NEVER LET ME GO

Produced by DNA films

DNA FILMS

DNA films are a British film production company, that specialize

in British thrillers, comedies, and costume dramas.

Some of their productions include: 28 Weeks Later, The History

Boys, The Last King of Scotland, Love Actually, and Never Let Me

Go.

BOX OFFICE & BUDGET

Opening Weekend: $111,734 (USA) (19 September 2010).

Gross: $2,412,045 (USA) (12 December 2010).

Budget: $15,000,000.

PRODUCTION

Never let me go was a DNA films and Film 4 co-production.

The benefits of co-production are:

1) Companies are able to access their partner’s market, or a third

market, essentially broadening it.

2) They also have the ability to share each other's financial

resources.

3) They have access to locations in each other’s country.

DISTRIBUTION

Never let me go was distributed by Fox Searchlight Pictures, and was

given limited release into four movie theatres in the US.

It was given full release in the UK.

To date, it has made $9.4 million dollars in the box office, and $1.4

million dollars on DVD release.

Due to the themes included in this film, I believe it was given limited

release in the US and full release in the UK because of the relate ability to

the different audiences.

CAST

Carey Mulligan – This actress starred in An Education, another Film 4 production

of a similar nature. She was probably chosen on the basis that she had shown a

prior interest in the film, and was familiar with the type of role.

Andrew Garfield – I believe he was cast because he showed that his attraction to

the film came from its message and themes.

Keira Knightly – This actress is famous for starring in British costume dramas and

would attract the audience on the grounds of similarity. If people know that she

has been cast in a film, they could make an intelligent guess about what it would

entail.

MARKETING

The film was shown at the 54th London film festival, and the

2010 Toronto International film festival.

It received generally positive reviews from many high profile

critics, although when compared to the book by some critics, many

felt as though it didn't live up to expectation.