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33
Tourism Monitor Switzerland 2013: Swiss Tourism Regions. Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 1 Filtered by: No Filter

Transcript of Filtered by: No Filter · Switzerland Germany United Kingdom Netherlands France USA Belgium &...

Page 1: Filtered by: No Filter · Switzerland Germany United Kingdom Netherlands France USA Belgium & Luxembourg Italy China Other country Nordics Central Europe (CZ, HU, PL) Russia Gulf

Tourism Monitor Switzerland 2013: Swiss Tourism Regions.

Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 1

Filtered by:

No Filter

Page 2: Filtered by: No Filter · Switzerland Germany United Kingdom Netherlands France USA Belgium & Luxembourg Italy China Other country Nordics Central Europe (CZ, HU, PL) Russia Gulf

Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 2

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-

landBern

Region Ticino Valais

Lucerne. Lake

Lucerne Region

Zurich Region

Market of origin.Market of origin (35 markets).

Switzerland

Germany

United Kingdom

Netherlands

France

USA

Belgium & Luxembourg

Italy

China

Other country

Nordics

Central Europe (CZ, HU, PL)

Russia

Gulf Countries (GCC)

Spain

India

Japan

SEA (ID, MY, SI, TH)

Australia

Taiwan

Canada

Brazil

Austria

Portugal

South Korea

56.2%

13.9%

3.1%

3.1%

3.0%

2.7%

2.2%

2.0%

1.6%

1.4%

1.0%

1.0%

0.9%

0.9%

0.8%

0.8%

0.8%

0.6%

0.6%

0.4%

0.4%

0.3%

0.3%

0.3%

0.3%

56.2%

13.9%

3.1%

3.1%

3.0%

2.7%

2.2%

2.0%

1.6%

1.4%

1.0%

1.0%

0.9%

0.9%

0.8%

0.8%

0.8%

0.6%

0.6%

0.4%

0.4%

0.3%

0.3%

0.3%

0.3%

24.8%

22.8%

4.7%

3.3%

3.4%

6.7%

2.7%

4.6%

2.0%

3.0%

1.0%

3.3%

2.5%

0.4%

2.1%

1.6%

1.8%

0.6%

1.2%

0.4%

1.0%

0.6%

0.5%

0.6%

0.9%

53.2%

10.6%

6.2%

5.1%

2.3%

3.8%

2.3%

0.6%

2.5%

0.9%

0.9%

0.5%

0.7%

2.2%

0.7%

1.0%

1.3%

1.0%

0.7%

0.7%

0.4%

0.3%

0.1%

0.1%

1.0%

64.4%

9.6%

3.4%

1.6%

7.9%

1.2%

1.2%

1.0%

0.4%

0.9%

0.8%

2.1%

0.3%

0.3%

1.3%

0.3%

0.2%

0.1%

0.2%

0.0%

0.4%

0.2%

0.3%

0.8%

0.0%

11.5%

6.7%

6.3%

1.2%

8.8%

5.0%

0.9%

4.3%

8.9%

6.4%

3.2%

3.1%

5.4%

5.0%

4.8%

3.5%

1.6%

2.2%

1.1%

0.7%

1.3%

1.4%

0.1%

1.2%

0.4%

30.7%

8.4%

5.5%

1.4%

13.7%

3.8%

4.6%

3.6%

4.0%

3.5%

1.6%

1.5%

2.1%

1.9%

2.2%

1.6%

0.8%

1.1%

0.8%

0.7%

1.1%

0.7%

0.3%

1.3%

0.4%

69.9%

16.7%

1.7%

2.6%

0.8%

0.9%

1.7%

2.0%

0.2%

0.4%

0.4%

0.5%

0.4%

0.1%

0.1%

0.1%

0.4%

0.1%

0.1%

0.1%

0.1%

0.1%

0.2%

0.1%

0.0%

61.7%

10.2%

2.2%

1.0%

7.1%

4.2%

1.8%

1.3%

0.3%

1.2%

0.9%

1.9%

0.5%

0.0%

0.8%

0.3%

0.3%

0.5%

0.8%

0.2%

0.6%

0.2%

0.3%

1.0%

0.0%

39.7%

28.3%

2.1%

8.5%

1.7%

2.8%

1.6%

3.0%

0.6%

1.9%

2.0%

1.3%

0.9%

0.4%

0.8%

0.2%

0.6%

0.4%

0.5%

0.1%

0.2%

0.2%

0.8%

0.3%

0.1%

32.4%

14.2%

3.2%

2.3%

6.2%

3.8%

1.9%

3.5%

2.9%

3.7%

1.7%

1.6%

1.8%

2.8%

2.2%

0.4%

3.0%

2.4%

1.7%

1.5%

0.4%

1.0%

0.3%

0.6%

0.5%

78.1%

10.8%

0.7%

1.2%

0.8%

1.2%

0.7%

2.0%

0.4%

0.7%

0.3%

0.3%

0.4%

0.3%

0.3%

0.1%

0.1%

0.1%

0.1%

0.2%

0.2%

0.2%

0.3%

0.2%

0.0%

68.7%

13.0%

2.3%

3.5%

2.3%

1.1%

2.9%

1.6%

0.4%

0.3%

0.6%

0.6%

0.2%

0.2%

0.3%

0.2%

0.3%

0.3%

0.2%

0.2%

0.2%

0.1%

0.2%

0.1%

0.1%

53.3%

10.4%

3.5%

2.3%

1.8%

5.9%

1.9%

1.3%

3.2%

1.2%

2.3%

0.5%

0.7%

0.7%

0.5%

2.1%

0.6%

1.5%

1.3%

0.5%

0.5%

0.4%

0.3%

0.2%

0.9%

8.7%

19.7%

6.6%

1.7%

3.0%

8.0%

1.2%

3.6%

5.3%

6.3%

2.8%

2.5%

3.6%

2.7%

2.3%

2.7%

3.2%

2.3%

2.5%

1.4%

1.3%

1.8%

1.2%

0.4%

0.7%

N=13884 N=13884 N=458 N=1915 N=207 N=745 N=828 N=1855 N=314 N=939 N=447 N=749 N=1775 N=1015 N=1398

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 3

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-

landBern

Region Ticino Valais

Lucerne. Lake

Lucerne Region

Zurich Region

Market of origin.Market of origin (35 markets).

Mexico

Turkey

Israel

South Africa

New Zealand

Greece

Romania

Ukraine

Slovakia

Philippines

0.2%

0.2%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.2%

0.2%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

1.7%

0.8%

0.0%

0.2%

0.2%

0.4%

0.0%

0.1%

0.2%

0.1%

0.1%

0.2%

0.2%

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

0.7%

0.0%

0.0%

0.0%

0.2%

0.1%

0.0%

0.0%

0.0%

0.0%

1.5%

1.1%

0.4%

0.1%

0.2%

0.6%

0.3%

0.4%

0.2%

0.5%

0.6%

0.6%

0.0%

0.2%

0.4%

0.4%

0.4%

0.2%

0.1%

0.1%

0.1%

0.0%

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

0.3%

0.1%

0.0%

0.0%

0.1%

0.1%

0.1%

0.0%

0.1%

0.0%

0.1%

0.1%

0.1%

0.1%

0.0%

0.2%

0.2%

0.1%

0.1%

0.1%

0.8%

1.3%

0.3%

0.3%

0.0%

0.6%

0.3%

0.3%

0.0%

0.1%

0.0%

0.0%

0.1%

0.1%

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

0.2%

0.2%

0.3%

0.2%

0.0%

0.1%

0.2%

0.1%

0.2%

0.7%

0.8%

0.2%

0.7%

0.5%

0.3%

0.2%

0.4%

0.3%

0.4%

N=13884 N=13884 N=458 N=1915 N=207 N=745 N=828 N=1855 N=314 N=939 N=447 N=749 N=1775 N=1015 N=1398

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 4

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Market of origin.Market of origin (3 market groups).

CH

Other Europe

Outside Europe

56.2%

32.6%

11.2%

56.2%

32.6%

11.2%

24.8%

53.3%

21.9%

53.2%

30.6%

16.2%

64.4%

30.9%

4.7%

11.5%

48.9%

39.5%

30.7%

48.1%

21.3%

69.9%

27.4%

2.6%

61.7%

29.4%

8.9%

39.7%

52.2%

8.1%

32.4%

41.6%

26.0%

78.1%

18.4%

3.5%

68.7%

27.7%

3.6%

53.3%

26.6%

20.1%

8.7%

51.6%

39.7%

N=13884 N=13884 N=458 N=1915 N=207 N=745 N=828 N=1855 N=314 N=939 N=447 N=749 N=1775 N=1015 N=1398

Tourism zone.Tourism zone.

Alpine

Small City

Big City

Rural

62.2%

22.3%

14.2%

1.3%

62.2%

22.3%

14.2%

1.3%

0.0%

3.9%

96.1%

0.0%

95.8%

4.2%

0.0%

0.0%

22.2%

55.4%

0.0%

22.4%

0.0%

0.0%

100.0%

0.0%

19.9%

36.5%

43.6%

0.0%

100.0%

0.0%

0.0%

0.0%

0.0%

100.0%

0.0%

0.0%

47.1%

40.8%

0.0%

12.1%

0.0%

20.1%

79.3%

0.5%

6.3%

92.7%

0.0%

1.0%

100.0%

0.0%

0.0%

0.0%

70.1%

29.1%

0.0%

0.8%

0.0%

22.8%

76.9%

0.3%

N=12671 N=12671 N=458 N=1918 N=207 N=749 N=829 N=1860 N=315 N=943 N=450 N=749 N=1775 N=1016 N=null

Season.Season.

Winter

Summer

45.1%

54.9%

45.1%

54.9%

39.4%

60.6%

47.3%

52.7%

22.1%

77.9%

48.3%

51.7%

39.6%

60.4%

55.7%

44.3%

40.3%

59.7%

33.0%

67.0%

36.3%

63.7%

19.7%

80.3%

59.4%

40.6%

57.6%

42.4%

41.3%

58.7%

N=13924 N=13924 N=458 N=1918 N=207 N=749 N=829 N=1860 N=315 N=943 N=450 N=749 N=1775 N=1016 N=1402

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 5

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Accommodation.Type of accommodation.

Hotel/health resort/clinic

Supplemantary accommodation

41.8%

58.2%

41.8%

58.2%

40.1%

59.9%

46.6%

53.4%

33.8%

66.2%

45.5%

54.5%

41.3%

58.7%

47.2%

52.8%

29.6%

70.4%

41.3%

58.7%

41.9%

58.1%

45.5%

54.5%

37.9%

62.1%

49.6%

50.4%

43.1%

56.9%

N=13879 N=13879 N=458 N=1915 N=207 N=746 N=828 N=1859 N=313 N=942 N=447 N=749 N=1771 N=1013 N=1397

Type of accommodation.

Accommodation for groups

Bed & Breakfast

Campground

Flat of friends/relatives

Hotel/health resort/clinic

Mountain hut/Swiss Alpine Club

Own holiday apartment

Rented holiday apartment

Youth hostel/backpacking

other

1.9%

2.9%

4.6%

15.7%

41.8%

0.9%

8.2%

18.4%

4.0%

1.6%

1.9%

2.9%

4.6%

15.7%

41.8%

0.9%

8.2%

18.4%

4.0%

1.6%

0.2%

4.8%

1.1%

34.7%

40.1%

0.0%

3.3%

3.3%

10.9%

1.8%

2.5%

4.1%

4.6%

9.3%

46.6%

1.5%

7.8%

18.2%

4.2%

1.2%

2.8%

10.8%

9.6%

28.4%

33.8%

0.0%

2.4%

5.8%

1.3%

5.2%

1.9%

3.5%

0.9%

28.4%

45.5%

0.8%

1.8%

4.8%

10.6%

1.8%

1.6%

3.5%

4.1%

30.0%

41.3%

0.2%

3.2%

7.7%

4.0%

4.3%

1.8%

1.4%

2.4%

8.9%

47.2%

0.7%

13.9%

20.8%

2.3%

0.6%

1.1%

3.0%

12.5%

25.9%

29.6%

0.0%

0.3%

1.3%

24.8%

1.5%

1.2%

4.0%

4.1%

19.4%

41.3%

2.2%

5.5%

18.5%

2.2%

1.7%

0.8%

4.7%

0.9%

34.1%

41.9%

1.2%

1.3%

4.6%

8.0%

2.5%

0.2%

4.8%

14.6%

10.6%

45.5%

0.5%

7.1%

9.0%

6.8%

1.0%

1.7%

1.1%

2.4%

7.9%

37.9%

0.8%

8.6%

38.1%

0.9%

0.5%

4.1%

1.9%

3.3%

9.0%

49.6%

1.1%

9.6%

17.2%

2.7%

1.5%

0.9%

2.8%

0.6%

37.3%

43.1%

0.2%

1.2%

4.2%

7.4%

2.3%

N=13879 N=13879 N=458 N=1915 N=207 N=746 N=828 N=1859 N=313 N=942 N=447 N=749 N=1771 N=1013 N=1397

Hotel classification.

1*

2*

3*

4*

5*

No Category

0.4%

5.1%

50.1%

33.9%

7.4%

3.0%

0.4%

5.1%

50.1%

33.9%

7.4%

3.0%

0.8%

5.8%

52.4%

28.5%

11.1%

1.6%

0.0%

3.8%

44.3%

42.4%

7.8%

1.6%

0.9%

1.9%

62.4%

33.5%

0.0%

1.4%

0.9%

7.7%

42.0%

38.1%

10.3%

1.1%

0.1%

4.3%

48.8%

33.5%

12.7%

0.7%

0.3%

3.8%

48.3%

37.4%

6.7%

3.5%

1.5%

9.2%

66.5%

20.3%

1.7%

0.9%

0.6%

4.5%

59.3%

25.3%

8.4%

1.8%

1.7%

2.8%

53.2%

36.4%

5.0%

1.0%

0.6%

9.5%

49.5%

29.6%

8.5%

2.4%

0.3%

5.1%

57.4%

28.9%

6.0%

2.4%

0.5%

3.8%

45.6%

38.5%

6.1%

5.5%

0.8%

4.2%

36.0%

44.2%

11.4%

3.4%

N=5293 N=5293 N=140 N=774 N=50 N=335 N=293 N=817 N=72 N=325 N=172 N=312 N=668 N=499 N=571

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 6

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Length of stay.Length of stay.

1-3 nights

4-7 nights

8+ nights

29.5%

43.0%

27.5%

29.5%

43.0%

27.5%

52.1%

28.1%

19.8%

27.8%

43.0%

29.3%

43.6%

36.0%

20.4%

36.5%

35.0%

28.5%

30.1%

44.1%

25.9%

21.2%

47.8%

31.0%

42.0%

38.7%

19.3%

33.7%

42.0%

24.3%

32.3%

35.0%

32.7%

43.3%

35.5%

21.2%

20.3%

50.7%

29.0%

36.1%

41.5%

22.4%

37.5%

37.9%

24.6%

N=13110 N=13110 N=413 N=1840 N=201 N=668 N=764 N=1819 N=297 N=895 N=403 N=698 N=1726 N=948 N=1270

Touring.Touring.

