Fifty Shades of Millennials - USA Swimming · 72% of Millennials are confident that they will be...
Transcript of Fifty Shades of Millennials - USA Swimming · 72% of Millennials are confident that they will be...
Fifty Shades of Millennials:
The Colorful Side of Multicultural Marketing
Fifty Shades of Millennials:
The Colorful Side of
Multicultural Marketing
Presented By: Nailah Ellis Timberlake
What We Know
● Millennials are the most digitally connected generation with over 77% owning a smart phone
● 56% of Millennials listed convenience as one of their top choices for making a purchase decision
● 72% of Millennials are confident that they will be able to save money for the lifestyle that they hope to have in the future
● 77% of Millennials are confident that they have the knowledge & ability to address any financial problems over the next 10 years
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The Face of Multicultural Millennials
MYTHS
● Multicultural audiences are not financially
sophisticated
● The same marketing channels that appeal to
traditional audiences appeal to multicultural
audiences
● Multicultural markets are monolithic
● Multicultural audiences are not valuable
Starbucks: Live Together
Pringles: Ramadan Mubarak
Ford: Leave Your Worries Behind
MLS: Houston 1836
Pepsi: Brings You Back to Life
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