– Content is king. Monday Night Football delivers higher ratings for key male demos than all broadcast prime non-sports programs.

NET Program Name TCs M18-34 RANK M18-49 RANK M25-54 RANK

NBC Sunday Night Football 16 8.54 1 10.11 1 11.15 1

ESPN Monday Night Football 17 7.67 2 8.62 2 9.18 2

FOX FAMILY GUY 12 5.80 3 4.76 3 4.24 7

FOX SIMPSONS 10 5.04 4 4.39 4 4.13 9

FOX CLEVELAND 10 4.98 5 4.09 5 3.54 13

CBS BIG BANG THEORY, THE 14 2.76 10 3.99 6 4.94 3

NBC OFFICE 11 4.55 6 3.94 7 3.78 11

FOX HOUSE 11 3.76 8 3.85 8 4.18 8

CBS TWO AND A HALF MEN 14 2.39 14 3.70 9 4.74 4

ABC V 4 2.72 11 3.56 10 4.27 6

FOX AMERICAN DAD 11 4.12 7 3.40 11 2.99 22

CBS NCIS 13 2.30 16 3.31 12 4.67 5

NBC 30 ROCK 8 3.30 9 3.02 13 3.08 21

CBS NCIS: LOS ANGELES 13 1.91 26 2.83 14 3.93 10

CBS CSI: MIAMI 14 1.93 23 2.71 15 3.37 17

TOTAL: C3 Ratings

Source: Nielsen Media Research, 1: C3 Ratings 9/21-12/27/09

– MNF ranks as the #2#2 program for all key male demos for HHI $100K+.

NET Program Name TCs M18-34 RANK M18-49 RANK M25-54 RANK

NBC Sunday Night Football 16 9.82 1 12.10 1 13.22 1

ESPN Monday Night Football 17 9.52 2 10.84 2 11.24 2

NBC OFFICE 11 7.04 3 5.71 3 5.11 4

NBC 30 ROCK 8 5.02 6 4.45 4 4.28 9

CBS BIG BANG THEORY, THE 14 3.16 12 4.41 5 5.30 3

FOX HOUSE 11 4.75 8 4.40 6 4.41 8

FOX SIMPSONS 10 6.15 5 4.37 7 3.61 15

FOX FAMILY GUY 12 6.18 4 4.17 8 3.20 22

ABC V 4 3.27 11 3.98 9 4.51 6

CBS TWO AND A HALF MEN 14 2.36 16 3.62 10 4.55 5

CBS 60 MINUTES 14 2.36 15 3.41 11 4.44 7

FOX CLEVELAND 10 4.96 7 3.33 12 2.38 41

FOX GLEE 11 2.81 14 3.04 13 3.07 24

CBS AMAZING RACE 15 11 2.02 24 3.03 14 3.69 11ABC Saturday Night Football 11 2.19 21 2.95 15 3.63 13

HHI $100K+: C3 Ratings

Source: Nielsen Media Research, 1: C3 Ratings 9/21-12/27/09

51% more likely to be Male.

84% more likely to be Men 18-49.

74% more likely to have a HH Income of $100,000+

60% more likely to have a HH Income of $75,000+ with Kids/Teens in the HH.

57% more likely to have an College Education (4+ years college)

Source: Nielsen Media Research 2009, Base: Persons 2+

Sep. 13: Baltimore Ravens at New York Jets Sep. 13: San Diego Chargers at Kansas City ChiefsSep. 20: New Orleans Saints at San Francisco 49ersSep. 27: Green Bay Packers at Chicago BearsOct. 4: New England Patriots at Miami DolphinsOct. 11: Minnesota Vikings at New York JetsOct. 18: Tennessee Titans at Jacksonville JaguarsOct. 25: New York Giants at Dallas CowboysNov. 1: Houston Texans at Indianapolis ColtsNov. 8: Pittsburgh Steelers at Cincinnati BengalsNov. 15: Philadelphia Eagles at Washington RedskinsNov. 22: Denver Broncos at San Diego ChargersNov. 29: San Francisco 49ers at Arizona CardinalsDec. 6: New York Jets at New England PatriotsDec. 13: Baltimore Ravens at Houston TexansDec. 20: Chicago Bears at Minnesota VikingsDec. 27: New Orleans Saints at Atlanta Falcons

ESPN 2010

Monday Night Football Schedule

Aug. 12: Baltimore Ravens vs. Carolina Panthers Aug. 16: New York Giants vs. New York JetsAug. 23: Arizona Cardinals vs. Tennessee TitansAug. 26: Indianapolis Colts vs. Green Bay Packers

Nov. 11: Baltimore Ravens vs. Atlanta Falcons Nov. 18: Chicago Bears vs. Miami Dolphins Nov. 25: Cincinnati Bengals vs. New York JetsDec. 2: Houston Texans vs. Philadelphia EagleDec. 9: Indianapolis Colts vs. Tennessee TitansDec. 16: San Francisco 49ers vs. San Diego ChargersDec. 23: Carolina Panthers vs. Pittsburgh Steelers

Dec. 25: Dallas Cowboys vs. Arizona Cardinals

NFL Network

2010 Schedule

Network EventTotal

Commercials

ESPN Preseason NFL 4

ESPN Monday Night Football: Regular Season 17

NFL Network Thursday Night Football: Regular Season 8

ESPN NFL Primetime 17

Monday Night Countdown 17

Sports Center 17

NFL Network Game Day Highlights 17

Game Day Final 17

You Choose Networks M-Sun/6a-12a Rotator 30 x per week 510

NFL Sponsorship Promos M-Sun/6a-12a Rotator 30 x per week 510

or you can opt to run YOUR commercial :08 Audio/Video Tag

Touchdown PLUS

TOTAL COMMERCIALS: 1134

TOTAL INVESTMENT: $6245 Only 4 Sponsorships Available

Touchdown

TOTAL COMMERCIALS: 879

TOTAL INVESTMENT: $3580

August – December 2010

Network EventTotal

Commercials

ESPN Preseason NFL 4

ESPN Monday Night Football - Regular Season 17

NFL Network Thursday Night Football – Regular Season 8

You Choose Networks M-Sun/6a-12a Rotator 30 per week 510

NFL Sponsorship Promos NFL Promo commercials: 10 per week x 17 weeks 340

or you can opt to run YOUR commercial :08 Audio/Video Tag

OTO

Network EventCost per

Commercial

ESPN Preseason NFL $50

ESPNMonday Night Football - Regular Season $100

NFL NetworkThursday Night Football – Regular Season $100

* All OTO sales are subject to pre-emptions for package sales