FIJI 700release_FINAL
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Media Contact: Steven Clark [email protected] (310) 966-3517 Steven Bram [email protected] (310) 312-2809 NEW SLIM, SLEEK FIJI® WATER 700 ML FITS IN THE CAR, AT THE GYM AND EVERYWHERE YOU GO New bottle designed for active, on-the-go lifestyles fits flawlessly in commuters’ cup holders and fitness equipment LOS ANGELES (August 3, 2015) – FIJI® Water, America’s No. 1 premium bottled water brand, announced today the launch of its new 700 mL bottle size. Designed for the active lifestyle, FIJI Water now fits effortlessly everywhere, from fitness equipment and gym bags to car cup holders and beyond. As FIJI Water celebrates its 20 th anniversary, the sleek new look, which marks the first new bottle for the brand in nearly 10 years, comes on the heels of FIJI’s first-ever television advertising campaign and new label redesign.
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Transcript of FIJI 700release_FINAL
Media Contact:Steven Clark
[email protected](310) 966-3517
Steven [email protected]
(310) 312-2809
NEW SLIM, SLEEK FIJI® WATER 700 ML FITS IN THE CAR, AT THE GYM AND EVERYWHERE YOU GO
New bottle designed for active, on-the-go lifestyles fits flawlessly in commuters’ cup holders and fitness equipment
LOS ANGELES (August 3, 2015) – FIJI® Water, America’s No. 1 premium bottled water
brand, announced today the launch of its new 700 mL bottle size. Designed for the
active lifestyle, FIJI Water now fits effortlessly everywhere, from fitness equipment and
gym bags to car cup holders and beyond. As FIJI Water celebrates its 20th anniversary,
the sleek new look, which marks the first new bottle for the brand in nearly 10 years,
comes on the heels of FIJI’s first-ever television advertising campaign and new label
redesign.
“We understand that people are on-the-go more than ever, and we created the 700 mL
size to fit whatever lifestyle our consumers lead,” said Clarence Chia, vice president of
marketing, FIJI Water. “Reaction to our new label design and television campaign was
extremely positive earlier this year with sales outpacing expectations, and the expansion
of our product line-up with the new 700 mL further enhances our ability to meet
consumer bottled water needs across all activities and occasions.”
-more-
FIJI Water’s 700 mL bottle retains the iconic square shape, soft taste and unique mineral
profile that consumers have come to know and love. The convenient shape makes it the
perfect choice for a vigorous spinning class, personal training session, daily commute or
summer road trip.
“The 700 mL launch marks another huge step in the growth of FIJI Water,” added Chia.
“This new offering will help consumers continue to incorporate healthy beverage
choices into everything from their daily routines to special occasions.”
FIJI Water is bottled at the source in Fiji at an ancient artesian aquifer deep within the
earth, where it is protected from external impurities. As tropical rain slowly filters
through volcanic rock, it gathers the electrolytes and minerals that give FIJI Water its
signature soft, smooth taste. In fact, FIJI Water has significantly more naturally occurring
electrolytes than other brands. It’s untouched by man - until you unscrew the cap.
The new 700 mL bottle is available now for $2.29 in stores nationwide. For more
information, including home delivery, and for the latest updates on FIJI Water, please
visit fijiwater.com or Facebook.com/fijiwater.
About FIJI Water
FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the
No. 1 premium bottled water in the United States. FIJI Water, known for its iconic
square bottle, soft mouth feel and unique mineral profile, is the water of choice among
discerning consumers and top chefs. Widely available at fine restaurants and hotels, all
major retail channels and through a convenient home/business delivery service, FIJI
Water has expanded globally to more than 60 countries. To discover Earth’s Finest
Water™, please visit www.fijiwater.com, like us on Facebook, or follow us on Twitter.
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