FIJI FLAVOR
description
Transcript of FIJI FLAVOR
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FIJI FLAVORJames Dye, Jeremy Burke, Brittney Merecki,
Lauren Triplett
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FIJI Water; A Background
David Gilmour began the Fiji Water journey in 1996.
Distributes clean, pure water with artesian filtering/bottling.
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Fiji MissionQuality and Excellence in our product
Communicating the passion and uniqueproperties of our brand
Continuing to invest in the future while preservingand cherishing the pristine source.
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FIJI For the EnvironmentFIJI water has always been committed to
environmental stewardship.Persevering the purity and biological wealth
of its virgin region.Implements a large-scale rain forest
conservation project in Fiji.
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Environment Cont. Sourcing Locally95% of the packaging is produced on site or
sourced from local vendors.Over 95% of all waste generated at our plant
is sorted and recycled.The Yaqara Valley serves as the main water
source.Ocean freight liners is the most fuel-efficient
and produces less emissions.
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Fiji SWOT analysis
StrengthsStrong Revenue1% for the environment WeaknessesLimited shipping options(US only)
OpportunitiesBoosts Fijian economyOffers a unique product
ThreatsOther bottled water companies
SWOT
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Fiji’s Competition
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Marketing
Advertising:MagazinesBillboardsInternet
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Product ComparisonFiji FlavorProduct Variety Several Flavors Multiple Appearance
Clear Blue Fiji Bottle Dark Urban Coloring
Quality Untouched By the World
Refined Flavored Water
Features
Pure Fiji Water with the Tropical Flavors of the Island
Vitamin Enhanced Water Beverage
Functionality
Quenches Thirst Whilst Saving the Environment
Rehydrates, Supplies with Replenishing Viatimins
Services Conservation -Brand Name Fiji Sobe – Pepsi Co.Packaging Clear Fiji Bottle Sports Bottle
Sobe Lifewater
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Fiji Flavor• Pure water, infused with natural fruit flavor
native to the Fiji Islands.• Provides your body with • Silica: aids in bone formation• Fluoride: Prevents tooth decay• Bicarbonate: Balances pH levels• Electrolytes: balances body’s ions
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Watermelon, Coconut and Kiwi
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Prices
$2.00 $2.50 $3.00 $3.50
*Prices will vary upon location and business
Promotion:
BUY 2, GET 1 FREE!!Why not try all three flavors!?
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Where can you get Fiji Flavor?Grocery stores
Convenience stores
Starbucks
Vending machines
Or order directly from Fijiwater.com!
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Target AudienceThe health conscious
Green “Thinkers”
Students
Busy adults
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Beyond FIJI1% of global sales are given back to support
a number of environmental causes in Fiji, the U.S. and other parts of the world.
A growing network of like-minded sustainable-focused businesses and non-profit organizations.
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Concluding