Trade Ministry funded by $10,000

OVER 29 YEARS THIS COMPANY IS WORKING ON SOME BASIC PRODUCTS (A) CURTAINS (B) BED SHEETS (C) DENIM (D) TOWELS (E) LADIES GARMENTS (F) PILLOWS BACK

PRODUCTS

JACKSONS TEXTILE & SPORTS WEAR

AWARDS

UK TRADE MINISTRY

ISO 9001

CERTIFICATE FROM PAK

TEXTILE MINISTRY

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ECO FRIENDLY POLICIES. IN 2005 AWARDED HIGH TECH PRODUCT HALF YEARLY CHECK OUT TRY TO OVERCOME

IN 2002 AWARDED APPRECIATE US YEARLY CHECKOUT TRY TO OVERCOME ON THEIR 14001 POLICIES

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WORKING WITH THEM SINCE 15 YEARS ORDER US (A) DENIM EMB (B) TOWEL EMB (C) BED SHEETS EMB AWARDED NEARBY 2006 RENEVUE CONTRACT TILL 2014

AWARDED IN 2008. WATCH ARE REGULAR AWARDS ACHEIVEMENTS ALSO FUNDED US APPROX USD$ 10,000 ITS OUR GREAT ACHEIVEMENT

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COMPETITORS COMPETITORS OF OURS ARE (A) HABBIT (B) ZAZ EMBROIDERY (C) RIZWAN MOZZAM (D) CHECK & CO (E) THREADS (F) NEEDLE IMPRESSION

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OVERSEAS DEALERS OUR OVERSEAS DEALERS ARE (A) JACKSONS TEXTILE & SPORTS WEAR

USA BASED COMPANY DEALS IN TOWEL, BED SHEETS AND DENIM

(B) NEITHERS & BRO MALAYSIAN BASED COMPANY

DEALS IN LADIES GARMENTS BACK

CHALLENGES

OIL / PETROL

ELECTRICITY SEVERANCE RELATIONSHIP

SUI GAS

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DUE TO THIS WE COME IN RED ZONE BUT OUR WORKERS DIDN’T GIVE UP FACES THE CHALLENGGE AND PULL OUT COMPANY FROM RED ZONE

NEW BIGGEST PROBLEM IN KHI GOVT HAD ANNOUNCES THE SHORTEST OF SUI GAS MINIMUM GAS PROVIDED BUT STILL WE ARE FIGHTING HAVE A GREAT IMPRESSION ON OTHERS.

OIL / PETROL SUI GAS

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DUE TO THIS WE COME IN RED ZONE THIS PROBLEM IS TH BIGGEST PROBLEM FOR PAK GOV. AGAIN WORKERS PUTTING THEIR EFFORT. FACES THE CHALLENGGE AND PULL OUT COMPANY FROM RED ZONE

2004 SERIOUS DAMAGES IN THE R/S OF PAK & AMC B/C OF 9/11 EVENTS MANY POPL MIGRATED BUT OUR SHARE HOLDERS STICK AND DO MARBLOUS JOB

