Final Movie POS Presentation

7/28/2019 Final Movie POS Presentation

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By Elizabeth Ogunsola9 Britton

Movie POS Project


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Movie Point of Sale:

Twilight: Breaking

dawn part 3

The Task

I have been asked by Summit

Entertainment company to create a poster,a standing display, a popcorn box, Smart

Cinema Tickets, a promotional t- shirt , a

Key ring and a free gift to advert their new

film. The prototypes have to attract the

attention of cinemas and twilight fans and

must have a colour them .

Size/ Shape

Materials

Target market-Who will

use me or buy me?

Who am I for.

How much will Icost to make and

to buy?

Colours

What movie? Give

information

What is the Point

Of Sale package?

The Brief

Summit entertainment company has asked

me to make prototype advertising anddisplays for the movie Breaking Dawn part

3. It will have a black, red and white colour

scheme and include a poster, press

advertisement, standing display, pop corn

box, t-shirt design, key ring and smart

ticket design. It should take me no longer

than 7 weeks to complete it.

Task Analysis See next pagefor expandedboxes


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Standing display:

Shape- characters

Colours- Black and white

Cost to make- 4

Cost to buy- 10

Movie- Twilight

Target market- Cinemas

and teenagers

Materials- cardboard

What am I making?

a poster

A standing display

A popcorn box

Smart Cinema Tickets

A promotional t- shirt

A Key ring

Free gift

Popcorn Box:

Size: small, medium and large

Colours: Black, white and red

Cost to make: small= 2.50, Medium= 3.50, Large= 4.50

Cost to buy: small= 4.25, Medium= 7.20, Large= 9.10

Movie: Twilight

Point of sale Package: Medium popcorn and any medium drink= 9.75, Large

popcorn and any large drink= 11.75

Target audience: Twilight fansMaterials :Cardboard

Key ring:

Shape: Vampire fangColours: white and red

Cost to make: 3.50

Cost to buy: 4.25

Material: acrylic plastic

Target audience: twilight fans

Page EvaluationI must research the cost of making and buying more, I need to askpeople what they are willing to spend at a cinema. I also must spend

time researching Point of sale packages, maybe create a survey onwhether people will buy my package deals or not.

Task Analysis


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Promotional t- shirt:

Size: small, medium, large

Colours: Black, white and

red

Cost to make: small= 4,

medium= 6.50, large=

8.50

Cost to buy: small = 6,

Medium= 8, Large= 10

Point of sale package: get

any shirt half price with the

medium popcorn and drink

deal

Target audience: twilight

fans

Poster:

Size- A4 sized paper

Colours- Red, white and Black

Cost to make- 50p per sheetCost to buy- 1

Target market- teenagers or for cinemas

Materials- paper

Free gift:

Twilight poster

Size: A2

Colours: Black, white and red

Cost to make: 4

Material: Paper

Target audience: twilight fans

Point of sale package: Only comes with large popcorn and drink deal.

Page EvaluationI must research the cost of making and buying more, I need to askpeople what they are willing to spend at a cinema. I also must spendtime researching Point of sale packages, maybe create a survey on

whether people will buy my package deals or not.

Task AnalysisWhat am I making?

a poster

A standing display

A popcorn box

Smart Cinema Tickets A promotional t- shirt

A Key ring

Free gift


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I chose this image

because it shows some ofthe characters

This is the posterof the film Ive

chosen

I chose this imagebecause its a

picture of the

director

This a scene

form themovie Ive

chosen

Mood Board


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Mood Board 2


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Product AnalysisAesthetics: The main colours used areyellow and blueCost: the cost of the bookmarks are 3.70eachCustomers: The movie is rated over 12, so Ithink the movie is generally for teenagers.Size: 1.5625" x 5.875"Safety: Bookmarks have rounded edgesFunction: To advertise the movieMaterials: Bookmarks are made fromcard.

Aesthetics: The main colours used are brown

and blackCost: the cost of the t- shirt is 21.76Customers: The movie is rated over 12, so Ithink the t- shirt is generally for teenagers.Size: small, medium and large

Safety: the t- shirt includes instructions on howto wash, etc.Function: To advertise the movie and to wearMaterials: t- shirt is made from cotton

Aesthetics: The main colour used is silverCost: the cost of the necklace is 5.95Customers: The movie is rated over 12, so Ithink the necklace is generally for teenagers.Safety: the necklace has no sharp edges, theshape of the heart is roundedFunction: To advertise the movie and to wear

Materials: The necklace is made from metal.


