Final of Vinyas Innovative Technologies Pvt Ltd
-
Upload
dinesh-hegde -
Category
Documents
-
view
220 -
download
0
Transcript of Final of Vinyas Innovative Technologies Pvt Ltd
VINYAS INNOVATIVE TECHNOLOGIES PVT LTD,
MYSORE-570018.
Business Familiarization Report submitted to the B N Bahadur
Institute of management science fulfillment of the requirements
of III semester MBA degree examinations 2013
Submitted By:
CHANDAN.N Reg no: (12MB0018)
DAKSHITH.M Reg no: (12MB0022)
DEEPAK.M.A Reg no: (12MB0026)
DEVARAJA.P Reg no: (12MB0028)
DHARMARAJ.T.H Reg no: (12MB0029)
Guide
Prof B.SHIVARAJ
Page 1
DECLARATION
We hereby declare that this Business familiarization report at “VINYAS INNOVATIVE
TECHNOLOGIES PVT LTD” has been complied and prepared by us under the
guidance of B. SHIVARAJ, BIMS, Mysore submitted towards the partial fulfillment of
the requirements of III semester MBA degree examination.
CHANDAN.N (12MB0018)
DAKSHITH.M (12MB0022)
DEEPAK.M.A (12MB0026)
DEVARAJA.P (12MB0028)
DHARMARAJ.T.H (12MB0029)
(Prof. B. SHIVARAJ)
BIMS
MYSORE
Page 2
ACKNOWLEDGEMENT
This report has been successfully completed and made possible due to the cooperation,
assistance and suggestion of many people whom we would like to express our sincere
gratitude to.
We would like to take this opportunity to express our profound and sincere gratitude to
our Project Guide Prof .B. SHIVARAJ, B.N. Bahadur Institute of Management
Sciences, Mysore for his valuable guidance throughout the report.
We sincerely thank Mr. B. JAGADISH BAHADUR, Placement Officer, B.N. Bahadur
Institute of Management Sciences, Mysore for extending his permission to work on our
business familiarization report at VINYAS INNOVATIVE TECHNOLOGIES PVT LTD.
We would like to thank our beloved and respected Prof AISHA .M. SHERIFF ,
chairman , B N Bahadur Institute of Management sciences, university of Mysore ,
manasagangotri, Mysore who paved the way for the completion of this report.
We are immensely thankful to the HR Mr. YASHWANTH company guide of
VINYAS INNOVATIVE TECHNOLOGIES PVT LTD, for valuable time by providing
us with necessary information and guiding us regarding the various aspects of subject as
well as the company.
Page 3
CONTENTS
SL. No. TITLE Page No.
1 Introduction 5
2 Industry overview 7
3 Company overview 12
4 Organization structure 17
5 Production 31
6 Human Resource 39
7 Marketing 43
8 Finance 45
9 Learning experience 4810 Bibliography 49
Page 4
CHAPTER-1
INTRODUCTION
The aim of every economic activity is to satisfy human needs & wants.
These needs and wants are satisfied through goods & services. A company must produce
a combination of goods & services. A company must produce a combination of goods &
services that result in maximum customer’s satisfaction. Today apart from tangible
products company are providing a blend of services to attract & retain customers. Today
services are used as strategic weapons to score over competitors.
OBJECTIVES: To gain the practical knowledge regarding subjects
To analyze the overall activities of company
SCOPE: The study was restricted to Mysore city only
The study makes an attempt to understand the overall activities of vinyas
This report is intended to be informational in nature, to provide a better
understanding about each functional area of Vinyas
Page 5
METHODOLOGY:
In order to prepare a report, data is essential. The required data can be obtained
from primary data & secondary data. Methodology states how the required information is
obtained from primary data & secondary data. Both primary & secondary data are
sourced in completing the project.
Primary Data:
Required data was obtained through personal discussion with Mr. YASHWANTH
the executive at Vinyas regarding customer perception of services & activities o
functional area.
