Filling a need for a rapidly growing audience

W ith its first broadcast on

July 15, 1929, the Mormon Tabernacle Choir began a tradition unequalled in broadcasting. Over eighty years and 4,200 weekly broadcasts later, Music & the Spoken Word is the longest-running uninterrupted network broadcast in the world. Its audience continues to grow as more people tune to its half hour of uplifting music and inspiring prose. Over 3.5 billion world-wide television viewers enjoyed the Choir during the Opening Ceremony of the 2002 Olympic Winter Games.

Rated #1 Music & the Spoken Word is the #1-rated

inspirational/devotional program in the United States.

Filling a need Surveys clearly show a marked decline in church attendance over

the past three decades, but a dramatic increase in the desire for

personal spirituality and inspiration. Music & the Spoken Word

fills that need weekly for millions—an audience that

continues to grow.

A listening/viewing destination Featuring modern and traditional arrangements of spiritual,

patriotic, popular, classical and contemporary music coupled

with timely, inspiring prose, Music & the Spoken Word

appeals to a broad audience. It becomes a listening/viewing

destination that loyal listeners and viewers seek out and

return to every week.

People love “America’s Choir” President Ronald Reagan dubbed the Choir “America’s Choir” at

his 1981 inauguration (one of six U.S. presidential inaugurations

at which the Choir has performed). Every week, loyal audiences

across North America reaffirm that title by tuning in to

Music & the Spoken Word.

Worldwide popularity The Mormon Tabernacle Choir’s weekly broadcast is carried by

more than 1,000 radio and television stations and cable outlets

worldwide, including nearly 600 in the U.S. and Canada. Satellite

coverage reaches around the globe.

Expand your audience Take advantage of the Choir’s unmatched recognition and appeal

to strengthen and expand your audience with this truly unique

listening and viewing experience.

Mormon Tabernacle Choir, 1926

A new sound for this 163-year-old institution

T he first performance of

what became the Mormon Tabernacle Choir took place on August 22, 1847, just four weeks after the first wagon train of Mormon pioneers entered the valley of the Great Salt Lake. The Choir has evolved from that small collection of hardy frontier men and women to a world-renowned, award-winning choral powerhouse. If you haven’t heard it lately, check out its new and impressive sound. Then capitalize on its popularity to expand your audience.

New voices and intensive trainingThe continued infusion of new, talented voices, each passing a

battery of vocal performance, music theory and sight reading

tests, and then receiving four months of rigorous training, is

transforming the Choir. Its continually evolving, improving sound

is garnering worldwide praise.

Symphony orchestra The 110-member Orchestra at Temple Square accompanies the

Choir in its performances and recordings. The Orchestra adds

power, texture and variety—and greater audience interest—

to the program.

New arrangements

Choir Director Mack Wilberg is a one of the preeminent

composers and arrangers in the world of choral music. His

stirring new arrangements of contemporary music and long-time

favorites have lifted the Choir to new heights.

Music everyone loves

The Choir’s repertoire is impressively diverse, from classics, pop,

Broadway and movie themes to patriotic, inspirational,

contemporary, and brilliant original compositions.

New recordings

The Choir is successfully recording and marketing its music.

Four of its recent releases hit #1 on Billboard’s classical charts.

Each year the Choir releases 2-3 new recordings including a CD

and DVD of its Christmas concert.

What broadcasters and audiences say about the Choir

“Inspiration”I just wanted to tell you what an inspiration your weekly

broadcasts are for me. The Mormon Tabernacle Choir and

Orchestra at Temple Square together are a world-class virtuoso

ensemble on par with the world’s great symphony orchestras.

—Carpinteria, CA

“Thoughtful”Lloyd Newell’s address is always so thoughtful and inspiring.

We wouldn’t miss your program for the world!

—Enwood, CA

“Message”Keep up the good work. Regardless of what happens on

Saturday night, I make the effort to catch Music & the Spoken Word. Marvelous choral work, obviously. Perfect ‘take-

away’ message for the week.

