3) What kind of media institution might distribute your media product and why?

Ellie Foster

Marketing

First of all, we would market our film by putting up billboards around the UK, posters on London buses,

posters in the London underground, a website for the film, magazine interviews for teenage magazines such as 'Teen Vogue' or 'Top Of The Pops' magazine and a premiere at the O2 in London. This should attract our teenage target audience, as they are always on public transport, as they

are unable to drive, reading magazines and online.

Funding

Nickelodeon Movies could distribute and potentially fund 'The Arrangement' because they distributed 'Angus, Thongs and Perfect Snogging'. 'Angus, Thongs and

Perfect Snogging' is based in a school in the UK, as is ours and it is of the comedy genre. Nickelodeon Movies also distributed Fun Size and Hotel for dogs which are both targeted at a young teenage audience, as is ours, therefore we could gain the

correct audience we are targeting. Our film being distributed by Nickelodeon Movies would be good, as it is an American company and therefore has more money than a

British based company. Furthermore, Nickelodeon will attract a teenage target audience as Nickelodeon is associated with young people, of both genders.

UK Funding

If we needed UK based funding, rather than from Nickelodeon, we would choose Working Title, as they are a British independent company, however

they have financial backing from Universal therefore can afford distributing it. Working Title have produced many successful films, including Les Miserables,

Johnny English, Nanny Mcphee and Wild Child. Wild Child is of a teenage target audience, set within a school as is ours, and had great success, just as

our film would be able to have with the same distributors.

Exhibition

We would distribute our film firstly at the BFI London Film Festival, where many different people would go to view ours and may other peoples films. This would only cost a small fee of about £40 and it mean that we would attract a wide audience to

watch our film, including people who would not usually watch a similar film. Next we would distribute 'The Arrangement' at a multiplex cinema ie ‘ODEON’ in the UK in

February half term. We think people in the UK would be most interested in our film as they will be able to relate to it (uses a gratification theory) and understand the school

system over American teenagers. We would release it at cinemas in February half term to attract teenagers during their break as many visit the cinema when not in the school term. I decided against releasing it in Summer as students tend to want to

forget about school in summer, therefore may not want to watch a film including the setting of a school.

Distribution

Once it has been distributed at the cinema we will distribute it through Region 1 and Region 2 DVDs three months later, giving the people in

different countries such as America a chance to buy and watch the DVD, as well as the UK. We will then release it on other media platforms such as

iTunes and Netflix as the use of the internet to watch films on is increasing, therefore our audience shall expand as people can then view our film on

many different devices such as phones or tablets. Once the DVD has been out on sale for four months, we will distribute it on Sky Movies ,Channel 5 and Nickelodeon in the UK so the film is able to be watched for free, and if they enjoy the film they can then purchase it online in DVD format. It will be viewed on Nickelodeon so the production company can advertise their

film and gain more credit for it.