ELECTRICITYSEVERANCE

RELATIONSHIP

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ACHIEVEMENTS

TOWEL EMBROIDERY

DENIM EMBROIDERY

MOVEMENT IN STOCK MARKET BACK

FECPM WIP

REQUIRED ACCESSORIES

TNA

CPM PLANNING

MACHINES

TRIMS & ACCESSORIES

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PRODUCTION MACHINES

NEEDLE CHECKING M/C’S

CUTTING M/C’S

COPING INSTRUMENTS

SWEING M/C’S

PACKAGING M/C’S

SWF EMBROIDERY M/C’S

SWF EMBROIDERY MACHINES

CUTTING MACHINES

LASER CUTTING

HAND CUTTING

LASER CUTTING

SWEING M/C’S PACKAGING M/C’S

NEEDLE CHECKING M/C’S

COPING INSTRUMENTS

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REQUIRED ACCESSORIES

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TIME AND ACTION PLANWEAVING

1 MONTHS

DYEING 1 WEEK

CUTTING2 WEEKS

STITCHING1 MONTH

COPING1 WEEK

PACKING1 WEEK

EMBROIDERY1 MONTHS

TIME N ACTION TABLE

WORK IN PROGRESS TABLE

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CPM PLANNING

PRE - PRODUCTION

POST - PRODUCTION

PRE – PRODUCTION

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CPM CHART

POST – PRODUCTION CHART

TOTAL TIME DURATION

CRITICAL PATHS

19 SEP – 10 DEC

1, 4, 6, 7, 8, 9, 10

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TRIMS & ACCESSORIES

CARE LABEL

YEGA DYE TAG

HANGTAG

PRICE TICKET BUTTONS

SEQUENCES

STONES

DIS CLAIMER TAG

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FECMM

MERCHANDISER ACTIVITES

MERCHANDISER STRATEGIES

MERCHANDISERPROCESS

ORDER DETAILS

MARKETER STRATEGIES

MARKETER ACTIVITES

MAIN MENU

MERCHANDISER ACTIVITES

CO – ORDINATION (1) PRODUCTION (2) CUSTOMER COMMUNICATION (1) CUSTOMER (2) PROCTION DEPART (3) WORKERS TAKING CARE OF CUSTOMER REQUIREMENTS (1) TESTING (2) SAMPLING (3) CO – ORDINATION (4) COMFIRMATION

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MARKETING ACTIVITES

CREATE A RANGE OF PRODUCTS. DO COSTING FINALIZATION OF ORDERS CO – ORDINATION WITH DEPARTS FOR CUSTOMER SATISFACTORY. ARRANGING CUSTOMER’S VISIT OR MEETINGS VISIT THEIR WEBSITES

RANGE OF PRODUCTS

COTTON PRODUCTS

ROLL OVER EMBROIDERY

CROSS STITCH EMBROIDERY

STRAIGHT EMBROIDERY

SEQUENCES

STONES

THREADS

STRAIGHT EMBROIDERY

CROSS STITCH EMBROIDERY

ROLL OVER EMBROIDERY NEXT

MERCHANDISING STRATEGIES

DEVELOPMENTSPLANNING PRESENTATION

MERCHANDISER PROCESS

MERCHANDISING PROCESS

CUTTINGFABRICATION

ORDER CONFIRMATION

TRIMS ACCESSORIES

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FABRICATION (APPROVALS)

COLOR CONSTRUCTION

NOT APPROVE

LAB / YARN DIP LOOM BITS

APPROVE RE SUBMISSION

APPROVE

START WEAVINGSTART DYEING

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CUTTING

APPROVE

FIT SAMPLE

NOT APPROVE

RE - SUBMISSION

APPROVE

APPROVE

SIZE SET

NOT APPROVE

RE - SUBMISSIONNEXT

TIRMS

APPROVE

EMBROIDERY

NOT APPROVE

RE - SUBMISSIONNEXT

ACCESSORIES

HANGTAG / STONES /

SEQUENCES

POLY BAGS / CARTON

NOT APPROVE

APPROVE RE SUBMISSION

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AFTER ALL APPROVALS WE MOVE TO

TESTING SAMPLEPRE - PRODUCTION SAMPLE

INSPECTION / SHIPMENT

SAMPLE

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MARKETING ACTIVITES

MARKETING ACTIVITES BASED ON

PRODUCT

PROMOTIONPLACE

PRICE

PRICE

BASED ON PRODUCT BASED UPON

CUSTOMER’S REQUIREMENT.

VARY AREA TO AREA BASED UPON

COMPLEXITIES OF PRODUCT

PRODUCT

BASED ON CONSUMER AWARENESS

BASED UPON END USE . BASED ON MARKET

SEGMENTATION DEMAND OF MARKET

LEVELS.

PLACE PROMOTION

BASED ON PRODUCT BEHAVIOUR

BASED UPON QUALITY AND PRICE

VARY AREA TO AREA BASED ON PRODUCT

DIFFERENTIATION

BASED ON PRODUCT PROMOTION

BASED UPON SEASONAL AND FASHION CHANGE.

VARY A/C TO PLACE AN TIME.

VARY A/C TO TARGET MARKET

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ORDER DETAILS

TYPE OF FABRIC TYPE OF EMBROIDERY

PAYMENT / SHIPMENT MODES

TYPE OF DYE

DELIVERY DATE

OTHER ACCESSORIES

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FINISH