BRAND

naming & logo

UNIQUE STORYABOUT YOU

FEELI

NG

MY BRANDIS...

“If you are not a brand, you are a commodity”

Philip Kotler

What names are your competitorsusing to brand their products?

What word or words encompass themost important thing yourproduct is here to change?

(verb + noun) (noun + noun)(adjective + noun)

United States: http://tmsearch.uspto.gov

European Union:https://oami.europa.eu/eSearch

http://www.namechk.com

POSITIONING

problemsolution fit

CUSTOMERDISCOVERY

productmarket fit

businessmodel fit

CUSTOMERVALIDATION

FOR (target end user)WHO WANTS/NEEDS (compelling reason to buy)

THE (product name) IS A (product category)THAT PROVIDES (key benefit)

UNLIKE (main competitor)OUR PRODUCT (statement of differentiation)

Wave Music

Wave Music

DIY

THANK YOU