Final boards

fres

htv

Stephanie Pickard, Level 5

BA(Hons) Graphic Design

ISTD

Logo Changes

fres

htv

fres

htv

fres

htv

Logo Changes



ISTD

Branding Guidlines

fres

htv

freshtvbrand guidelines 2013

At FRESHTV we believe in expressing a clear point of view to our audience as well as having a big bold attitude that effortlessly helps draw attention to ourselves.

We believe in being distinctive, expressive and most importantly unique while still having a great environment to enjoy our entertaining program selection.

fres

htv

Primary logo

The primary logo is the main logo that

should be used on all printed and web

based medias. This logo is the main

identity for FRESHTV.

The secondary logos are there to be

used if a primary logo cannot be used

and if they are other conflicts.

This logo should be used for screen

based media as well as advertisements

showing the up coming broadcasted

programmes.

Secondary logos

Logo variety.

fres

htv

fres

htv

fres

htv

fres

htv

LOGOSOur logo uses clean fresh curves mixed with sophisticated alignment of typography. creating an appealing and interesting logo.

fres

htv

Blackout is typeface is to be used on all

pieces of material that includes the

FRESHTV logo. fres

htv

Logo fonts for print.

Helvetica Neue (Regular)

abcdefghijklmno

pqrstuvwxyz

Typography secondary fonts

Blackout (midnight)

abcdefghijklmnopqrstuvwxyz

Primary fonts

This is the primary font for the brand

and identity of FRESHTV. This should

be on all merchandise and materials

involved with FRESHTV.

This font is the secondary typeface for the brand and

identity of FRESHTV.

This should be used to support any other information that

can not be shown in the primary font, such as body copy.

fres

htv

Branding Guidlines



ISTD

Final Merchandise

fres

htv

on sky 221 + freeview 78available in hdFind out more at FreshTV.com

fres

htv


fres

htv


fres

htv

ON S

KY 2

21 +

FRE

EVIE

W 7

8 AV

AIL

ABL

E IN

HD F

IND

OUT

MOR

E AT

FESHTV.COM

fres

htv

ON S

KY 2

21 +

FRE

EVIE

W 7

8 AV

AIL

ABL

E IN

HD F

IND

OUT

MOR

E AT

FESHTV.COM

fres

htv

ON S

KY 2

21 +

FRE

EVIE

W 7

8 AV

AIL

ABL

E IN

HD F

IND

OUT

MOR

E AT

FESHTV.COM

fres

htv

ON S

KY 2

21 +

FRE

EVIE

W 7

8 AV

AIL

ABL

E IN

HD F

IND

OUT

MOR

E AT

FESHTV.COM

freshtv

freshtv

fres

htv

fres

htv

Final Merchandise



ISTD

Hats and Bags

fres

htv

Final Products



ISTD

Final Printed Products

fres

htv

Final printed Products



ISTD

Printing processes

fres

htv

Printing processes



ISTD

Printed T-shirts and bags

fres

htv

Printing T-shirts and Bags



ISTD

Billboard and Ashel

freshtvNew to

misfits

fres

htv

fres

htv

fres

htv

freshtvNew to

misfits


fres

htv

fres

htv

fres

htv

Billboard and Ashel



ISTD

Van Wrap

fres

htv

fres

htv


fres

htv

Van Wrap



ISTD

Website

fres

htv

Website

Coming soonBstry. Lorem Ipsum has been the

industry's tv proramdbdf bhhsajs

Lorem Ipsum has been the

click here to !nd out more.

Bstry. Lorem Ipsum has been the




Bstry. Lorem Ipsum has been the




View guide

Latest tweets

Join us on Twiter

#Freshtv. Lorem Ipsum has been the

industry's tv proramdbdf.

2 days ago



2 days ago



2 days ago



2 days ago



2 days ago

bstry. Lorem Ipsum has been the industry's

standard dummy text ever since the 1500s,

when an unknown printer took a galley of type

and scrambled it to make a type specimen.

Lorem Ipsum has been the industry's standard

dummy text ever since the 1500s, when an

unknown printer took a galley

About FRESHTV

Find out more

Coming soonSed ut perspiciatis unde omnis iste natus error sit

voluptatem accusantium doloremque laudantium.

totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae.

Read more

fres

htv

HD

fres

htv

+1

fres

htv

Our channels

fres

htv

Homepage

Terms of use Privacy policy Terms & conditions

Final boards

Documents

Transcript of Final boards