FESPA 2012 Post Show Report

SUBSTRATES SOFTWARE DIGITAL TEXTILEWEB TO PRINT MORE OPPORTUNITIES

EXPLORETHE wider OPPORTUNITIES

Corporate Sponsor

OFFICIAL POST

SHOW REPORT

21-24 FEBRUARY 2012Fira de Barcelona, Gran Via

Barcelona, Spain

Co-located with

Fabric Corporate Sponsor

Platinum Sponsor

Platinum Sponsor

Platinum Sponsor

Digital Textile Sponsor

Global Technology Partner

Global Software and Finishing

Partner

CONTENTS

TESTIMONIALS

Introduction ............................................................................... 1

Visitor Attendance at FESPA Digital 2012 ............. 2

ExHIBITOR Attendance at FESPA Digital 2012 ........ 5

Marketing CAmpaign ............................................................ 6

Visitor Features ..................................................................... 8

FESPA FABRIC .............................................................................10

VISITOR TESTIMONIAL

“A fantastic show for discovering new technology and inspiring my future plans for new routes to market. Well worth the visit to Barcelona.”

Richard Wildsmith Production Director, SPS

EXHIBITOR TESTIMONIAL

“HP had a great FESPA Digital 2012, enabling us to demonstrate the breadth of our portfolio and the wide variety of applications and media types our large format S&D portfolio has to offer the industry. We also connected with a high number of good quality visitors, with significant interest in our Latex solutions resulting in many on stand sales. We look forward to repeating this success in London at FESPA 2013.”

Ronen Zioni HP EMEA Marketing Director, Graphic Solutions Business

FESPA DIGITAL 2012

OFFICIAL POST SHOW REPORT

Official Post Show Report21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain 1

INTRODUCTION

FESPA is unlike any other trade exhibition organiser. We are a federation of associations which spans over 37 countries, and is about to celebrate 50 years in the print industry; FESPA was set-up in 1962 to support the growing graphics and signage industry across Europe.

When FESPA was created, like today, print businesses were keen to share information and discover new ideas, technologies and products. Our revolutionary founders believed that a trade exhibition provided printers and print business owners the perfect opportunity to achieve this - showing the latest products, as well as access to news and industry information.

Since its creation, FESPA has grown to organise numerous trade exhibitions across the world each year, bringing knowledge and information to the global print community - FESPA Mexico, FESPA Digital, FESPA Asia, FESPA India and FESPA Americas.

Unique to FESPA as a federation ingrained within the graphics industry, our business model ‘Profit for Purpose’ means we reinvest back into the industry to help support the community and offer print solution providers access to educational content, not only via our exhibitions and industry events: such as conferences, congresses and summits; but also through a number of initiatives where we share information, inspire members, share best practice and help improve the standards of the industry.

FESPA DIGITAL 2012


Key Sponsors at FESPA Digital 2012

FESPA TeamThe everyday running of FESPA is conducted by an energetic and motivated team of 24 staff located at the FESPA HQ in Surrey, UK.

For more information about FESPA, its board of directors, staff and association members, please visit www.fespa.com

Corporate Sponsor Platinum Sponsor Platinum Sponsor

Digital Textile Sponsor Global Technology Partner Global Finishing & Software Partner


Platinum Sponsor

FESPA DIGITAL 2012


Official Post Show Report21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain2

VISITOR ATTENDANCE

AT FESPA DIGITAL 2012

A truly international trade exhibition, FESPA Digital 2012, delivered a new audience in its 5th edition of the largest focused event for digital wide format print.

FESPA Digital 2012, 21-24 February, took to a new home for the 5th edition of Europe’s largest focused event for the digital wide format print, in Barcelona Spain.

Following on from the record breaking Digital exhibition in Hamburg last year; the move to Barcelona for 2012’s Digital show provided an opportunity for a new audience of print service providers from Spain, Portugal, France, Italy and North Africa to engage with leading exhibitors for digital print solutions.

During the run-up to the 4 day exhibition, 19,108 members of the print industry pre-registered to attend the event, of which 64% (12,178) visited Barcelona.

FESPA Fabric 2012 also featured as a main attraction for visitors attending the exhibition, as a show-within-a-show dedicated to promoting the wider opportunities for garment decoration and textile printing.

The shows provided visitors with a rich content of show features, designed to inspire and broaden the knowledge on the wider opportunities for digital print, and to encourage ways in which to diversify their business’ offering.

FESPA Digital 2012 was located in one hall of the Fira de Barcelona Gran Via, occupying 18,000m² (net) of floor space for exhibitors.

