Recruitment Strategies

So…an honors fraternity, huh?

Yep.. It’s a legitimate thing,

We read…

We lead…

And we succeed.

What’s there not to like?

I’ll tell you!

NOTHING

but sadly enough… we do have one small issue

We’re an honors fraternity

So we may not receive as much rush or recruitment traffic as other fraternities

Mostly due to lack of recognition

So, how do we fix this?

We increase our recognition!

And HOW do we do this?

With 3 things we don’t currently have

3

1. Informational Brochure

2. Recruitment Adviser business card

3. More effective rush flyers

Our reputationIs important

So we need to market ourselves the way we want to be seen

As readers

As leaders

And as successful people

So we let the kids k

now what we’re

all about!

Brochure

To let people know our values and benefits of becoming a brother

To make communication that much simpler and efficient

BusinessCard

Recruitment Flyer

To be releasedlater

If we could have these things, we could have much larger rushing numbers and thus an even stronger pledge class semester to semester.

Problems in production?

NOPE!

My ideas are simple enough to not produce ambiguity

And effective enough to get the job done

With the right amount of logic to draw attention

Overall, Phi Sigma Pi offers extensive benefits… but it can’t do this without being known to potential candidates.

These deliverables s

hould prove to

incre

ase

recruitm

ent and re

sult in st

ronger pledge cla

sses

but… WAIT….

Don’t forget about the recruitment flyer coming Monday