ProposalIn this piece of coursework I will be creating a film magazine for a specific target audience. The social grade that I will be aiming my film magazine towards is the A to C1 social bracket. I have chosen this social grade because the magazine is released monthly and the price is quite high and will be around the £3.00 price range and they will also have a lot of disposable income. The primary target audience I will be aiming my magazine towards will be people aged 16 to 24 years old. I have chosen this age bracket because of the genre which is Horror, this can be quite psychologically scary or can be quite gruesome which is not very suitable for children or young teenagers. The secondary target audience for my film magazine is horror film fanatics, people who are a massive fan of horror movies. The uses and gratifications that I will be following for the creation of my film magazine are information and entertainment. Information because the readers of the magazine may buy this magazine for the information on new releases, articles on different celebrities and what they have been up to. The entertainment falls into place when people enjoy reading the articles about what films have been released, the reviews of the up and coming blockbuster movies and also seeing what the actors and actresses have been up to and their new releases. There are a lot of other film magazines on the market today which you can find in many different newspaper and magazine shops but my magazine will be different and unique because of the colours used, the layout of my magazine and also the variety of articles and competitions inside. In the first month of ‘Film Fanatics’ (the name I have chosen for my magazine) The magazine will have a horror theme, but will still include interviews and reviews of other films which have alternative genres. The colour scheme for my magazine will be blue, red, black and white. The colours are can attract males and females because their is a combination of feminine and masculine colours. The first issue of the magazine will include an interview with the main character of the latest blockbuster horror film that is about to be released, also there may even be a few ‘behind the scenes’ shots from the latest horror movie. There will also be many chances to visit some of the most amazing cities of the world. I will be promoting my magazine to mainstreamers primarily as they make up to 40% of consumers. They are the sort of people who do not really want to stand out of the crowd, and they also stick to well known brands. The secondary psychographic group I will be aiming my magazine at will be individualists as it is good to have a challenge seeing as they are quite hard to target via the mass media, although I do believe that the magazine will attract them because it will not be like no other.

Key Concepts ResearchRepresentation Representation is the way a magazine will represent itself using imagery, colour, text, context etc…There are different styles and genres of magazines which can also be known as the “Mode of Address”. Magazines are usually aimed at either men and women so the way you represent the magazine can be important depending on the genre, for example if your film magazine was aimed at females you would use quite bright colours and on the front cover you would usually find chick flicks and romcom’s. Whereas a magazine for a male you would find quite masculine colours and screen shots from an action film. You would also have to choose a particular age range that has suitable contents because if your film was aimed at females aged between 12 and 16 you would include films which have age ratings 12 or 15 as films rated with a higher age certificate would be unsuitable.

Codes and ConventionsThe conventions are what you would expect to find on and inside the magazine, the codes are the reasons why you would use bold text or, a simple picture. In your typical film magazine you would find;A masthead – This would be bold and quite large near the top of the page to catch the audience’s eye, it would be a lot bigger than the rest of the text on the page such as the sell lines. This would most likely be in quite a bright colour which fits in with the genre of the film they are advertising during that issue release.Sell Lines – The sell lines are short sentences which sells what is found inside the magazine, they are normally placed around the edge of the page so they don’t detract too much attention from the main image. The sell lines usually are varied trying to attract a wider target audience, even if the main article does not attract some people there may be some other articles inside that they may be interested in. Price – The price would usually be somewhere tucked away in a corner if quite a small font, it would most likely be smaller if it more expensive. The price depends on what main social class group you have chosen for your magazine, if you have chosen the ABC1 social grade it will be more expensive than the C2DE social grade which would probably be approximately £2.Main Image – The main image will usually take up the whole page, it usually contains the main character(s) from a movie, someone popular that everyone knows and loves. They are usually in a striking pose which will catch the readers attention when its on the shelf. It usually shows the poster of a film or screenshots from an important scene from a brand new blockbuster movie. Release Date – You will find that the cheaper the magazine, the faster it will be released, if its about £1-£2 it will most commonly be released every week or fortnight, but your more expensive magazines, such as film magazines are a lot more expensive so you would expect them to be released approximately every month. New Media – Most magazines have Twitter and Facebook accounts that they would display on the front cover or on the contents page, this is good advertising for the film because a lot of people use social networking sights now so it is easier to interact with the audience.Contents Layout and Features– The contents page will usually be found in sections why contain articles or interviews that relate to each other. There will be a place for film reviews, articles and a place for articles and things that are in the magazines every issue. It will also include screenshots and quotes from some of the main articles featuring in the magazine.Main Article – The main article usually contains an interview with one of the main stars of the blockbuster movie advertised on the front page. It will usually use quite a laid back style of language, because they are recalling a conversation with another person, so they may not speak formally. It will usually have clips from the main scenes in the movie and also will show the actor/actress as themselves too. There will most likely feature a short synopsis on the film and some short but interesting facts about the movie.AudienceWhen making a magazine publishers thing about who they want to target their magazines at. They think about the genre of the film and who it will suit best, they would think about;• What films should they advertise that suits their chosen target audience?• What social grade should they target? ABC1? C2DE?• What price should they sell it at, according to the social grade chosen?• What age range should they target?