VISITOR ATTENDANCEFESPA Digital 2012 saw an impressive 12,178 unique visitors from the global imaging industry attend the event from 120 different countries.

FESPA’s primary objective for the new location was to engage with a different audience, providing them access to the networking and knowledge sharing opportunities at the show.

14000

9308

7512

9696

1294912178

12000

10000

2006 2008 2009 2011 2012

8000

6000

4000

2000

0

Official Post Show Report21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain 3

DIGITAL 2012 ATTRACTS A NEW AUDICENCE OF VISITORSThe move to Barcelona forms part of FESPA’s objective to extend its global reach to a wider print community; which is why FESPA’s shows move from location to location, to connect with a new audience of PSP’s, updating them on new technology, education and networking opportunities.

Out of the 12,178 visitors who attended FESPA Digital 2012, 50.1% were visitors who attended a FESPA event for the first time. This proves that FESPA is able to reach new audiences through its high impact campaigns and global contacts, as well as delivering exhibitors with a fresh representation of print service providers.

REVISITSA new record was made at FESPA Digital 2012, with 5,332 visitors revisiting the show. Compared to Digital 2011 in Hamburg this represents a 3% increase. This demonstrates that print service providers had a lot of products and educational features to see requiring them to spend more than one day exploring the wider opportunities for their business.

TOP COUNTRIES TO VISIT FESPA DIGITALBy positioning FESPA Digital 2012 in Southern Europe, it provided an opportunity to engage with a new audience of print service providers; by connecting more centrally with Southern Europe’s community of printers.

A positive sign that the economy is improving is clear by the number of decision makers who attended the event and looking to invest in new technology and business solutions. 44% of visitors attending were final decision makers, which is an increase of 11.6% on last years Digital show in Hamburg.

2012 2011

No Authority 20%28%

Make Recommendation

Final Decision Maker

34.3%38.7%

44%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00%

32.4%

SPAINUNITED KINGDOMFRANCEITALYGERMANYPORTUGALSWITZERLANDNETHERLANDSBELGIUMSWEDENPOLAND

44.7%

6.0%

5.7%

5.4%

4.3%

3.0%

2.6%2.4%

1.9%1.4% 1.4%

6000

5000

4000

2006 2008 2009 2011 2012

3000

2000

1000

0

2891 3000 3101

5155 5332

50.1% new visitors attended

FESPA DigitaL

DECISION MAKERS ATTENDED FESPA DIGITAL

Official Post Show Report21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain11 Official Post Show Report21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain4