Secondary Data:
Required data was gathered from various books. It was obtained through internal
information Vinyas & through internet websites such as
www.vinyasit.com
www.google.com
LIMITATION OF REPORT:
The study was restricted to few days & Mysore city only
This study is purely for academic purpose with no experience in the field
This data used for research pertains to twenty days only
CHAPTER 2Page 6
INDUSTRIAL OVERVIEW
Electronic manufacturing services (EMS) is a term used for companies that design,
test, manufacture, distribute, and provide return/repair services for electronic
components and assemblies for original equipment manufacturers (OEMs). The concept
is also referred to as electronic contract manufacturing (ECM)
Indian and Global Scenario
Electronic Manufacturing Services (EMS) in India started growing from the mid 60’s
with an orientation towards space and defense technologies. This was rigidly controlled
and initiated by the government. This was followed by developments in consumer
electronics mainly with transistor radios, Black & White TV, Calculators and other audio
products Color Televisions soon followed.
In 1991 the country saw economic crises for the first time which was triggered by the
Gulf War followed by political and economic uncertainties within the country. Pressure
on the electronics industry remained though growth and developments have continued
with digitalization in all sectors, and more recently the trend towards convergence of
technologies.
After the software boom in mid 1990s India's focus shifted to software. While the
hardware sector was treated with indifference by successive governments. Moreover the
steep fall in custom tariffs made the hardware sector suddenly vulnerable to international
competition. In 1997 the ITA agreement was signed at the WTO where India committed
itself to total elimination of all customs duties on IT hardware by 2005. In the subsequent
years, a number of companies turned sick and had to be closed down. At the same time
companies like Moser Baer, Samtel Color, Celetronix etc. have made a mark globally.
India is also an exporter of a vast range of electronic components and products for the
following segments –
Page 7
Display technologies
Entertainment electronics
Optical Storage devices
Passive components
Electromechanical components
Telecom equipment
Transmission &Signaling equipment
Semiconductor designing
Electronic Manufacturing Services (EMS)
Page 8
These are the statistics of the electronic industries in the year 2011
Page 9
Factors Governing the Growth of this Industry
The key factors governing the growth of electrical and electronics industries are as
follows:
Rising and continuous investments in research and development has led to increased
productivity and higher-value added electrical and electronics products. Increased foreign
investments have resulted in the accelerated growth in terms of electronics production and
exports. Foreign companies are now making huge investments and are installing
extensive production capacities in developing countries. Extends support to several global
industries namely medical, telecommunications, industrial and automotive sectors. Rising
incomes and living standards have resulted in the increase in demand of electronics
especially consumer electronics products in the world. This industry is highly fragmented
which comprises of many small and medium size enterprises.
Asia Pacific region is emerging as the most spinning place for the consumer electronics
industry, as the markets remain still unbranched. Rapid pace of innovation in electronics
technology is resulting in a consistent demand for newer and faster products and
applications.
Future Outlook
The worldwide electrical and electronics industry is experiencing phenomenal and
remarkable changes these days. The worldwide electronics industry is distinguished by
fast technological advances and has grown rapidly than most other industries over the
past 30 years. Voluminous production is slowly and gradually moving towards low cost
destinations, which in turn are the markets which offer the most long term potential. In
today's age of competition, electronic and electrical products manufacturing companies
are under constant pressure to develop new and innovative products in shorter time
cycles, at reduced cost, and with improved quality. The global electronics industry is
driven by demand for the products, which are durable, lighter, cheaper, and better than the
ones, they replace. To meet up the growing market demands, industry is slowly and
gradually shifting its base to Asia Pacific countries, which is now the prominent source of
electronic components and is soon going to turn out to be the primary destination for
Page 10
consumer electronics. There is an estimation that within 20 years, two third of the
electronics industry will be four times as big as today and half of it will move into Asia.
