ALL INDIA COMMERCE CONFERENCE OF INDIAN COMMERCE ASSOCIATION

NOVEMBER 9 - 11, 2012

K.P.B. HINDUJA COLLEGE OF COMMERCE

315, New Charni Road, Mumbai 400 004. | Tel.: +91-22-4098 9000 | Fax: +91-22-2385 9397

Website: www.hindujacollege.com | Email: hindujacollege@gmail.com

On the Occasion of the 65th Anniversary of

Smt. P. D. Hinduja Trust

Hosted by:

BEST COLLEGE AWARD 2010-2011, University of Mumbai

NAAC Re-Accredited with ‘A’ Grade

Shri Paramanand Deepchand Hinduja was a harmonious blend of

philanthropy and mercantile activities. He believed in setting aside a

portion of the profits from his businesses for charitable activities, especially

in the fields of education and healthcare which he considered to be the

fundamental right of every human being. His social consciousness, vision

and magnanimity inspired the establishment of K.P.B. Hinduja College of

Commerce in 1974.

We, at the College remain inspired by the great soul and commit

ourselves to be steered by his fundamentals.

· Word to Give · A Word is a Bond · Act Local, Think Global

· Partnership for Growth · Advance Fearlessly

Two years from now, the Hinduja Group, which

is headed by Shri. Parmanand Deepchand Hinduja's

four sons ; Shri. Srichand P. Hinduja, Shri. Gopichand P.

Hinduja, Shri. Prakash P. Hinduja and Shri. Ashok P.

Hinduja will complete a century. The Group, which has

estimated worldwide revenues of several billion dollars

wants to usher in the hundredth year with panache.

Their objective is to create a totally unique model

which calls for big investments in high-growth core

sectors such as oil and gas, power, infrastructure, real

estate, telecom, education and healthcare, most of

which will be made in India.

Hinduja Brothers (from left to right) Shri. Prakash P. Hinduja, Shri. Ashok P. Hinduja,

Shri. Srichand P. Hinduja & Shri. Gopichand P. Hinduja

Patron Family

Shri Parmanand Deepchand Hinduja(1901 - 1971)

Organizing Committee

Patrons

Mr. Ashok P. HindujaChairmanHinduja Group (India)

Dr. Rajan WelukarVice Chancellor University of Mumbai

Dr. Vasudha Kamat Vice Chancellor S.N.D.T. Women's University

ICA Office Bearers

President:Prof. (Ms.) Malabika DeoHoD CommercePuducherry UniversityPuducherry 605 014.

Immediate Past President:Prof. B. RameshHoD CommerceUniversity of Goa Goa.

Executive Vice President:Dr. P. T. Choudhary HoD CommerceM.J. CollegeJalgaon.

Secretary:Dr. Balwinder SinghHoD Commerce &Business ManagementG.N.D. UniversityAmritsar 143 005.

Joint Secretary:Prof. Sandip K. BhattP.G. Dept. of BusinessGujarat.

Managing Editor, IJC: Prof. Nawal KishorSchool of Mgmt. StudiesI.G.N.O.U.New Delhi 110 068.

Conference Secretary

Prin. Dr. T.A. ShiwarePrincipal, K.P.B. Hinduja College of Commerce

315, New Charni Road, Mumbai 400 004.Former Dean, Faculty of Commerce,

University of Mumbai.

Conference Conveners

Prin. Dr. T.P. Madhu NairNirmala Memorial Foundation College of Comm.Kandivali (East), Mumbai 400 101.Dean, Faculty of Commerce, University of Mumbai.

Dr. Chitra Natarajan Vice PrincipalK.P.B. Hinduja College of Commerce315, New Charni Road, Mumbai 400 004

Hinduja GroupHinduja Group is one of the largest diversified groups in the world with a turnover exceeding several

billion dollars. The Group established in 1914 has a presence in 30 countries and employs more than 35,000 personnel worldwide and has interests in Automotives, Banking and Finance, Education, Healthcare, Information Technology, Chemicals, Energy, Infrastructure, Real Estate, Media and Entertainment.

Smt. P.D. Hinduja TrustSmt. P.D. Hinduja Trust was established in 1944 by late Shri Parmanand Deepchand Hinduja, an

industrialist and philanthropist of repute, in the memory of his mother, Late Smt. Pahunchbai Deepchand Hinduja.