Social Grades are the way in which publishers and makers of the magazine choose on who to target their magazine at, ABC1 are usually middle class citizens of society who earn a fair amount of money, when magazine publishers choose this as their chosen social grade they would decide that the price of the magazine is much higher than if they were to choose C2DE, which is lower and working class citizens who earn less money so the price of the money is a lot lower.

Why do people read magazines?People usually read magazines because they get information or are entertained by what is in the magazine. It has been said that there are 4 main reasons why we read magazines, also known as the Uses and Gratifications Theory. The four main reasons are:• Information – The magazine provides us with useful information, we can extract information from the news, films and TV shows too.• Entertainment – Reading magazines that entertain us can get rid of any pressure in our everyday life just by having a laugh.• Personal Identity – We usually watch or read things because we can relate to these things easily, they mean something to you.• Personal Relationships – They can help with conversational purposes to build relationships with others and make friends.

The Uses and Gratifications Theory can affect what we read, watch and buy.

(…cont)Key Concepts ResearchInstitutionThe institution of a magazine is the publishers who produce the magazine. The magazines get their revenue that they make from the advertisements from inside the magazine and the selling of the actual magazine. Here are some examples of magazine institutions:

IPC MediaIPC Media was formally known as International Publishing Corporation, It is one of the largest publishing companies in the United Kingdom producing over 350 million copies every year. The magazine corporation was discovered in 1958. There are three main genres of magazines, IPC Inspire are magazines which is a wealth and leisure brand which publishes magazines such as Country Life and Horse and Hound. There is also the mass market’s woman’s division, IPC Connect which includes a large range of favourite women’s weekly magazine’s such as Look, Now, Chat and Woman and also some television guides such as What’s on TV. The final one is the Upmarket women’s division market called IPC Southbank, which is made up of luxury fashion magazines such as Marie Claire and InStyles. It also consists of lifestyle magazines such as woman&home and Ideal Home. There website gets 20 million viewers every month and reaches out to two thirds of UK women and 42% of UK men and they have a total of 92 magazines based in the UK today. In 2007 it was proven that IPC Media takes up 29.5% of the UK Market. In 2007 the UK spent £2 billion pounds on magazines alone. IPC Media set themselves a target of earning £825 million from advertising in 2007, it is possible that they have achieved this target seeing as they are such a big publishing company.

Bauer MediaBauer Media has over 80 influential media brands, which appeal to many different types of people. They publish magazines such as Heat Grazia and Empire. The magazine reaches out to over 19 million UK adults. They also own many radio stations such as Kiss 100 and Magic FM. The company was founded in 1875 in Germany and their brands can be found in 15 countries worldwide. It has 6400 employees and in 2010 they had a revenue of 2.129 billion Euros. In 1990 Bauer produced a magazine that is very popular today called Take a Break. There are five brands of magazines called women’s including magazines such as closer, heat, grazia, pop, and MORE!, women’s specialist including magazines such as Mother and baby and YOURS, men’s lifestyle including magazines such as arena homme+, entertainment and music which includes magazines such as Empire and KERRANG! and specialist magazines such as Match and Golf World.

