Fight Against Animal Abuse
description
Transcript of Fight Against Animal Abuse
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Fight AgainstAnimal Abuse
Yae Kim
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IntroductionGoody Goody Liquors Inc.
BackgroundWhy this company?
SPCABackgroundWhy this Company?
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ProblemAnimals all over the world are being either
abused or abandoned 5 to 7 million companion animals enter
shelters nationwide every year3 to 4 million of those animals are then
euthanizedPet owners are inflicting these creatures with
physical and mental pain70% of the people who abuse animals have
been convicted for committing other crimes
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Top 5 Animal Abuse StatisticsAbandonment (32%)Hoarding (12%)Shooting (11%)Fighting (9%)Beating (7%)
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GoalsRaise Awareness to the Dallas Community
about the severity of Animal AbuseProvide a safe shelter for these abandoned
dogs Make sure that pets in the Dallas area are
being treated with proper careOpen up a special unit in the Dallas DA office
for Animal Abuse CasesTreat animals with respect, not cruelty
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SolutionGoody-Goody and SPCA will team up in a
collaborative effort to rescue dogs in the urban Dallas areas. This will take place 3 weeks prior to the eventSPCA will take the rescued animals to
spay/neuterThe rescued animals will then be transferred to
the event for adoption
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PromotionsRadio
106.1 Kiss FMRadio DisneyMix 102.9
TelevisionABC Channel 8
Dallas Morning News Classified AdsBy Banners and Billboards through the
City of Addison
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Event DetailLocation: Addison Circle Park 25 Food vendors and 40 Non-food
vendorsChildren attractions
Balloon AnimalsFace PaintingBounce Houses
Adult attractionsWine TastingBeer Sampling
Raffle tickets
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BudgetBudget Goal not to exceed $70,000Costs totaled: $63,310Vendor Booth Rental revenue totaled: $39,250Sponsorship Revenue totaled: $95,080Total Revenue equaled: $134,330Total Profit equals: $71,020
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StaffingEvent planners
The Addison Circle Park event planning team will be hired to plan the whole event
Event Positions20 staff members will supervise and help run the entire
eventVolunteers, technical problems, and event issues
Volunteers100 volunteers will be needed
Goody Goody StaffMany Goody Goody staff will volunteerFor wine tasting, bar seminars and other work
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Staffing Cost breakdown
Event planning expense $ 25,000.00Will get deduction of $ 5000 (as they are
sponsoring event) Event positions expense $10,000.00Volunteers
A free T-shirt and a $10 gift card to Spring Creek Barbecue.
Goody Goody Staff expense of $1,000.00
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ResultsGoody Goody
Competitive AdvantageWider Audience ReachReputation
SPCADetailed RecognitionReduced dog in sheltersCapacityFunds
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ConclusionThree Main Goals
Raise AwarenessFind homes for dogsDevelop better reputation for Goody
Goody
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Questions?