Staying in one particular place in Switzerland

Touring within Switzerland

Touring within Europe

78.8%

13.4%

7.8%

78.8%

13.4%

7.8%

65.9%

19.2%

15.0%

78.0%

13.5%

8.5%

76.7%

18.7%

4.6%

45.3%

29.8%

25.0%

61.9%

24.9%

13.2%

91.5%

6.6%

1.9%

65.5%

30.0%

4.5%

70.8%

16.6%

12.6%

50.3%

31.2%

18.5%

84.2%

10.7%

5.1%

92.5%

5.7%

1.8%

73.6%

12.8%

13.6%

45.9%

28.1%

26.0%

N=13894 N=13894 N=458 N=1915 N=207 N=746 N=829 N=1858 N=314 N=942 N=448 N=749 N=1774 N=1015 N=1399

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 7

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Means of transport.Means of transport to Switzerland from abroad (across the border).

Did not arrive from abroad

Car

Air

Train

Bus

Motorhome/camper/van

Other

56.4%

19.2%

14.0%

6.7%

2.2%

0.8%

0.7%

56.4%

19.2%

14.0%

6.7%

2.2%

0.8%

0.7%

24.9%

14.8%

32.0%

20.2%

4.8%

0.5%

2.7%

53.3%

20.3%

15.7%

8.0%

1.5%

1.2%

0.1%

64.4%

16.4%

12.0%

3.4%

1.9%

1.5%

0.4%

11.6%

10.8%

53.9%

16.9%

5.5%

0.8%

0.4%

30.8%

21.9%

29.1%

11.5%

3.7%

1.2%

1.8%

70.0%

19.9%

4.8%

3.1%

1.5%

0.6%

0.2%

62.1%

16.0%

13.0%

7.5%

0.6%

0.5%

0.3%

39.7%

32.2%

12.9%

7.0%

2.0%

1.2%

4.9%

32.8%

21.0%

27.7%

14.5%

3.3%

0.6%

0.1%

78.2%

12.7%

3.3%

3.3%

0.7%

1.5%

0.2%

68.9%

19.4%

5.9%

3.9%

1.3%

0.4%

0.2%

53.3%

15.1%

17.0%

7.8%

5.8%

0.4%

0.5%

8.8%

17.4%

48.4%

19.4%

4.4%

0.6%

1.1%

N=13830 N=13830 N=455 N=1906 N=206 N=743 N=823 N=1855 N=312 N=940 N=442 N=745 N=1765 N=1015 N=1389

Airport in Switzerland.

Airport Zurich

Aéroport International de Genève

Euro-Airport Basel Moulhouse Freiburg

Lugano Airport

Flughafen Bern-Belp

Engadin Airport

Business Airport St. Gallen

54.1%

36.7%

8.5%

0.4%

0.2%

0.1%

0.0%

54.1%

36.7%

8.5%

0.4%

0.2%

0.1%

0.0%

28.6%

4.8%

66.3%

0.0%

0.3%

0.0%

0.0%

62.4%

29.7%

7.6%

0.0%

0.3%

0.0%

0.0%

34.6%

55.9%

9.5%

0.0%

0.0%

0.0%

0.0%

11.9%

87.1%

0.8%

0.2%

0.0%

0.0%

0.0%

18.3%

80.6%

0.8%

0.3%

0.0%

0.0%

0.0%

80.9%

11.5%

6.6%

0.0%

0.0%

1.0%

0.0%

53.8%

26.8%

19.4%

0.0%

0.0%

0.0%

0.0%

82.5%

13.3%

3.1%

0.0%

0.0%

0.0%

1.2%

63.5%

19.7%

13.6%

0.0%

3.2%

0.0%

0.0%

61.4%

16.3%

8.7%

13.6%

0.0%

0.0%

0.0%

40.7%

53.9%

5.5%

0.0%

0.0%

0.0%

0.0%

81.4%

9.8%

8.4%

0.0%

0.4%

0.0%

0.0%

90.9%

4.6%

4.4%

0.0%

0.0%

0.0%

0.0%

N=4101 N=4101 N=221 N=545 N=59 N=478 N=375 N=212 N=69 N=171 N=185 N=85 N=317 N=352 N=765

Page 8: Filtered by: No Filter · Switzerland Germany United Kingdom Netherlands France USA Belgium & Luxembourg Italy China Other country Nordics Central Europe (CZ, HU, PL) Russia Gulf

Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 8

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Means of transport.Airline.

Swiss International Airlines

EasyJet

Lufthansa

British Airways

Emirates

KLM Royal Dutch Airlines

Air France

United Airlines

Aeroflot Russian Airlines

Air Berlin

Finnair

Turkish Airlines

Other

Iberia

Qatar Airways

SAS Scandinavian Airlines

Thai Airways

Singapore Airlines

Delta Airlines

Air Canada

TAP Portugal

American Airlines

US Airways

Etihad Airways

Aer Lingus

LOT Polish Airlines

Brussels Airlines

25.6%

18.7%

5.8%

5.0%

3.9%

3.2%

2.4%

2.4%

2.3%

1.8%

1.7%

1.7%

1.5%

1.4%

1.4%

1.3%

1.2%

1.2%

1.2%

1.2%

1.1%

1.1%

0.8%

0.7%

0.6%

0.6%

0.6%

25.6%

18.7%

5.8%

5.0%

3.9%

3.2%

2.4%

2.4%

2.3%

1.8%

1.7%

1.7%

1.5%

1.4%

1.4%

1.3%

1.2%

1.2%

1.2%

1.2%

1.1%

1.1%

0.8%

0.7%

0.6%

0.6%

0.6%

18.2%

40.0%

7.5%

4.7%

1.9%

4.0%

2.3%

0.5%

0.4%

1.0%

1.4%

5.0%

0.7%

0.0%

0.4%

0.0%

0.7%

1.1%

0.7%

0.2%

0.0%

2.5%

1.0%

0.0%

0.2%

0.0%

0.7%

29.6%

18.7%

4.9%

5.7%

5.6%

4.6%

1.7%

1.9%

3.0%

1.0%

0.8%

0.5%

1.2%

0.4%

1.6%

1.6%

1.6%

0.2%

1.9%

1.1%

0.1%

2.1%

0.5%

1.1%

0.6%

0.3%

0.3%

18.9%

37.8%

3.0%

5.7%

3.1%

0.0%

2.3%

3.8%

0.0%

3.3%

0.0%

2.1%

0.0%

2.2%

0.0%

0.0%

0.0%

0.0%

1.9%

2.2%

3.1%

0.0%

0.0%

0.0%

2.3%

2.1%

1.7%

16.0%

24.8%

8.3%

3.0%

5.0%

2.8%

3.5%

1.6%

4.2%

0.5%

3.2%

2.3%

1.9%

2.9%

1.3%

1.0%

0.4%

0.5%

0.0%

0.9%

1.4%

0.0%

0.3%

1.3%

1.4%

1.9%

0.3%

17.0%

28.7%

4.5%

4.2%

4.1%

2.0%

2.2%

3.7%

2.6%

0.0%

1.3%

2.6%

1.9%

1.6%

2.7%

0.9%

0.5%

0.6%

2.0%

1.5%

1.5%

0.0%

0.3%

0.4%

0.6%

0.2%

1.3%

34.8%

16.0%

8.0%

6.8%

1.5%

2.9%

1.2%

2.4%

2.6%

4.4%

0.9%

0.6%

1.2%

0.3%

0.2%

2.2%

0.2%

0.5%

1.5%

2.3%

0.6%

1.7%

1.1%

0.0%

0.0%

0.0%

0.0%

35.3%

16.9%

2.0%

7.8%

4.5%

7.2%

3.2%

1.7%

0.0%

1.9%

1.5%

0.8%

0.0%

0.8%

0.0%

1.5%

0.9%

0.0%

2.4%

0.8%

2.7%

0.0%

5.1%

0.8%

0.0%

0.0%

0.0%

29.6%

4.7%

3.8%

7.0%

2.5%

5.9%

1.7%

2.4%

4.3%

3.9%

1.8%

0.5%

0.8%

3.0%

0.5%

3.1%

0.8%

2.1%

0.6%

3.2%

2.7%

2.6%

2.2%

2.3%

0.5%

0.0%

0.4%

21.8%

17.7%

9.4%

4.5%

2.2%

4.0%

2.6%

1.8%

0.4%

1.0%

0.4%

2.1%

1.7%

2.2%

2.1%

0.0%

4.8%

2.2%

1.5%

0.3%

0.2%

0.6%

1.5%

0.8%

0.4%

1.0%

1.6%

26.7%

12.1%

5.6%

3.4%

7.3%

2.9%

1.8%

6.1%

1.5%

4.9%

1.1%

0.6%

1.9%

1.9%

0.0%

0.0%

0.0%

2.8%

1.2%

0.7%

6.6%

3.0%

0.0%

0.0%

0.0%

1.6%

0.0%

23.5%

19.6%

3.9%

6.7%

1.5%

3.5%

3.7%

2.1%

1.6%

0.9%

1.1%

1.5%

2.9%

0.2%

0.8%

1.7%

1.7%

2.0%

0.5%

0.5%

0.9%

0.4%

1.3%

1.4%

0.0%

0.6%

1.0%

26.5%

12.7%

4.4%

7.1%

3.8%

2.9%

3.5%

2.2%

2.1%

1.7%

2.4%

1.2%

1.9%

0.7%

2.9%

1.9%

2.9%

2.4%

2.8%

0.5%

0.3%

2.3%

1.1%

0.1%

1.1%

0.0%

0.0%

33.2%

8.7%

6.6%

3.3%

4.3%

2.4%

1.4%

2.0%

1.8%

2.5%

1.9%

1.9%

1.0%

2.5%

1.7%

2.0%

1.3%

2.1%

1.0%

1.4%

1.3%

0.9%

0.9%

0.3%

0.5%

0.6%

0.5%

N=4244 N=4244 N=224 N=561 N=61 N=480 N=377 N=231 N=74 N=176 N=194 N=87 N=324 N=366 N=794

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 9

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Means of transport.Airline. (cont.)

Germanwings

Austrian Airlines

Saudia

Wizz Air

Alitalia

Pegasus Airlines

Swiss Charter

Air Baltic

Edelweiss Air/(Swiss Leisure flights LX8000-LX9999)

Korean Air

Czech Airlines

Adria Airways

Norwegian Air Shuttle

Ukraine International Airlines

El Al Israel Airlines

Helvetic Airways

Hainan Airlines

Vueling

Transavia Airlines

Tunisair

Oman Air

Jet2.com

SunExpress

Flybe

Bmi

Air Europa

Niki

0.6%

0.5%

0.5%

0.4%

0.4%

0.4%

0.3%

0.3%

0.3%

0.3%

0.3%

0.3%

0.3%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.1%

0.6%

0.5%

0.5%

0.4%

0.4%

0.4%

0.3%

0.3%

0.3%

0.3%

0.3%

0.3%

0.3%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.2%

0.1%

0.0%

0.5%

0.0%

0.7%

0.0%

1.3%

0.0%

0.0%

0.0%

0.6%

0.0%

0.0%

0.0%

0.0%

0.6%

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

0.7%

1.4%

0.1%

0.3%

0.0%

0.0%

0.2%

0.0%

0.1%

0.0%

0.3%

0.0%

0.2%

0.4%

0.0%

0.2%

0.1%

0.0%

0.0%

0.3%

0.6%

0.0%

0.5%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

3.3%

0.0%

0.0%

0.0%

0.0%

1.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.6%

1.2%

1.3%

0.8%

0.5%

0.0%

0.4%

0.0%

0.3%

0.1%

0.2%

0.6%

0.3%

0.2%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

1.1%

0.4%

0.8%

1.1%

0.2%

0.2%

0.0%

0.2%

0.2%

0.0%

0.0%

1.3%

0.4%

0.1%

0.3%

0.2%

0.2%

0.5%

0.6%

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

0.0%

0.0%

0.6%

0.0%

0.0%

0.7%

0.0%

0.4%

0.3%

0.8%

0.8%

0.0%

0.3%

0.0%

0.0%

0.5%

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.7%

0.0%

0.4%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.9%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.7%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.8%

0.0%

0.0%

0.8%

0.0%

0.9%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

0.4%

0.2%

0.0%

1.3%

0.9%

0.0%

0.4%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

1.4%

0.0%

0.0%

1.6%

0.0%

0.0%

0.4%

0.0%

1.0%

2.1%

0.0%

0.0%

0.4%

0.7%

0.2%

0.0%

0.0%

0.0%

0.4%

0.0%

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

1.4%

2.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

1.0%

0.2%

0.0%

0.0%

0.0%

0.0%

1.2%

0.0%

0.6%

0.0%

0.0%

0.3%

0.3%

0.2%

0.0%

1.3%

0.2%

0.0%

1.0%

1.8%

0.0%

1.2%

0.0%

1.3%

0.3%

0.4%

0.4%

1.1%

0.6%

0.0%

0.3%

0.5%

0.1%

0.3%

0.0%

0.6%

0.7%

0.2%

0.0%

0.0%

0.3%

0.6%

0.4%

0.2%

0.4%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

0.2%

0.5%

1.9%

0.9%

0.2%

0.3%

0.4%

0.5%

0.1%

0.7%

0.4%

0.3%

1.2%

0.5%

0.1%

0.3%

0.0%

0.2%

0.7%

0.5%

0.0%

0.0%

0.8%

0.0%

0.2%

0.0%

0.3%

0.2%

0.5%

N=4244 N=4244 N=224 N=561 N=61 N=480 N=377 N=231 N=74 N=176 N=194 N=87 N=324 N=366 N=794

Page 10: Filtered by: No Filter · Switzerland Germany United Kingdom Netherlands France USA Belgium & Luxembourg Italy China Other country Nordics Central Europe (CZ, HU, PL) Russia Gulf

Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 10

Filtered by: No Filter

All Tourists

(non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Means of transport.Airline. (cont.)