Names Ideas/Masthead Designs

FILM FANATICS

PRESS PLAY

FILMS FOR YOU

FILM TALK

FLASH

SPOTLIGHT

TRAILER

Name Ideas

FILM FIRST

MastheadEmpire is the masthead of a film magazine. It is big, bold and bright red which has connotations of danger. They have made the masthead stand out because they want it to attract buyers.

ColoursThe colours used ‘black, blue and white (mostly)’ have connotations of masculinity which I think is the target audience of the film magazine.

Cover ImageThe cover image shows a picture of wolverine himself, he is wearing a tank top to show off his muscles because they want to show that he is masculine and has connotations of him being ready to fight. The colours of his clothing contradict each other, the tank top is white which could have connotations of purity, this could show that he is the hero of the film. Whilst the dark trousers connotate the other side of his personality, that he may be a hero but he also has a dark side to him. He has harsh facial expressions which show that he is fearless and he looks very domineering which means he wants to be in control. He has blades on his fingers which has connotations of danger and war. The photo is a low angle shot which shows that he is has a lot of power with in the film because they are looking up towards him. The cover image is in front of the masthead because they are saying that this article is more important.

Sell LineThe sell lines are used to show the audience what is inside the magazine. They are all in capital letters so that they captivate the audiences eye. If they are not interested in the main story then they may want to read about the other smaller stories. X-MEN is in the biggest and boldest writing because it is the main article in the magazine. At the top it says ‘WOLVERINE HAS RETURNED FOR…’ This connotates that Wolverine has returned just for Empire magazine.

The Barcode is on the front cover so the audience can buy the magazine.

Main Sell LineThe main sell line on this front cover is ‘X-MEN ORIGINS ON SET WORLD EXCLUSIVE, REVIEW OF THE YEAR’ this is telling the audience of this magazine that this is the best magazine, and you won’t find one like it anywhere else.’ They have made the main sell line a lot bolder and brighter than the other sell lines to attract the readers, even if they are not the stereotypical readers of this magazine, it could captivate other readers, which is significant if the publishers wanted to attract a wider target audience.

Price and Issue NumberThe price of this magazine is £3.99 and is a monthly released magazine, the price is very small on the page, I believe that the social grades for this magazine is A-C1 and that individuals with a higher paying job will buy this magazine

Front Cover Analysis

Contents AnalysisArticle Preview

The article preview is used to show the reader a preview of what to

expect of some of the main articles that will appear in the magazine.

There are usually page numbers near these articles so you are able to flick straight to the page it features on.

FeaturesThe features

section of the contents page

contains a list of the articles and images that will

be featuring in the magazine that you

may not have seen before. It

also lets the reader go straight to the page that

they may find most interesting, making it a whole lot easier for the reader to find the right page. Most of the featuring

articles will link to the images that

are shown in the centre of the

contents page.

Cover FeatureThe cover feature is the article that stands out the most on the page. In this case, the

cover feature for this magazine is the article about the Oscars. Commonly, there would be a big picture with this, but where the Oscars is an extremely iconic awards

ceremony, it does not need an image because reading the title you will initially link it to the awards show.

SubheadingsThe subheading are used to tell

the reader what is in the magazine, usually the subheadings may not have a lot to do with the article but once you have read the

brief sentence underneath that will introduce you to what the

article is all about.

ReviewsThe reviews section of

the magazine is a number of reviews

about the latest films that have been released on DVD and in Cinema.

Usually they are well known films that have been advertised well.

Text/Colour SchemeUsually the colours in the contents page have to be more

legible than attractive so that it is easy for the reader to read the contents page, The front cover has attracted the reader,

the font has to be simple and easy to read too.

RegularsThe regulars section

shows the regular features and articles in the magazine so that

frequent readers can go straight to the articles

that they may also come back to the regular articles they like.

DateThe date is very small at the bottom of the page because its not that important, you

can tell the year because its the 2009 Oscars.

Double Page Spread AnalysisMain Image

The main image takes up the top two halves of the double page spread, The

first picture shows tension by body language and

facial expressions, there seems that their maybe an argument, this will make readers interested and so

will want to read the articles. The second image shows the main character

full of anger, this image is a long shot and you can see that he is raged with anger

because of his body language and posture and

facial expressions.

TextThe text has to be quite

basic and legible so that it is easy for the target

audience to read. The writing would most likely

be in black or a dark colour so that it counteracts with the light background and

stands out.

