Fictional iPhone application

“If people never did silly things, nothing intelligent would ever get done.” - Ludwig Wittgenstein

Thursday, October 28, 2010

METROThursday, October 28, 2010

NO WAY!Thursday, October 28, 2010

NetWorkingThursday, October 28, 2010

WHO ARE WE TARGETING?

part 1:


I’mHERE

need forattention


I’mHERE

dreams to befamous

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU


I’mHERE

imitators

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU


I’mHERE

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

needs to bespecial


I’mHERE

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

socialpressures

tooUGLY

tooAVERAGE

tooPOOR

tooDIFFERENT


I’mHERE

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

I knowYOU

self-expression

tooUGLY

tooAVERAGE

tooPOOR

tooDIFFERENT

I’mARTISTIC


“Bring charisma”“Hilarity”

I’mHERE

I’mHERE

I’mHERE

I’mHERE


10 cities20 daysX

10 000 applicantsX200 000 competitors=


10 Skype interviews2 ideal consumers


JOHANNA24 X-

factory 09

Child-hood dream

Wholelife

singingStudying business

Following a realistic

path

Over romantic Dreamer Positive

A blurry future

Has people skills

Childish

ZARA H&M Singstar Winnie the Pooh

Ind. sports

iPhone DHW

“Girls Night!”

Long dialogs

Appea-rance Community Sharing


ROOPE 22Child-hood dream

Now studying

acting

DreamerActive lifestyle

VANS H&M Shure

Ind. sports

iPhone

Movies

Converse

Traveling

Jackson

Commynity

Played guitar for 15 years

Started singing in

a band

Finnish Idols 2007

CTRL

Metal idols

Was studying business

Strong need to perform

Self-leadership

Sound-cloud

Hard worker

High goals

Appea-rance

MUSIC MUSIC MUSIC


what they want?Part two:


“music notes, sharing possibility, public and private, tool to send ideas to my band,recording, I wanna sing covers, always on the move, facebook,upload own songs”


“MUSIC NOTES”Recording

WRAP

“SHARING SONGS”Dropbox / Social media

“SINGING OWN SONGS”Upload own mp3s

“OUTSIDE HOME”Portable device

“IPHONE”Application

UPThursday, October 28, 2010

SOCIAL

“I feel” - Social Media

Interest to superstar lifestyle

Feels social pressure


ECONOMIC

Economic downturn

Avoiding extra costs

“Should I buy this”


TECHNOLOGY

Portable devices

3G / WI-FI

Internet sharing


A low cost application, no hidden costs. Share your talent through Social Media by using portable devices.

POG


HOW TO IMPROVE THEIRLIVES?

part 3:


SINGRECORDSHARE


SHARERECORDSING


SUM.An iPhone application to record songs, covers or notes and share them by using Social Media.


WHAT ARE THEY BUYING?

part 4:


WHAT COULD BE IN MY BAG ?

12

34


APPLICATIONSLYRIC FINDER

KARAOKECHANNEL

KARAOKELITE

1

VOICE MEMOS


ACCESSORIES2

SINGSTARCD/VINYLKARAOKE DEVICESRECORDERS


3

POST-IT NOTESCALENDER

PEN AND PAPER

TRADITIONAL


AUDIO HIJACKAUDACITY

4

KARAFUNEVERNOTE

SOFTWARES


WHY MESharingUpload your own songsRemove vocals Portable optionEasy for beginners... and


You

can’

t ge

t an

y of

the

se fo

r...

0.99€Thursday, October 28, 2010

“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen” - John SteinbeckThursday, October 28, 2010

markuskarjalainen.net


Fictional iPhone application

Business

Transcript of Fictional iPhone application