TUIfly

Air Transat

Luxair

Air Malta

Belair Airlines

Royal Air Maroc

Blue1

SkyWork

Qantas Airways

Darwin Airline

Egypt Air

Middle East Airlines

Air Algérie

Blue Islands

Iceland Express

Royal Jordanian

JAT Airways

Bulgaria Air

JAL Japan Airlines

Croatia Airlines

Rossiya Airlines

Cyprus Airways

Montenegro Airlines

WOW Air

City Airline

Air Arabia

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

0.2%

0.0%

0.3%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

0.0%

0.0%

0.2%

0.0%

0.0%

0.3%

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

0.2%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

0.5%

0.0%

0.2%

0.2%

0.0%

0.0%

0.4%

0.2%

0.2%

0.2%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.3%

0.6%

0.2%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.2%

0.4%

0.4%

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.5%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

0.2%

1.8%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.8%

0.0%

0.0%

1.1%

0.0%

0.0%

0.0%

0.0%

0.0%

0.8%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.7%

0.2%

0.0%

0.2%

0.7%

0.2%

0.0%

0.0%

0.2%

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.4%

0.2%

0.0%

0.6%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

0.0%

0.0%

0.1%

0.1%

0.1%

0.1%

0.0%

0.2%

0.0%

0.1%

0.1%

0.0%

0.0%

N=4244 N=4244 N=224 N=561 N=61 N=480 N=377 N=231 N=74 N=176 N=194 N=87 N=324 N=366 N=794

Page 11: Filtered by: No Filter · Switzerland Germany United Kingdom Netherlands France USA Belgium & Luxembourg Italy China Other country Nordics Central Europe (CZ, HU, PL) Russia Gulf

Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 11

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Means of transport.Means of transport within Switzerland: train.

Yes

No

43.7%

56.3%

43.7%

56.3%

62.4%

37.6%

49.4%

50.6%

45.6%

54.4%

62.9%

37.1%

53.6%

46.4%

34.8%

65.2%

55.2%

44.8%

34.9%

65.1%

58.3%

41.7%

42.4%

57.6%

38.2%

61.8%

40.0%

60.0%

69.7%

30.3%

N=13924 N=13924 N=458 N=1918 N=207 N=749 N=829 N=1860 N=315 N=943 N=450 N=749 N=1775 N=1016 N=1402

Means of transport within Switzerland: bus, postal bus, motorcoach.

Yes

No

25.3%

74.7%

25.3%

74.7%

40.6%

59.4%

26.2%

73.8%

23.0%

77.0%

45.9%

54.1%

31.4%

68.6%

20.6%

79.4%

21.9%

78.1%

19.5%

80.5%

26.1%

73.9%

20.4%

79.6%

23.8%

76.2%

25.3%

74.7%

35.6%

64.4%

N=13924 N=13924 N=458 N=1918 N=207 N=749 N=829 N=1860 N=315 N=943 N=450 N=749 N=1775 N=1016 N=1402

Means of transport within Switzerland: private transport (e.g. car, motorhome).

Yes

No

64.0%

36.0%

64.0%

36.0%

33.6%

66.4%

64.5%

35.5%

65.2%

34.8%

31.4%

68.6%

52.7%

47.3%

73.7%

26.3%

48.4%

51.6%

70.1%

29.9%

50.8%

49.2%

65.2%

34.8%

70.2%

29.8%

64.1%

35.9%

39.2%

60.8%

N=13924 N=13924 N=458 N=1918 N=207 N=749 N=829 N=1860 N=315 N=943 N=450 N=749 N=1775 N=1016 N=1402

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 12

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Daily expenditure.Daily expenditure (7 categories).

<50 CHF

50-99 CHF

100-149 CHF

150-199 CHF

200-249 CHF

250-399 CHF

400 + CHF

10.9%

24.3%

22.6%

14.3%

12.4%

10.7%

4.9%

10.9%

24.3%

22.6%

14.3%

12.4%

10.7%

4.9%

13.9%

33.0%

18.6%

8.1%

11.7%

9.3%

5.4%

7.2%

19.1%

22.9%

15.4%

16.0%

12.7%

6.7%

16.8%

29.2%

19.4%

13.7%

11.3%

6.6%

3.1%

12.9%

27.8%

21.6%

11.3%

10.3%

7.3%

8.8%

17.9%

24.1%

20.0%

10.5%

10.7%

9.8%

6.9%

8.8%

18.9%

22.4%

17.5%

14.1%

12.9%

5.2%

14.5%

29.7%

25.9%

16.0%

8.9%

3.6%

1.4%

12.8%

28.8%

24.9%

11.5%

11.8%

6.9%

3.3%

12.6%

28.0%

24.0%

13.2%

9.2%

9.8%

3.3%

10.0%

26.4%

22.4%

14.1%

12.3%

10.2%

4.6%

8.2%

23.4%

24.3%

15.1%

12.5%

12.3%

4.1%

7.2%

26.3%

22.9%

12.5%

11.3%

13.4%

6.4%

12.7%

24.0%

21.8%

13.3%

11.9%

9.9%

6.3%

N=13729 N=13729 N=452 N=1892 N=201 N=742 N=822 N=1834 N=314 N=934 N=445 N=745 N=1754 N=1004 N=1379

High spender (yes/no).

Yes

No

15.6%

84.4%

15.6%

84.4%

14.7%

85.3%

19.4%

80.6%

9.7%

90.3%

16.1%

83.9%

16.7%

83.3%

18.1%

81.9%

5.0%

95.0%

10.2%

89.8%

13.0%

87.0%

14.8%

85.2%

16.4%

83.6%

19.8%

80.2%

16.2%

83.8%

N=13729 N=13729 N=452 N=1892 N=201 N=742 N=822 N=1834 N=314 N=934 N=445 N=745 N=1754 N=1004 N=1379

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 13

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Socio-demographics.Best ager.

16-55 years

56+ years

76.5%

23.5%

76.5%

23.5%

83.6%

16.4%

74.2%

25.8%

71.6%

28.4%

88.5%

11.5%

78.5%

21.5%

73.2%

26.8%

83.5%

16.5%

73.4%

26.6%

86.1%

13.9%

81.4%

18.6%

72.1%

27.9%

82.0%

18.0%

84.2%

15.8%

N=13777 N=13777 N=454 N=1901 N=207 N=739 N=820 N=1838 N=313 N=939 N=445 N=741 N=1760 N=999 N=1386

Family.

Non-family

Family

72.7%

27.3%

72.7%

27.3%

84.8%

15.2%

76.7%

23.3%

78.3%

21.7%

86.8%

13.2%

77.3%

22.7%

67.0%

33.0%

71.7%

28.3%

68.3%

31.7%

83.6%

16.4%

80.1%

19.9%

65.4%

34.6%

68.3%

31.7%

86.8%

13.2%

N=13873 N=13873 N=456 N=1915 N=207 N=749 N=828 N=1859 N=315 N=935 N=447 N=749 N=1773 N=1016 N=1395

Sex.

Male

Female

51.3%

48.7%

51.3%

48.7%

51.0%

49.0%

56.0%

44.0%

44.1%

55.9%

47.5%

52.5%

49.4%

50.6%

52.8%

47.2%

50.8%

49.2%

49.5%

50.5%

43.4%

56.6%

46.6%

53.4%

56.4%

43.6%

52.7%

47.3%

49.3%

50.7%

N=13761 N=13761 N=455 N=1897 N=207 N=739 N=820 N=1835 N=312 N=938 N=444 N=740 N=1757 N=997 N=1386

Page 14: Filtered by: No Filter · Switzerland Germany United Kingdom Netherlands France USA Belgium & Luxembourg Italy China Other country Nordics Central Europe (CZ, HU, PL) Russia Gulf

Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 14

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Socio-demographics.Age (3 categories).

16-35 years

36-55 years

56+ years

30.5%

46.0%

23.5%

30.5%

46.0%

23.5%

47.6%

36.0%

16.4%

26.1%

48.1%

25.8%

32.2%

39.4%

28.4%

57.8%

30.7%

11.5%

38.6%

39.9%

21.5%

21.4%

51.8%

26.8%

35.3%

48.3%

16.5%

25.4%

48.0%

26.6%

51.3%

34.8%

13.9%

44.2%

37.2%

18.6%

19.0%

53.1%

27.9%

31.7%

50.3%

18.0%

52.2%

32.0%

15.8%

N=13777 N=13777 N=454 N=1901 N=207 N=739 N=820 N=1838 N=313 N=939 N=445 N=741 N=1760 N=999 N=1386

Age (17 categories).

16 - 20 years

21 - 25 years

26 - 30 years

31 - 35 years

36 - 40 years

41 - 45 years

46 - 50 years

51 - 55 years

56 - 60 years

61 - 65 years

66 - 70 years

71 - 75 years

76 - 80 years

81 - 85 years

86 - 90 years

91 - 95 years

96 - 100 years

3.2%

8.0%

9.4%

9.9%

10.1%

12.9%

12.4%

10.6%

8.4%

6.8%

4.9%

2.4%

0.7%

0.2%

0.0%

0.0%

0.0%

3.2%

8.0%

9.4%

9.9%

10.1%

12.9%

12.4%

10.6%

8.4%

6.8%

4.9%

2.4%

0.7%

0.2%

0.0%

0.0%

0.0%

2.0%

16.8%

13.7%

15.1%

8.3%

9.3%

9.9%

8.6%

6.8%

5.3%

2.0%

2.3%

0.0%

0.0%

0.0%

0.0%

0.0%

1.6%

7.1%

8.0%

9.5%

9.7%

13.0%

13.5%

11.8%

8.6%

7.5%

5.6%

2.7%

1.2%

0.1%

0.0%

0.0%

0.1%

2.2%

14.0%

6.2%

9.7%

8.7%

11.4%

7.6%

11.7%

11.9%

9.1%

4.5%

2.0%

0.0%

1.0%

0.0%

0.0%

0.0%

7.9%

18.1%

17.2%

14.6%

11.5%

8.0%

7.1%

4.1%

3.6%

3.0%

2.3%

1.8%

0.0%

0.6%

0.0%

0.0%

0.1%

4.1%

11.2%

11.5%

11.8%

10.1%

9.8%

9.2%

10.8%

7.8%

7.2%

4.5%

1.8%

0.2%

0.0%

0.0%

0.0%

0.0%

2.8%

3.8%

6.7%

8.0%

10.1%

16.9%

13.1%

11.8%

10.9%

8.4%

4.4%

2.2%

0.7%

0.2%

0.0%

0.0%

0.0%

9.3%

10.5%

9.1%

6.2%

5.9%

12.7%

14.4%

15.2%

5.7%

4.6%

3.4%

2.7%

0.0%

0.0%

0.0%

0.0%

0.0%

3.2%

4.8%

8.7%

8.7%

9.4%

14.2%

13.2%

11.2%

7.4%

6.9%

5.5%

4.4%

1.5%

0.6%

0.2%

0.0%

0.0%

4.6%

18.2%

16.0%

12.6%

8.0%

11.5%

8.0%

7.3%

5.3%

3.5%

2.3%

1.2%

1.2%

0.2%

0.0%

0.2%

0.0%

6.1%

12.0%

13.8%

12.3%

8.0%

8.8%

11.9%

8.4%

6.8%

5.0%

4.6%

1.7%

0.3%

0.2%

0.0%

0.0%

0.0%

1.6%

3.5%

5.8%

8.1%

12.5%

12.8%

16.3%

11.6%

9.7%

7.1%

7.4%

2.3%

1.1%

0.0%

0.0%

0.0%

0.1%

2.2%

7.7%

10.5%

11.3%

11.8%

15.4%

11.9%

11.2%

7.1%

6.0%

1.6%

2.6%

0.6%

0.1%

0.0%

0.0%

0.0%

5.2%

15.7%

17.0%

14.4%

10.8%

8.0%

6.0%

7.1%

5.2%

5.6%

2.9%

1.5%

0.4%

0.2%

0.0%

0.0%

0.0%

N=13777 N=13777 N=454 N=1901 N=207 N=739 N=820 N=1838 N=313 N=939 N=445 N=741 N=1760 N=999 N=1386

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 15

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Sources of information (strongly influencing: 8-10 of a 10-point scale).

Recommendation from friends, acquaintances or relatives

Internet site of a hotel/holiday-apartment owner/campsite etc.

Internet site of a regional/local tourist organisation

Guidebooks etc.

Internet site of Switzerland Tourism

Brochure, leaflet... from a hotel/holiday-apartment owner/campsite etc

Internet site of a tour operator/transport company

Information obtained in person/by phone from a hotel/holiday-apartment owner/campsite

Brochure, leaflet... from a regional/local tourist organisation

Report in a newspaper/magazine about destination

Report in a newspaper/magazine about Switzerland

Brochure, leaflet... from Switzerland Tourism

Brochure, leaflet... from a tour operator/transport company

Report on TV/radio about Switzerland

Newspaper, poster, TV/radio advertising from a hotel/holiday-apartment owner/campsite

Report on TV/radio about destination

Information obtained in person/by phone from a regional/local tourist organisation

Newspaper, poster, TV/radio advertising from a regional/local tourist organisation