The 65th Anniversary of the Trust co-incides with the occasion of the 65th All India Commerce Conference and it has been deemed most appropriate to mark the occasion by playing host.

K.P.B. Hinduja College of CommerceSmt. P. D. Hinduja Trust established K.P.B. Hinduja College of Commerce in 1974 with the sole aim of

catering quality education to the population residing in South-West Mumbai. Over the last 38 years the College has grown from strength to strength, both in terms of quality and quantity. The College which started with only a B.Com. course, 12 teachers and 400 students, today offers 26 courses which include 25 professional courses, besides being a Ph.D. Centre with 3852 students and 47 full-time and 58 visiting faculty. The College is certified with QUALITY MANAGEMENT SYSTEM ISO 9001:2008 for providing education from First Year Junior College up to Ph.D. level.

In a recent survey by INDIA TODAY – AC NEILSON – ORG – MARG, Hinduja College was ranked first among Commerce Colleges in Mumbai and eighth at the All India level. TheCollege has been re-accredited with 'A' grade by National Assessment and Accreditation Council (NAAC), Bengaluru and University of Mumbai conferred on the College the ‘Best College Award (Urban Area - Year 2010-2011)’ on January 26, 2012.

About the Hosts

Indian Commerce Association (ICA)

The Indian Commerce Association was founded in the year 1947 with multi-dimensional objectives such as to serve as a forum for exchange of ideas, experiences, collection and dissemination of information on business, trade, commerce and management; to promote research activities and to bring co-ordination in the curriculum of Commerce and Management at the National level.

The members of this professional association, which is among the oldest in our country, consists of teachers, businessmen, industrialists, administrators, management experts, economists, students, educational institutions and other entities. The core activities of this Association are conferences, workshops and meetings, promotion of research, providing technical assistance and consultancy to organizations and publication of books, journals, periodicals etc. To date, Indian Commerce Association has organized 64 Annual Conferences throughout the country. The 65th Conference will be hosted by Smt. P. D. Hinduja Trust's K.P.B. Hinduja College of Commerce, Mumbai, Maharashtra.

Manubhai M. Shah Memorial Research

Gold Medal for Empirical Researches in the Area

of Human Resource Manubhai M. Shah Memorial Research

Award h a s b e e n i n s t i t u t e d u n d e r t h e a u s p i c e s o f t h e I n d i a n C o m m e r c e Assoc ia t ion s ince the year 2010 . Two Certificates of Honour and Gold Medals for the Best Papers contributed to the Technical Session have been instituted.

The award amount is contributed by Mr. Anil Shah S/o Late Prof Manubhai Shah towards the endowment fund of Rs. 200,000/- with ICA for the purpose, to cover the annual cost of the awards out of the interest income.

Best Business Academic of the Year

Award (BBAY Award)The BBAY Award is instituted under the

auspices of the ICA with effect from the year 2005 in order to encourage youth in the field of research in Commerce and Management. The award comprises of - BBAY Gold medal for the Best Paper contributed to the All India Commerce Conference and BBAY Silver medal for the Best Paper contributed in every Technical Track and Seminar of the All India Commerce Conference. The papers submit ted f o r pr esenta t ion a t var ious Technical Tracks and Seminars of ICA shall be submitted within the stipulated date, i.e., on or before September 30, 2012.

MumbaiA City of Hope

Mumbai was a cluster of seven islands, namely

Colaba, Smaller Colaba, Worli, Parel, Mazgaon,

Mumbadevi & Mahim, till it came in the possession

of British in 1662. Before the British took over the

seven islands, they were in possession of Aryans

from North India for about a thousand years. Then

came the Mouryas and Satvahana followed by

Silaharas & Yadavas.

Among the seven islands, Colaba, Mazgaon &

Mahim were comparatively large and prominent.

Mahim was the only island where trade and

business activities flourished in the historic period.

Mahim in 13th Century was a capital place of Raja

Bhimdeo, a Hindu ruler. He named the Mahim

Island as Mahikavati in the year 1294 and took keen

interest in its all-round development. He built

roads, palaces, temples, and law courts in Mahikavati

and made it a prominent trading port on the western

coast of India.

