Moon and Star Athletics

By Meghan Spezzano

We design products to make women feel untouchable when putting on the clothing and having her feel like she can achieve any task thrown at her without anything or anyone stopping her.

Mission Statement

The strategic vision of the company is to help all women of any age or body size/type to feel and look good about herself while working out or just wearing the apparel to do daily activities.

Vision

As an American brand the idea of Moon and Star Athletic is to encourage women of all sizes to feel comfortable and feel confident in their workout gear. Women should feel motivated and inspired by the affordable brand. Whether their actually working out or just wearing the clothes for errands, all women will feel relaxed in this clothing. The line has a variety of prints and colors that will look good on all body types. As said in ATHLETA’s mission statement, “A woman athlete is her most powerful self when she’s fully engaged in the moment- when she discovers her strength, her focus, her power.”

Big Idea

Target Market: Women ages 25-50 Motto: Reach for the stars Logo :

Font: Moon and Star Athletics

Upbeat music will be played in stores to inspire women to leave the store feeling like they want to go for a run or workout

Brand Brief Cont.

Running Shoes: $59.99 Yoga Pants: $69.99 Spandex: $44.99 Sports Bras: $44.99 Hair Bands: $12.99 Socks: $8.99 Work Out Tanks: $42.99

Price for my line

Moon and Star Athletics will be advertised on Online

Magazines Newspapers

Social Media (Facebook, Instagram, Twitter and Snapchat)

You will be able to shop the brand in ATHLETA and Gap stores and online on ATHLETA, Gap and Moon and Star Athletics.

The Creative Brief

Celebs. Representing The BrandAmber Riley Rebel Wilson Melissa

McCarthy

Our target audience : women ages 25-50

Competitive advantage: targeting plus size women ages 25-50 to wear our brand of athletic clothing that will look good on their figure and make them feel comfortable and be able to purchase the gear at an affordable price.

The Positioning Brief

Lululemon Nike Under Armour Adidas Champion

• Opportunities:• Giving the chance for ladies of all sizes to be able to buy

affordable, stylish gym clothing• Wide age gap so hopefully can attract both older and

younger women

Competition

ATHLETA designs versatile and fashionable performance apparel for the gym, studio and everything in between since 1998

“A woman athlete is her most powerful self when she’s fully engaged in the moment- when she discovers her strength, her focus, her power.”

Mission : We design products that live up to the challenges those moments bring and make her look as she feels.

ATHLETA is an online store and retail store and also has adopted Gap Inc.

Licensee: ATHLETA

Form relationships with customers Targeting a specific market of women Inspire and motivate women no matter they

body shape or size

Summation