FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013,...
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Transcript of FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013,...
![Page 1: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/1.jpg)
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Concept Challenge 2013 – Workshop
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Concept Challenge 2013 – Workshop
Andre GartnerSenior Project Manager
FIGGE+SCHUSTER AGMünchen
online portale
Florian FiggeVorstand, Creative Director
FIGGE+SCHUSTER AGMünchen
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Concept Challenge 2013 – Workshop
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Concept Challenge 2013 – Workshop
l s 5Social media
Best practice Beispiele aus dem nationalen und internationalen
Umfeld
online-konzepte
Innovative Online-Konzepte mit positivem Effekt auf den Galopp-
Rennsport
Apps
Apps für mobile Endgeräte im Galopp-
Rennsport
Innovationen
Innovative Ansätze und Visionen im
Galopp-Rennsport
agendaCases aus dem Galopp-Rennsport
I
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Concept Challenge 2013 – Workshop
realtime-voting
?
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Concept Challenge 2013 – Workshop
Euer Feedback durch Realtime-Voting während des Workshopsso funktionierts
Et
N
Ħonline
Stimme Online ab unter www.pollev.com/grcc
sms
SMS mit Deiner AUSWAHL an 0044 76 24 80 65 27
Tweet an @poll mit Deiner AUSWAHL
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Concept Challenge 2013 – Workshop
VotingN SMS mit Deiner AUSWAHL an 0044 76 24 80 65 27
tTweet an @poll mit Deiner AUSWAHL
Ħ Stimme Online ab unter pollev.com/grcc
Wie häufig warst Du schon auf einer Galopp-Rennbahn?frage
teilnahmeSo kannst Du teilnehmen:
s
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Concept Challenge 2013 – Workshop
VotingN SMS mit Deiner AUSWAHL an 0044 76 24 80 65 27
tTweet an @poll mit Deiner AUSWAHL
Ħ Stimme Online ab unter pollev.com/grcc
Für welche Inhalte bei Facebook interessierst Du Dich am meisten?frage
teilnahmeSo kannst Du teilnehmen:
s
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socialmediaBest practice Beispiele aus dem nationalen und internationalen Umfeld
v[
I
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Concept Challenge 2013 – Workshop
v
Facebook-Auftritte GERMAN RACING und GERMAN TOTEinsights
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Concept Challenge 2013 – Workshop
Die besten Facebook-Posts (nach Reichweite und Interaktion)ĵ5.362Facebook-User haben diesen Post gesehen
s
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Concept Challenge 2013 – Workshop
Die besten Facebook-Posts (nach Reichweite und Interaktion)ĵ2.066Facebook-User haben diesen Post gesehen
s
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Concept Challenge 2013 – Workshop
Die besten Facebook-Posts (nach Reichweite und Interaktion)ĵ2.002Facebook-User haben diesen Post gesehen
s
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Concept Challenge 2013 – Workshop
Die besten Facebook-Posts (nach Reichweite und Interaktion)ĵ36.928Facebook-User haben diesen Post gesehen
s
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Concept Challenge 2013 – Workshop
Die besten Facebook-Posts (nach Reichweite und Interaktion)ĵ33.872Facebook-User haben diesen Post gesehen
s
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Concept Challenge 2013 – Workshop
Die besten Facebook-Posts (nach Reichweite und Interaktion)ĵ20.264Facebook-User haben diesen Post gesehen
s
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Concept Challenge 2013 – Workshop
Wann sind die Fans aktiv?ĵPrime-TimeGERMAN RACING- und GERMAN TOTE Fans sind Abends am aktivsten.
s
ĵ
20 Uhr
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Ticket-Verlosung nur für fans
Attraktiver Fanaufbau und gleichzeitig Incentive für die aktiven Fans. Sehr gute Resonanz!
v
Concept Challenge 2013 – Workshop
Derby-Ticket Verlosungĵ
ca. 150Teilnehmer haben sich für die Verlosung angemeldet.
s
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Concept Challenge 2013 – Workshop
v
Facebook testet Social Betting mit Paddy Powersocial betting
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
voting-Ergebnis
E
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Concept Challenge 2013 – Workshop
Voting
ergebnis: realtime votingFür welche Inhalte bei Facebook interessierst Du Dich am meisten?
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online-konzepteInnovative Online-Konzepte mit positivem Effekt auf den Galopp-Rennsport
Ħ[
II
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Concept Challenge 2013 – Workshop
$Browser-Game mit realen Wetten
Derbyjackpot.com
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Concept Challenge 2013 – Workshop
$Browser-Game mit realen Wetten
Derbyjackpot.com
"Angry Birds with Betting" Forbes Magazine
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Concept Challenge 2013 – Workshop
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – WorkshopQuelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
$Browser-Games zur Fan-/Wetter-Qualifizierung
breeders‘ cup
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
áCelebrity Ambassador Programm (Botschafter-Konzept)
breeders‘ cup
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Concept Challenge 2013 – Workshop
JOE TORREBaseball-Legende
RICK PITINOBasketball-Trainer
AVERY JOHNSONNBA-Star
BOBBY FLAYTV-Moderator
ELIZABETH BANKSSchauspielerin
ROB DYRDEKProfi Skateboarder
LAURA BELL BUNDYSchauspielerin
TOBY KEITHSänger
Bo DerekSchauspielerin
STEVEN JACKSONFootball-Star
breeders‘ Cup botschafter
![Page 44: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/44.jpg)
Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
Quelle: www.breederscup.com
![Page 45: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/45.jpg)
Concept Challenge 2013 – Workshop
realtime-voting
E
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Concept Challenge 2013 – Workshop
VotingN SMS mit Deiner AUSWAHL an 0044 76 24 80 65 27
tTweet an @poll mit Deiner AUSWAHL
Ħ Stimme Online ab unter pollev.com/grcc
frage
teilnahmeSo kannst Du teilnehmen:
s
Können Browsergames auch im deutschen Galopp-Rennsport erfolgreich eingesetzt werden?