—Borodino, NY

“Organist”The Mormon Tabernacle Choir is America’s Choir, but so also is

the organist. Thank you for all the great work you are doing to

present a wonderful program each week and on

special occasions.

—Concord, CA

“Class”You guys are and always have been a class act.

—Broadcaster, Youngstown, OH

“Number One”Music & the Spoken Word is a very important part of Sunday

morning life in Central Virginia. Its 11.6 Arbitron share ranks it

number one among 25 stations in the market. Keep up the

good work.

—Broadcaster, Roanoke, VA

“A Pleasure”It is and has been a pleasure to bring

Music & the Spoken Word to our viewers.

—Broadcaster, Paterson, NJ

“Dedicated Viewership” This program has added dedicated viewership to our Sunday

morning schedule, and with the quality of the broadcast and the

talent of the Choir and orchestra, it’s a win-win for

weekly programming.”

—Broadcaster, Elko, NV

Angela Lansbury “I didn’t realize that I was going to be hit by this extraordinary spirit! It’s quite unique, people doing something just for the love of it, of joining together, expressing their sense of feelings about life. You’re simply drenched in the power and the spirit and the warmth. This is unforgettable.” —2001 Christmas Concert, Salt Lake City

David McCulloughTwice winner of the Pulitzer Prize, this famed author and historian, said: “I would include the Mormon Tabernacle Choir as one of the proudest achievements of our country, an expression of the human spirit for all.” —2009 Christmas Concert, Salt Lake City

Natalie Cole This nine-time Grammy winner said of the Choir: “Working with these wonderful people, with Mack (Wilberg) and the Mormon Tabernacle Choir and the orchestra and staff, it’s just such a feeling of goodness!” —2009 Christmas Concert, Salt Lake City

Andrea Bocelli Famed tenor Andrea Bocelli said of the Choir’s vocal tracks for “The Lord’s Prayer” which were recorded in the Salt Lake Tabernacle and included on his My Christmas CD: “When I heard this song with your voices, I had the impression the music came from the sky.” —2009 Recording Session, Salt Lake City

The King’s SingersEngland’s six-man premier vocal ensemble said that appearing with the Choir has been among the highlights of their musical careers: “Two of my most spiritual experiences have occurred with the Mormon Tabernacle Choir,” baritone Philip Lawson said. “The first was when we were here for the Olympics concert. The other was when we came back a couple of years later to do Music & the Spoken Word.” —2007 Christmas Concert, Salt Lake City

Walter Cronkite “Divine. One of the greatest emotional experiences! This Choir undoubtedly has an importance greater than entertaining or even momentarily uplifting an audience. It has a lasting influence on America. I think that people do not listen to the Mormon Tabernacle Choir just for the music, but for the actual inspiration that it transmits through the magic of music.” —2002 Christmas Concert, Salt Lake City

Gladys KnightGladys Knight was the first headline guest singer to perform with the Mormon Tabernacle Choir in the new 21,000-seat Conference Center in 2000. Knight called singing with the Choir an honor. “My heart is happy” she said, “because we met in the middle tonight.” —2000 Christmas Concert, Salt Lake City

W hen you grow up having

respect for something, it just doesn’t really seem like you’re going to be there next,” Archuleta said. “This concert already is one of the most amazing things I’ve been able to do, and I know it will be one of the most memorable moments of my life.”

What guest artists say about the Choir

David Archuleta, Christmas 2010

Awards, honors & recognitions

The Grammy “The Battle Hymn of the Republic,” recorded with

Eugene Ormandy and The Philadelphia Orchestra, 1959

The Emmy Christmas Sampler with Shirley Verrett, 1987

Platinum Records (1,000,000 sold)

Carols of Christmas, Hallmark, 1991

Celebrate Christmas, Hallmark, 1992

Gold Records (500,000 sold)

Handel’s Messiah with Eugene Ormandy and The Philadelphia

Orchestra, 1963

The Lord’s Prayer with Eugene Ormandy and The Philadelphia

Orchestra, 1963

The Joy of Christmas with Leonard Bernstein and The New York

Philharmonic Orchestra, 1980

The Tabernacle Choir Sings Christmas Carols, 1985

Joy to the World with the Philadelphia Brass Ensemble and

Percussion, 1985

Peabody Award “Let Freedom Ring,” Television Public Service, 1962

Music & the Spoken Word

was inducted into the National Radio Hall of Fame in 2010. Mack Wilberg, conductor of the Choir explained, “This is especially significant for us...because the selection was determined by a vote of the American listening public.”