Foreign collaborations and mergers are on a rise. A new wave of industrialization is
throwing up several business opportunities for electrical and electronics market to further
its market. There is a vast growth in the sales of computers, software and networking
products. Younger generation is increasing becoming tech savvy and spending huge
amount of money on digital products such as MP3 players, DVD players, CD players,
mobile phones, speakers, headphones, shuffle, nano etc. Recent trends show that an
increasing number of engineering and design activities are also being outsourced to EMS
companies and they are becoming ODMs (Original Design manufacturers) and also
provide final system integration and logistical support. With India's strengths in electronic
design, this is a favorable trend for us.
Current Scenario :
2012 was an interesting year, with both exciting and worrying events for the Electronics
Industry in India. While on the one hand the global economic climate was volatile and
caused some slowdown in the country's economic growth, on the other the National
Policy on Electronics promised far-reaching consequences for the Indian Electronics
industry. The Policy aims at addressing the huge gap which is estimated at Rs.15.31 lakh
crore ($300 billion) between locally manufactured electronics and the consumer demand
for electronics that we expect to see by 2020.
If immediate steps are not taken to address this gap, it is forecasted that by 2020, electronics
imports may far exceed oil imports. Diverse areas such as manufacturing, R&D, IP creation,
manpower and training, standards, e-waste management, investments, and the setting up of a
National Electronics Mission are the immediate requirements for a growth in the Indian
Electronics scenario.
Page 11
Chapter 3
COMPANY OVERVIEW
VINYAS INNOVATIVE TECHNOLOGIES PVT. LTD
Customer satisfaction is Our Designature
An ISO 9000 – 2008 Certified Company
Vinyas Innovative Technologies Pvt.., was founded in the year 2001 as a start up
company. In a short span of nine years the organization
has grown to a USD 6 million company with
a team size of 600 people and aims to reach
Revenue of USD 12 million for the current fiscal.
Vinyas has invented the cutting edge technology
to address the needs of wide spectrum of the
EMS requirements. As an Electronics Manufacturing
Services Company, Vinyas services large OE customers with entire spectrum of
manufacturing facilities and the trained human resources. Starting with through-hole
assembly to the complex and miniaturized SMT assemblies are handled by the dedicated
teams assigned to each line of specialization.
Over the period of time, Vinyas has developed the expertise to move from PWB assembly
to “Box Build” by continuously moving up the value chain by its constant efforts,
investments in technology and by evolving human resources.
At vinyas, both customers and its human resources are considered as the two pillars of the
success and the progress made. This has resulted in long term and mature relationship
with customers and strong bonding with the team members.
Page 12
CAPABILITIES
Vinyas works with its customer’s right from the drawing board stage. Hence, we
participate in the development of products from prototype to alpha-beta stages to
production phase. This approach necessitates that we have the dedicated lines to address
the specifies of each of these phases of development and production.
At Vinyas Innovative Technologies Pvt. Ltd., we have set up dedicated lines for:
Prototype building
Medium volume production
High volume production
Each of the above phases of production is a group by itself in terms of technology,
processes and skill sets. Hence, we have deployed the right size machines with
appropriate technology and deployed the trained human resources at each of these lines
separately.
Page 13
Engineering & Sourcing
To complement the Electronics Manufacturing Services, we at Vinyas have consistently
worked hard to develop and build skills and expertise in engineering and sourcing. This
approach has helped to deliver our services faster and economically.
Currently we have strong, dedicated teams in Vinyas to address the need of engineering
and sourcing. This has helped us to deliver enhanced value of our customers in terms of
design improvements and right sourcing. Thus the approached has helped Vinyas to move
up the chain as well recognized partner for the “Box Build”.
We have developed specialized skills in the following areas of Engineering:
Product development
Mechanical Engineering
DFM/DFT/DRC
Procurement Engineering
Special Processes
Quality
Quality of services is integrated with quality of human resources.
At Vinyas we firmly believe that quality of human resource deliver the quality of
products and services to our customers. We consciously and continuously put in efforts to
train our human resource to achieve higher levels of performance and to acquire higher
grades of technical skills.
