Film.Ca Get the VIP Treatment Client: Film.Ca Campaign Dates: Mar. 1 2015 – May. 31, 2015 Date Prepared: June 1, 2015 Prepared By: A. Page

Creative

Email Creative

Campaign ReportCampaign Statistics

•  16,275 visitors (total response)

•  3,763 PURL visitors

•  6,008 share (social response)

•  6,504 other (email/direct response)

•  3,686 Opt-ins 22.65%

•  727 Shares 19.72%

Results Notes

Email  #1  

Google Audience (film15.raven5.com)

Email  #2  

Email  #3  

Email  #4  

•  Google indicates 10,459 visits

•  7,372 unique visitors

•  70.2% new visitors

•  52,166 page views

•  4.99 pages / visit

Google Results

Email Statistics

Traffic Results

Sharing Vehicles

Survey Results

Survey Results Contd.

Google Funnel

Google Funnel

RAVEN5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 52,166 - $1,564.98 Website visit – 10,459 - $10,459.00 Time on site – n/a – n/a Email opens – 35,465 - $3,546.50 Email clicks – 6,282 - $6,282.00 New email opt ins – 3,686 - $22,116.00 Social impression – n/a - n/a Social Facebook – n/a - n/a Social Twitter – n/a – n/a Total Value $43,968.18

Website views $0.03, visit $1.00, time on site $1.00 / Email - open $0.10, click $1.00, opt in $6.00 / Social -

impression $0.001*, Twitter follower $3.00, Facebook Like $5.00, Coupons Activated $1

*Social Impression value updated to $0.001

Metrics

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