Final Major Brochure

Visuals and Suplimentary Material

By

Siona McClenaghan

ONTENTS

PROMOTION

WEBSITE

LAUNCH

PRESS PACK

MERCHANDISE

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ROMOTIONPThe promotional material of my product

will predominantly appear on poster boards in the underground and on bus stops. The

illustrations depicted are in the style of artist Amy Dover who, as stated in the Logistics

document, would be commissioned to provide illustrations of excerpts from the book.

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EBSITE

The website would act as a promotional and

informative tool providing a glimpse of the style

and content of the book without giving too much

away. It would offer an e-commerce option allowing customes to

purchase both the product itself and suplimentary merchandise such as

postcards and bookmarks.

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LBelow is a photoshop image of how the launch

would look. Held at the Open Wall Gallery, Ousborn, there would be sample of the artwork

on the walls and silverbirches lining one wall like an installation. The invite opposite would be sent to members of the press, retailers and specific members of the public. Please find

attached a sample of the invite.

AUNCH

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Contact: Siona McClenaghan

Tel: 07977450507

E-mail: [email protected]

FOR IMMEDIATE RELEASE

Creative minds based in the North East have collaborated together to produce a selection of high fashion classic children’s stories. Fashion Tales, to be released July 2010, will initially be sold in the North East before being available nationally. As a celebration of the areas best artistic talents, the book has been designed to inspire with it’s stunning imagery and reworked, modern versions of the country’s best loved classics.

Fashion Tales is a mixture of reworked short stories and nursery rhymes, depicted through text and fashion based imagery. Th is fi rst volume retells tales such as Th e Owl and the Pussycat, Little Miss Muff et and Th e Ugly Duckling. And with so many great classics to chose from it looks to be just the beginning of a brilliant series. Th e style of the book is similar to story books of old but with important modern updates that make it an accessible publication that would make a perfect addition to any coff ee table.

Th e central creative force behind the Fashion Tales has been a Northumbria University graduate, Siona McClenaghan. When asked about the initial idea she said, “Fashion and fantasy have always gone hand in hand. So many of the great photographers are inspired by children’s stories, so many have been interpreted through clothing over the years. We wanted to take this concept and create a visually inspiring book, something people could keep and come back to.” And using talent from the North East was the best way the student, originally from Cambridge, could think of when trying to give something back to the region that has given her so many opportunities and happy memories. “Newcastle is my second home now. Th ere is so much creative talent here and the landscape is wonderful, how could the project be based anywhere else?”

Available from local boutique shops such as Electrik Sheep and the Baltic Gallery as well as the Fashion Tales website the stories will demonstrate the regions talent at it’s best and pave the way for more exciting and innovative projects that are sure to fl ow from the North East.

Available to buy locally July 2010

Please see our website for more details www.fashiontales.co.uk

A STYLISH STORY: North East Creative Talent Collaborates On Beautiful Book

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Th e Owl and the Pussycat

Th e Ugly Duckling

Nursery Rhymes

ONTACTS

Author: Siona McClenaghan [email protected]

Fashion Tales Offi ce: [email protected]

Photography: Fiona Cone fi [email protected]

Printers: Prontaprint, North Shields 0191 257 5482

Binders: Newcastle University Library 0191 222 5144

www.fashiontales.com

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RESS ACK

At the launch a press pack would be handed to all guests. This would contain a press

release, promotional shots and a Contacts list as well as excerpts from the book. All documents would be branded with the

Fashion Tales logo and held together in a neat little envelope. The hope would be that local publications would review the product

providing free publicity.

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To the left are excerpts from the book. It would be available to buy from boutique shops in the North East such as the

Baltic and Electrik Sheepand also from the Fashion Tales website. Samples of the book would also be

available to preview at the launch event and excerpts similar to these would be

included in the press pack.

ERCHANDISEM

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Other merchandise attached to the product would include postcards depicting artwork

from the publication and bookmarks printed on to white leather. Particular prints would also be available as single

pieces of art and at an extra cost they would come ready framed in antique gold frames

similar to those used at the launch.

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Final Major Brochure

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