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Number Questions Your Answer

1 Favourite type of popcorn?A- sweet B- salt C- toffee

C, A,B,A,A,B,A,B,C,C

2 Favourite type of movie?A- fantasy B- adventure C- romance A,B,A,B,C,A,A,C,A,A

3 How often do go to the Cinemas?A- once a week B- 2 or 3 times a month C-

other

B,C,B,B,B,B,B,C,B,C

4 How much do you spend at the cinemas?A- 5- 10 B- 10- 20 C- other

B,B,A,C,B,A,B,C,A,B

5 Favourite type of Candy?

A- gummy bears B- Liquorice C- mouths and

teeth D- Jelly babies

A,D,D,B,D,B,D,B,D,B

6 What attracts you the most?

A- poster B- TV ad C- BillboardB,A,B,B,B,C,B,B,C,A,

7 Have you enjoyed the other Twilight movies?

A- yes B- no C- didnt watch them

A,C,A,C,A,A,A,A,A,B,

8 Who do you go to the cinema with?

A- friends B- familyB,A,A,B,A,A,A,A,B,A,

9 Have you read the twilight series?

A- yes B- noB,B,B,A,B,B,B,B,A,B,

10 Are you interested in buying merchandises

for this movie, e.g. a t- shirtA- yes B- no

A,B,A,A,A,B,B,A,A,B


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0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

Sweet Salt Toffee

Series1

0 2 4 6

5- 10

10- 20

other

Series2

Series1

This bar graph shows that more

people like sweet popcorn than salt

and toffee popcorn. Therefore I think

the popcorn flavour for my movie

should be sweet.

These graphs show that most people

spend 10- 20 when they go cinemas.

Therefore, I should keep my products

in this price range.

This bar graph shows that more

people like Jelly babies than gummy

bears, liquorice and mouths and teeth.

Therefore I should base my sweets on

Jelly babies.


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Trailer Reviews

STEP UP 4 Revolution:A bit of the relationship between the two main

characters had been played and now I want toknow the full story and how they met.

They hadnt shown so much of the plot.I give this trailer a 9/10

The Boy she met online:

The trailer shows snippets of bad things thathappen after she meets the boy. This makes

me want to know how it happens.The beginning of the trailer was not very

attention grabbing.I give this trailer 8/ 10

Breaking Dawn part 2:The trailer was really interesting . It starts off byshowing Bella as a vampire. The trailer showssnippets of the fight between the Volturi and

the Cullen's, this is what actually gets mecurious about who will win and what vampires

will die.I give this trailer a 10/10


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The Impossible:The trailer starts off by showing a normal

family on holiday, which doesnt lastlong. The trailer then shows how they areseparated by the tsunami. This makes mecurious of how the film will end: will theyever reunite or will they stay separated?

I give this trailer a 9/10

People Like Us:The trailer shows the heart warming

scenes from the movieThe trailer was quite boring, so I think a

few of the most interesting scenesshouldve been shown.

I give this trailer a 6/ 10

Trailer Reviews 2


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Screen Printing

Screen printing is a printing technique that uses awoven mesh to support an ink-blocking stencil.The attached stencil forms open areas of meshthat transfer ink or other printable materials whichcan be pressed through the mesh as an imageonto a substrate. Basically, it is the process of

using a stencil to apply ink onto another material.

Batch Production

Batch production is a technique used inmanufacturing, in which the object in question iscreated stage by stage over a series of workstations.With job production and flow production it is one of thethree main production methods.Batch production is common in bakeries and in themanufacture of sports shoes, pharmaceuticalingredients, purifying water (APIs), inks, paints and

adhesives.UV VarnishingThis process involves applying an extra high-glossvarnish (a clear liquid) over the top of a printed area,either to specific areas of a design such as logos in orderto highlight them, or to the entire surface of a printeditem, resulting in an extremely glossy and luxuriousappearance. This is also available as a textured or roughfinish on selected items.
http://en.wikipedia.org/wiki/File:TeeshirtCopyleft_cadre.jpg


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Embossing

The process of embossing is extremely simple and cost effective. It isone of the cheapest ways to enhance the look and feel of anysurface be it paper, cloth or metal even. There are several things thatneed to be attended to in an embossing project.: the surface to beused, the creation of the artwork and the embossing details ofcourse.

Die cuttingDie cutting is a manufacturing process used to generate

large numbers of the same shape from a material such aswood, plastic, metal, or fabric. The die cut shapes aresometimes called blanks, because they are usually

finished and decorated before being sold. The process iswidely used on an assortment of materials .

Mass ProductionThe manufacturing of large quantities of products, Mass production refers to theprocess of creating large numbers of similar products efficiently. Massproduction is typically characterized by some type of mechanization, as with anassembly line, to achieve high volume. Also called flow production, repetitiveflow production, series production or serial production.


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SpecificationPoster:

Aesthetics- The display will use 3 maincolours: Red, black and white.