Newspaper, poster, TV/radio advertising from Switzerland Tourism

Newspaper, poster, TV/radio advertising from a tour operator/transport company

Information obtained in person/by phone from a tour operator/transport company

Newsletter (email news) from Switzerland Tourism

Cinema/feature films

Information obtained in person/by phone from Switzerland Tourism

Holiday fair

Other internet site

Other sources of information

Other newsletter

47.3%

31.6%

27.2%

19.2%

18.7%

17.1%

17.0%

16.5%

13.9%

13.6%

12.3%

9.6%

9.4%

8.9%

8.4%

8.1%

7.9%

7.6%

7.0%

5.9%

5.2%

4.7%

3.8%

3.7%

3.3%

2.3%

2.0%

1.1%

47.3%

31.6%

27.2%

19.2%

18.7%

17.1%

17.0%

16.5%

13.9%

13.6%

12.3%

9.6%

9.4%

8.9%

8.4%

8.1%

7.9%

7.6%

7.0%

5.9%

5.2%

4.7%

3.8%

3.7%

3.3%

2.3%

2.0%

1.1%

56.4%

15.8%

15.9%

28.7%

18.1%

12.4%

17.6%

10.5%

14.8%

8.3%

14.5%

12.2%

13.8%

10.1%

4.5%

8.7%

5.1%

3.2%

4.9%

5.9%

4.2%

3.0%

6.0%

5.1%

4.4%

4.1%

1.6%

0.0%

46.9%

39.5%

30.6%

22.6%

23.1%

24.5%

22.3%

19.9%

17.6%

13.9%

11.5%

10.3%

12.1%

8.0%

10.2%

9.1%

9.6%

7.5%

7.4%

6.4%

6.7%

4.9%

3.3%

4.8%

4.3%

3.5%

2.4%

1.8%

59.0%

20.0%

22.3%

21.6%

24.8%

9.1%

18.0%

11.8%

22.3%

18.3%

14.5%

14.7%

4.5%

8.9%

9.0%

9.3%

11.2%

7.5%

4.8%

5.9%

6.0%

2.5%

4.3%

0.0%

6.3%

0.8%

4.4%

0.0%

62.7%

24.5%

19.1%

33.3%

27.0%

20.2%

24.9%

14.6%

14.7%

17.6%

17.0%

14.3%

18.9%

11.8%

10.4%

8.0%

12.3%

10.1%

9.7%

12.3%

11.6%

5.8%

9.4%

8.6%

7.0%

4.8%

1.5%

0.4%

54.8%

27.2%

23.5%

29.0%

23.1%

14.4%

19.7%

11.7%

15.5%

15.7%

13.2%

14.2%

9.5%

11.0%

8.1%

6.5%

7.8%

7.6%

9.0%

5.5%

6.6%

7.0%

7.4%

5.2%

4.4%

3.0%

2.3%

0.2%

36.3%

32.5%

28.0%

11.0%

13.9%

16.9%

14.2%

16.4%

10.6%

13.7%

12.1%

5.9%

5.6%

7.3%

8.4%

8.3%

5.7%

9.3%

7.3%

5.4%

4.4%

3.6%

2.4%

3.0%

1.2%

2.3%

1.5%

0.9%

49.6%

27.9%

22.3%

21.2%

17.3%

10.2%

16.6%

11.8%

12.6%

6.6%

12.1%

7.0%

7.0%

5.4%

2.2%

4.9%

4.8%

5.4%

7.7%

6.1%

1.5%

7.4%

1.9%

2.2%

3.5%

1.9%

2.9%

0.0%

51.1%

21.1%

19.9%

17.7%

12.5%

11.2%

15.3%

8.5%

10.2%

12.7%

10.4%

9.1%

8.5%

7.0%

5.0%

6.3%

3.3%

4.8%

4.5%

4.3%

1.8%

1.3%

2.2%

1.2%

2.7%

1.0%

2.5%

1.4%

62.8%

21.8%

18.2%

29.1%

26.2%

9.6%

18.2%

9.3%

14.4%

18.2%

14.4%

14.4%

12.9%

10.6%

4.2%

12.4%

7.9%

9.3%

8.7%

9.6%

10.7%

4.8%

8.6%

4.5%

2.5%

2.5%

0.5%

0.0%

46.5%

33.3%

20.8%

17.3%

17.5%

14.2%

17.8%

9.9%

12.4%

12.8%

16.3%

8.5%

11.5%

12.3%

7.9%

11.2%

5.7%

6.6%

6.7%

6.8%

3.8%

5.5%

3.1%

4.3%

5.0%

1.1%

0.3%

1.9%

41.6%

39.7%

36.3%

14.9%

17.4%

21.7%

14.1%

22.4%

15.0%

13.3%

10.5%

8.7%

8.2%

8.9%

10.5%

7.7%

8.7%

7.3%

5.5%

4.6%

4.6%

4.6%

1.5%

2.5%

2.5%

1.8%

1.9%

0.6%

45.9%

28.2%

27.5%

17.0%

19.5%

13.2%

16.2%

18.3%

12.5%

14.0%

9.6%

11.0%

13.0%

6.8%

6.5%

6.8%

9.0%

7.2%

8.5%

6.3%

6.7%

5.5%

5.7%

5.2%

3.0%

1.8%

1.9%

1.6%

73.0%

19.3%

20.2%

38.9%

29.9%

14.2%

28.4%

8.7%

21.4%

16.4%

19.6%

18.8%

18.4%

12.3%

8.9%

9.2%

11.3%

10.8%

10.9%

12.7%

10.3%

8.7%

11.5%

7.6%

6.1%

2.2%

3.0%

0.5%

N=5290 N=5290 N=187 N=719 N=92 N=321 N=368 N=617 N=140 N=302 N=175 N=206 N=865 N=342 N=486

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 16

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Booking behavior.Organization by tour operator.

Entire trip organised by a tour operator

Part of the trip organised by a tour operator

Trip not organised by a tour operator

4.1%

4.5%

91.4%

4.1%

4.5%

91.4%

5.5%

4.3%

90.2%

5.1%

6.6%

88.2%

0.7%

2.1%

97.2%

8.5%

7.4%

84.1%

7.0%

3.9%

89.1%

3.8%

4.5%

91.7%

1.6%

1.8%

96.6%

6.5%

6.2%

87.3%

3.7%

6.8%

89.5%

1.5%

3.0%

95.4%

2.6%

3.1%

94.3%

7.0%

7.3%

85.7%

6.0%

6.3%

87.7%

N=13864 N=13864 N=458 N=1906 N=207 N=747 N=827 N=1858 N=314 N=941 N=445 N=748 N=1774 N=1015 N=1390

Booking accommodation through online agency.

Yes

No

18.1%

81.9%

18.1%

81.9%

23.9%

76.1%

20.7%

79.3%

15.8%

84.2%

35.7%

64.3%

24.6%

75.4%

13.2%

86.8%

10.5%

89.5%

15.9%

84.1%

27.5%

72.5%

21.2%

78.8%

14.9%

85.1%

19.3%

80.7%

29.5%

70.5%

N=12119 N=12119 N=409 N=1618 N=197 N=626 N=719 N=1649 N=299 N=828 N=393 N=698 N=1602 N=792 N=1171

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Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Booking behavior.Beginning of travel planning: Days before travelling (11 categories).

0 days

1-3 days

4-7 days

8-15 days

16-21 days

22-31 days

5-9 weeks

10-26 weeks

27-52 weeks

13-24 months

more than 2 years

4.8%

4.8%

6.4%

9.7%

4.3%

7.7%

13.6%

25.0%

19.0%

2.9%

1.9%

4.8%

4.8%

6.4%

9.7%

4.3%

7.7%

13.6%

25.0%

19.0%

2.9%

1.9%

4.3%

5.1%

7.5%

14.1%

4.8%

12.2%

19.2%

21.3%

6.9%

2.3%

2.2%

4.9%

3.5%

4.5%

8.5%

4.5%

7.4%

12.8%

27.7%

21.0%

2.5%

2.6%

5.5%

8.1%

6.8%

9.4%

5.2%

9.0%

21.9%

23.4%

8.6%

0.0%

2.2%

5.0%

4.8%

5.7%

11.5%

5.2%

11.4%

16.9%

27.5%

8.9%

2.5%

0.6%

3.9%

4.8%

7.4%

9.4%

4.6%

10.5%

15.1%

30.8%

10.7%

2.3%

0.5%

6.0%

5.5%

6.5%

8.5%

3.8%

6.9%

11.6%

23.6%

22.4%

3.2%

2.0%

3.7%

6.2%

10.8%

13.6%

5.1%

11.5%

17.0%

19.2%

12.1%

0.8%

0.0%

1.9%

3.8%

9.3%

9.9%

4.6%

5.2%

13.8%

30.0%

17.6%

2.9%

0.9%

1.8%

12.3%

11.8%

12.3%

4.1%

7.8%

11.7%

23.5%

11.2%

3.0%

0.5%

5.1%

7.4%

8.3%

12.6%

5.8%

10.0%

16.0%

21.3%

10.7%

2.0%

0.9%

4.0%

3.0%

5.4%

7.9%

4.0%

5.2%

12.1%

23.3%

29.2%

3.4%

2.5%

7.0%

4.3%

5.2%

7.4%

2.7%

5.0%

12.0%

26.5%

21.4%

5.3%

3.1%

2.7%

3.6%

5.2%

11.6%

6.8%

9.9%

16.9%

29.5%

9.7%

3.1%

1.1%

N=11205 N=11205 N=356 N=1559 N=156 N=579 N=647 N=1586 N=269 N=782 N=329 N=624 N=1473 N=809 N=1031

Beginning of travel planning: Days before travelling (4 categories).

0 days

1-7 days

8-120 days

121+ days

4.8%

11.2%

50.1%

33.9%

4.8%

11.2%

50.1%

33.9%

4.3%

12.6%

66.6%

16.5%

4.9%

8.1%

49.1%

38.0%

5.5%

14.9%

58.7%

20.9%

5.0%

10.5%

62.2%

22.3%

3.9%

12.2%

58.7%

25.1%

6.0%

12.0%

44.4%

37.6%

3.7%

17.0%

55.7%

23.6%

1.9%

13.1%

50.5%

34.4%

1.8%

24.1%

52.4%

21.8%

5.1%

15.7%

57.7%

21.5%

4.0%

8.5%

42.2%

45.4%

7.0%

9.5%

43.4%

40.0%

2.7%

8.9%

63.8%

24.7%

N=11205 N=11205 N=356 N=1559 N=156 N=579 N=647 N=1586 N=269 N=782 N=329 N=624 N=1473 N=809 N=1031

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 18

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Non-sporting activities.

Excursions by mountain railway/gondola

Taste the regional cuisine (specialities)

Enjoy an elegant meal

Visit natural attractions

Shopping

Excursions outside of your destination

Visit historic and cultural attractions

Excursions by boat

Visits to art museums, museums of cultural history/exhibitions

Go to the theater/cinema

Après-Ski

Wellness and beauty treatments

Attend concerts, open air events, festivals

Nightlife: Go to bars, clubs, discos

Visits to contemporary art and cultural events (design, fashion, art galleries)

Attend folklore fests and festivals (such as Christmas markets, carnivals, New Year...)

Relax in chill out areas on the slope

Attend sporting events

Guided round-trips

Amusement park visits

Visits to contemporary architectural places of interest

Visit a nature park

Medical and health treatments

Other

45.4%

42.4%

39.3%

30.6%

29.3%

28.7%

27.4%

19.7%

16.5%

16.2%

15.5%

15.3%

11.0%

10.9%

10.4%

8.2%

7.2%

6.7%

6.0%

6.0%

5.4%

5.3%

2.9%

2.1%

45.4%

42.4%

39.3%

30.6%

29.3%

28.7%

27.4%

19.7%

16.5%

16.2%

15.5%

15.3%

11.0%

10.9%

10.4%

8.2%

7.2%

6.7%

6.0%

6.0%

5.4%

5.3%

2.9%

2.1%

22.7%

43.0%

33.4%

25.7%

36.9%

27.1%

55.9%

23.9%

47.9%

21.2%

3.5%

4.7%

19.5%

14.4%

30.8%

12.4%

2.0%

4.7%

8.4%

7.2%

19.2%

14.0%

1.6%

1.2%

59.1%

37.9%

37.1%

36.8%

27.7%

26.2%

21.4%

19.5%

11.6%

16.3%

18.9%

16.3%

8.1%

9.8%

6.8%

7.3%

9.3%

10.9%

6.6%

4.5%

3.2%

6.4%

1.8%

1.5%

24.7%

54.0%

40.9%

28.2%

22.2%

37.0%

48.9%

19.4%

32.8%

23.2%

0.6%

9.9%

11.1%

7.7%

17.1%

11.4%

1.0%

6.7%

4.7%

9.6%

9.4%

5.5%

0.6%

2.1%

28.2%

40.0%

29.4%

42.1%

40.6%

28.2%

53.8%

33.8%

39.1%

30.8%

5.0%

3.1%

15.9%

14.5%

27.6%

10.8%

4.3%

6.2%

15.9%

10.3%

11.3%

7.8%

3.2%

2.4%

33.4%

44.1%

34.7%

39.0%

32.4%

33.1%

46.2%

30.9%

28.1%

23.6%

7.6%

9.2%

15.6%

11.3%

19.9%

10.4%

5.0%

5.0%

9.5%

11.0%

9.7%

6.4%

2.7%

2.2%

52.6%

40.5%

44.2%

22.2%

25.4%

21.5%

13.7%

4.1%

10.3%

12.6%

24.0%

21.1%

8.2%

11.9%

5.5%

5.0%

11.5%

11.4%

4.3%

4.4%

3.7%

4.7%

2.7%

2.1%

22.7%

37.7%

30.6%

30.8%

36.9%

35.9%

45.6%

33.3%

26.6%

16.7%

1.1%

4.1%

10.1%

19.1%

14.9%

7.9%

3.0%

5.2%

7.9%

10.2%

6.4%

10.5%

1.0%

3.8%

37.4%

40.6%

31.5%

29.0%

22.2%

31.5%

38.4%

21.9%

21.3%

15.8%

7.8%

13.9%

10.8%

5.7%

11.1%

10.7%

5.8%

4.6%

7.9%

7.5%

5.7%

6.1%

3.6%

3.1%

32.1%

39.9%

26.2%

44.8%

42.7%

35.7%

57.4%

21.7%

37.6%

23.4%

4.5%

8.2%

14.7%

11.1%

21.0%

11.7%

5.3%

7.9%

8.1%

8.3%

11.5%

12.6%

2.4%

0.3%

41.7%

48.9%

50.9%

31.6%

45.6%

45.3%

26.1%

46.4%

9.3%

18.0%

1.0%

8.7%

19.0%

13.5%

9.7%

7.0%

1.2%

4.9%

3.2%

8.7%

4.8%

5.5%

1.2%

2.4%

52.8%

42.9%

43.1%

24.8%

23.2%

19.5%

11.8%

4.4%

7.5%

10.6%

29.1%

22.3%

7.7%

10.0%

3.7%

8.1%

10.9%

3.6%

3.6%

3.4%

3.2%

2.2%

5.3%

1.7%

49.9%

37.2%

40.0%

30.6%

26.5%

23.1%

27.8%

29.3%

13.5%

13.9%

20.0%

21.5%

8.0%

9.7%

9.8%

7.8%

6.6%

4.8%

6.9%

5.0%

3.8%

5.0%

2.2%

1.7%

32.0%

45.7%

28.8%

42.2%

37.7%

36.4%

51.8%

36.0%

34.7%

23.7%

3.7%

5.0%

15.2%

17.7%

24.2%

12.8%

3.8%

3.3%

11.0%

7.6%

11.8%

8.6%

2.8%

1.5%

N=13519 N=13519 N=455 N=1864 N=202 N=742 N=817 N=1793 N=307 N=905 N=444 N=741 N=1681 N=999 N=1381

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 19

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Sporting activities.

