White Characters • Victims• Morally clean• Typical cinema conventions

Blue Colours

Bare foot = struggle

Image – This is used in order to catch the attention of the audience. This often gives the audience an idea of the genre of the film.

Red = Blood, EvilDanger

BackgroundLight – juxtaposition – light & dark Connotations of good & evil

Blue = EmptinessLoneliness

Actors name Gives the audience an idea of the characters who play a role in the film. This could be a useful technique to increase the audience size as you can appeal to various fan bases.

Shadows = zoomorphism = imagery • Intimidation• Bigger – Danger

Masthead – Name of the film which gives the audience an idea of what the film will be about.

Font –Connotations of a sharp objective which is foreshadowing the ongoing of the image. Credits

• Importance• Poster Convention

adhered.

Website• Allows audience to access

more info on film online.• Technological convergence.

Film company – ‘Spider Circle Films’

Layout - Scattered Different to generic

Slogan - ‘Danger Lurks Beneath The Water’ = Mysterious

Credentials - • Shown at many film festivals

(hook)

Colour Scheme -• Warm blue

• Bluey tones

Lighting – • Gradient • Light to Dark

Main Image – • Bottom of the ocean/ pool• Low angle shot

Grey Sky, this suggests that the films mood/feel is dark and a bit depressing, this is the norm for social realism

Characters dominate poster, suggests story is character driven, this is what social Realism is always about. Shows that it doesn’t challenge the formula.

Typography is “Street” or “Urban” suggests the Film is set in an urban environment

Violence, this is common in Social Realism, but it isn’t over the top.

Urban Environment, commonly used in Social Realism.

Typography is of varied size. The masthead is what catches the audience attention

Certification, shows age restriction. Target audience appropriate

Has a Web page, shows they are up to date and aimed at people who use the internet, usually young people

The people in the image are the hook of the poster which is intended to draw the viewer in. The image is of a group of young people, they are shown in a way which many British Teenager can identify with. A production company would decide to include this particular hook because Teenagers would likely identify with the actors on a poster and catch people’s eyes. Therefore works as an effective hook.

Credentials – • Won many awards (hook)

Main Image – • Male, alone in shot• Nude, lonely, lost

Layout – • One main image with text at

the top and bottom of poster• Generic poster

Text – • Interesting text• Aztec theme – related to main

image

Colour Scheme – • Warm blue colour scheme

Lighting – • Low lighting throughout

Star rating – gives the audience an idea of how good the film is. A way of persuading audience to view the film

Main image -represents struggle. – connotations of struggle during an examination.

Masthead – typography seen on calculators. –implies an examination – time limit Image – shows

different characters facial expression – different attitudes towards exams?

Slogan – insight into storyline

Character and teaser poster

Has a Web page, shows they are up to date and aimed at people who use the internet, usually young people