Pull QuoteThe pull quote is an interesting, memorable or important line from article or a line

that the main character has said in the movie. Pull quotes are used to grab the readers attention, to encourage them to read the article to find out what context the quote was used in. It is usually written in a different font or a different colour

so that it stands out and grabs the readers attention.

Film BriefingThe briefing is just a short, brief synopsis on some of the main facts of the movie, this briefing includes information on when it is to be released, who directed the

film, who starred in the movie and whether there will be a prequel or a spin off to the film.

Colour SchemesThe colour schemes usually have a link to

the genre of the movie and the main

target audience of the film. You can tell by

the colours used that they are trying to

attract males, but its not a bright blue so maybe men of older

generations. The pictures have quite

dull grey colours which I would expect

to see in sci-fi or action films. The

colours all compliment each

other well.

Main ArticleThe main article has a

basic font and the start of a new

paragraph they use a dark blue font, and

use capital letters to show that they have

started talking about a new topic.

Design Sketches

Front Cover Contents Double Page Spread

Sell Lines Contents IdeasBehind the scenes of The Hunger Games At the Oscars

Find out who won what at the Oscars

Win a trip to New York for two Preview of New Horror NightmareGet the inside scoop on the brand new blockbuster horror movie of the year!

Top 10 best and worst horror movies The LATEST blockbuster reviewsFind out what our film critics really think of the latest blockbuster movies that are on your screen today!

The latest blockbuster movies on the big screen Get to know the actors of NightmareFind out who’s who and what they are really like in the new Horror movie Terreur/Nightmare

Interview with up and coming actress Mary Medrana MarieTalk to up and coming actress Mary Medrana about her latest role in brand new horror film

What happened at the Oscars Do you know your films?Answer the latest set of questions on the latest and up and coming movies and the actors in them

Mega Reviews Inside of latest Blockbuster Films Horrors Oldest and GreatestFind out what we think are the oldest and greatest horror movies of the past few decades

Horror Special – Oldest and Greatest Inside: The Hunger GamesRead the latest review and find out about the latest blockbuster movie that is in the Box Office TOP TEN

Do you know your Films? REVEALWe will be revealing all about the latest actors that will be hitting your screen very soon

The films of 2012 The Films of 2012Find out all about what we think are the best films of the year so far

Win a trip to The Nightmare Premiere in LA THIS MEANS WARFind out all the gossip behind action movie THIS MEANS WAR which was released in the UK on the 2nd March this year

Coming soon to a cinema near you 21 Jump StreetFind out about the latest release that has been reviewed as ‘Fast and Funny’

Article DraftFilm First has been able to get an exclusive interview with Mary Medrana as she is just about to release her latest movie, Terreur/nightmare. The actress plays the main character ‘Marie’ who suffers from multiple personality disorder.

So Mary, what has your new film, Nightmare been like to film, have you enjoyed playing Marie?Yes its been an amazing experience, I’ve never been in a horror movie before so I have enjoyed playing something new. The crew was amazing and the storyline was just incredible, it was a challenge for me but I was definitely up for it! I would definitely be in a horror movie again!

When did you first hear about the part and what did you first think of it?Well I first heard about the film a couple of years ago, and initially I was going to audition for Marie’s adopted sister Rose, but when they offered me the role I was so excited, I really wasn’t expecting it. On my first day at the set I was extremely nervous as I had never been in a horror film before, but once I got into it, it was just one of the best experiences.

Lets go back a few years, when did you first discover your love for acting?Well it was when I went to a school of performing arts in New York, I think I was about 8? But everyone was very charismatic and welcoming and that just made me enjoy it even more! I’ve always liked performing in front of people, ever since I was a little girl me and my younger sister would make up little plays and perform them to our family after Sunday Lunch, and they just encouraged me to follow my dreams, so I did.

When were you discovered as an actress?Well I was about 14 or 15 years old, and I was the main character in a school play, and as there were always talent scouts around the school I was spotted then, they said I had star potential and that they had the perfect career lined out for me, I was over the moon and it all just went up from there!

