Fiat Automoveis - FCA Group · The New Fiat UNO The future leader of compact cars. April 21, 2010...

April 21, 2010 Fiat Investor Day 1

Cledorvino Belini

Fiat Automoveis


...with Fiat achieving and retaining market leadership

Leading the way in the Brazilian automotive industry

98.4%

77.1%

15.2%24.5%

1.6%22.9%

TOP4

OTHERS


The 4 keys to our success

Product

Dealer network

Supply chain

Brand


Our product family...“Adventure”

Anticipating competition

Opening new niches - Adventure Family

• Image: city car with off-road characteristics

• Premium price

• Equipped with Electronic Locker Differential

70,000 Fiat Adventure family vehicles sold in Brazil in 2009

Palio Adventure Strada Adventure Doblo’ Adventure

Idea Adventure


...New Palio Adventure


New Palio Adventure – great success

• First front-wheel drive car in market equipped with Electronic Locker Differential

• Premium priced

• Palio Weekend has 51% of small station wagon segment in Brazil (2009 market: 92k units)


Our product: Strada


Pick-ups

• First car derived pick-up in the world with double-cabin

• Premium priced

• Strada has 52% of small pick-up segment in Brazil

(2009 market: 162k units)


Product developmentAnticipating competition

Quick response to market needs

Brazilian social shift from lower- to middle-class

Our response

The New Fiat UNOThe future leader of compact cars


New Fiat UNO


Product developmentIncreasing profitability through version proliferation


Quick response to market needs - New UNO WAY Version

• Image

• Premium priced


A highly productive company

Cost competitiveness coupled with high quality

808k units produced in 2009

• 729k vehicles produced at one location (Betim plant)

• 79k vehicles produced at Cordoba plant (Argentina)

13 models

69 versions


Strengthening industrial context

Supply chain – 2nd industrial pole in Brazil

Fiat Group Automobiles - Partnerships

“Mineirização”

JUST IN TIME

1990Production supply

20%

80%

2009Production supply

Outside Minas Gerais Inside Minas Gerais

Daily production: 3,000 vehicles (1 vehicle every 20 seconds)

70%

30%


A strong and viable dealer network

Full coverage

• 532 dealers

Best annual sales per dealer

• 1,400 units / Dealer

Good financial health

• Financing & insurance

• After sales

• Customer services

• Used cars

Excellent partnership with Fiat

In 2008 and 2009, Fiat awarded “Best relationship with dealer network”


A great Brazilian brand

Fiat brand in Brazil

Image of young, lively and innovative automotive company

A recognized expert in small, light, compact and affordable cars and

light commercial vehicles

A modern position and absolutely in line with environmental trends

8-year leadership in passenger cars and light commercial vehicles

Communication strategy

• Smart, fun, and intelligent advertising


2009 2014ECAGR

2010-14

Total Brazil market

3,010 4,300 +7.4%

Fiat volumes 737 1,025 +6.5%

Brazil market share

24.5% 23.8%

(k Units)

Our targets for Brazilian market

Passenger Cars & LCVs


2009 2014ECAGR

2010-14

Rest of LatAmmarket

1,995 2,790 +6.9%

Fiat volumes 62 100 +10%

Rest of LatAmmarket share

3.1% 3.6%

Our targets for the rest of LatAm


(k Units)


2009 2014ECAGR

2010-14

Total LatAmmarket

5,005 7,090 +7.2%

Fiat volumes 799 1,125 +6.8%

LatAm market share

16% 15.8%

Fiasa’s 2014 volume objectives


(k Units)


Our goals for 2014

Consolidate leadership position in Brazil and expand in Latin America

Continue playing an important role in Fiat organization worldwide

Contribute to development of global small car platforms


Our overwriting objective is to preserve our image

Fiat in Brazil stands for innovative and modern

Consumers are rewarding our pioneerism in the market, our courage

to dare, our energy in making the difference


Fiat is not viewed in Brazil as a multinational corporation, but a local

company that has grown over the years as part of Brazilian society,

facing difficulties and challenges together

Fiat Group Automobiles in BrazilA very high level of cultural and social integration achieved

Fiat Automoveis - FCA Group · The New Fiat UNO The future leader of compact cars. April 21, 2010...

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