The trading facilities provided by Raja

Bhimdeo attracted many foreign traders, such as

Arabs, Christians and Jews. They came to Mahikavati

for their interest in trade activities but later on settled

down here after realising the favourable conditions

for their trade. However the conditions started

deteriorating around 1347.

The Muslim invaders from adjacent Gujarat

launched a series of attacks on Mahikavati and

ultimately succeeded in capturing the islands from the

Hindu rulers. Thus, began the Muslim rule over these

islands. During this period only, the Muslims from the

neighbouring Konkan area began to settle in Mumbai.

Portuguese were the first Europeans to land on

these islands in 1509. They were shrewd tradesman with

an eye for the future. They skillfully managed to establish

cordial relations with the political powers ruling the

western coast. But the Muslim regime over the islands of

Mumbai soon started facing problems as the Mughals

posed a great challenge to them. The Portuguese joined

hands with Muslims in their fight against the Mughals, but

the Muslim regime soon came to an end and Mumbai was

ultimately taken over by Portuguese as per a mutual treaty.

The Portuguese rule over the islands of Mumbai

commenced from 1534. Later, the Dutch and the British

too made their way to Mumbai for trade and commerce.

Malabaris from the coastal area of Kerala also migrated

to Mumbai during this period. Their sole intention being

to keep an eye on the Merchant Ships that came to

Mumbai Harbour and plunder the treasure on these

ships. To further their purpose they used a strategic point

on the hill of Walkeshwar, now known as Malabar Hill.

Portuguese ruled Mumbai for about one hundred

and twenty five years. The British took over Mumbai from

the Portuguese, in the year 1662 when the city was given as a

dowry gift from the Portuguese to Charles II, then the king

of England, in his marriage with Infanta Catherine

Braganza , the Princess of Portugal. British being staunch

traders, wisely developed Mumbai as an ideal port.

When the British took over Mumbai, these islands

were inhabited by the natives of Mumbai, the Kolis.

Kolis are predominantly fishermen and they were the

traditional inhabitants of these islands since ancient

period. Today the Koli communities in Mumbai are

spread over different localized regions called Koliwadas.

Sion Koliwada, Thane Koliwada, Versova Koliwada,

Khar Danda and Mahim Koliwada are most popular.

The name Mumbai is derived from Mumba Devi,

the patron goddess of the Kolis. The Kolis called her '

Mumba Aai' (Mother Mumba). The British, however,

preferred to call the islands Bombay. The name

remained in practice till recent years. The temple of

goddess Mumba Devi still exists in Mumbai and the

area around the temple is popularly known as

Mumba Devi area.

Although the British initially built forts, docks, a

huge customs house and other buildings, the real

development of Mumbai as a magnificent city began

around 1857, the year of the Indian Mutiny. Since the

British suffered a major setback due to this massive

revolt against their political ambition to rule India, they

shifted their centre of political movement from Delhi to

the much safer, Mumbai. They then felt the urgent

need of changing the face of Mumbai to meet the

growing demands of their political strategy. Thus

began the era of development in Mumbai.

In 1853 the first railway line in India between

Mumbai and Thane was launched. Thereafter

Mumbai was connected to Calcutta by a long road

link. In 1862, the seven islands were amalgamated

by way of reclamation. Ambitious projects like

Town Hall, University Library, High Court,

Malabar Hill Water Reservoir, Vihar Water Supply

Scheme, V.T. Railway Station, Corporation

Buildings and Gateway of India were undertaken

and completed one after another. The Marine Drive Scheme was

completed later in 1945. Simultaneously a tram service was

launched for an effective transport system. Local trains started

plying between V.T - Kalyan and Churchgate -Virar. Roads were

widened; hospitals, colleges and theatres were built. Market

places like Crawford Market & Mulji Mehta Market and the

Stock Exchange and Fort Market were established. The British

left behind a legacy of Neo-Gothic architecture in Mumbai, which is

cherished and treasured by Mumbaikars till today

The contribution and sacrifices made by the city and its

people during the freedom movement, under the leadership of

Lokmanya Tilak & Mahatma Gandhi were tremendous and

valuable. The people of this city not only took part in the freedom

movement but also witnessed historic moments of the crucial

period. The foundation of Indian National Congress, ' Quit India

Movement ', the ' Non Cooperation Movement ', the Non Violent

Satyagrahas, death of Lokmanya Tilak and his major historic

political trials are few of them which merit mention.