Freedoms Foundation Awards

Music & the Spoken Word, Fourth of July broadcast, 1980

Cited for promoting patriotic pride in America, 1988

July 4th Special, George Washington Medal, 1998

National Medal of Arts The nation’s highest honor for artistic excellence, presented to the

Choir in the White House Oval Office by President George W. Bush

and First Lady Laura Bush, 2003

NAB Radio Hall of Fame

Music & the Spoken Word was inducted into the National

Association of Broadcasters’ Radio Hall of Fame as a “program that

has earned a place in broadcasting history,” 2004

National Radio Hall of Fame

Music & the Spoken Word is a 2010 Inductee in the National

Radio-Pioneer category.

Billboard Classical Chart ToppersFour of the Choir’s latest releases have hit #1.

It’s free! Music & the Spoken Word is a public service broadcast,

provided to you at no cost.

Delivery options Download directly from www.musicandthspokenword.org.

Or, we can ship dubs to you, free of charge. Three options:

2 dubs every other week, 13 dubs quarterly, 52 dubs annually.

Audio formats CD, mp3, .wav

Video formats -1080i High Definition: HDCam, HDV, HD DVCPro, XDCam

-Standard Definition, Anamorphic or Letterbox:

BSP, BCSX, DBC, DVCPro, DVCam (mini), DVCam (standard),

DVD, MDV, VHS, MP4 H.264 encoded, MPEG2-TS format

Program length

27:56, allowing for ad adjacencies top and bottom. Advertisers

of family-oriented and “heritage” products find the Choir

audience a profitable one, and return week after week.

Promo materials:15 and :30 radio and TV promos are available for the weekly

show, and for each seasonal special program. Plus the Choir’s

latest albums are available for on-air giveaways and promotions.

Audience Support We list your station with its Music & the Spoken Word airing

schedule on a consumer lookup page on

www.musicandthespokenword.org. The website provides

audience-friendly facts, the history of the broadcast, promo

spot and full program previews, past Spoken Word scripts,

program song lists, and links to the Choir’s website

www.mormontabernaclechoir.org and its Facebook fan page,

which is growing by thousands of fans each week.

Music licensing The Choir performs licensed music in Music & the Spoken Word, so carrying stations must have the customary ASCAP,

SESAC and BMI licenses.

Questions about any of the above? Please phone us at 800-247-6655.

How do we get it?

By the numbers

3,500,000,000: 3.5 billion TV viewers around the world

watched the Choir perform in the opening ceremonies of the 2002 Salt Lake Olympic Winter Games

11,623: Pipes in the world-famous Tabernacle Organ

4,250: Episodes of Music & the Spoken Word broadcast as of March, 2011

1910: Year the Choir made its first audio recording

1,000: At least 1,000 media outlets worldwide broadcast Music & the Spoken Word

360: Members in the Choir: 91 sopranos, 95 altos, 81 tenors and 93 basses

175:Recordings released by the Choir since 1910

110: Musicians in the Orchestra at Temple Square, which accompanies the Choir on Music & the Spoken Word

100: Years of music recording and title of the Choir’s Billboard #1 release

81: Years of continuous network broadcasting

80: Nations in which the Choir has toured and performed

75: Performances the Choir gives each year

20: Years a member can sing in the Choir (or until age 60)

13: World’s Fairs and Expositions in which the Choir has performed

10: U.S. presidents for whom the Choir has sung

6: Presidential inaugurations in which the Choir has performed: Lyndon Johnson 1965, Richard Nixon 1969 and 1973, Ronald Reagan 1981,

George H.W. Bush 1989 and George W. Bush 2001

Mormon Tabernacle Choir, 1920