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Fighting Childhood Obesity
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Transcript of Fighting Childhood Obesity
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THE KAISER PERMANENTE/RAGAN COMMUNICATIONS
HEALTH CARE COMMUNICATORS’ SUMMIT
The Fight Against Childhood ObesityEngaging the community, employees, media and thought leaders
Holly Potter, Vice President of Public RelationsChristina VanDunk, Communications Director for Community Benefit, Research & Health Policy
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Overview
Why Childhood Obesity Matters Creating Surround Sound via Communications Changing Attitudes and Behaviors
Clinical Interventions Health Education Supporting Healthy Eating, Active Living
Expanding Reach and Impact Video Games Advertising
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Our Mission for 60 Years: “To improve the health of our members and the communities we serve”
1950’s - Henry Kaiser’s engineers installed $5 million worth of air pollution control equipment.
“We’re working to be a part of the answer,” a Kaiser leader said,” instead of part of the problem.”
When Henry J. Kaiser built the first American steel mill west of the Rockies, seen here in the 1940s, he ordered his engineers to make it the cleanest in the U.S.
A History of Community Health
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Behavior and Environment Drive Health
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County Health Rankings Model
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Unequal access to safe, walkable neighborhoods
Economic and Social Conditions Shape Health
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Place Shapes Health
Source: KP Utility for Care Data Analysis, 2009
Obesity and Park Access
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An unhealthy food environment
Place and Race Shape Health
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Intensive HEAL Interventions: 39 Sites
Prince George’s County, MD
Atlanta, GA
Cleveland, OH
Denver, CO
Commerce City, Park Hill, Lincoln Park
Colorado (statewide)
6 HEAC Sites
Santa Rosa
Portland, OR
Clark County, WA
Modesto
Richmond
Community Health Initiative sites
Joint initiatives with other funders
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HEAL Communities Are Changing Environments
Neighborhoods Parks, trails and other active public spaces General Plan amendments Corner store conversion efforts Farmers markets and community gardens
Schools Cafeteria reforms PE standards, after school programs Joint Use Agreements Safe routes to school
Health Care BMI as a vital sign Breastfeeding promotion Hospital cafeterias
Worksites Stairwell prompts Lactation support Worksite wellness programs
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We are a Benchmark
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Let’s Move Campaign Launch
Local and national media outreach
Email notification of board, employees/ physicians
E-news alert to grantees and other stakeholders
Press release iTunes Podcast Social media outreach
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Partnership for a Healthier America
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Creating Surround Sound
Employee & Physician Communications Member Communications Online Information and Services Community & Stakeholder Engagement Media Outreach Social Media Videos, Sound Slides and Podcasts Video Games Advertising
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Communication Begins in the Doctor’s Office
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Online Health Information via kp.org/weight
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Helping Kids Understand the Right Choices
Educational Theater Program
In 2009: 4,450 events 840,000 children
and adults Won 2009
Distinguished Service to Health Education Award from the American Association for Health Education
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Sharing the Latest Medical Knowledge
Study published in the Journal of Pediatrics
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Extending the Reach of our Research
• 400 media stories
• 2,263 YouTube views
• 183,473 Twitter impressions
Results
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Helping Families Eat Healthy
http://kp.org/farmersmarketrecipes
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Helping Families Stay Active
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Supporting Community Engagement
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Photovoice
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The Obesity and Violence Prevention Link
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Video Games
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Print Advertising
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Outdoor Advertising
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Television Advertising
http://kp.org/kidwisdom
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