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appsApps für mobile Endgeräte im Galopp-Rennsport
Ă[
III
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Concept Challenge 2013 – Workshop
realtime-voting
E
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Concept Challenge 2013 – Workshop
VotingN SMS mit Deiner AUSWAHL an 0044 76 24 80 65 27
tTweet an @poll mit Deiner AUSWAHL
Ħ Stimme Online ab unter pollev.com/grcc
Welche Inhalte in einer Galopp-App sind Dir wichtig?frage
teilnahmeSo kannst Du teilnehmen:
s
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Installationen Gesamt 2012 und 2013
Concept Challenge 2013 – Workshop
German racing iOS App
2012
3.132Downloads
2013Seit März 2012
3.205Downloads
6.337Installationen
Ă
![Page 51: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/51.jpg)
Installationen Gesamt 2012 und 2013
Concept Challenge 2013 – Workshop
German racing android App
2012
198Downloads
2013Seit 29. November 2012
931Downloads
1.129Installationen
ă
![Page 52: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/52.jpg)
www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App
2012 20132011
51
Evolution of the German Tote Bet-AppTIMELINE
release V1.01st german iOS Bet-Appin the AppStore
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www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App
2012 20132011
51
Evolution of the German Tote Bet-AppTIMELINE
Update iPhone4Introducing Live-Streamshorseracing worldwide
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www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App
2012 20132011
51
Evolution of the German Tote Bet-AppTIMELINE
2nd generationiPhone5-Versionflat-design
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www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 52
ONLINE
Demo: new app for iOS7
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www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 53
Android-App 1st generationANDROID-APP
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www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 54
Android-App 1st generationANDROID-APP
ApprovalGoogle Play Store
App was published for someweeks for Android Users
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www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 54
Android-App 1st generationANDROID-APP
ApprovalGoogle Play Store
App was published for someweeks for Android Users
DisapprovalGoogle Play Store
App was removed within 3 daysdue to gambling characteristics
○
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www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 54
Android-App 1st generationANDROID-APP
ApprovalGoogle Play Store
App was published for someweeks for Android Users
DisapprovalGoogle Play Store
App was removed within 3 daysdue to gambling characteristics
○Compromise
Landingpage
Manual download and installationvia landingpage
%germantote.com/
android/
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www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 55
ONLINE
Dynamic Content Liveticker, notifications, App-Sync
User InterfaceFlat Design
Customer-drivenUser-configuration, tailor-made
Available End of 2013
Website-Relaunch: Responsive Webdesign
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www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 55
ONLINE
Dynamic Content Liveticker, notifications, App-Sync
User InterfaceFlat Design
Customer-drivenUser-configuration, tailor-made
Available End of 2013
Website-Relaunch: Responsive Webdesign
Smart App-Banner
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INSIGHTSSome key performance indicatorsof the iOS- and Android-Apps
![Page 63: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/63.jpg)
www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 57
Mobile app downloadsANALYSIS
1.095Downloads 2011
![Page 64: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/64.jpg)
www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 57
Mobile app downloadsANALYSIS
1.766Downloads 2012
1.095Downloads 2011
![Page 65: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/65.jpg)
www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 57
Mobile app downloadsANALYSIS
1.766Downloads 2012
2.140Downloads 2013
1.095Downloads 2011
![Page 66: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/66.jpg)
www.germantote.comPhone: +49 170 7906525 e-mail: [email protected]
GERMAN TOTEBet-App 57
Mobile app downloadsANALYSIS
1.766Downloads 2012
2.140Downloads 2013
1.095Downloads 2011
5.001approx. total downloads
![Page 67: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/67.jpg)
Concept Challenge 2013 – Workshop
voting-Ergebnis
E
![Page 68: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/68.jpg)
Concept Challenge 2013 – Workshop
Voting
ergebnis: realtime votingWelche Inhalte in einer App sind dir wichtig?
![Page 69: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/69.jpg)
innovationen
Innovative Ansätze und Visionen im Galopp-Rennsport
ğ
[
IV
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![Page 70: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/70.jpg)
Concept Challenge 2013 – Workshop
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Concept Challenge 2013 – Workshop
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
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Concept Challenge 2013 – Workshop
Quelle: EPMA-Forum 2013, Paris
![Page 75: FIGGE+SCHUSTER AG: Workshop "Digitale Innovationen im Galopprennsport" Concept Challenge 2013, Hannover](https://reader033.fdocuments.net/reader033/viewer/2022052907/559312e91a28ab6c188b46d9/html5/thumbnails/75.jpg)
Concept Challenge 2013 – Workshop
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Concept Challenge 2013 – Workshop
Fragen?Vielen dank!