Field Training - Peer to Peer Organizing

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Transcript of Field Training - Peer to Peer Organizing

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    using peer-to-peer THE 08 YOUTH VOTE

    Peer to PeerOrganizing

    Vote Pledges, Homes, Hangouts, andwinning elections

    aka

    why Transformers Changed a generation

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    using peer-to-peer THE 08 YOUTH VOTE

    Why are Millennials Different?

    The big three of the early 80s

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    Why are Millennials Different?Most marketed to generation

    =Savvier Adult

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    using peer-to-peer THE 08 YOUTH VOTE

    Motivating Young People

    or

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    Motivating Young People

    Write this down ...

    Celebrity Endorsements,Concerts, TV Ads, Kick-Ass

    Marketing, T-Shirts, Chum,Cool Slogans, Webpages,

    MySpace ALONE...

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    using peer-to-peer THE 08 YOUTH VOTE

    So What is Peer to Peer Organizing?

    PEER-TO-PEERORANZING

    WORKS

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    using peer-to-peer THE 08 YOUTH VOTE

    What Works THE OLD NEW SCHOOL?

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    The Vote Pledge

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    The New: Use Psychological Tools Remind friends of their commitment to

    vote: Old=go vote | new=pledge reminder

    Emphasize that many are voting:Old=turnout is low! | new=join the crowd

    Unpacking and visualization: Old=need aride? | new=tell me how youll vote

    Remind voting records are public.

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    Voting Record is Public

    8.1% Increase

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    The YDA Model: Homes & Hangouts

    hOMES hANGOUTSDoor to door Street-Teams

    EventsWorkSchoolCommutesOnline

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    The ultimate goals door-to-door

    Guitar HeroTournament

    Bar Contacts

    Trick-or-Vote

    Tabling on Campus

    Comedy Show

    Comm ServiceProject

    Initial Door Contact

    Text Message

    Webpage

    Facebook

    Door to DoorIn Person Contact

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    using peer-to-peer THE 08 YOUTH VOTE

    Some Keys Track your data. Follow up. Keep it simple. Keep it positive.

    Keep it relevant. Keep it real. Ditch the script.Ask them to

    participate.