Walking (less than 2 hours walking time)

Hiking (at least 2 hours walking time)

Swimming (lake, pool, indoor pool)

Alpine skiing

Sledging

Ride a bicycle/racing bike (without electro bike)

Snowboarding

Running/Jogging

Take ski lessons

Mountain biking

Snowshoe hiking (on marked trails)

Cross-country skiing

Visit a fitness centre, weight training

Freeride (alpine skiing & snowboarding)

Climbing in the alpine environment

Long-distance hiking (at least 2 days)

Ice skating, Ice hockey, Curling

Snow/Ice sports (skiing, snowboard, snowshoe hikes, ice-climbing)

Nordic Walking

Tennis

Gymnastics/keep fit/fitness trail

Rowing/canoeing

Electric biking (E-bike)

Ski touring

Adventure sports (e.g. canyoning, river rafting, bungee jumping)

60.2%

46.0%

33.5%

28.4%

10.0%

9.4%

6.3%

5.8%

5.3%

5.2%

4.8%

4.1%

3.9%

3.5%

3.4%

3.4%

3.1%

3.0%

2.8%

2.5%

2.0%

1.9%

1.9%

1.8%

1.8%

60.2%

46.0%

33.5%

28.4%

10.0%

9.4%

6.3%

5.8%

5.3%

5.2%

4.8%

4.1%

3.9%

3.5%

3.4%

3.4%

3.1%

3.0%

2.8%

2.5%

2.0%

1.9%

1.9%

1.8%

1.8%

76.6%

29.7%

18.4%

5.3%

3.4%

11.7%

0.9%

10.4%

1.6%

2.2%

0.9%

0.2%

3.9%

0.3%

3.3%

2.5%

0.3%

2.9%

0.9%

2.5%

3.5%

2.0%

5.6%

0.8%

2.1%

56.9%

51.2%

30.4%

32.9%

11.6%

6.9%

6.3%

4.2%

5.0%

5.0%

4.2%

3.1%

5.1%

3.6%

3.4%

3.6%

3.6%

3.7%

3.1%

2.1%

1.5%

1.3%

2.2%

2.8%

3.6%

65.6%

41.9%

37.9%

8.0%

4.4%

18.0%

0.7%

6.3%

1.9%

5.7%

2.5%

2.5%

0.3%

0.4%

2.7%

3.5%

1.6%

4.0%

2.4%

0.7%

1.8%

2.2%

2.8%

0.6%

2.4%

74.8%

27.3%

15.8%

6.0%

2.8%

12.1%

2.4%

7.0%

2.7%

5.3%

1.5%

1.6%

4.1%

2.4%

5.4%

4.9%

1.4%

2.2%

2.3%

2.9%

3.5%

3.0%

2.5%

2.6%

3.9%

69.7%

38.0%

28.6%

14.5%

5.3%

10.1%

5.3%

7.5%

2.5%

5.9%

3.5%

0.9%

3.0%

2.8%

1.9%

3.5%

2.4%

4.0%

2.1%

3.6%

2.9%

1.9%

1.8%

1.2%

3.4%

53.4%

54.0%

37.9%

44.1%

15.1%

6.2%

9.3%

6.4%

7.3%

7.3%

5.6%

10.1%

5.2%

4.8%

2.8%

2.2%

6.5%

2.6%

3.4%

3.5%

1.4%

3.5%

1.7%

2.7%

0.9%

67.4%

36.4%

27.0%

2.3%

2.0%

31.8%

1.6%

5.1%

0.3%

3.9%

2.8%

0.4%

1.7%

2.3%

2.5%

3.7%

0.4%

0.9%

1.2%

3.4%

0.3%

3.3%

4.8%

0.9%

1.5%

54.1%

42.3%

36.2%

22.7%

6.9%

12.8%

7.9%

5.8%

5.4%

7.0%

3.1%

1.3%

2.4%

1.7%

5.0%

4.1%

1.0%

2.4%

2.6%

2.6%

2.1%

1.0%

3.6%

0.9%

1.1%

78.6%

37.3%

18.3%

5.1%

4.5%

9.7%

4.5%

6.0%

0.7%

1.9%

3.7%

0.6%

2.1%

0.5%

3.5%

3.3%

0.9%

2.9%

1.4%

2.0%

1.6%

1.8%

1.8%

2.1%

2.2%

66.5%

43.2%

54.5%

1.5%

0.8%

15.7%

0.7%

8.5%

0.1%

6.4%

0.6%

0.6%

5.9%

0.3%

2.0%

2.4%

0.3%

1.5%

2.5%

3.1%

1.5%

3.6%

2.5%

0.4%

2.0%

54.8%

48.9%

30.8%

48.0%

15.9%

3.0%

9.2%

4.0%

9.4%

3.2%

8.7%

4.0%

3.6%

4.6%

5.0%

3.9%

3.9%

4.4%

3.4%

2.1%

2.0%

0.3%

0.4%

1.6%

0.9%

62.7%

35.0%

30.6%

35.8%

14.0%

7.1%

8.4%

4.3%

8.4%

3.8%

6.7%

5.2%

4.2%

8.5%

2.3%

2.2%

2.5%

2.6%

2.7%

1.3%

2.9%

1.6%

1.6%

2.3%

1.4%

73.6%

36.3%

20.0%

7.8%

4.0%

13.6%

2.7%

7.3%

2.3%

4.8%

1.5%

1.7%

2.5%

1.2%

2.5%

3.8%

1.2%

2.6%

1.6%

1.4%

3.4%

1.4%

2.7%

1.2%

2.5%

N=13185 N=13185 N=409 N=1867 N=195 N=663 N=773 N=1814 N=284 N=900 N=414 N=714 N=1743 N=960 N=1271

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 20

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Sporting activities.

Golf

Other

Snowcross

Horseback riding

Winter funsport (e.g. air board, snow tubing, toboggaining)

Indoor climbing facility

Summer fun sports (e.g. air board, snow tubing, toboggaining)

Inline Skating

Winter-Iceclimbing

1.7%

1.6%

1.6%

1.2%

1.2%

1.2%

1.1%

0.8%

0.4%

1.7%

1.6%

1.6%

1.2%

1.2%

1.2%

1.1%

0.8%

0.4%

2.8%

1.1%

1.2%

2.5%

1.7%

1.9%

0.7%

0.3%

0.5%

1.1%

1.9%

1.5%

1.5%

2.0%

1.3%

1.1%

1.2%

0.3%

1.1%

1.9%

0.2%

1.0%

0.2%

0.3%

0.0%

0.6%

0.2%

2.8%

1.0%

0.9%

4.2%

2.0%

1.0%

2.4%

1.4%

0.8%

1.6%

0.2%

1.3%

2.2%

3.5%

0.6%

1.8%

1.2%

0.3%

1.9%

2.1%

2.0%

1.6%

0.7%

1.4%

0.7%

0.5%

0.4%

2.1%

7.7%

0.0%

0.6%

0.0%

1.0%

2.4%

1.1%

0.9%

1.9%

1.4%

1.5%

1.0%

0.9%

0.8%

0.8%

0.5%

0.7%

1.5%

0.7%

1.8%

2.7%

0.5%

0.8%

2.3%

1.6%

0.4%

2.2%

0.9%

0.1%

0.5%

0.3%

0.9%

1.2%

1.1%

0.0%

1.8%

1.0%

2.6%

0.4%

1.1%

0.7%

0.6%

0.3%

0.5%

0.7%

1.9%

3.4%

0.8%

2.3%

2.6%

1.7%

0.8%

0.3%

3.0%

1.2%

1.2%

1.2%

1.3%

1.5%

1.3%

1.1%

0.4%

N=13185 N=13185 N=409 N=1867 N=195 N=663 N=773 N=1814 N=284 N=900 N=414 N=714 N=1743 N=960 N=1271

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 21

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Tourists' needs.46 tourists' needs.

Mountains

Nature

Hospitality

Good price/benefit ratio

Recreational value

Peace and quiet

Easy to reach

Pleasant climate/weather

Sports activities

Hiking offers

Atmosphere

Public transportation at the location

Quality

Family friendly

Lake/rivers

Comfort

Interesting

Welcoming

Few/restricted traffic at destination

Historic experience value (buildings, sites, etc.)

Culinary offers

Cultural experience value

Authentic/original

Special natural attractions

Variety of options

48.4%

44.4%

40.1%

39.7%

32.4%

32.0%

30.1%

29.1%

28.9%

26.7%

26.0%

25.9%

24.3%

23.2%

19.2%

18.3%

17.9%

17.8%

17.4%

16.6%

16.4%

15.9%

15.5%

15.0%

12.9%

48.4%

44.4%

40.1%

39.7%

32.4%

32.0%

30.1%

29.1%

28.9%

26.7%

26.0%

25.9%

24.3%

23.2%

19.2%

18.3%

17.9%

17.8%

17.4%

16.6%

16.4%

15.9%

15.5%

15.0%

12.9%

16.0%

24.9%

29.9%

42.0%

16.4%

15.7%

31.7%

22.8%

9.3%

10.4%

30.2%

32.6%

22.2%

14.9%

17.5%

19.6%

30.2%

21.0%

10.1%

47.6%

22.9%

46.9%

25.9%

14.6%

18.0%

57.7%

51.3%

42.0%

41.9%

33.3%

36.0%

32.1%

23.6%

29.4%

31.5%

26.1%

29.2%

24.2%

22.6%

16.5%

19.6%

16.1%

18.7%

15.5%

10.6%

14.1%

10.7%

15.6%

18.3%

12.1%

27.1%

39.2%

35.1%

32.5%

17.4%

20.6%

23.7%

14.7%

17.7%

28.3%

21.0%

15.8%

17.8%

20.0%

20.4%

16.2%

21.3%

25.8%

12.4%

26.7%

23.9%

31.0%

18.1%

11.5%

15.7%

20.9%

32.8%

31.0%

36.2%

15.3%

19.9%

28.8%

28.6%

5.8%

9.3%

27.3%

29.5%

21.7%

12.6%

23.4%

24.5%

30.7%

23.4%

5.2%

34.0%

20.6%

30.6%

15.7%

22.7%

16.0%

29.7%

33.7%

34.8%

34.6%

20.1%

24.9%

31.0%

29.4%

12.5%

18.6%

29.3%

29.0%

21.7%

19.6%

23.0%

22.0%

25.0%

23.5%

9.8%

31.6%

19.8%

27.4%

19.1%

18.7%

14.7%

62.4%

48.9%

44.3%

41.5%

41.7%

34.2%

30.2%

28.4%

45.0%

33.9%

22.6%

31.5%

28.0%

26.6%

13.6%

17.9%

11.0%

13.9%

20.2%

6.7%

15.6%

6.2%

11.8%

10.5%

14.7%

20.7%

35.8%

43.8%

32.4%

25.5%

29.6%

30.5%

23.8%

13.4%

18.1%

29.8%

26.2%

17.8%

20.7%

34.9%

19.3%

22.4%

23.7%

12.6%

27.4%

16.3%

25.0%

15.5%

18.9%

10.1%

39.1%

46.4%

44.1%

37.5%

26.4%

32.3%

28.7%

20.8%

21.8%

28.3%

23.1%

18.6%

23.2%

24.9%

18.7%

15.1%

20.0%

19.1%

14.4%

20.5%

11.5%

20.1%

17.5%

16.0%

12.1%

26.4%

40.3%

31.9%

35.8%

16.3%

23.4%

30.1%

23.1%

10.2%

11.9%

32.2%

25.7%

22.4%

13.0%

17.6%

19.9%

29.8%

27.6%

5.7%

28.9%

16.3%

33.3%

23.2%

16.7%

13.9%

24.6%

35.1%

38.7%

39.6%

33.4%

25.1%

31.5%

48.6%

16.5%

21.1%

35.8%

22.8%

24.4%

15.3%

40.6%

18.4%

22.5%

17.7%

12.8%

20.8%

24.6%

20.5%

12.9%

12.4%

14.6%

68.3%

47.3%

41.6%

41.6%

40.1%

39.5%

30.1%

30.6%

40.7%

35.1%

22.3%

23.0%

24.4%

30.0%

8.7%

16.7%

10.7%

13.9%

28.9%

6.4%

12.6%

6.5%

12.9%

12.0%

9.8%

54.1%

46.0%

41.1%

44.0%

28.5%

30.0%

34.2%

21.1%

35.7%

19.3%

22.3%

19.4%

22.3%

27.3%

20.3%

17.2%

16.9%

15.2%

19.1%

18.6%

14.4%

14.5%

14.8%

15.9%

11.6%

26.5%

36.0%

30.3%

32.5%

13.6%

19.7%

27.9%

25.2%

8.4%

10.1%

28.7%

29.7%

26.5%

13.3%

24.4%

24.2%

30.4%

24.0%

4.7%

32.4%

15.7%

32.5%

21.3%

23.0%

17.1%

N=13846 N=13846 N=457 N=1911 N=207 N=744 N=827 N=1855 N=312 N=939 N=448 N=749 N=1772 N=1010 N=1382

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 22

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Tourists' needs.46 tourists' needs. (cont.)

Credible/honest/trustworthy

Uniqueness

Bad weather options

Traditional

Sustainability/environmental compatibility

Fascinating

Shopping

Adventure

Opportunities to meet the locals

Wellness and beauty services

Special attractions (except nature)

Entertainment value

Evening events/nightlife

Exclusivity

Health and prevention

Innovative

Luxury

Hip or cool

Exotic

Prestige

Other

12.9%

12.0%

10.7%

10.5%

10.1%

9.8%

9.4%

9.3%

9.0%

7.7%

7.1%

7.0%

5.9%

4.3%

4.2%

3.2%

3.1%

2.6%

2.6%

1.9%

1.0%

12.9%

12.0%

10.7%

10.5%

10.1%

9.8%

9.4%

9.3%

9.0%

7.7%

7.1%

7.0%

5.9%

4.3%

4.2%

3.2%

3.1%

2.6%

2.6%

1.9%

1.0%

15.3%

15.5%

13.0%

11.4%

9.2%

20.4%

15.9%

11.0%

10.5%

2.1%

17.5%

10.5%

9.1%

5.4%

3.7%

5.7%

3.5%

3.8%

3.9%

2.7%

0.9%

15.1%

11.8%

10.5%

13.4%

8.6%

8.3%

6.8%

10.2%

8.8%

8.1%

5.6%

5.7%

4.5%

3.8%

3.0%

2.5%

2.9%

2.2%

2.6%

1.8%

1.1%

13.6%

15.4%

11.5%

16.8%

11.4%

11.3%

12.4%

16.5%

12.2%

6.9%

5.1%

10.6%

3.5%

5.6%

2.2%

3.3%

1.1%

2.2%

2.2%

1.4%

0.8%

17.8%

19.6%

8.6%

13.2%

11.6%

14.3%

16.3%

15.1%

15.4%

3.1%

20.0%

13.3%

11.8%

6.9%

4.5%

5.2%

6.8%

4.5%

9.1%

5.0%

1.0%

12.4%

17.8%

10.0%

12.3%

8.9%

14.0%

10.1%

10.1%

13.1%

4.5%

9.2%

9.6%

5.1%

8.3%

2.5%

3.2%

3.7%

3.2%

5.1%

2.7%

1.5%

11.8%

7.6%

12.3%

9.5%

10.8%

6.6%

6.2%

7.9%

5.2%

9.4%

4.0%

5.2%

4.5%

2.9%

6.1%

3.3%

3.1%

3.1%

1.0%

1.8%

0.9%

13.2%

15.5%

8.2%

10.4%

10.9%

14.2%

13.0%

10.8%

12.7%

4.5%

12.5%

12.9%

9.1%

3.6%

2.0%

3.8%

1.4%

4.6%

2.6%

0.7%

2.8%

13.3%

11.3%

8.2%

13.3%

9.5%

11.0%

5.7%

6.3%

9.0%

5.7%

8.6%

6.4%

4.2%

4.6%

4.6%

4.4%

2.5%

1.6%

1.1%

1.3%

1.0%

13.6%

19.2%

13.7%

10.9%

12.9%

15.0%

9.9%

11.2%

10.0%

2.2%

15.2%

11.0%

6.8%

3.3%

2.0%

4.2%

1.9%

2.0%

5.0%

3.2%

0.2%

9.4%

12.0%

8.6%

8.1%

8.4%

9.8%

21.0%

9.2%

8.2%

7.0%

8.1%

10.0%

11.6%

3.8%

2.5%

3.8%

3.6%

3.6%

3.3%

1.9%

0.7%

11.2%

10.4%

12.2%

7.8%

11.9%

7.9%

5.4%

6.9%

6.9%

11.2%

3.6%

4.4%

3.7%

4.7%

5.5%

2.7%

2.4%

1.3%

1.3%

1.1%

1.0%

12.8%

13.1%

12.4%

9.3%

8.0%

7.1%

10.5%

10.5%

9.9%

11.4%

8.3%

7.4%

6.3%

3.9%

3.6%

2.7%

3.8%

1.6%

3.4%

1.5%

1.4%

17.3%

17.1%

5.4%

13.8%

7.1%

16.5%

16.5%

12.2%

12.3%

2.3%

14.9%

10.8%

10.4%

5.4%

2.9%

3.9%

5.4%

5.3%

5.5%

3.6%

0.5%

N=13846 N=13846 N=457 N=1911 N=744 N=744 N=827 N=1855 N=312 N=939 N=448 N=749 N=1772 N=1010 N=1382

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 23

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Image of destination.46 image items of destination.