The results of this approach have helped us to get accredited with ISO 9001:2008 version
and ISO TS 16949. We are in the process of getting our processes assessed for ISO
14001.
Page 14
We do integrate our Quality Systems with the systems of our customers wherever we are
specially requested for.
Our exposure to Defence Industry has helped us to understand and implement MIL
Standards and MIL Grade Processes.
OBJECTIVES
The main objective of Vinyas is to continuously excel in the field of Electronic Manufacturing by providing world class services and possessing world class facilities.
In order to meet its objectives, VINYAS has initiated measures which are internationally accepted.
COMPANY
Name of the Company : Vinyas Innovative Technologies Pvt Ltd
Year of Establishment : 2001
Address : KIADB Plot 200/Z2 In Survey no. 150
Hootagalli
Mysore – 571186
Phone Number : 91821 – 4009500 / 404555
Fax : 91821 – 4282194
Email : [email protected]
Website : www.vinyasit.com
Page 15
Chief Executive : Mr. N. Narendra
Designation of Chief Executive
: Managing Director
Major Activities Manufactures of
: Electronic Hardware
Product / Service Imported : Electronic Components
Product / Service Exported : Electronic Hardware
Export to Countries : USA, Singapore, China, Denmark, Malaysia, U.K & Canada
Number of Employees : 600
ISO Standard : 9001-2008 Certified
Page 16
ORGANISATION STRUCTURE OF VINYAS
Page 17
VINYAS TEAM
Vinyas is led by Eminent and Professional team of experts with an overall exposure of
over 35 years to the Electronic Industry, and the team consists of:
N. NARENDRA
As the Managing Director of the company, Mr. Narendra is a post graduate in Electrical
Engineering from the University of Southern California. He has over 14 years of
experience in Electronic manufacturing Industry and has led from the front in establishing
VINYAS as a growing company in the field.
COMPANY INFRASTUCTURE
PROTOTYPING
Floor space of 7,000 sq feet
Manual screen printer
Manual assembly line
Batch reflow over with nitrogenous capabilities
Highly skilled soldering technicians
MEDIUM VOLUME
Floor space of 40,000 sq feet
Separate Line for Lead Free assembly
Fully-Automatic screen printer
Fully automatic My Data Placement machine (40,000 CPH)
5 zone and 3 zone reflow oven
Dual wave soldering machine
Page 18
HIGH VOLUME – LINE 1
Floor space of 20,000 sq feet
Fully automatic Panasonic screen printer
Panasonic chip shooter (MSH3 with 40000 CPH)
Panasonic fine pitch placer – 8000 CPH
7 zones Koki Reflow oven
Depanelling Jig
HIGH VOLUME – LINE 2
MMCG3 Chip Shooter with 8,000 CPH
MSH3 Chip Shooter with 40,000 CPH
MMCG3 Chip Shooter with 8,000 CPH
MPAV FINE Pitch Placer
11 Zone VITRONICS XPM Reflow Oven
Page 19
INSPECTION
AOI
BGA Inspection System
X-Ray RTX 113HV
Microscope (IUVC – 20)
TESTING
In-Circuit tester Agilent HP3070 Series II
MDA
Oscilloscope
Environmental Chambers
DMM and other bench test and measurement tools
Burn-in Room facility up to 550C
Page 20
SOURCING STRENGTHS
Verification of BOM
Drop-in/ alternate parts for non-stocked and obsolete parts
Approval from Customer for suggested parts
Process compatibility & Flow Charts
Equivalent RoHS parts for the projects with RoHS compliance
SOURCING COMMERCIAL
Reduction of Lead time
Negotiation of best prices
Negotiation of payment terms
Confirmation on tax & duty structures and required documents for customs,
Central Excise & Sales Tax Departments
Fund Flow estimation
Delivery mode and logistics
Page 21
Page 22
Sourcing
EngineeringSourcing
Commercial & Logistics
Sourcing
CUSTOMERS
Customer List
Customer Name Place
Proton Energy System USA
X Com Electronics Dubai
Diagnosis Ltd UK
AKCP Company Limited Hongkong
Jakarta Ltd UK
Somix Technologies Inc. USA
Bill Yurek USA
ATAL. B.V Netherlands
Telnor Business Solution Norway
