Film - a creative industry for regional growth and development

The County of Skåne in the south of Sweden

• More than 1200 people are employed within the area of film and moving images in Skåne

Film and moving images in Skåne

• The region has more than 60 companies with more than 5 employees working with film and moving images

The Film Initiative in Skåne2005-2010

Why commit to a regional Film policy?

• To stimulate the regional trade & industry

• To stimulate the regional culture

• To stimulate the tourist industry in Skåne

• To enhance the regional attraction

A vital film industry generates regional value!

An investment with high regional profit

The production of Mankell’s Wallander:

• 13 full length feature films

• A budget of over 20 million Euro

• Regional investment = 1,35 million Euro

• A minimum of 5,45 million Euro had to be spent in Skåne

• 5,79 million Euro was spent in Skåne

Film production generates more visitors!

 

In the 'Annals of Tourism Research', an American

publication, researchers concluded that on average a

location featured in a successful film could expect to

see visitors increase by an average of 54% over the

next 4 years.

Increasing numbers of visitors after a film release 

an increase Film Production Attraction and region of visitors %

Thelma and Louise Canyonlands, Utah, USA 22,6

Braveheart The National Wallace Monument, Scottland 52

Mrs Brown Osborne House, Isle of Wight, England 40

Steel Magnolia Natchitoches, Louisiana, USA 48

Rob Roy Drummond Castle Creiff, Tayside, Scotland 86

Close encounters of the.. Devils Tower Monument, Utah. USA 74

Sense and Sensibility Saltram House, Devon, England 39

Last of the Mohicans Chimney Rock Park, North Carolina, USA 25

JFK Sixth Floor Book Depository, Texas, USA 45

Saving Private Ryan Normandy, France 40

Harry Potter Alnwick Castle, England 50

Marsha Foster Island North Film Commission 2003

Aims for the Film Initiative in Skåne • Increase the number of yearly employees by 500

• To extend the regional film fund from 1 million Euro to 2,36 million each year

• That 8-10 full-length feature films are produced each year in Skåne

• The film producers shall spend at least 10 million each year in Skåne. The total budget of the films shall extend 21 million Euro.

• Increase the tourism in Skåne

Ystad

• Ystad Filmstudio• Feature Films• Postproduction

• Tourist centers

Malmö

•Film for Children and young people•Documentaries•Production Companies•Postproduction

Kristianstad

•Filmmuseum•Filmpedagogik•Script development

Helsingborg

•Center for young, creative development

•Film production

Collaboration and development in Skåne

Public Sector Film i Skåne Industry Education

MunicipalitiesRegion SkånePosition SkåneÖresund Film Commission

Companies for ProductionTechniqueTourism

Postproduction

UniversitiesFolk high schools

High SchoolsPrivate Schools

The Film Cluster of Skåne

Regional Film

development Film studio

Film pedagogicThe Film fond

Öresund Film Commission

Swedish Travel & Tourism Council

Film Produced at the Ystad Film Studio since 2004

Aug -04

The BlindwalkerDirector: Pernilla August

sept-okt -04

Mother of MineDirector : Klaus Härö

apr-maj -05

FrostbiteDirector : Anders BankeSolid Entertainment

June - July 05

Small and Big MiraclesDirector : Jon LindströmFilmlance

2004-2006

Wallander 13 full length feature filmsYellow Bird Film Production

Mankell’s Wallander

Action in Skåne!

The 13 movies of Wallander has been sold to : Finland Denmark Sweden Norway Germany

Under negotiation: Croatia Greece Spain

Three of the movies will showed at the cinema. The first one had 260.000 visitors in Sweden only.

Over 128 million in

audience contacts

Skåne is internationally exposed

• The value of the exposure of Skåne through the films of Wallander exceeds 61 million Euro.

• Tourism will increase by 1-3 % each year or between

4-9 % between 2006-2008

• The calculated increase in commercial guest-night will be 200 000-500 000

• The value of the increase in tourism will be between 30 – 75 million Euro from 2006-2008

”Mother of Mine” world distribution

Cinema:• Finland• Spain• Portugal• Mexico• Colombia• Brasilia• Norway• Sweden

TV:• India• China• All of Latin America

Festivals:• Cairo• Tallinn• Toronto• And Others

Negotiated:• USA• Germany• France

A minimum of 100 million audience contacts between 2005-2008

Skåne is exposed in 70 of the 105 minutes of the movie

70 exposures of Skåne

TV: 3 cents/contact

DVD: 6 cents/contact

Cinema: 6 cents/contact

X100 million in the audience

Valuable exposure of the region

• The value of the regional exposure through the movie ”Mother of Mine” is 188 million Euro

• Tourism will increase by 2% each year or 6% between 2006-2008

• The commercial guest-nights will increase with 350 000

• The turnout of tourism in Skåne will increase by 50 – 85 million Euro

• Skåne will be introduced to people with no previous knowledge of the region

Made in Skåne