Fiat Punto & Fiat Linea Absolute Edition demo material

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Bulletin - ABSOLUTE edition

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The festive season is setting in.....

.....and we are gearing up!

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What’s new?

• Festive season usually calls for higher discounts & lucrative schemes

• Instead of higher discounts, we now offer value added content.

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Introducing.....

edition

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What is Absolute edition ?

• Absolute edition is a customised accessory pack available for Linea &

Punto, with added benefits.

• It offers additional value to customers at no extra cost

• The Absolute pack contents are customised to offer utility & exclusivity

• The pack aims at evoking a sense of pride & fulfillment for the customer

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Content

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ABSOLUTE pack

Sr. Content

1. Car Pad - Navigation & 3G Tablet

2. Reverse Parking Sensor

3. Contoured Splash Guards

4. Carpets – Beige colour

5. Door Sill - Linea branded

6. ‘ABSOLUTE’ badge set

7. Chrome strip - Boot

Sr. Content

1. Car Pad - Navigation & 3G Tablet


3. Carpets – Grey colour

4. Door Sill - Punto branded

5. ‘ABSOLUTE’ badge set

LINEA PUNTO

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1. Car Pad – Navigation & entertainment

• 3D Maps with street & house level mapping

• 3G connectivity

• Phone functionality

• Multimedia (Mp3 / Mp4)

• Bluetooth connectivity

• Android 2.3 OS

• Superior 1 GHz processor

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2. Reverse Parking Sensors (Linea)

Indicates obstacles & provides convenience for parking

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3. Branded Carpets

Provides a neat & cosy feel to the interiors of the car


4. Branded Door Sill

Adds an element of style



Smart looking splash guards help keep the car clean of splashing mud


6. ‘Absolute’ exterior branding

Indicates exclusivity in a subtle & sophisticated manner


7. Elegant Chrome Strip (Linea)

Adds a touch of class


Benefits


What does the customer get in ABSOLUTE edition?

1. ABSOLUTE pack (accessories)

2. Free RSA

3. Insurance @ discounted (50%) rate (through Future Generali)

4. Exchange Bonus


Value for the customer

Option 1 (Absolute edition)

Absolute Pack

+ Free RSA

+ Insurance @ 50%

+ Exchange Bonus

Option 2 (Monthly scheme)

Free Insurance

+ Free RSA

+ Exchange Bonus

OR

The customer can opt for either the Absolute edition or the monthly consumer scheme


How is ABSOLUTE edition a better value?

Eg: Linea Emotion Multijet

Consumer Scheme - Sept ’12

Free insurance – Rs. 33,480

+

Free RSA – Rs. 3,000

+

Exchange Bonus – Rs.10,000

Absolute edition - Sept ’12

Absolute pack (Linea) – Rs 26,622

+

Free RSA – Rs.3,000

+

Insurance @ 50% – Rs.17,388

+

Exchange Bonus – Rs.10,000

Rs.46480

Rs.57010 Total benefit - Scheme

Total benefit – Absolute edition

Thus, the Absolute edition offers greater value to the customer.


Launch Plan


Launch

Launch events:

• Launch events shall be conducted across multiple markets at the select

dealerships. Local press will be invited & addressed during the launch. The

Absolute edition cars will be unveiled.

• The launches are planned in the 3rd week of September 2012. Exact dates

shall be communicated to you separately.


Launch

Advertising & Communication:

1. Television TV commercial focusing on Absolute edition, its value & features.

2. Print Half & quarter page ads around weekends

3. Outdoor Car display at malls. Billboards, close to the showrooms

4. Digital (Internet & Mobile) Display banners, SEM

Note: All communication & advertising during the festive months shall focus on ABSOLUTE edition


Launch

Week 1 Week 3 Week 4 Week 2

Media

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3

Print : 6 Weeks

TV : 2 Weeks

Digital : 8 Weeks

September 2012

October 2012

November 2012

Outdoor : 4 Weeks

TV : 3Weeks

Advertising & Communication plan:


Launch

Dealer POS

The POS material will comprise of the following items:

• Leaflets

• Showroom Banners

• Standees

• Car Name Plates – ‘Absolute’ branded


Planning & Preparation

• Customers will sense a great value advantage in the Absolute edition, over

the monthly scheme.

• With focussed advertising across various media, a high demand is

expected to be generated for the Absolute edition.

• Therefore, it is essential that the dealerships are adequately prepared to

meet this high demand.

• The following slide explains the pre-requisites for the same.


Pre-requisites

1. Orders for Absolute pack need to be placed from 7th September 2012

onwards.

2. It is mandatory to display at least one car in the showroom, fitted with the

Absolute pack accessories, 15th September onwards.

3. Initial stocking quantity should be at least 30% of the vehicle sales (for the

1st month), to meet customer demand.

4. Re-orders can be done as per actual customer orders received.

5. All POS shall be displayed as per the guidelines, at all times.

6. DSEs / CAs need to focus on promoting the Absolute edition & explain the

value proposition to walk-in customers.


Ordering & Claims


Ordering & Claim process

1. The Absolute pack needs to be ordered against a single part number

a) For Linea – 59117416

b) For Punto - 59117417

2. The Absolute pack shall be billed free of cost to the dealer

3. The labour charges shall be reimbursed as per the following:

a) Reverse Parking sensors – Rs.350

b) Mud flaps – Rs.80

4. In case of a customer opting for the Absolute Pack along with Insurance @

50%, through Future Generali, the amount for insurance needs to be

collected from the customer by dealer, who in turn will be debited for the

same amount by TML.

5. At the end of every month, the dealer needs to provide details of the

customer & vehicle wherein the Absolute pack has been offered.


Ordering & Claim process chart

Customer Booking

Dealer

TML Parts

TML FPG

Order for Acc Pack

Accessory Pack despatch to Dealer(under a single part code)

Fitment on customer car

1. Labour Claim raised on TMLfor fitment charges

Credit to Dealer for fitment charges

Debit dealer for FG Ins issued on absolute edition chassis no

4

P&S

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5

2. Monthly Report

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3

Order transmitted

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6

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Installation guides


Absolute logo installation


Linea Chrome Strip installation


Door sill installation


Mud flap installation


Reverse Parking Sensor installation


Thank you

Happy Selling!

Fiat Punto & Fiat Linea Absolute Edition demo material

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Transcript of Fiat Punto & Fiat Linea Absolute Edition demo material