Final AMUL TASTE OF INDIA (1)

8/7/2019 Final AMUL TASTE OF INDIA (1)

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AMUL TASTE OF INDIA

PRESENTED BY

IIPM BATCH C1

DEEPIKA IYYAPPAN

NEELAM

DEEPIKA PATEL


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INTRODUCTIONAMUL (ANAND MILK UNION LIMITED)y Formed in 1946,is also known as C0-OPERATIVE

MOVEMENT IN INDIA. it is managed by y Gujarat co-operative milk marketing

federation ltd.(GCMMF).V ISION:liberate our f armers f r om economic oppressi on and lea d them

to pr os perity

MISSION: dairy co-operative of Gujarat turnover of Rs 27000 cores by the year 2020.


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AN OVERVIEWy Members: 13 district cooperative milk producers' Union

y No. of Producer Members: 2.79 million

y

No. of Village Societies: 13,328

y Total Milk handling capacity: 11.22 million litres per day

y Milk collection (Total - 2008-09): 3.05 billion litres

y Milk collection (Daily Average 2008-09): 8.4 million litres

y Milk Drying Capacity: 626 Mts. per day

y Cattlefeed manufacturing Capacity: 3500 Mts per day


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G OALS & OBJECTIVES .y Goal ::T o maxi m ize sh are holder s value, i.e. the w eal th

of the m ilk p roducer s/ far mer s

y Obj ec tive s:: No t to maxi m ize the p rofi t of GC MMF , ra ther p ro vide the be st p rice for the far mer s for their

m ilk. Since by the by-laws, a maximum of 12 % on the paid

share capital is paid to them as the dividend

So the price given to the suppliers is not a cost but integral...


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G ROWTH OVER THE YEAR

Collect as much as 195 lac kg perday.(19.5)million of milk in the peak flushseason.Dairy has organized over 10,000 village co-

operatives .Everyday dairy collects 4,47000 liters of

milk .Dairy sells 400 tones of cattle everyday.


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F UTURE G ROWTH P LA NS .Milk shed areas will increase to 231 lack kg per day.Expansion of the distribution networkCreative marketingConsumer educationProduct innovationTapping the rising demands for the new value added

productsAmul plans to double the processing capacity of the dairyplant to 20.7 million kg per day by 2020


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PROCE SS ING UNIT OF AM UL PRODUCT S PROCE SS ING UNIT OF AM UL PRODUCT S


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MA NAG EM ENT F UNCTION

Determine goals orobjective

Policy formingFormation of plansCo-ordination and

communication

Top management buildsand maintaining relationshipwith the outside public


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MA RKET S HARE AND S TATUS

BU TTER 85%MILK POWDER 40%CHEESE 50%ICE CREAM 24.75%

SWEETS 50%CHOCO-DRINK 90%CHOCOLATE 10%


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LEVEL OF MA NAG EM ENT..

TOP MIDDLE LOWERLEVEL LEVEL LEVELM.D :09 D.M :004 A :70G.M:02 AM : 022 JR A:36AGM :02 S :036 A GRADE 0066M :14 DY S :047 B GRADE 0072

C GRADE 0206D GRADE 0239

E GRADE 0174F GRADE 0090G GRADE 1049


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Employee Retention.

Em pl o yee Retenti on is a pr ocess in w hich the

em pl o yees are encourage d to remai nw ith the orga nizati on

for maxim um peri od of time or un til the

com pleti on of pr oject.


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MA RKETING M IX

Product:Dairy productsCooling products

PriceLow pricingstrategy

Place:

Rural MarketUrban marketInternationalMarket

Promotion:

Advertisement

1% on promotion

Amul Butter girl is thelongest running adcampaign in country for41 years.

Agreement signed withWall Mart


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S WOT ANAL Y S ISS trength

W ide range of productsAffordable priceDistribution network

DiversificationEffective AD Campaign

W eakness:Need to focus on other product as

wellImprove on road transport

infrastructure

Opportunity:Export segmentS port s drink new marketEntry in retailingPackaged sweets market

Threats:Increasing populationIncreasing requirementAdulterationDifficult to expandPopulation of milch animal


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PRODUCT S TRATEG Y..

Pr oduct Positi onin g strategy Pr oduct re-positi onin g strategy

Pr oduct ov erla p strategy Pr oduct Design strategy Pr oduct Eliminati onDiv ersi f icati on Strategy


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Promotion


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OUR PRODUCT S .!!!!


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OPPURTUNITIE S IN AM UL


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Final AMUL TASTE OF INDIA (1)

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