Market forces- My target customer group willbe teenage girls

Demand of the end user-The end user of thisproduct will be the same as my target

customer groupEnvironmental Concerns- I am going to use

recycled materials to make my product, e.g.

recycled paper and cardboard

Key ring:Aesthetics- The display will use 2 main colours:

Red and white.Market forces- My target customer group will

be teenage girlsDemand of the end user-The end user of this

product will be the same as my targetcustomer group

Environmental Concerns- I am going to userecycled materials to make my product, i.e.

recycled plastic.

T- shirt:Aesthetics- The display will use 3 main colours:

Red, black and white.Market forces- My target customer group will

be teenage girls

Demand of the end user-The end user of thisproduct will be the same as my target

customer groupEnvironmental Concerns- I am going to useorganic materials to make my product, i.e.

organic cotton.


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Daily Mail

The Sun


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FRONT BACK

T- Shirt design
http://www.google.co.uk/url?sa=i&rct=j&q=renesmee+cullen+grown+up&source=images&cd=&cad=rja&docid=IudU4nfTt_e3IM&tbnid=wfA4P-LfJhc8BM:&ved=0CAUQjRw&url=http://www.polyvore.com/renesmee_cullen_grown_up/thing?id=15420108&ei=8HkTUfzaEOrP4QT85YCYCA&psig=AFQjCNFTn3-PCZIPyLmWA2I9Ou5HzE539Q&ust=1360317250085177http://www.google.co.uk/url?sa=i&rct=j&q=jacob+black&source=images&cd=&cad=rja&docid=RqugXMmSbztBXM&tbnid=FP97aWI4_BHwvM:&ved=0CAUQjRw&url=http://www.4tnz.com/content/are-you-true-twilight-fanatic&ei=L3gTUcnlBor74QTwxYCYAw&bvm=bv.42080656,d.d2k&psig=AFQjCNEAJCcOJ5ZzV0zkhsfsLu4Z9DLeLA&ust=1360316797844447


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I had to click Abs toturn it to Rel. ThenI typed in 40 by 40.

Firstly, Iclicked on the

rectangle

Thirdly, I designedmy key ring.

Whatever is in red

is what I want to beengraved.


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This app was designed forteenage twilight fans whowill probably want to findout more information ontheir favourite character.The twilight fans can alsowatch blooper videos andthey can also view images.B y clicking on a character,people can read a fact file

and find out somebackground information or

interesting facts.

Alice Irina Caius Aro

Carlisle

Renesmee

Esme JasperRosalie

EdwardBella Jacob


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Cinema Ticket (Front)

Breaking DawnPart- 3
http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=3Dze0hLTHtQP6M&tbnid=50AQbnIkRzHDOM:&ved=0CAUQjRw&url=http://www.shockya.com/news/2012/07/29/two-new-breaking-dawn-part-2-promo-photos-featuring-robert-pattinson/&ei=pEQrUcb7IsOstAbe2oDgAw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=rnXPg9tyZtvdXM&tbnid=F_G18bVsKLU-2M:&ved=0CAUQjRw&url=http://collider.com/twilight-breaking-dawn-part-2-images/&ei=tkMrUZKZGITNtQaSh4HIDw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=renesmee+&source=images&cd=&cad=rja&docid=0gUDctrFxAHOsM&tbnid=DIMrw-PdjoFLHM:&ved=0CAUQjRw&url=http://team-twilight.com/20110115/fan-art-feature-renesmee/&ei=_kkrUZGVGc6F0QG45oBA&bvm=bv.42768644,d.ZG4&psig=AFQjCNEaziu7uWetbtBI1orH8XyZi8Pf0g&ust=1361877870447653


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Cinema Ticket (Back)
http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=3Dze0hLTHtQP6M&tbnid=50AQbnIkRzHDOM:&ved=0CAUQjRw&url=http://www.shockya.com/news/2012/07/29/two-new-breaking-dawn-part-2-promo-photos-featuring-robert-pattinson/&ei=pEQrUcb7IsOstAbe2oDgAw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=breaking+dawn+part+2&source=images&cd=&cad=rja&docid=rnXPg9tyZtvdXM&tbnid=F_G18bVsKLU-2M:&ved=0CAUQjRw&url=http://collider.com/twilight-breaking-dawn-part-2-images/&ei=tkMrUZKZGITNtQaSh4HIDw&bvm=bv.42768644,d.ZG4&psig=AFQjCNEkzE1Zq2lqVYtcxMave01bUUywLQ&ust=1361876273747652http://www.google.co.uk/url?sa=i&rct=j&q=renesmee+&source=images&cd=&cad=rja&docid=0gUDctrFxAHOsM&tbnid=DIMrw-PdjoFLHM:&ved=0CAUQjRw&url=http://team-twilight.com/20110115/fan-art-feature-renesmee/&ei=_kkrUZGVGc6F0QG45oBA&bvm=bv.42768644,d.ZG4&psig=AFQjCNEaziu7uWetbtBI1orH8XyZi8Pf0g&ust=1361877870447653

Final Movie POS Presentation

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