Final Corporate Selling and Feedback

8/8/2019 Final Corporate Selling and Feedback

1/24

Corporate selling and feedbackCorporate selling and feedback

Presented to

HARSH VARDHAN SAMALIA

AMIT KUMAR BHARDWAJ

Presented by

LALIT KHANNA

500901027


2/24

Company ProfileCompany ProfileFacts

yFounded: 1976

yFounder: Shiv Nadar and Ajai

Chodhry

yRevenue: 2.6 billion

yEmployees: 6000

y Countries covered:16

y

Head quarters: Noida (India)


3/24

Vision of the companyVision of the company

A global corporation enriching livesand enabling business transformation

for our customers, with leadership inchosen technologies and markets. Bethe first choice for employees and

partners, with commitment tosustainability.


4/24

Mission of the CompanyMission of the Company

We enable business transformation and

enrichment of lives by delivering

sustainable world class technology

Products, Solutions & Services in our

chosen markets thereby creating superiorshareholder value.


5/24

QUALITY POLICYQUALITY POLICY

We shall deliver defect free products,

services and solutions to meet therequirements of our external and

internal customers the first time, every

time.


6/24

ProductsProducts

y Computing products

y Display Products

y Storage Solutions

y Networking Productsy Software Licenses

y Digital Lifestyle Products & Solutions

y Office Automation Imaging & Printing Solutions

y

Office Automation Telecom & AVSI Solutionsy POS, KIOSK, Customer Service, Counter Products

y Racks & Enclosures


7/24

SERVICESSERVICES

y System Integration

y IT Infrastructure Consultancy

y IT Audit - Security, Compliance & Risk Management

y ERP Consulting & Services

y Managed Services

y HCL CDC

y VPN & Managed Networking (HCL Infinet)

y

Facilities Managementy Networking Infrastructure

y Infostructure Services

y Strategic Outsourcing


8/24


9/24

ObjectiveObjective

y Sales and brand promotion

y Market survey


10/24

Types of Brand promotionTypes of Brand promotion

y ATL- Above the line

y

BTL- Below the line


11/24

Sales and Brand promotionSales and Brand promotion

Work done at Chitkara institute of technology.y Customer educational institute

y Objective to achieve the set target of selling

HCL laptops

y Implication less acceptance

y How did I tackle the situationby my convincingskills and guidance given by my manager.

y Achievements targets were achieved.


12/24

SurveySurvey


13/24

Sample collectionsSample collections

y Quota sampling

y Snowball sampling


14/24

y Questioner was provided to me by the

company.

y Questioner


15/24


16/24

StrengthsStrengths

y Global Presence.

y Fast paced and flexible work culture.

y

The mass markets handled.y Its pool of competencies

y Long standing relationship with customers.

y Best-value-for-money offerings.


17/24

WeaknessWeakness

y After sales service.

y Less promotional campaigns.


18/24

OpportunitiesOpportunities

y IT industry booming at a rate of 45% every year.

y

Increasing consumer awareness about IT and its use.y Tremendous untapped potential of IT products in India.

y Tie ups with various MNCs enable to extract their core

competencies.


19/24

ThreatsThreats

y Local assemblers are biggest menace for the company.

y Entry of MNCs i.e. IBM, HP and DELL giving direct

competition.y Govt. instability has a long term repercussions affecting

companys


20/24

Concluding the S.W.O.T. analysis in words that

prosperity lies ahead for HCL. In order to retain its

position as Indias No. 1 IT conglomerate, it has to

come out with the state of art as well as futuristic

technologies to its consumers well before time.

ConclusionConclusion


21/24

E-commerce should be implemented.

Company should conduct regular surveys.

After sales services needs to be improved.

Need to expend customer care center.

Website should be updated so that customers can easily

download the basic software's and drivers easily .


22/24


23/24

References:References:

y Business World

y Business Today

y The Financial Express

y The Times of India

y The Hindu

y www.hcl.com

y www.indiainfoline.com

y www.google.co.in

y

www.hp.comy www.acer.com

y www.dell.com


24/24

Thank youThank you

Final Corporate Selling and Feedback

Documents

Transcript of Final Corporate Selling and Feedback