Mumbai was also the main battlefield for the Goa Mukti

Movement and the formation of Maharashtra after India

became independent. It has been, in fact, a prominent centre of

all major political, social, cultural and trade union movements

before and after independence.

After the formation of Maharashtra as a new state in 1960,

Mumbai had the honour to become the capital city of

Maharashtra. The State Government of Maharashtra has taken

number of policy decisions to divert the ever-increasing

pressure of the growing population on the civic administration

of the city including the development of a twin city, Navi

Mumbai in the Vashi-Belapur belt.

Mumbai has now grown into a very large metropolitan

city. It has earned a reputation of being a main centre of trade,

commerce, communication, business, industry and tourism

in India. The Konkan Railway has paved way for smooth and

speedy access for communication with the southern part of

India. With a view to further develop this city as a financial and

banking centre, the Bandra-Kurla complex in central Mumbai

has been set up with ultra modern facilities.

However, the development and expansion of Mumbai

has now reached a saturation point due to its ever

increasing population. Horizontal expansion being

exhausted, vertical expansion and reclamation are the

continuous order of the day.

It is frequently commented that Mumbai is spent out

and burnt out, but the magic and myth of Mumbai never

fail. Its vivacity and diversity keep this ‘Melting Pot’ of

India ever charming, ever endearing.

BMC Headquater

Bombay Stock Exchange

Taj Mahal Palace

Wankhede Stadium

Haji Ali Dargah

Local Train

Hutatma Chowk

Rajabai Tower

Nehru Planetarium

Legislative Assembly

Mahalaxmi Temple

Girgaum Chowpatty

Marine Drive

Mantralaya

Important Information(No Accommodation without prior registration please)

LAST DATE FOR REGISTRATION : 25.09.2012

Delegate Feea) Rs. 1000 / - for members of ICA (Rs. 1200 / - each for every accompanied person including children)b) Rs. 1500 / - for non members of ICA (Rs. 1200 / - each for every accompanied person including children)

LATE AND FINAL REGISTRATION DATE : 9.10.2012

Delegate Feea) Rs. 1200 / - for members of ICA (Rs. 1400 / - each for every accompanied person including children)b) Rs. 1700 / - for non members of ICA (Rs. 1400 / - each for every accompanied person including children)

A Demand Draft / Multicity Cheque should be drawn in favor of “ The Conference Secretary, 65th AICC” payable at Mumbai should be sent essentially with duly filled – in Registration forms as per the last dates mentioned above.

However Travel Plan with arrival date, departure date and accompanying person may please be mailed before 9th October 2012 to the mail id . All delegates are 65aicc.hindujacollege@gmail.comsincerely requested to adhere to the above Registration procedure without fail, only to make their visit and stay at Mumbai during the conference, comfortable.The Conference Secretary will not be responsible for any inconvenience of the delegates who do not follow the above Procedure of Registration as per the stipulated dates.

Accommodation will be provided to those participants, only on sharing basis in Hotels and Guesthouses.

Accommodation cannot be provided whose registration fees are be received after 9th October, 2012.

Note : For further and update information of the Conference please visit ICA Website www.icaindia.infoand Website of Hinduja College www.hindujacollege.com

For Official Correspondence:Conference Secretary

Prin. Dr. T. A. ShiwareK. P. B. Hinduja College

315, New Charni Road, Mumbai 400 004.Ph. 022 40989000 (O), Mobile 09867776669

Fax : 022 23859397, Email : 65aicc.hindujacollege@gmail.com

Technical Sessions Chairpersons Co-Chairpersons I- Integrated Reporting: Challenges and Opportunities

Dr. P. Indrasena Reddy, Deptt. of Commerce and Business Management , Kakatiya University, Warangal- 506 009 (A P). 09390108179 isreddypeddi@gmail.com

Dr. Ram Chandra Gowda, Dept of Commerce, Bangalore University, Bangalore. 09448008278

dr_mrg@rediffmail.com

II- Foreign Direct Investment in Multi Brand Retailng

DR. S.L. Gupta Professor Department of Management Birla Institute of Technology (Deemed University) Campus – Noida 09811230453 drslgupta@gmail.com

