Festivezone
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![Page 1: Festivezone](https://reader038.fdocuments.net/reader038/viewer/2022103014/54b5ea684a795948248b4687/html5/thumbnails/1.jpg)
FestivezoneCase study
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At the very first date of viralcurry’s execution – July 1,2013
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Our aim was to build a community of festival and celebration lovers, hence fulfilling the objective of selling crackers online in Bangalore, Chennai and Salem.
Aim
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Hence we decided to come up with a “CTC” strategy
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First stepCalling the target audience
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Attractive and nostalgic photos
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We observed the interaction which was low
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Hence we decided to come up with a
campaign!
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Festivezoned moment of the day
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We asked the audience to share their ‘celebration’
photographs with us!
T – Talking to your audience
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And to drive them, 1. we decided to re-award the best ones.2. Featured their entries to encourage them with a sense of recognition and value.
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Entries started pouring in and hence the interaction :)
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As planned we started featuring them
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Interaction started pouring in
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More and more people started
participating
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C – converting the audience into customers
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Insights
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Insights
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Talking about this
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Traffic
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TWITTER VIRAL CAMPAIGN
2 hash tags #Festivezone and #BuyFireCrackersOnline in India trends on twitter
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Result in terms of sales queries and traffic.
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Result in terms of sales queries and traffic.
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Result in terms of sales queries and traffic.
![Page 36: Festivezone](https://reader038.fdocuments.net/reader038/viewer/2022103014/54b5ea684a795948248b4687/html5/thumbnails/36.jpg)
Result in terms of sales queries and traffic.
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Thank you