Mountains

Nature

Peace and quiet

Recreational value

Hospitality

Hiking offers

Sports activities

Atmosphere

Pleasant climate/weather

Easy to reach

Public transportation at the location

Lake/rivers

Family friendly

Quality

Few/restricted traffic at destination

Good price/benefit ratio

Special natural attractions

Welcoming

Authentic/original

Uniqueness

Comfort

Traditional

Interesting

Historic experience value (buildings, sites, etc.)

Fascinating

64.4%

50.0%

36.9%

33.8%

32.3%

32.0%

31.4%

27.9%

27.5%

27.2%

25.1%

23.9%

23.3%

19.5%

17.9%

17.5%

17.1%

16.7%

15.5%

14.3%

14.0%

13.4%

13.2%

12.7%

11.7%

64.4%

50.0%

36.9%

33.8%

32.3%

32.0%

31.4%

27.9%

27.5%

27.2%

25.1%

23.9%

23.3%

19.5%

17.9%

17.5%

17.1%

16.7%

15.5%

14.3%

14.0%

13.4%

13.2%

12.7%

11.7%

12.5%

17.4%

18.8%

10.9%

25.6%

6.7%

5.4%

33.2%

12.8%

37.5%

37.7%

24.6%

14.9%

22.5%

8.5%

6.5%

10.3%

17.9%

17.9%

16.2%

12.4%

16.6%

28.3%

51.5%

15.2%

81.5%

58.8%

42.6%

36.2%

37.8%

39.4%

34.8%

28.2%

17.0%

28.4%

28.8%

18.9%

20.9%

21.0%

16.1%

20.3%

21.0%

21.3%

17.9%

13.7%

17.8%

20.3%

11.5%

5.4%

12.2%

38.6%

43.2%

36.0%

20.2%

39.6%

25.4%

16.3%

26.1%

16.1%

26.5%

18.4%

26.5%

24.7%

11.1%

9.2%

17.9%

12.5%

21.0%

28.8%

19.2%

10.0%

21.0%

24.1%

32.2%

11.3%

36.6%

33.9%

27.9%

9.0%

18.6%

6.9%

4.0%

23.5%

22.0%

27.0%

29.2%

39.4%

11.1%

19.7%

3.4%

9.4%

17.1%

17.2%

11.9%

13.7%

18.1%

11.2%

24.9%

29.3%

14.1%

44.8%

35.0%

32.8%

15.5%

24.8%

15.5%

14.2%

28.3%

26.4%

26.8%

27.8%

38.9%

17.4%

18.2%

4.9%

11.2%

17.2%

19.6%

15.3%

16.3%

13.7%

10.5%

21.7%

23.1%

13.4%

83.4%

58.8%

37.2%

44.2%

35.3%

42.3%

51.6%

23.6%

28.9%

25.8%

33.9%

12.4%

26.7%

24.6%

17.0%

19.8%

14.9%

13.1%

11.0%

11.8%

14.0%

11.2%

7.4%

5.0%

8.7%

18.5%

34.9%

24.3%

19.3%

38.3%

15.9%

12.4%

36.0%

12.5%

36.0%

23.0%

48.8%

29.1%

12.3%

9.1%

13.3%

12.8%

22.2%

23.2%

15.4%

11.6%

11.4%

23.2%

30.3%

16.0%

52.8%

49.5%

37.2%

25.4%

36.3%

30.4%

24.7%

22.5%

14.9%

32.9%

14.2%

21.8%

24.8%

15.1%

13.2%

17.4%

16.3%

17.4%

20.8%

12.9%

11.0%

18.9%

18.2%

20.2%

11.7%

36.8%

36.6%

32.9%

14.1%

27.5%

15.4%

9.1%

36.7%

15.4%

27.0%

23.3%

28.9%

13.0%

20.6%

9.9%

6.0%

17.8%

21.0%

19.9%

14.7%

16.2%

20.9%

26.4%

40.6%

16.7%

32.3%

37.3%

25.7%

40.4%

27.6%

27.2%

11.6%

40.0%

66.4%

27.6%

19.2%

53.9%

15.8%

15.2%

8.1%

15.5%

15.4%

15.4%

10.8%

14.7%

12.8%

7.9%

12.4%

10.8%

9.5%

85.4%

55.0%

41.3%

42.5%

34.9%

40.5%

46.2%

26.5%

28.9%

24.0%

20.9%

6.9%

28.3%

19.7%

38.2%

21.4%

19.2%

13.8%

13.2%

16.6%

13.2%

10.4%

7.6%

3.0%

12.4%

74.2%

50.3%

38.7%

31.2%

28.9%

27.2%

38.9%

25.9%

14.6%

32.7%

20.2%

26.4%

30.3%

18.5%

21.0%

17.5%

17.5%

14.6%

15.1%

13.4%

12.7%

14.5%

9.5%

11.7%

10.2%

36.4%

36.1%

28.1%

11.0%

24.3%

10.4%

6.3%

28.0%

16.3%

29.2%

35.4%

39.3%

14.7%

22.7%

5.3%

6.9%

16.7%

19.5%

15.5%

12.2%

17.6%

13.6%

23.9%

30.4%

15.2%

N=13891 N=13891 N=458 N=1915 N=207 N=747 N=828 N=1857 N=313 N=941 N=449 N=749 N=1775 N=1015 N=1398

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 24

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Image of destination.46 image items of destination. (cont.)

Cultural experience value

Credible/honest/trustworthy

Culinary offers

Variety of options

Shopping

Wellness and beauty services

Opportunities to meet the locals

Adventure

Sustainability/environmental compatibility

Bad weather options

Special attractions (except nature)

Exclusivity

Luxury

Entertainment value

Health and prevention

Evening events/nightlife

Prestige

Hip or cool

Innovative

Other

Exotic

10.9%

10.4%

10.2%

9.3%

8.5%

8.2%

7.1%

6.9%

6.8%

6.2%

5.5%

5.5%

4.9%

4.7%

4.2%

3.8%

3.4%

2.7%

2.5%

2.3%

1.8%

10.9%

10.4%

10.2%

9.3%

8.5%

8.2%

7.1%

6.9%

6.8%

6.2%

5.5%

5.5%

4.9%

4.7%

4.2%

3.8%

3.4%

2.7%

2.5%

2.3%

1.8%

47.9%

12.5%

12.7%

11.2%

19.8%

2.6%

8.3%

6.4%

8.4%

13.6%

11.9%

7.1%

4.2%

9.5%

4.0%

7.3%

3.7%

7.0%

4.7%

2.5%

2.5%

5.8%

13.2%

8.5%

10.0%

5.0%

9.7%

7.6%

9.4%

5.9%

4.5%

5.4%

5.6%

4.6%

5.6%

3.9%

2.5%

3.7%

1.8%

1.8%

1.9%

1.1%

17.8%

7.5%

18.8%

4.6%

7.4%

6.2%

13.1%

3.4%

6.0%

4.3%

6.0%

4.2%

2.2%

5.0%

3.2%

1.7%

1.5%

0.9%

4.3%

2.6%

3.2%

25.2%

12.4%

12.4%

8.6%

20.6%

2.3%

8.0%

8.5%

8.9%

4.9%

11.8%

8.0%

14.6%

5.3%

3.3%

5.4%

11.1%

4.3%

5.2%

4.8%

4.4%

23.1%

9.9%

11.9%

7.7%

11.0%

4.0%

9.0%

5.4%

6.5%

5.8%

8.1%

9.3%

6.7%

6.8%

3.2%

3.8%

6.3%

3.2%

3.2%

3.2%

3.0%

3.8%

10.1%

11.1%

14.1%

5.6%

10.0%

4.5%

6.6%

5.9%

7.5%

4.1%

5.3%

5.5%

5.7%

5.5%

4.6%

3.7%

4.2%

3.4%

2.1%

0.4%

20.9%

9.2%

10.8%

7.7%

15.0%

2.4%

12.7%

6.4%

4.5%

4.7%

6.4%

2.4%

1.7%

7.3%

3.6%

7.8%

1.3%

5.0%

2.0%

2.8%

0.8%

18.3%

11.6%

6.6%

6.7%

4.9%

7.0%

8.7%

6.1%

6.8%

4.5%

7.0%

3.3%

4.9%

2.7%

5.0%

1.9%

1.4%

0.8%

2.6%

2.9%

0.7%

29.3%

16.6%

7.9%

5.3%

19.6%

3.3%

6.6%

7.3%

7.2%

6.3%

9.7%

3.6%

4.1%

4.9%

3.5%

2.6%

2.7%

3.9%

1.9%

0.5%

3.5%

12.6%

5.6%

17.9%

7.7%

15.4%

4.6%

4.0%

5.5%

2.1%

3.3%

4.7%

5.0%

5.7%

5.0%

1.2%

6.4%

2.5%

2.2%

1.7%

1.5%

5.3%

3.1%

9.2%

7.4%

8.3%

4.2%

13.7%

7.0%

6.1%

9.2%

8.3%

3.8%

5.2%

2.5%

2.9%

6.2%

2.9%

2.3%

1.2%

1.6%

2.1%

0.4%

8.8%

10.9%

7.3%

7.6%

6.7%

11.8%

6.7%

9.8%

6.4%

9.7%

6.5%

3.5%

3.8%

3.3%

2.4%

2.7%

2.0%

1.5%

3.4%

1.9%

2.0%

25.3%

13.4%

8.9%

11.6%

18.9%

3.3%

8.3%

7.6%

7.4%

2.7%

7.8%

7.1%

12.3%

4.6%

2.7%

6.5%

7.0%

5.3%

3.7%

2.9%

3.7%

N=13891 N=13891 N=458 N=1915 N=207 N=747 N=828 N=1857 N=313 N=941 N=449 N=749 N=1775 N=1015 N=1398

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 25

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Strengths of destination (open question).

percentage of responses (not per tourist)

nature

other

panorama/scenery/landscape (general)

mountains

friendly/welcoming/charming (population)

rest and relaxation (incl. cozy ambiance/well-being)

skiing/snowboarding

easy to reach/centrally located/close to place of residence

climate/weather

water (lakes, rivers, waterfalls etc.)

lovely/beautiful (not specified)

public transportation (easy to reach)(incl. railway, bus, postbus, ship, airplane)

range of services/variety/multifaceted (not specified)

hiking (good hiking opportunities)/climbing

culture/variety of cultural events (not specified)/history

cleanliness

family-/kid-friendly

snow/snow conditions/reliable snow

traffic-free/low traffic conditions

lodging/lodging quality

atmosphere

special offers for guests (e.g. guest card, Swiss Pass, free public transportation)

sports/variety of athletic activities (not specified)

gastronomy/quality restaurants and dining

inexpensive/good price/performance ratio

7.8%

6.8%

6.0%

5.8%

5.0%

4.9%

4.8%

4.2%

3.4%

3.3%

3.3%

3.0%

2.9%

2.8%

2.2%

1.9%

1.9%

1.9%

1.6%

1.5%

1.5%

1.4%

1.1%

1.1%

1.1%

7.8%

6.8%

6.0%

5.8%

5.0%

4.9%

4.8%

4.2%

3.4%

3.3%

3.3%

3.0%

2.9%

2.8%

2.2%

1.9%

1.9%

1.9%

1.6%

1.5%

1.5%

1.4%

1.1%

1.1%

1.1%

3.8%

7.9%

4.4%

1.5%

5.1%

3.5%

0.9%

3.9%

0.6%

2.1%

5.9%

6.7%

2.0%

0.3%

9.4%

3.4%

1.0%

0.1%

0.1%

0.5%

1.6%

0.9%

1.0%

1.7%

0.1%

8.5%

6.4%

7.2%

9.1%

5.4%

5.3%

5.0%

3.9%

1.0%

2.2%

3.4%

3.7%

2.5%

3.7%

0.5%

1.7%

1.9%

0.9%

0.9%

1.8%

1.7%

0.5%

0.7%

0.7%

1.1%

6.3%

8.0%

7.2%

4.0%

6.3%

6.9%

0.1%

2.3%

0.8%

5.1%

3.1%

2.4%

3.3%

0.9%

7.9%

2.1%

0.7%

0.5%

0.7%

1.3%

0.3%

0.0%

1.6%

2.3%

0.6%

7.7%

11.2%

6.2%

3.1%

6.3%

4.1%

0.7%

2.6%

2.2%

4.3%

4.2%

5.1%

1.4%

0.9%

5.5%

3.3%

0.1%

0.3%

0.0%

0.5%

1.6%

1.0%

0.4%

0.5%

0.3%

7.3%

7.8%

7.8%

4.8%

4.8%

4.4%

1.9%

5.2%

3.3%

7.7%

5.4%

4.6%

1.1%

0.8%

4.4%

2.9%

0.9%

0.5%

0.4%

1.0%

1.7%

1.1%

0.6%

0.8%

0.6%

8.3%

6.3%

5.1%

5.3%

4.5%

4.3%

8.5%

3.8%

2.4%

0.9%

2.3%

2.8%

4.8%

4.3%

0.7%

1.3%

2.1%

2.9%

0.4%

2.1%

1.1%

3.9%

2.3%

1.5%

1.3%

7.6%

8.1%

5.2%

2.7%

3.8%

3.6%

0.8%

4.8%

1.0%

12.9%

5.3%

2.6%

2.1%

1.4%

7.0%

2.2%

0.6%

0.0%

0.0%

2.3%

2.0%

0.2%

1.1%

0.3%

0.9%

8.6%

6.6%

6.6%

5.0%

6.3%

5.1%

4.4%

6.3%

1.0%

3.7%

2.5%

2.1%

1.9%

3.0%

4.0%

2.3%

1.8%

0.6%

0.3%

1.3%

0.8%

0.1%

0.7%

1.2%

1.9%

8.8%

9.8%

6.8%

3.0%

5.5%

5.2%

0.3%

3.7%

0.6%

2.2%

4.0%

6.1%

0.5%

1.0%

7.3%

4.2%

0.9%

0.2%

0.6%

0.6%

1.8%

0.2%

0.8%

0.3%

0.7%

7.2%

7.5%

6.2%

5.3%

3.5%

3.4%

0.0%

4.8%

13.8%

10.1%

3.5%

1.5%

2.7%

1.2%

2.5%

2.7%

0.4%

0.1%

0.2%

1.1%

3.3%

0.2%

0.6%

2.2%

0.7%

6.8%

5.3%

4.6%

7.2%

5.1%

5.6%

7.8%

3.1%

3.0%

0.3%

2.5%

2.0%

3.5%

3.8%

0.3%

0.8%

3.1%

3.9%

5.8%

1.8%

1.5%

1.8%

1.2%

1.0%

1.6%

7.4%

5.9%

5.8%

7.4%

4.9%

4.4%

5.1%

6.7%

0.9%

4.2%

3.1%

3.3%

2.6%

1.4%

2.1%

1.6%

3.8%

4.2%

2.9%

2.0%

1.1%

0.1%

0.4%

0.4%

1.3%

9.5%

8.0%

7.5%

3.5%

5.8%

3.7%

0.6%

3.2%

1.3%

3.6%

6.1%

6.9%

1.8%

0.4%

5.5%

3.9%

0.3%

0.5%

0.0%

0.4%

0.9%

0.4%

0.5%

0.7%

0.6%

N=30165 N=30165 N=921 N=4078 N=518 N=1575 N=1836 N=4297 N=619 N=1937 N=894 N=1750 N=4171 N=2161 N=2733

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 26

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Strengths of destination (open question). (cont.)percentage of responses (not per tourist)

quality (not specified)/quality of life

reasonably sized/small

infrastructure (not specified)

variety

reliable/well organized/punctual

genuine/authentic

safe

traditional

few tourists/not crowded

wellness/spa

architecture

shopping/stores

urban/metropolis

service/quality of service (e.g. competent personnel, not specified)

mountain railways

distinctive/unique

lively/exciting

festivals/cinemas/theaters/musicals/events etc.

