Let Your Brand Talk

Field Monitoring

locations.: Danub Red sea mall

Danub Madinah rdPanda AL-Andlus mall

Panda Arab mall

Date.: 6 , 7, 8 Nov

Weekend

A number of 60 Individuals was carefully selectedAnd asked after watching Ariel promotional demo

The results are shown in these statistics

All Percentages shown are based on 60 individuals interview

Split the number of people Interviewed according to

Brand usage :

Ariel38%

Tide43%

Omo10%

Persil5%

Others3%

current product

Ariel = 23 Tide = 26

Omo = 6Persil = 3

Others = 2 Total = 60All Percentages shown

are based on 60 individuals interview

How the consumer perceived The demo

Excellent , Convincing

63%Good17%

Not bad15%

Poor , not Convincing5%

How do you see the demo ?

All Percentages shown are based on 60 individuals interview

Why the 5% of people saw The demo

poor or not convincing ?

So we made a research to seeWhat kind of demos are Made more ( clay or ink )

to determine the issue

Most of people who saw The demo poor said

The liquid ink is the issue

All Percentages shown are based on 60 individuals interview

clay & mixed stains; 30%

Ink; 70%

The demo performing during the activity

Dry ink42%

Sample , Gift35%

a Girl promoter10%

Other stains …13%

consumer advice

Dry ink : letting the ink stain get dry before doing the ink demo. Sample : Distribution gifts to all customers.

A girl promoter : so she can have a better communication with females Other stains : like car oils . Natural juices , makeup stuff.

All Percentages shown are based on 60 individuals interview

Xpress recommendations 1 – a chance to try New kinds of stains

like ( dry ink , makeup …. )2 – giving the consumer a useful

information of ( how they take care of the washing machines , how to deal with spisfic kinds of stains , how to use the

smoothers … ) .

THANK YOU