MN Service Industries Switzerland
Optex Inc Canada
Carw Forf Tech Newzealand
Crea Tech Sprl Belgium
Net Improvement Consulting Pvt Ltd Australia
World Food Programme Italy
Henric Hertz Strabe Germany
ECAD Technologies Newzealand
Page 23
Bharath Electronic Ltd Bangalore
Larson & Turbo Ltd. Mysore
G.E. Power Control Bangalore
Texas Instrument Bangalore
ITI Bangalore
Tata Power Control Bangalore
Matrix Pune
GIC Pune
Measurements & Control Pondicherry
Mobile Applications Bangalore
Omni Gate Systems Chennai
Chira Electronics Bangalore
Page 24
AWARDS & CERTIFICATE
Award Received for Best Supplier 07 – 08
Page 25
ISO – 9001 – 2008 CERTIFICATE
Page 26
India has a large market with long term growth potential. There is potential to develop
and manufacture Electronics/IT hardware for the local and global market and gain higher
global share besides meeting the country’s future requirement. So far the industry has
been able to capture only a small share of the global electronics hardware as compared to
other Asian countries. Presently, the Indian Electronic Industry has been witnessing brisk
rate of growth. This sector is attracting considerable investments not only as a vast market
but, also a potential production base by international companies. In manufacturing, the
investments have been provided by the deli censing of the entire electronics industry and
supportive policies.
India started electronics mfg in 1965 with focus on space and defense Technologies,
followed by consumer electronics and telecom
1920 Valves and Vacuum Tubes
1965 Space and Defense
Consumer Electronics
1985 Computer & Telecom exchange
1988 Digital Exchanges
1984-90 Growth phase for electronics
1991 Crisis due to Gulf War and Political instability
1997 ITA – 1 (Under 1WTO) signed – sluggish investments due to
uncertainty about policy under zero import duties
2002-08 Growth of Cellular phones
Zero Duty regimes under ITA-1
Investments in Electronic Design, R & D.
In recent years the electronic industry is growing at a brisk place. It is currently worth $10
Billion but according to estimates has the potential to reach $40 billion by 2010. The
Page 27
largest segment is the consumer electronics segment. While is largest export is
components.
Why we need EMS Industry in INDIA?
Asian tiger nations like china, Singapore, Malaysia, Taiwan, Thailand etc., have
built the success stories on the foundation of electronics hardware industry.
As software industry can employee only white color labor force, what about the
huge color work force which firms the backbone of the industrial landscape of
India
As we have to grow our own agriculture, similarly we have to build our own
hardware products that are low costs and are designed for the Indian environment
that cater to the needs of the Indian masses.
Recent trends show that an increasing number of engineering and designing activities are
also being outsourced to EMS Company’s ant they are becoming ODMS (original Design
Manufacture) and also provide final system integration and logistical support.
CONSUMER ELECTRONICS
Consumer electronics are electronic equipment intended for everyday use, most often in
entertainment, communications and office productivity radio broadcasting in the early
20th century brought the broadcast receiver. Later products include personal computers,
telephones, MP3 players, digital cameras and recorders using video media such as DVD’s
VCR’s or cam carders, increasingly the product have become based on digital
technologies.
The latest consumer electronics are previewed yearly at the consumer Electronics. Show
in Las Vegas, Neville at which many industry pioneers spek.
TRENDS:-
Page 28
While consumer electronics continuous in its trend of convergence, combining
elements of many products, consumers face different decisions when purchasing.