old town

swimming

comfort

tourist attractions/points of interest

clean air/clean drinking water

museums/galleries/exhibits

nightlife/bars

1.0%

0.9%

0.9%

0.9%

0.9%

0.8%

0.8%

0.8%

0.7%

0.7%

0.7%

0.7%

0.6%

0.6%

0.6%

0.6%

0.6%

0.5%

0.5%

0.4%

0.4%

0.4%

0.4%

0.3%

0.3%

1.0%

0.9%

0.9%

0.9%

0.9%

0.8%

0.8%

0.8%

0.7%

0.7%

0.7%

0.7%

0.6%

0.6%

0.6%

0.6%

0.6%

0.5%

0.5%

0.4%

0.4%

0.4%

0.4%

0.3%

0.3%

1.4%

1.3%

0.7%

0.3%

1.7%

0.8%

1.3%

1.1%

0.0%

0.0%

3.8%

1.1%

2.9%

0.2%

0.0%

0.5%

1.5%

1.8%

2.3%

0.0%

0.6%

1.0%

0.4%

5.3%

0.1%

1.3%

0.9%

0.8%

0.8%

1.0%

1.4%

0.6%

1.2%

1.1%

0.2%

0.6%

0.8%

0.1%

1.0%

1.2%

1.0%

0.8%

0.9%

0.1%

0.2%

0.6%

0.3%

0.3%

0.1%

0.2%

1.2%

1.4%

0.6%

1.6%

0.8%

2.1%

0.3%

2.2%

0.0%

0.8%

1.6%

0.8%

0.1%

0.1%

0.1%

0.4%

1.2%

0.4%

3.0%

0.3%

0.5%

1.2%

0.4%

0.8%

0.0%

1.3%

0.3%

0.7%

0.8%

1.1%

0.0%

1.7%

0.2%

0.0%

0.0%

0.9%

1.3%

1.5%

1.4%

0.1%

0.4%

1.6%

0.6%

1.1%

0.0%

1.1%

1.4%

0.8%

1.6%

0.7%

0.6%

0.7%

0.7%

1.2%

1.3%

0.3%

1.5%

0.6%

0.3%

0.0%

1.2%

0.6%

1.3%

0.5%

0.0%

0.4%

0.6%

0.1%

0.7%

0.1%

0.7%

0.5%

0.5%

0.4%

0.4%

1.0%

1.2%

1.6%

1.0%

1.0%

0.6%

0.4%

0.4%

1.2%

0.3%

0.3%

0.6%

0.2%

1.0%

0.9%

0.4%

0.4%

0.5%

0.0%

0.4%

0.4%

0.2%

0.5%

0.2%

0.5%

0.8%

0.3%

0.3%

1.1%

0.2%

0.3%

0.2%

0.2%

0.5%

0.0%

2.3%

0.6%

2.2%

0.9%

0.0%

0.4%

0.7%

0.4%

2.1%

0.1%

0.2%

0.8%

0.5%

1.0%

1.3%

1.0%

1.0%

1.2%

0.9%

0.6%

1.7%

0.6%

1.9%

1.2%

0.9%

1.1%

0.3%

1.2%

0.6%

0.4%

0.5%

0.6%

0.3%

0.6%

0.5%

0.2%

0.9%

0.5%

0.2%

0.0%

1.7%

0.6%

0.2%

0.5%

0.9%

1.2%

2.1%

1.1%

0.3%

0.0%

2.3%

1.6%

2.9%

0.2%

0.6%

1.4%

0.6%

0.0%

2.3%

0.1%

0.5%

0.3%

0.3%

1.5%

0.1%

0.9%

0.5%

0.3%

1.1%

0.6%

0.8%

0.6%

0.3%

0.1%

0.0%

0.6%

0.7%

0.7%

0.1%

0.1%

0.4%

0.4%

1.2%

0.3%

0.4%

0.2%

0.4%

0.1%

0.1%

0.4%

0.8%

0.9%

1.1%

0.6%

0.5%

0.9%

0.5%

0.7%

0.6%

2.4%

0.2%

0.4%

0.1%

0.6%

1.2%

0.9%

0.4%

0.2%

0.1%

0.7%

0.2%

0.1%

0.5%

0.0%

0.4%

0.7%

1.7%

1.0%

0.9%

0.7%

0.4%

1.3%

0.6%

0.9%

0.9%

0.5%

0.9%

0.7%

0.7%

0.1%

0.4%

0.5%

0.1%

0.2%

0.7%

0.4%

0.5%

0.1%

0.1%

0.1%

1.8%

0.3%

1.0%

1.6%

2.2%

0.3%

2.0%

0.2%

0.3%

0.1%

1.4%

0.5%

2.1%

0.7%

0.1%

0.4%

1.3%

0.2%

1.6%

0.0%

1.1%

0.8%

0.4%

0.8%

0.5%

N=30165 N=30165 N=921 N=4078 N=518 N=1575 N=1836 N=4297 N=619 N=1937 N=894 N=1750 N=4171 N=2161 N=2733

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 27

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Strengths of destination (open question). (cont.)percentage of responses (not per tourist)

Mediterranean/Italian/French/southern flair

reputation/prestige/recognition

sustainability/nature preservation

bicycle paths/mountain biking

exclusive/luxury

glacier

cathedrals and other monuments (castles, towers, fountains etc.)

tourism office/marketing

undeveloped/unspoiled, intact nature

foreign language skills/information in foreign languages

international flair

natural attractions

0.3%

0.3%

0.3%

0.3%

0.2%

0.2%

0.2%

0.2%

0.2%

0.1%

0.1%

0.1%

0.3%

0.3%

0.3%

0.3%

0.2%

0.2%

0.2%

0.2%

0.2%

0.1%

0.1%

0.1%

0.0%

0.1%

0.4%

0.0%

0.2%

0.0%

0.3%

0.2%

0.0%

0.2%

0.0%

0.2%

0.0%

0.5%

0.7%

0.0%

0.3%

0.2%

0.0%

0.3%

0.3%

0.2%

0.3%

0.1%

0.1%

0.0%

0.7%

0.9%

0.0%

0.0%

0.6%

0.0%

0.8%

0.1%

0.0%

0.0%

0.0%

0.3%

0.3%

0.0%

0.4%

0.0%

1.3%

0.9%

0.2%

0.8%

1.4%

0.3%

0.1%

0.3%

0.2%

0.2%

0.4%

0.2%

0.3%

0.4%

0.2%

0.2%

0.2%

0.0%

0.0%

0.7%

0.2%

0.3%

0.4%

0.1%

0.0%

0.1%

0.1%

0.0%

0.1%

0.0%

0.2%

0.5%

0.2%

2.1%

0.5%

0.0%

0.2%

0.0%

0.0%

0.0%

0.5%

0.1%

0.0%

0.1%

0.2%

1.0%

0.1%

0.0%

0.5%

0.5%

0.4%

0.1%

0.0%

0.3%

0.0%

0.5%

0.3%

0.0%

0.0%

0.0%

0.3%

0.1%

0.1%

0.2%

0.0%

0.0%

2.7%

0.1%

0.1%

0.4%

0.1%

0.0%

0.3%

0.0%

0.0%

0.1%

0.1%

0.0%

0.1%

0.2%

0.2%

0.1%

0.1%

0.7%

0.0%

0.0%

0.1%

0.1%

0.0%

0.0%

0.0%

0.2%

0.3%

0.1%

0.2%

0.1%

0.2%

0.4%

0.1%

0.2%

0.1%

0.2%

0.1%

0.2%

0.2%

0.1%

0.2%

0.0%

0.2%

0.7%

0.0%

0.5%

0.2%

0.1%

N=30165 N=30165 N=921 N=4078 N=518 N=1575 N=1836 N=4297 N=619 N=1937 N=894 N=1750 N=4171 N=2161 N=2733

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 28

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Weaknesses of destination (open question).percentage of responses (not per tourist)

expensive: other or not specified/price/performance ratio

other

unfriendly/not hospitable

difficult to reach/remote/not centrally located

too much traffic/traffic chaos (incl. electric cars)

climate/weather

winter (sport) options/snow conditions

does not offer enough/boring/too small etc.

public transportation: service, schedule etc.

overbuilt (ski lifts, buildings etc.)/construction sites

gastronomy/dining: quality

lodging: quality/difficult to book/offers

too many tourists/too touristy

lack of foreign language skills/translations

nightlife: poor/not enough parties/nothing to do at night

not enough stores/shopping opportunities

few alternative bad weather options

currency (unfavorable exchange rate)

mountain railways

no signage/lack of information

lack of infrastructure (general)

not family-/kid-friendly

lack of/not enough parking

gastronomy/dining: lack of special offers (vegetarian, Asian, regional etc.)

stores/shopping: opening hours

34.6%

9.6%

4.4%

3.8%

3.3%

3.2%

3.1%

2.9%

2.6%

2.3%

2.3%

2.3%

2.2%

2.0%

1.7%

1.4%

1.4%

1.3%

1.1%

1.1%

1.1%

1.0%

1.0%

0.9%

0.9%

34.6%

9.6%

4.4%

3.8%

3.3%

3.2%

3.1%

2.9%

2.6%

2.3%

2.3%

2.3%

2.2%

2.0%

1.7%

1.4%

1.4%

1.3%

1.1%

1.1%

1.1%

1.0%

1.0%

0.9%

0.9%

50.1%

10.3%

4.1%

1.3%

1.2%

3.1%

0.0%

0.5%

1.5%

2.1%

1.8%

1.6%

1.6%

3.8%

1.8%

0.7%

0.0%

2.8%

0.0%

3.2%

0.1%

0.1%

0.7%

0.3%

2.7%

34.3%

9.4%

3.4%

4.0%

2.6%

4.5%

3.4%

2.0%

3.4%

0.9%

2.5%

2.3%

2.8%

1.5%

2.2%

1.9%

1.5%

1.6%

1.9%

1.4%

0.5%

1.0%

1.0%

1.5%

0.9%

30.0%

7.9%

4.7%

3.1%

5.2%

6.5%

2.5%

2.8%

1.5%

0.0%

4.3%

2.3%

0.3%

4.8%

3.0%

3.2%

2.2%

0.3%

0.0%

1.1%

0.5%

1.2%

2.3%

1.4%

1.4%

46.7%

6.5%

4.0%

0.7%

1.8%

5.6%

0.0%

2.8%

1.4%

0.5%

1.8%

1.5%

0.7%

5.5%

1.9%

0.5%

0.3%

1.2%

0.1%

2.2%

0.7%

0.3%

0.8%

1.2%

2.5%

40.2%

7.9%

2.4%

1.6%

3.6%

4.7%

1.9%

4.4%

1.7%

1.0%

2.4%

1.7%

1.5%

3.3%

2.2%

1.0%

0.6%

1.3%

0.6%

0.8%

1.0%

0.1%

0.6%

1.1%

2.1%

32.9%

12.8%

3.8%

5.0%

4.0%

1.6%

4.0%

1.9%

1.6%

4.9%

2.4%

2.0%

2.6%

0.8%

1.2%

1.8%

1.1%

1.5%

1.0%

0.7%

0.8%

1.9%

0.7%

0.3%

0.7%

29.5%

7.8%

2.7%

5.6%

1.5%

4.1%

0.4%

3.6%

5.7%

3.2%

0.7%

6.1%

0.0%

3.9%

2.0%

0.0%

1.2%

0.4%

0.0%

2.2%

0.1%

0.0%

1.9%

0.2%

1.1%

34.5%

8.5%

3.8%

2.8%

2.0%

4.5%

2.3%

6.5%

1.5%

0.2%

3.1%

3.4%

1.1%

2.8%

2.5%

1.3%

2.0%

2.0%

0.5%

1.1%

1.5%

1.1%

0.4%

2.2%

0.7%

48.0%

4.1%

3.3%

2.8%

0.0%

5.4%

0.1%

5.2%

1.3%

3.5%

3.1%

1.7%

0.9%

3.5%

3.0%

0.1%

0.1%

1.5%

0.5%

1.9%

0.8%

0.0%

0.9%

1.3%

1.0%

34.0%

8.6%

4.6%

3.0%

8.4%

1.8%

0.0%

3.1%

3.2%

1.3%

1.6%

2.4%

5.5%

2.6%

1.0%

1.5%

2.6%

0.7%

0.1%

0.2%

0.6%

1.0%

1.5%

0.9%

0.3%

31.3%

9.2%

5.5%

4.4%

2.7%

2.5%

5.2%

2.3%

2.6%

2.7%

2.8%

1.7%

1.8%

0.9%

1.5%

0.8%

1.3%

1.6%

2.7%

1.1%

2.1%

1.3%

1.0%

1.0%

0.5%

32.6%

10.0%

3.1%

3.3%

1.6%

3.6%

6.3%

2.9%

2.9%

1.7%

1.7%

4.4%

2.2%

2.3%

3.8%

1.9%

2.5%

0.7%

0.3%

0.8%

1.4%

0.3%

1.2%

1.7%

0.6%

55.8%

5.7%

5.8%

1.3%

1.2%

4.8%

0.4%

2.2%

2.1%

0.1%

0.4%

1.7%

0.5%

4.7%

0.8%

0.5%

0.2%

0.9%

0.1%

1.1%

0.4%

0.1%

0.8%

0.9%

2.2%

N=12938 N=12938 N=400 N=1776 N=180 N=743 N=780 N=1862 N=225 N=817 N=385 N=692 N=1833 N=971 N=1174

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 29

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Weaknesses of destination (open question). (cont.)percentage of responses (not per tourist)

noisy/chaotic/hectic/too large

foreign citizens/foreign personnel

service (general): quality/poor organized

snowshoeing/hiking trails (e.g. no signage)

unsafe/violence/crime/fringe groups

no/not enough art/cultural events/museums

not beautiful/not an attractive place (general)/lack of ambiance

boring/not interesting for young people

wellness: quality/services

dirty/not clean

swimming facilities: not available/quality

bicycle paths/mountain biking routes: quality

tourism office: quality/opening hours/visitor's taxes, etc.