Dr. Bharat Meghe Associate Professor and Head Faculty of Commerce Kamla Nehru Mahavidyalaya Sakkaradara Nagpur 440009 9422827935 bharatmeghe@yahoo.com

III- Employer Branding: Emerging Dimensions

Pushkar Nath Professor, Deptt. of Commerce & Management, Gossner College, Ranchi-834008 08986883443, 09661153155 pushkarnathru@gmail.com

Shri Vijaysinh.M.Vanar Principal I.V.Patel College of Commerce, College road District :Kheda, Gujarat-387001. +91-98792 16684(M) vmvanar_1106@yahoo.com

IV- Global Turbulence : India’s Preparedness

Prof.H.Venkateshwarlu Department of Commerce Osmania University Hyderabad - 500 007 Andhra Pradesh 09848209660 harripuram@gmail.com

Prof. Ashok K. Mohanty Department of Commerce, Berhampur University, Berhampur(Gm.) 760007 Orissa 09437097983 profashokmohanty@gmail.com

Seminar Infrastructural Development in India: The Road map ahead

Dr. N.D. Mathur Professor Deptt of Economic Administration and Financial Management, University of Rajasthan, Jaipur – 302004 +91-9414071144 (M) mathur.naresh@rediffmail.com

Dr.Manas Pandey Dean, Faculty of Management Studies VBS Purvanchal University, Jaunpur (UP). 09415207029 dr.manaspandey@gmail.com

Manubhai M Shah Memorial Research Gold Medals:- TWO Empirical Researches in the area of Human Resource

Dr. Ravinder Vinayek Professor of Commerce, Dean Academic Affairs M D University, Rohtak- 124001 09416052184 r_vinayek@rediffmail.com

Dr Debabrata Mitra, Professor Department of Commerce, University of North Bengal, Raja Rammohunpur, PO: North Bengal University, Distt. Darjeeling, (W.B.) 734013. 09474877362 Debabrata_nbu@yahoo.co.in

Late Dr. A.D. Shinde Memorial Lecture delivered by Dr. P.C. Shejwalkar Prof. G.C. Agarwal Memorial Lecture delivered by Prof. Dr. B.P. Singh

Those who wish to present papers, at the Conference should send their full paper (up to 3,000 words) with Abstract (up to 500 words) to the respective Chairperson and Co-Chairperson before September 30, 2012 through e-mail Soft Copy (MS OFFICE) along with hard copy. The Paper may also be submitted on-line on the website of Indian Commerce Association www.icaindia.info link http://www.icaindia.info/SubmitPapers.aspx

65th All India Commerce Conference

On the occasion of 65th Year of Smt. P.D. Hinduja Trust

Hosted By : Smt. P. D. Hinduja Trust’s

K.P.B. Hinduja College of Commerce 315, New CharniRoad,Mumbai 400 004. NAAC Re-Accredited ‘A’ THE BEST COLLEGE OF UNIVERSITY OF MUMBAI FOR THE ACADEMIC YEAR2010 -2011

Late Shri. Parmanand Deepchand Hinduja(1901 – 1971)

Founder & Fountainhead of Our Strength

Established 1974

All India Commerce Conference of Indian Commerce Association

9th to 11th November, 2012

REGISTRATION FORM

ICA

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(Photocopies of the form will also be accepted)

Signature of Participant

“Commerce changes the fate and genius of nations.”- Thomas Gray

Conference Convener :

Prin. Dr. T.P. Madhu Nair

Nirmala Memorial Foundation College of Commerce,

Kandivali (East), Mumbai 400 101.

Dean, Faculty of Commerce and University of Mumbai.

Official Correspondence:

Prin. Dr. T.A. ShiwarePrincipal, K.P.B. Hinduja College of Commerce

Former Dean, Faculty of Commerce, University of Mumbai.

315, New Charni Road, Mumbai 400 004. Ph. +91-22-4098 9000

Email: 65aicc.hindujacollege@gmail.com

Website : www.hindujacollege.com

Conference Co-convener:

Dr. Chitra NatarajanVice Principal,

K.P.B. Hinduja College of Commerce,

315, New Charni Road, Mumbai 400 004.

Prepared and Designed by: Dr. (Ms.) Ishrat Ali Lalljee, Mr. Charjeev Sharma & Mr. Ahmar Bubere