Many products include interest connectivity using technologies such as WI-FI,
BLUETOOTH and ETHERNET. Products not traditionally associated with computer use
(such as TV’s or HI-FU equipments) now provide options to connect to the internet or to
a computer using a home network to provide access to digital content.
POTENTIAL AND OPPORTUNITIES OF EMS IN INDIA
Revenue generated by electronics manufacturing service provides its original
design manufacture in India will rise from $774m in 2004 to $2.03 Billion in 2011.
The growth of EMS industries will contribute to India’s overall electronic growth
from 411.5 billion in 2004 to $40 in 2011.
GROWTH DRIVER FOR EMS IS:-
Strong and growing domestic demand for mobile phones, pc’s consumer and
automatic electronics
Increases demand for telecom, infrastructure equipment teledensity to increase
from the present 9% 1000 to 22 by 2011
Rising labours cost in India
More of global EMS in India and their plan for increased investments in India
CLASSIFICATION OF DEPARTMENTSPage 29
PRODUCTION
Page 30
DEPARTMENTS
FINANCEQUALITY POLICY
PRODUCTION
MARKETING
HUMAN
RESOURCE
It plays a very important role in achieving organizational excellence. A number of
organizations worldwide have achieved excellence by effective production management.
It involves understanding of the characteristics of various types of production system,
identification of the different phases of the management process, realizing the potential of
different analytical tools developing the ability to react under various scenario to achieve
consistently excellent business results, maintaining superior quality, higher productivity,
perfect delivery performance, overall customers’ satisfaction & enterprises excellence all
with lower cost.
Type of Product: Vinyas produces customized products that are customer centric in
nature.
Type of Productive System
Volume of production & system are:
A). Batch and Mass production
B). Process & Product system
Productive system is used based on duration of projects. Master Productive
Schedule and Production Planning control depends on projects.
There are four production plants in Vinyas, namely:
A) PLANT 1 B) PLANT 2
C) PLANT 3 D) PLANTS 4
Page 31
Product Process in PLANT 1
Quality Control
Every 30 minutes quality check will take place in each area by inspections.
PLANT 2
Page 32
Pick N Place Machine
Check End Process
Assembling Area
Testing Area
Washing Area
Raw Materials
Packing Area
Final Inspection
Scrap Area
Product Process in PLANT 2
Page 33
Pick N Place Machine
Screen Printing Machine
Mechanical Assembling Area
Wave Soldering Area
Hand Soldering Area
Raw Materials
Burn Chamber Testing Area
Packing Area
Final Inspection
Dispatch
PLANT 2 produces large volume products. Based on projects employees are allocated in
various jobs. Job instructions are given to employees in each separate chart to work in an
effective way. And in each functional area there is inspection to check the quality of each
product produced by employees.
Quality Control
Every 30 minutes quality check will take place in each area by inspections.
PLANT 3
Page 34
Product Process in PLANT 3
Page 35
Pick N Place Machine
Screen Printing Machine
Assembly Area
Testing Area
Burn Chamber Testing Area
Raw Materials
Packing Area
Final Inspection
Dispatch
Scrap Area
PLANT 3 produces medium volume products. Based on projects employees are allocated
in various jobs. Job instructions are given to employees in each separate chart to work in
an effective way. And in each functional area there is inspection to check the quality of
each product produced by employees. These products are exported to foreign countries.
Quality Control
Every 30 minutes quality check will take place in each area by inspections
Page 36
PLANT 4
Product Process in PLANT 4
Page 37
Pick N Place Machine
Screen Printing Machine
Assembling Area
BGA Rework Machine
X-ray Machine
Raw Materials
Testing Area
Counting & Kitting
Final Inspection
Dispatch
Scrap Area
PLANT 4 produces medium volume products. Based on projects employees are allocated
in various jobs. Job instructions are given to employees in each separate chart to work in
an effective way. And in each functional area there is inspection to check the quality of
each product produced by employees. These products are exported to foreign countries.
