Film Posters (no teasers)

Expert witnesses are not quoted on this poster. But this posters promises action and explosions caused by or for the two characters presented on the cover. Attention is gained by the enigma of the reason why they are walking away from an explosion, and who they are in this film. Attention is also gained through the familiar faces of Johnny Depp and Armie Hammer. This makes some audiences be more interested in this film. This picture shows two

characters walking away from an explosion of some sort. This suggests that this film will have action and violence in it. The colours in this poster ae whites, blacks and browns. These colours are very plain and simple. However they are used to make the characters/actors stand out in the poster. There are no symbols or codes used in this poster. However the raven on Johnny Dep’s head could be a symbol about what the character is like.

The genre of this film is Action Adventure and a western. The conventions of these films are that they contain violence and fighting involving Cowboys and Native Americans. This poster does show this by presenting two characters walking away from an explosion. This is a good poster as it communicates to the audience that this film will involve action and cowboys and Indians. Some people could find the films representation of Native Americans as offensive. Apart from that this poster doesn’t contain any other offensive material.

This is the credit block it contains the names of the production companies, the directors, and the producers. There is use of actor names outside the credit block; they are on the top of the poster. Above the credit block the release date is stated. The release date is July 3rd.

The main figures in this poster are represented photographically, these are the two men who are walking away from an explosion, and this explosion is represented graphically as it has been added in by a computer during the editing on the poster or image. The messages on this poster are mostly visual as the image suggests to the audience that the film would be about cowboys and Indians. This is the classic western movie theme, so the poster is effective in portraying this theme visually by showing two men, one Native American and one cowboy walking away from an explosion. This suggests that there will be some sort of fight between the two.

The intended audience can be considered as young teens onwards to middle aged adults. The official age rating is 12A. Some audience could be attracted be attracted by the actors shown on the cover. Some audiences are interested in movies with Johnny Depp in them. So by putting him on the poster the film could attract more audience. Therefore gain money.

This is the credit block which states the producers, directors, Production Company. There is no use of star names outside of the credit block on this poster. It also states the date of release of this movie.

The genre conventions are what typical Action Adventure/ sci-fi films should be like. They should have lots of futuristic settings and characters, they should contain violence and fighting. These are shown through thus poster. Expert witnesses are not quoted on this poster. But this poster gains audience by promising action and a burning city. This can hook audience in because some particular audiences like action. In this poster attention is gained through the actor Benedict Cumberbatch as he is a familiar face in films and TV. This is a good poster as it communicates clearly with the audience that in the film there will be violence and a city fighting with to survive. This poster is not considered to be offensive.

The age rating of this film is PG13/ 12. The intended audience is older teens and young adults. This can be presented through the violence conveyed in the background. However other audiences can be attracted by the actor on this poster. But the intended audience would be people who enjoy sci-fi and action films.

The use of this star, benedict Cumberbatch, is there to promote this movie; as it can attract audiences who like this certain actor. Also if this actor is very successful then it could show that the film has popular actors that can attract audiences. The fact that the actor is walking away from a destroyed city creates mystery and enigma about whom and what this actor is playing in this film.

Tagline suggests that this movie is about a fight or war on the Earth that could devastate the world. However there are no symbols which need previous knowledge of the films to decode them. This tagline foreshadows that in the film the Earth will have to fight to survive.

This picture shows one of the main actors walking away from a destroyed city. Most of the colours used in this picture are very dull, apart from the flames on and around the buildings. This foreshadows that this movie will have a lot of action and violence; mostly the colours are dark greys and blues. This suggests that the film will be dark and have dangerous scenes.

The main figure in this poster is Cumberbatch, he represented photographically in this poster. The background has been edited graphically to enhance the photo by adding fire, clouds and futuristic buildings. This is all put together to create a poster that conveys a dystopian and desolate future on Earth. The main messages are primarily visual. There are not many verbal messages in this poster. Although the tagline could be a message about the film because it says Earth will fall, this message conveys that I n the film the Earth could be under attack.