Itinerary

University of California, Los Angeles, Beijing, July 05 - July 10, 2015

Sun, Jul 05, 2015 Arrive Beijing Day 1

Arrive Beijing

Transfer to hotel/Check-in (4:00 PM ) own arrangements

rest of the day at leisure

Mon, Jul 06, 2015 Doing Business in China Day 2

7:00 AM-7:50 AM Breakfast Caf Jinbao 99, 2nd Floor

7:50 AM Meet in the Conference Room dress code: business

8:00 AM Academic Session 1: Business and Political scene in China Celestial Room, 1st floor

Professor Leslie Young

11:00 AM Coffee break

11:15 AM Academic Session 2: Panel Discussion - Business Prospects and Risks in China Celestial Room, 1st floor

Ms. Manuela Reintgen, Manager Business Development, ECOVIS

Mr. William Baker, Private Practice, Financial Advisory

Mr. Bill Young, Executive Director, PMS Project Management Services

12:30 PM Lunch on your own

2:00 PM Meet in the lobby - Depart by bus for the Company Visits 2x bus half day

Academic Session 3: Company Visits

GROUP A

COMPANY VISIT Intel

3:15 PM Ms. Rhonda Liao, Finance Controller, Intel PRC Sales and Marketing

Management Presentation, Discussion (Key Challenges for a Foreign Company on Local

Market)

GROUP B

COMPANY VISIT My Music Television Productions

3:15 PM Mr. Brian Gale, Executive Producer

Management Presentation, Discussion

return to hotel

6:50 PM Meet in the lobby - Walk to the restaurant dress code: smart casual

7:00 PM Welcome Dinner at 1949 Restaurant

walk/restaurant

return to hotel

Tue, Jul 07, 2015 Chinese Academic Perspective Day 3

6:30 AM-6:50 AM Breakfast Caf Jinbao 99, 2nd Floor

7:00 AM Meet in the lobby - Depart by bus for Peking University dress code: business

Guanghua School of Management 2x bus full day

8:15 AM Welcome & Class Photo

8:30 AM Academic Session 4: Chinese Government, Economic Development and Business

Environment

Professor Li'an Zhou

10:00 AM Break

10:15 AM Academic Session 5: Negotiating with Chinese

Professor Li Ma

11:45 AM Group Lunch at PKU PKU Canteen

12:30 PM Academic Session 6: Chinese Economy - Recent Updates & Viewpoints

Professor Se Yan

afternoon/evening free for sightseeing & shopping

recommendations: Silk Market, Lama Temple, Pearl Market, Temple of Heaven

free to relax

OR

6:30 PM Meet in the lobby - Depart for the Hutong Tour Subway

7:00 PM Optional Cultural Event 1: Hutong Tour Students pay individually

Explore the traditional face of the city - Hutong - the alleys that give a wonderful glimpse

into yesterdays world & the old way of life and follow an experienced Hutong guide that

will take you through the impressive Hutong labyrinth, tell you some fascinating stories

and introduce you some important personalities in the Beijing history...you will be

surrounded by locals and their daily activities in the most traditional part of the city.

Wed, Jul 08, 2015 History & Culture Day 4

7:00 AM-7:50 AM Breakfast Caf Jinbao 99, 2nd Floor

8:00 AM Meet in the lobby Depart by bus for Great Wall 2x bus

Cultural Event: Half Day trip to the Great Wall (Mutianyu)

on this trip you will have the chance to step onto one of the greatest wonders of the

world; The Great Wall winds up and down across deserts, grasslands, mountains and

plateaus, and with a history of more than 2,000 years, it is still one of the most appealing

attractions in the world, owing to its architectural grandeur and historical significance

included chair lift and toboggan

12:00 PM Group Lunch at Schoolhouse restaurant

Stop-by at the Olympic Village on the way back

3:00 PM

Cultural Event: Half-day trip to the Summer Palace

with incredible colors and architecture, the Summer Palace is a classical Chinese garden

with many magnificent historical buildings containing examples of the ancient arts, along

with graceful landscapes

2x bus/walk

return to hotel

evening free to relax

Thu, Jul 09, 2015 Business & Politics in China Day 5

7:00 AM-8:50 AM Breakfast Caf Jinbao 99, 2nd Floor

8:50 AM Meet in the Conference Room dress code: business

9:00 AM Academic Session 7: Reaching Chinese Consumers - How to Break Into China Market Celestial Room, 1st Floor

Ms. Susie Bates, Director, Human Resources & Talent - China

China IPG Interpublic Marketing Services

Mr. Simon Dang, VP Inline Strategy

Weber Shandwick

10:30 AM Coffee break

11:00 AM Academic Session 8: Business Strategies of Enterprises in China Celestial Room, 1st Floor

Mr. Jack Perkowski, Founder & Managing Partner at JFP Holdings

12:30 PM Academic Session 9: Program Wrap-up conference room

Professor Jerry Nickelsburg

1:00 PM Group Lunch Caf Jinbao 99, 2nd Floor

2:00 PM Meet in the lobby - Depart by bus for the Company Visits

Academic Session 10: Company Visits

GROUP A

COMPANY VISIT Baidu

3:00 PM Ms.Sharon Ng, Director of Investor Relations 2 x bus half day

The Great Wall of China: How to Deal with Lack of Information Freedom?

management presentation, discussion

GROUP B

COMPANY VISIT Netconcepts

3:00 PM Mr.Allen Qu, Founder & CEO

The Great Wall of China: How to Deal with Lack of Information Freedom?

Management presentation, discussion

return to hotel

7:00 PM Meet in the lobby Depart by bus for dinner dress code: smart casual

7:30 PM Farewell Dinner at Lost Heaven 2x bus

transfer/restaurant

return to hotel

Fri, Jul 10, 2015 Depart for USA Day 6

7:00 AM-9:00 AM Breakfast Caf Jinbao 99, 2nd Floor

Check out/transfer to the airport (by 12:00 PM)

Depart for USA own arrangements