Fiat Automoveis - FCA Group · PDF file The New Fiat UNO The future leader of compact cars....

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Transcript of Fiat Automoveis - FCA Group · PDF file The New Fiat UNO The future leader of compact cars....

  • April 21, 2010 Fiat Investor Day 1

    Cledorvino Belini

    Fiat Automoveis

  • April 21, 2010 Fiat Investor Day 2

    ...with Fiat achieving and retaining market leadership

    Leading the way in the Brazilian automotive industry

    98.4%

    77.1%

    15.2%24.5%

    1.6%22.9%

    TOP4

    OTHERS

  • April 21, 2010 Fiat Investor Day 3

    The 4 keys to our success

    Product

    Dealer network

    Supply chain

    Brand

  • April 21, 2010 Fiat Investor Day 4

    Our product family...Adventure

    Anticipating competition

    Opening new niches - Adventure Family

    Image: city car with off-road characteristics

    Premium price

    Equipped with Electronic Locker Differential

    70,000 Fiat Adventure family vehicles sold in Brazil in 2009

    Palio Adventure Strada Adventure Doblo Adventure

    Idea Adventure

  • April 21, 2010 Fiat Investor Day 5

    ...New Palio Adventure

    Anticipating competition

    New Palio Adventure great success

    First front-wheel drive car in market equipped with Electronic Locker Differential

    Premium priced

    Palio Weekend has 51% of small station wagon segment in Brazil (2009 market: 92k units)

  • April 21, 2010 Fiat Investor Day 6

    Our product: Strada

    Anticipating competition

    Pick-ups

    First car derived pick-up in the world with double-cabin

    Premium priced

    Strada has 52% of small pick-up segment in Brazil

    (2009 market: 162k units)

  • April 21, 2010 Fiat Investor Day 7

    Product developmentAnticipating competition

    Quick response to market needs

    Brazilian social shift from lower- to middle-class

    Our response

    The New Fiat UNOThe future leader of compact cars

  • April 21, 2010 Fiat Investor Day 8

    New Fiat UNO

  • April 21, 2010 Fiat Investor Day 9

    Product developmentIncreasing profitability through version proliferation

    Anticipating competition

    Quick response to market needs - New UNO WAY Version

    Image

    Premium priced

  • April 21, 2010 Fiat Investor Day 10

    A highly productive company

    Cost competitiveness coupled with high quality

    808k units produced in 2009

    729k vehicles produced at one location (Betim plant)

    79k vehicles produced at Cordoba plant (Argentina)

    13 models

    69 versions

  • April 21, 2010 Fiat Investor Day 11

    Strengthening industrial context

    Supply chain 2nd industrial pole in Brazil

    Fiat Group Automobiles - Partnerships

    Mineirizao

    JUST IN TIME

    1990Production supply

    20%

    80%

    2009Production supply

    Outside Minas Gerais Inside Minas Gerais

    Daily production: 3,000 vehicles (1 vehicle every 20 seconds)

    70%

    30%

  • April 21, 2010 Fiat Investor Day 12

    A strong and viable dealer network

    Full coverage

    532 dealers

    Best annual sales per dealer

    1,400 units / Dealer

    Good financial health

    Financing & insurance

    After sales

    Customer services

    Used cars

    Excellent partnership with Fiat

    In 2008 and 2009, Fiat awarded Best relationship with dealer network

  • April 21, 2010 Fiat Investor Day 13

    A great Brazilian brand

    Fiat brand in Brazil

    Image of young, lively and innovative automotive company

    A recognized expert in small, light, compact and affordable cars and

    light commercial vehicles

    A modern position and absolutely in line with environmental trends

    8-year leadership in passenger cars and light commercial vehicles

    Communication strategy

    Smart, fun, and intelligent advertising

  • April 21, 2010 Fiat Investor Day 14

    2009 2014ECAGR

    2010-14

    Total Brazil market

    3,010 4,300 +7.4%

    Fiat volumes 737 1,025 +6.5%

    Brazil market share

    24.5% 23.8%

    (k Units)

    Our targets for Brazilian market

    Passenger Cars & LCVs

  • April 21, 2010 Fiat Investor Day 15

    2009 2014ECAGR

    2010-14

    Rest of LatAmmarket

    1,995 2,790 +6.9%

    Fiat volumes 62 100 +10%

    Rest of LatAmmarket share

    3.1% 3.6%

    Our targets for the rest of LatAm

    Passenger Cars & LCVs

    (k Units)

  • April 21, 2010 Fiat Investor Day 16

    2009 2014ECAGR

    2010-14

    Total LatAmmarket

    5,005 7,090 +7.2%

    Fiat volumes 799 1,125 +6.8%

    LatAm market share

    16% 15.8%

    Fiasas 2014 volume objectives

    Passenger Cars & LCVs

    (k Units)

  • April 21, 2010 Fiat Investor Day 17

    Our goals for 2014

    Consolidate leadership position in Brazil and expand in Latin America

    Continue playing an important role in Fiat organization worldwide

    Contribute to development of global small car platforms

  • April 21, 2010 Fiat Investor Day 18

    Our overwriting objective is to preserve our image

    Fiat in Brazil stands for innovative and modern

    Consumers are rewarding our pioneerism in the market, our courage

    to dare, our energy in making the difference

  • April 21, 2010 Fiat Investor Day 19

    Fiat is not viewed in Brazil as a multinational corporation, but a local

    company that has grown over the years as part of Brazilian society,

    facing difficulties and challenges together

    Fiat Group Automobiles in BrazilA very high level of cultural and social integration achieved