Raw materials are imported to produce products.
Quality Control
Every 30 minutes quality check will take place in each area by inspections.
HUMAN RESOURCE
Page 38
Human Resource is a distinctive approach to the employment management which seeks to
achieve competitive advantages through the strategic deployment of a highly committed
& capable work force using an integrated array to cultural, structural & personal
techniques.
Human Resource refers to the practices & policies we need to carry out the personnel
aspects of management job, specifically, acquiring, training, appraising, rewarding &
providing a safe & fair environment for company’s employees.
FACTOR OF HUMAN RESOURCE MANAGEMENT
WOKING HOURS:
Page 39
Strategic and operational changes
Corporate planning marketing etc
Society changes & reforms
Political socioeconomic legislation technological
Human Resource Management
HRM
Changes in HR composition of staff distribution of staff over: functions, positions, age distribution, competency, recruitment, departure, redundant
Changes in needs and goals of individual employees in terms of job content, meaning of work, work conditions
In India minimum working hours is 48 hours that is from Monday to Saturday. The
working hrs in vinyas is from 9 am to 5.30 pm.
HR CAPABILITIES
Page 40
Inspection
Inspectors – 60
Supervisors – 8
Engineer – 01
Manager- 01
Manufacturing
Technicians – 412
Supervisors – 15
Engineers – 03
Manager -02
Sourcing
Manager- 01
Executives - 14
Logistics – 04
Testing
Technicians – 12
Engineers – 03
Manager -01
Administration
Executives – 10
Manager – 02
General Manager – 01
Marketing
Executives – 04
Manager – 01
General Manager - 01
VINYAS POLICIES:
Vinyas have a several policies in different areas. The following policies are:
Recruitment & Selection policy
Performance policy
Compensation policy
Induction policy
Grievance policy
Retrenchment policy
Transfer policy
Succession policy
Health & Safety policy
Disciplinary Code &
Other policy
ESSENTIAL QUALITIES OF THE HR MANAGER
Page 41
Show empathy
Approachable to employees
Communicative effectively
Flexible in administering policies and in their own work schedules. Policies are
guidelines
HR Managers have two distinct, and often conflicting, roles according for a
consumer products company
Active listen to the employees
Leadership- taking people to a place that they would not normally go to on their
own
Heart of organizational leadership
Providing the right C (challenge, confidence, or coaching) to the employees
Define a vision, articulate values and infuse both every aspect of employee
management
MARKETING
Page 42
The American Marketing Association offers the following formal definition, “Marketing
is an organizational function & a set of processes for creating, communicating &
delivering value to customers & for managing customer relationship in ways the benefit
of the organization & its stack holders”.
MARKETING CAPABILITIES OF VINYAS
MARKETING MIX:
The role available to a business to gain the reaction it is seeking from its target
market in relation to its marketing objectives.
7Ps- Price, Product, Promotion, Place, People, Process, Physical Environment
Traditional 4P’s extended to encompass growth of service industry.
Page 43
Manufacturing
Executives – 04
Manager -01
General Manager - 01
THE MARKET
Following the market trends and realizing the importance of
Spreading the pie, the following market segments has been targeted
- Medical electronics – 25%
- Telecommunication – 35%
- Power- 20%
- Others- 20%
Sales
Page 44
Product Placement
Price Process
Physical Evidence People
Promotion
FINANCE
The term Finance refers to the life blood of the business. Generally, finance is referred to
as the funds used in the business, but it is a flow concept & never it is used as a static
concept. Therefore, finance refers to the movement of funds within and outside the firm.
The importance of finance in the field of management was earlier restricted to certain
occasions like-
A. Expansion of the company B. Mergers & Acquisitions
C. Development & diversification of the company.
MAINTENANCE OF PROPER BOOKS OF ACCOUNTS AND RECORDS
Every company is required to maintain books of account showing all sums received and
expanded by the company, all sales and goods, all assets and liabilities and utilization of
material and labour. The accounts must give a true and fair view of the state of affairs of
the company. Accounts books are required to be preserved for eight years. The annual
accounts, i.e., the balance sheet and the profit and loss account are required to be
presented to the shareholders at the Annual General Meeting (AGM).