camping: infrastructure/quality

internet access: not available/expensive

not enough advertising

athletic activities: not enough

attractions: opening hours

political/legal issues/mentality

not touristy/not touristy enough/not a typical tourist place

lack of lakes/rivers

not enough nature (preservation)/green spaces/parks

comfort/not enough luxury

0.8%

0.8%

0.7%

0.6%

0.6%

0.5%

0.5%

0.5%

0.5%

0.5%

0.4%

0.3%

0.3%

0.3%

0.3%

0.2%

0.2%

0.2%

0.2%

0.1%

0.1%

0.1%

0.0%

0.8%

0.8%

0.7%

0.6%

0.6%

0.5%

0.5%

0.5%

0.5%

0.5%

0.4%

0.3%

0.3%

0.3%

0.3%

0.2%

0.2%

0.2%

0.2%

0.1%

0.1%

0.1%

0.0%

0.0%

0.2%

0.4%

0.0%

0.1%

1.3%

0.3%

0.0%

0.0%

0.1%

0.0%

0.0%

0.4%

0.3%

0.1%

0.8%

0.0%

0.3%

0.0%

0.0%

0.0%

0.2%

0.0%

0.7%

0.6%

0.4%

0.4%

0.5%

0.3%

0.5%

0.7%

0.2%

0.5%

0.5%

0.1%

0.1%

0.2%

0.4%

0.3%

0.4%

0.2%

0.2%

0.0%

0.1%

0.1%

0.0%

1.0%

1.5%

0.0%

1.2%

0.3%

0.3%

0.0%

0.3%

0.3%

1.2%

0.3%

0.0%

0.0%

0.9%

0.4%

0.0%

0.0%

0.0%

0.2%

0.0%

0.0%

0.0%

0.0%

0.3%

0.5%

0.4%

0.0%

2.8%

0.6%

0.5%

0.3%

0.0%

1.2%

0.0%

0.6%

0.1%

0.0%

0.4%

0.1%

0.0%

0.4%

0.3%

0.0%

0.1%

0.2%

0.0%

0.5%

0.9%

0.4%

0.2%

1.4%

1.7%

0.6%

0.0%

0.4%

1.0%

0.1%

0.5%

0.4%

0.5%

0.4%

0.3%

0.1%

0.6%

0.3%

0.1%

0.0%

0.0%

0.0%

0.9%

0.9%

0.4%

0.4%

0.3%

0.5%

1.0%

0.4%

0.6%

0.2%

0.3%

0.2%

0.2%

0.2%

0.1%

0.2%

0.2%

0.4%

0.0%

0.1%

0.1%

0.1%

0.1%

0.3%

1.2%

0.0%

0.0%

3.3%

0.6%

1.2%

0.2%

1.6%

2.3%

0.0%

0.0%

1.0%

0.4%

0.0%

1.4%

0.0%

0.0%

0.4%

0.6%

2.0%

0.0%

0.0%

0.6%

0.7%

1.2%

0.2%

0.1%

0.4%

0.9%

0.3%

0.2%

0.3%

0.6%

0.6%

0.1%

0.2%

0.0%

0.2%

0.2%

0.1%

0.1%

0.0%

0.2%

0.1%

0.0%

0.0%

0.0%

1.0%

0.0%

0.8%

1.3%

0.0%

0.1%

0.0%

0.3%

0.0%

0.0%

0.1%

0.6%

0.3%

1.2%

0.0%

0.0%

0.1%

0.0%

0.0%

0.0%

0.0%

1.7%

0.3%

0.9%

0.5%

0.7%

0.3%

0.5%

1.2%

0.5%

0.6%

0.2%

0.8%

0.3%

0.1%

0.3%

0.0%

0.5%

0.0%

0.0%

0.0%

0.0%

0.1%

0.0%

0.5%

1.3%

0.7%

1.2%

0.3%

0.6%

0.4%

0.5%

0.7%

0.4%

0.9%

0.4%

0.4%

0.1%

0.4%

0.2%

0.1%

0.1%

0.1%

0.2%

0.0%

0.0%

0.0%

1.0%

0.7%

0.8%

0.5%

0.3%

0.6%

0.1%

0.0%

0.4%

0.1%

0.3%

0.0%

0.2%

0.1%

0.2%

0.1%

0.5%

0.2%

0.3%

0.0%

0.0%

0.0%

0.0%

0.8%

0.0%

0.5%

0.2%

0.5%

0.5%

0.1%

0.1%

0.0%

0.4%

0.0%

0.0%

0.9%

0.2%

0.2%

0.3%

0.1%

0.1%

0.5%

0.1%

0.0%

0.1%

0.0%

N=12938 N=12938 N=400 N=1776 N=180 N=743 N=780 N=1862 N=225 N=817 N=385 N=692 N=1833 N=971 N=1174

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 30

Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Satisfaction.Overall satisfaction [0-100].

Mean84.0 84.0 79.3 85.5 84.7 77.5 82.5 84.5 84.7 83.5 82.6 83.8 84.6 83.4 82.1

N=13447 N=13447 N=448 N=1855 N=204 N=718 N=807 N=1790 N=306 N=922 N=431 N=724 N=1723 N=962 N=1342

28 satisfaction items.

Hiking and foot paths

Friendliness of staff at the tourist office

Cleanliness

Printed documents / prospects etc. at the tourist office

Competence and advice at the tourist office

Satisfaction of bookings through the tourist office

Announcement of happenings and events of the tourist office

Mountainbike route offers

Accommodation

Cycling route offers

Tourist attractions / worthwhile sights

Reachability with public transport

Hospitality

Public transport at the destination

Entertainment / guest program of the tourist office

Gastronomy

Signposting

Water-sport possibilities

Other cultural offers

Event offers / Festivals

92.3%

89.4%

89.2%

87.8%

86.0%

85.7%

82.2%

81.1%

79.9%

79.2%

79.2%

79.1%

78.8%

77.2%

77.1%

76.0%

75.2%

69.9%

69.8%

67.6%

92.3%

89.4%

89.2%

87.8%

86.0%

85.7%

82.2%

81.1%

79.9%

79.2%

79.2%

79.1%

78.8%

77.2%

77.1%

76.0%

75.2%

69.9%

69.8%

67.6%

84.1%

83.6%

86.6%

84.4%

83.7%

83.0%

81.6%

75.5%

77.0%

81.9%

85.9%

90.9%

78.5%

87.9%

75.5%

72.0%

68.1%

78.5%

85.6%

77.8%

93.0%

89.0%

91.8%

87.7%

85.4%

85.3%

82.9%

81.2%

81.2%

81.1%

78.3%

79.2%

82.2%

77.3%

78.7%

73.4%

78.4%

62.7%

62.6%

64.3%

86.6%

91.9%

88.9%

84.1%

88.1%

76.3%

81.2%

75.9%

76.3%

72.8%

86.9%

77.5%

79.2%

72.0%

70.2%

77.7%

73.8%

66.1%

77.2%

67.7%

91.1%

85.6%

81.1%

85.2%

87.3%

88.1%

78.5%

77.9%

65.1%

74.2%

85.5%

88.3%

68.1%

86.0%

80.2%

67.9%

64.8%

74.8%

81.2%

75.8%

92.9%

88.5%

83.8%

89.8%

87.6%

86.0%

80.0%

75.2%

72.3%

73.4%

85.6%

86.8%

79.4%

82.3%

78.0%

72.1%

74.4%

75.9%

77.8%

73.9%

94.7%

90.8%

91.1%

90.2%

87.8%

85.1%

84.5%

87.5%

83.3%

82.5%

71.3%

78.3%

79.0%

84.5%

79.5%

78.9%

81.0%

68.6%

64.2%

67.2%

96.3%

88.1%

86.0%

93.6%

86.5%

87.4%

77.8%

89.4%

85.6%

97.1%

90.9%

84.4%

83.1%

82.5%

67.2%

86.9%

71.0%

79.3%

88.3%

74.4%

90.0%

90.5%

90.5%

87.3%

84.5%

87.7%

81.3%

81.0%

77.9%

83.7%

79.8%

75.4%

81.0%

75.7%

80.4%

69.0%

73.6%

67.8%

71.5%

62.0%

92.1%

84.9%

92.7%

85.0%

85.0%

90.5%

80.6%

81.1%

73.6%

86.1%

90.9%

82.4%

79.9%

82.9%

79.6%

64.7%

72.2%

72.8%

75.8%

64.1%

92.8%

89.1%

85.9%

85.6%

84.8%

87.6%

85.2%

80.8%

80.9%

80.9%

85.0%

77.1%

78.3%

70.4%

80.3%

85.9%

69.9%

88.9%

84.2%

85.0%

91.6%

88.1%

88.2%

86.8%

83.7%

82.3%

81.4%

73.7%

82.4%

66.1%

73.8%

78.9%

76.5%

70.8%

72.2%

77.5%

75.1%

56.8%

57.8%

56.7%

90.1%

90.0%

91.2%

88.1%

88.1%

85.6%

76.7%

73.6%

76.1%

72.5%

77.3%

74.6%

79.2%

72.7%

71.7%

70.6%

73.7%

59.0%

59.6%

52.1%

93.0%

92.0%

91.8%

88.4%

88.8%

90.5%

82.6%

84.6%

71.9%

85.2%

88.6%

89.4%

75.9%

89.4%

88.5%

70.8%

76.9%

80.3%

80.1%

75.3%

N=13479 N=13479 N=443 N=1877 N=206 N=726 N=816 N=1822 N=300 N=902 N=435 N=733 N=1749 N=962 N=1313

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Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Satisfaction.28 satisfaction items. (cont.)

Opening hours

Offers for children (entertainment programs...)

Shopping

Parking

All-inclusive offers

Bad-weather options

Evening program / nightlife

Cost/performance ratio

67.0%

66.6%

64.9%

62.4%

61.9%

56.7%

55.2%

39.3%

67.0%

66.6%

64.9%

62.4%

61.9%

56.7%

55.2%

39.3%

52.9%

75.7%

72.2%

36.7%

50.0%

70.2%

61.3%

18.0%

67.6%

65.0%

61.1%

64.3%

61.9%

55.4%

49.3%

42.1%

54.5%

49.5%

69.3%

58.6%

51.7%

59.6%

43.0%

41.8%

50.4%

65.9%

67.4%

41.8%

69.5%

60.7%

57.1%

17.1%

57.0%

65.8%

69.3%

56.4%

62.4%

61.7%

56.5%

34.8%

70.8%

65.5%

61.8%

63.0%

70.7%

59.7%

56.5%

40.8%

67.9%

76.5%

80.7%

64.5%

60.3%

71.3%

76.7%

49.8%

60.6%

60.6%

56.2%

72.8%

56.4%

53.4%

42.5%

39.4%

52.5%

60.9%

67.0%

53.2%

53.5%

66.4%

47.7%

30.2%

72.0%

72.0%

77.7%

58.5%

58.7%

52.9%

65.4%

40.3%

74.2%

68.7%

63.5%

67.7%

55.8%

53.1%

54.4%

43.6%

61.1%

58.9%

51.9%

65.0%

56.3%

52.9%

49.3%

35.6%

58.3%

73.3%

72.7%

47.3%

70.9%

63.2%

66.8%

21.9%

N=13479 N=13479 N=443 N=1877 N=206 N=726 N=816 N=1822 N=300 N=902 N=435 N=733 N=1749 N=962 N=1313

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Filtered by: No Filter

All Tourists (non filtered) Total

Basel Region

Bernese Oberland

Fribourg Region

Geneva Region

Lake Geneva Region

Grau-bünden

Jura & Three-Lakes

Eastern Switzer-land

Bern Region Ticino Valais

Lucerne. Lake Lucerne Region

Zurich Region

Loyalty.Frequency visiting Switzerland (3 categories).

First-time visitor

2-5 times

More than 5 times

16.0%

18.2%

65.9%

16.0%

18.2%

65.9%

34.1%

27.6%

38.3%

17.1%

17.3%

65.6%

16.5%

19.3%

64.1%

55.1%

25.5%

19.4%

31.0%

29.4%

39.6%

5.2%

12.1%

82.7%

13.9%

21.0%

65.1%

17.9%

26.0%

56.1%

36.7%

27.2%

36.1%

8.0%

17.1%

74.9%

6.0%

14.1%

79.9%

23.7%

16.5%

59.8%

46.5%

30.2%

23.3%

N=13870 N=13870 N=456 N=1913 N=207 N=746 N=829 N=1856 N=314 N=938 N=448 N=746 N=1771 N=1011 N=1399

Price sensitivity.

Would have considered other destinations if costs were 10% higher than now 48.7% 48.7% 55.8% 46.5% 47.3% 63.5% 51.2% 48.9% 38.3% 51.9% 49.0% 43.4% 48.7% 52.5% 58.5%

N=13449 N=13449 N=448 N=1852 N=204 N=718 N=807 N=1792 N=307 N=922 N=430 N=725 N=1722 N=962 N=1342

Recommendation.

Active recommendation of destination 54.9% 54.9% 56.6% 58.6% 59.1% 46.1% 54.9% 54.6% 55.4% 50.1% 51.0% 55.9% 56.3% 50.6% 52.5%

N=13453 N=13453 N=448 N=1854 N=204 N=718 N=807 N=1793 N=306 N=922 N=431 N=725 N=1723 N=962 N=1342

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Source: Tourism Monitor Switzerland 2013 / © Switzerland Tourism 2014. 33

Color legend.

red color underrepresentation [segment value = 0% or at least -25% below total value (all tourists)]

green color overrepresentation [segment value at least +25% over total value (all tourists)]

Research methodology.

Sample n=13,924 overnight tourists from all parts of the world staying in a Swiss destination

Survey period tourism year 2013

Sampling method (>90% of cases) 1. Email acquisition of tourists (person to person) at 180 representatively - in terms of geography and size - choosen Swiss destinations

2. 1-2 weeks after Email acquisition: Email dispatch with survey link

3. Computer assisted self-interviewing (CASI)

Carryied out by Market Research, Switzerland Tourism

Source Switzerland Tourism