Fifty Shades of Millennials:

The Colorful Side of Multicultural Marketing

Fifty Shades of Millennials:

The Colorful Side of

Multicultural Marketing

Presented By: Nailah Ellis Timberlake

What We Know

● Millennials are the most digitally connected generation with over 77% owning a smart phone

● 56% of Millennials listed convenience as one of their top choices for making a purchase decision

● 72% of Millennials are confident that they will be able to save money for the lifestyle that they hope to have in the future

● 77% of Millennials are confident that they have the knowledge & ability to address any financial problems over the next 10 years

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The Face of Multicultural Millennials

MYTHS

● Multicultural audiences are not financially

sophisticated

● The same marketing channels that appeal to

traditional audiences appeal to multicultural

audiences

● Multicultural markets are monolithic

● Multicultural audiences are not valuable

Starbucks: Live Together

Pringles: Ramadan Mubarak

Ford: Leave Your Worries Behind

MLS: Houston 1836

Pepsi: Brings You Back to Life

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