Film Noir Concept Boards
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Transcript of Film Noir Concept Boards
Joel Burden
OUGD505
Film Noir_
.1
Film noir was a largely
influential film genre
popular from the early
1940’s - late 1950’s.
Also known as ‘hard-boiled
crime dramas.
_Influential
_Still lives “Neo-Noir”
_Innovative & Experimental
_Femme Fatale
_Anti-Heroes
_Orignials all B & W
_Not light-hearted
_Sexist at times
Known for it’s high
contrast shadowed
cinematography and it’s
gritty portrayal of a
corrupt metropolis.
Research
What is it?
Why is it Good?
Why is it Bad?
Joel Burden
OUGD505
Film Noir_
Concept
.2
Private Investigator
Tone of Voice?
Target Audience
The PI or Private
Detective plays a key role
in many noir films. I hope
to investigate and brand
an existing PI in either
LA, NYC or San Fran.
I plan to use the shadowed
aesthetic of noir and
the nature of a PI’s
profession to create
suspense and mystery in a
branding practice.
Attorneys
(Main PI employers)
Noir Fans
These locations were the
main three settings in
noir.
.2
Joel Burden
OUGD505
Film Noir_
Processes
.3
Neon/Light/Shadow
UV & Flourescent
Projection
Die-cutting
I’ve never experimented
withw light, shadow and
illumination in order to
create an effect. This
seems ideal for the topic
in hand.
Again relates to the focus
on light in noir. Also
interesting technique when
thinking about branding
for an illusive private
investigator.
This would be vital to
achieve the desired
effect from the other 3
processes, a light source.
Projecting also allows for
large scale image & text.
Never done it before but
would fit well with this
concept and the other
processes stated.
Joel Burden
OUGD505
Film Noir_
Format
&
Range
.4
Editorial
Ambient/Outdoor
Branding
Large Scale
In terms of interesting
binding and layout
techniques which further
enchance a concept.
Using the envoronment to
promote and persuade.
Personal stationary and
promotion is something
I’d like to explore more.
Keeping a brand guidelines
over a range but using
more innovative formats.
Again, something I’d be
interesting in exploring
properly, only ever
designed to a relatively
small scale. New
possibilities.
Joel Burden
OUGD505
Film Noir_
Format
&
Range
.4 .1
Packaging
Digital/Web
4D
Projection
In terms of unique folding
techniques and structures.
Digitally I’m lacking,
I’d like to address this
during this project.
Thinking of designs in
terms of interactivity
and time. New intriguing
possiblities.
Similar to the large
scale, working with light
and how it can function in
different environments.
.5