Filling Your Data Center Space With Full-Funnel Inbound Marketing (SlideShare)

Filling Your Data Center Space With Full-Funnel

Inbound Marketing

Sponsored by InboundDataCenter.com

The Traditional Data Center Marketing Playbook is Broken.


Joshua FeinbergCo-Founder and CMOSP Home Run Inc.

And You're Probably in Denial



Today people use technology like priority inbox, caller ID, adware blockers, satellite radio, and DVRs



to put an end to annoying, interruption marketing



Instead people do their own research and seek out the information that they want,



when they want, on their own terms through search engines and social media



If your website has helpful, educational content that answers the questions of your ideal prospects,



you earn a seat at the table as a trusted advisor



But if you don't and you're still marketing like you did five years ago,



well then there's a pretty good chance that your data center is now completely invisible to a large cross-section of your best potential clients



In this post, excerpted from the eBook "Inbound Marketing for Colocation Data Centers,"



you'll learn some important tips for filling up your data center space



Marketing Must Be Measurable



Over a century ago, advertising pioneer John Wanamaker was famously quoted as saying,



"Half the money I spend on advertising is wasted; the trouble is I don't know which half."



Many in the Inbound ecosystem firmly espouse,



“In God we trust. All others bring data.”



Or more simply, if you can’t measure it, don’t do it



Like many data center companies, a decade ago SP Home Run also had literally more than a dozen different Internet marketing tools that couldn’t speak to each other



Valuable data was scattered in something like 14 different databases



This made for extremely time-consuming comma-separated values (CSV) file imports and exports with which to wrestle



Silos Kill Return on Investment (ROI)



The problem with all of this: Solutions in silos, that can’t communicate with each other, fail to deliver positive ROI



So, what’s really needed is an end-to-end holistic solution for:



• Website traffic generation



• Website lead generation



• Website client acquisition/revenue generation



• Website ROI analysis



And that’s precisely what the Inbound methodology addresses in its four core phases:



Why Marketing and Sales Don't Get Along

(And That Friction Shortchanges Their

Employers)



If you're struggling to fill up your data center space,



these silos must come down and everyone needs to be focused on the same goal:



driving more revenue with the right kinds of data center clients.



What have you found to be most important when trying to fill up your data center space with new clients?



Does your current game plan reflect how modern humans navigate the buyer's journey?



Or is your company stuck in the past?



Let us know your take in the Comments below



Recommended ReadingLearn How to Attract, Convert, Close, and Delight Your Ideal Clients and Tenants for Your Colocation Data Center

Download Your Free Copy Now atwww.InboundDataCenter.com

Copyright © SP Home Run Inc. SP Home Run is a Registered Trademark of SP Home Run Inc. All Worldwide Rights Reserved.

http://www.inbounddatacenter.com/



Filling Your Data Center Space With Full-Funnel Inbound Marketing (SlideShare)

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