How did you find school, was it good for you?School wasn’t really my strong point, I wasn’t great at writing things and I never was great academically, I was better at the more active side of things. I took Drama at GCSE and loved it, I also took PE and passed with flying colours, but when it came down to the written side of things it wasn’t as good (laughs) I didn’t carry on to do my A-Levels at school, I just wanted to act, it was a passion of mine!

When was your first main role in a movie?Well I think I was about 19 years old and they asked me to star in a new film called It Girl and I played the main character in that, it was such an amazing experience. Chick Flicks were kinda like my genre of film, so I was quite shocked when my agents and the company who work for me asked if I wanted to be in this new horror film, they said that as I had not been in a horror film go for a part that wasn’t as big, so we were all extremely shocked when they asked if I wanted to play Marie, obviously I was gonna say yes because it just sounded like it was gonna be a LOT of fun!

Lets get back to the film, did it take you a while to get used to the genre of horror?It didn’t take me as long as I thought to be honest, the first couple of weeks were quite difficult, but its actually quite easy to get used to, they said I was a great actor and that’s really when I started to come out of my shell, I would definitely do another horror film again sometime in the near future. I loved the makeup and costumes and just the whole feel of the film, once those first couple of tough weeks were over, it was definitely a great experience.

You struggled quite a lot when it came to the media, they weren’t always that nice to you were they?The media definitely crushed me at first, but that’s one of the things you have to get used to when being in the public eye. They didn’t say anything too bad, but they would always pick at what I would wear, or what I was like in my films, and I struggled quite a lot with it. I had been bullied at school when I was younger and I just felt like I was going through it all over again, so I became an ambassador of an anti-bullying charity.

Do you get on well with your co-actors and all of the crew?Everyone is just so lovely, and we all get on really well! I do not know everyone particularly well, but if anyone was to walk past another we would all say hello to each other which I think is good because everyone has to work in a positive environment wherever you work. I got really close with the actress who plays the role I originally went out for, on our breaks we go out for coffee and where we spend so much time together we literally are inseparable!

I’ve heard the film has been nominated for 4 Oscars altogether, including best actress, actor and director! That’s a great achievement, how do you feel about this?(blush) I know I am proud of everyone, we have all worked SO hard, I cant wait to hear the outcome. I think that everyone deserves the awards they have gone up for because they are just such bright and talented people.

Target AudienceThe target audience for my magazine is young adults who are interested in the latest movie releases and are interested in looking at reviews and interviews about these new films. The primary target audience (who the magazine will be targeted at mainly) will be men or women aged 18 – 24 who like blockbuster movies and are interested in finding out about the actors in the film and what the films are about and what they are like and who visit the cinema regularly and enjoy to watch these films. The social grade I will be aiming my magazine at will be people who fall into the B – C social bracket. This is because they will have some a small amount of disposal income, enough for them to buy the odd magazine and DVD every couple of weeks, the language used in the magazine will not be too informal either but will be enjoyable and interesting for the reader. My magazine will be aimed at people who fall into the mainstreamers psychographics group primarily because they make up to 40% of the consumers. I have chosen this group because they will like to stick to the well known brands and don’t like to stand out of the crowd too much, I will also be aiming the magazine at individualists, they are harder to appeal too but its good to have a challenge and it will be different to your ordinary film magazine. I will be following and applying the Uses and Gratifications Theory to the audience which says that there are four main aspects to why the media is important to the media, these are the four main reasons as to why the audience will want to read the magazine: Information, Entertainment, Personal Identity and Personal Relationship. The readers of my magazine can use the magazine to gain entertainment from the magazine by reading about the latest blockbuster releases and latest reviews and interviews, it will also give them a chance to escape from any stress involved in their lives. They can also improve personal relationships because it gives them a topic of conversation.

Cassie is a 21 year old University Student who comes from quite a wealthy background, her family sent her off to university paying for her student fees so she has a fair amount of disposable income. She buys the film

magazine for entertainment purposes and to improve personal relationships. She buys the magazine once a month. Cassie is an individualist and likes to try new things, she has been reading the magazine for

approximately 4 months and is thoroughly enjoying it. In her spare time, Cassie enjoys going to the cinema to view varied genres of movies with her friends and has always loved movies since she was a little girl. She has

never found the right film magazine for her but since she has found Film First, her criteria for a good film magazine has been filled.