Where the profit and loss account and the balance sheet of a company do not comply with
the accounting standards, such companies shall disclose in its profit and loss account and
balance sheet, the following:
1. The deviation from accounting standards,
2. The reasons for such deviation; and
3. The financial effect, if any, arising due to such deviations.
Page 45
TAX BENEFITS FOR THE ELECTRONIC INDUSTRY
India is today one of the most favourite destinations for research, design and testing.
Now, it is also emerging as the next biggest manufacturing hub in Asia, which will cater
to the rest of the world. Though a bit delayed, the Semiconductor Policy is in place,
which is like a shot in arm for the manufacturing sector.
The Indian government has taken several steps to encourage manufacturing in the
country, though much is still needed to bring the nation on par with its global
counterparts. One of the major benefits that a government can offer to the manufacturers
is tax cuts. This article tries to explore the policies that India has in place for the
electronics industry and the tax benefits for the players in electronics manufacturing
space.
The Department of Information Technology (DIT) is actively engaged in promotion of
electronics hardware manufacturing in the country. It works in close coordination with
various associations of the electronics hardware industry and thus, from time to time takes
various measures to encourage the industry. In addition to offering various other benefits
to the players, the government ----- ensures relief in duties.
“The government is taking steps to bring down the total taxation level on electronic
hardware. In that direction, the general rate of excise duty (CENVAT) has been reduced
from 16 per cent to 14 per cent in the Budget 2008-09 and central sales tax (CST) has
been reduced from 3 per cent to 2 per cent. Excise duty on computers is 12 per cent.
Microprocessors, hard disk drives, floppy disk drives, CD ROM drives, DVD drives,
DVD writers, flash memories and combo drives have been exempted from excise duty.
Parts, components and accessories of mobile handsets including cellular phones are
exempted from excise duty. Value added tax (VAT) on IT products is 4 per cent”.
Page 46
QUALITY POLICY
Vinyas innovative technologies Pvt. Ltd. is committed to provide total electronic
hardware manufacturing solutions and satisfy the stated and implied needs of customers
both internal and external based on continual improvement. The process of continual
improvement will be enable by human resource development and customer success.
Page 47
LEARNING AND EXPERIENCE
In this competitive world it is very much important to have experience of working in an
organization and only class room teaching is not enough. Doing this project lot of
learning has occurred. Learning of practical applications of theoretical knowledge by
exposing to company has occurred.
The learning experience is enlisted below.
1) The company is managing good industrial relations wherein good relation
between workers and the superior managers. Is visible in terms of performance in
the company & Industrial peace..
2) The company is well managed with timely business strategies.
3) Based on ratio analysis the financial soundness of the company is measured.
The following are learning experience with respect of the company
We have studied the organization of the company, the strategy adapted by the
company, the organization hierarchy and the way it works.
The company has adopted “The participative leadership style” so it encourages to
its workers to show more interest in managerial activities.
In assembly department, the process is divided into different shops. It has safety
measures at the work place. It has used advanced technology like automated
machine in order to minimize cost . They produce quality product. Main strategic
intention of the department is recycling the wastage. If any wastage comes after
the recycling it is send to other company.
During the adoption of new technology, management provides more training
skills to the workers for the efficient work and the work position.
In order to motivate the employees, the company follows an internal recruitment process
through promotions. If there is any vacant job the company first searches within the
organization and if right employee is not available internally then it goes for external
recruitment.
Page 48
BIBLIOGRAPHY
Operation Management- Buffa.
Human Resource Management – V.S.P. Rao
Principles & Practices of Management- T.N. Chhabra
Marketing Management- Philip Kloter
Financial Management- Prasanna Chandra
www.vinyasit.com
Page 49