Fielt - Business Modeling for Start-ups
16
Dr Erwin Fielt [email protected] Information Systems School Queensland University of Technology Wednesday, 9th of May 2012 Business Model Design and Innovation Circle Business Modeling for Start-ups
-
Upload
fieltnotes -
Category
Business
-
view
967 -
download
1
Transcript of Fielt - Business Modeling for Start-ups
Dr Erwin Fielt
Information Systems SchoolQueensland University of Technology
Wednesday, 9th of May 2012
Business Model Design and Innovation Circle
Business Modeling for Start-ups
Business Model Design and Innovation Circle
Erwin Fielt - Business Modeling for Start-ups2
Organizers:
Michael Eales
Alan Scott
Erwin Fielt
Harpreet Singh
Matt Kelly
5/11/2012
Business models?
Erwin Fielt - Business Modeling for Start-ups3 5/11/2012
Business models!
Erwin Fielt - Business Modeling for Start-ups4
Sell the car
Sell car parts
Rent the car out
Taxi
Advertising
Mobile coffee bar
Racing
First prize in a lottery
...
5/11/2012
Erwin Fielt - Business Modeling for Start-ups5
Source: Hugh MacLeod (http://www.gapingvoid.com/ )
5/11/2012
What about Gillette?
Erwin Fielt - Business Modeling for Start-ups6
Razor and blade
5/11/2012
What about SouthWest Airlines?
Erwin Fielt - Business Modeling for Start-ups7
Low-cost carrier
5/11/2012
What about Google Search?
Erwin Fielt - Business Modeling for Start-ups8
Keyword advertising and auctioning
5/11/2012
What about Threadless?
Erwin Fielt - Business Modeling for Start-ups9
Customer is the company
5/11/2012
Business model
Erwin Fielt - Business Modeling for Start-ups10
A business model describes the value logic of an organization in terms of creating and capturing customer value
The central element is the value proposition: the value (or benefits) the provider promises to deliver to the customers
Often the focal organization is part of a business network, which needs to be taken into account.
5/11/2012
Erwin Fielt - Business Modeling for Start-ups11
How can you ............. a business model in a
holistic and systematic way?
• Describe
• Design
• Communicate
• Analyse
• Innovate
• Etcetera
5/11/2012
Business model frameworks
Erwin Fielt - Business Modeling for Start-ups12
The Business Model Canvas (Osterwalder & Pigneur)
The Four-Box Business Model (Johnson)
The STOF model (Bouwman, De Vos & Haaker)
Business Model Schematics (Weill & Vitale)
Technology/market mediation (Chesbrough & Rosenbloom)
Entrepreneur’s business model (Morris, Schindehutte & Allen)
e3-value (Gordijn & Akkerman)
See also the whitepaper “Understanding business models” (Fielt, 2011), available via http://eprints.qut.edu.au/41609/
5/11/2012
Business Model Canvas
Erwin Fielt - Business Modeling for Start-ups13 5/11/2012
Business Model TV, http://www.youtube.com/watch?v=QoAOzMTLP5s
Visualisation
5/11/2012Erwin Fielt - Business Modeling for Start-ups14
Source: Business models Inc (2010)
Business Model Canvas Sheet
Erwin Fielt - Business Modeling for Start-ups15
www.businessmodelgeneration.com
5/11/2012
Source: Osterwalder & Pigneur (2009)
Business Model Generation Book
Erwin Fielt - Business Modeling for Start-ups16
Download a free 72 pages preview!
www.businessmodelgeneration.com
Source: Osterwalder & Pigneur (2009)
5/11/2012