SPAIN 5444

UNITED KINGDOM 727

FRANCE 694

ITALY 663

GERMANY 521

PORTUGAL 369

SWITZERLAND 313

NETHERLANDS 297

BELGIUM 230

POLAND 170

SWEDEN 170

TURKEY 148

USA 138

RUSSIAN FEDERATION 137

ISRAEL 111

AUSTRIA 107

NORWAY 104

CZECH REPUBLIC 95

ROMANIA 95

HUNGARY 92

DENMARK 85

GREECE 80

IRELAND 77

FINLAND 76

SLOVAKIA 65

SLOVENIA 64

SERBIA 55

BULGARIA 54

LITHUANIA 54

MOROCCO 54

BRAZIL 53

UKRAINE 51

SOUTH AFRICA 49

TUNISIA 46

ESTONIA 44

CROATIA 39

JAPAN 38

LATVIA 37

AUSTRALIA 36

CYPRUS 36

KOREA SOUTH (REP OF) 35

UNITED ARAB EMIRATES 32

MEXICO 29

ANDORRA 26

ALGERIA 19

INDIA 19

ALBANIA 17

CHINA 17

CANADA 15

MALTA 15

LEBANON 14

ARGENTINA 13

EGYPT 13

ICELAND 12

TAIWAN 12

LUXEMBOURG 11

MACEDONIA 11

BELARUS 10

HONG KONG 10

CHILE 9

VENEZUELA 9

BOSNIA-HERZEGOVINA 8

ECUADOR 6

SAUDI ARABIA 6

ANGOLA 5

NEW ZEALAND 5

SINGAPORE 5

THAILAND 5

COLOMBIA 4

INDONESIA 4

NIGERIA 4

PAKISTAN 4

BOLIVIA 3

IRAN 3

MALAYSIA 3

PERU 3

SENEGAL 3

ARMENIA 2

AZERBAIJAN 2

COCOS ISLAND 2

COTE D’IVOIRE 2

GEORGIA 2

KENYA 2

LIBYA 2

MOLDOVA 2

TURKMENISTAN 2

VIRGIN ISLANDS (US) 2

BAHRAIN 1

BANGLADESH 1

BENIN 1

BETHLEHEM 1

CUBA 1

GHANA 1

GIBRALTAR 1

HONDURAS 1

JORDAN 1

KIRIBATI 1

MARTINIQUE 1

MONACO 1

PANAMA 1

PARAGUAY 1

QATAR 1

REUNION 1

SAN MARINO 1

SAO TOMÉ AND PRINCIPE 1

SUDAN 1

SWAZILAND 1

URUGUAY 1

TOTAL 12178

VISITOR BREAKDOWN

GEOGRAPHICAL REACH OF VISITORSThe majority of visitors attending FESPA Digital 2012 came from Europe, however FESPA’s community extends further than just Europe attracting visitors from the Middle East and Africa, USA, Central and South America, Australisia and Asia Pacific.

PRIMARY JOB FUNCTIONOver 43% of visitors were made up of business owners and directors. The quality of visitors has remained consistently high across the Digital exhibitions, highlighting FESPA’s ability to attract serious business decision makers.

Owner

General Managers

Production

Sales & Marketing

Other

25%25%

27%24%

26%

18%17%18%

19%14%

10%15%

13%13%

10%

20%19%

16%

26%21%

22%26%

34%

22% 21%

0% 5% 10% 15% 20% 25% 30% 35% 40%

2012 2011 2009 2008 2006

EU COUNTRIESNON EU COUNTRIESMIDDLE EAST & AFRICAUSACENTRAL & SOUTH AMERICAAUSTRALASIA & THE PACIFICASIA

91%

1%

1% 2%

1%

1% 1%

Official Post Show Report21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain 11Official Post Show Report21-24 February 2012, Fira de Barcelona, Gran Via – Barcelona, Spain 5

VISITOR BREAKDOWN

3A Composites GmbH 3P InkJet Textiles AG 7C Digital Printing Textile Co., Ltd. A. Adkins & Sons Limited A. Berger GmbH & Co. KG ACOSGRAF, Fábrica de Máquinas Gráficas, Lda Adfloor - Essential Media co Aeoon Technology GmbH Afford Inks A-Gent Projects & Business Solutions S.L (Skyjet) Agfa Graphics NV Ahlstrom AIMAN GZ, S.L. Alabrent Ediciones, SL Alizarin Coating Co., Ltd. All American Manufacturing & Supply Alphachem Europe GmbH AMC Pancke AG - Division Intercoat American Biltrite AnaJet Aneyron Promociones SL Antalis International Araprofi & AML Servicios Ofimatica Aria Pe Flex (M) Sdn. Bhd. Arjowiggins Graphic Arlon Graphics, LLC Arplen S.A. Artfoam Co., Ltd. ASBRU ASLAN, Schwarz GmbH + Co. KG Asphalt Art International AG ATLANTIC ZEISER GmbH Atrium Centrum Ploterowe Sp. z o.o. Azonprinter d.o.o Baldwin UV Limited BARBIERI electronic Barcelo Atom España S.A Basic Technical Paper (CopyFUN) Beaver Paper & Graphic Media Inc. BEElite NV Bergstein Digital BV / Thau Digital by Tecaprint Iberica BestSub Technologies Co Limited Bg reklam BIGS SIGN & SYSTEM Bordeaux Digital PrintInk Ltd. Brigal, S.A. Brook International Ltd. Brother Internationale Industriemaschinen GmbH Cachivaches Caldera Candex Displays (China) Co., Limited case-id Cgate Solutions GmbH Cham Paper Group Chemica Chimigraf Chromacolor Levante, S.L. Cinta-Plast/Allen Datagraph Clarity Software Coldenhove Papier ColGraphix BV Color Master Digital Image Materials Co., Limited Color-Dec Italy S.r.l. ColorGATE Digital Output Solutions GmbH Colorific Concordia Textiles NV Contra Vision Cotton Station CRM - PYGMALION d.gen, Inc. Dae Young System Co. (DYSS) Danish Sign Export A/S Dataplot GmbH DGCAL / Millenium Products of Europe SL DGI (Digital Graphics Incorporation) Diatec Cles S.p.A. Diatechnologies s.a.s. Diatecnología, S.A. Dickson Coatings Digidelta Internacional Import, Export S.A. Digimura Digital Brothers Digital Ferrania S.p.A. Dijital Tabela Teknik Magazine Dino Print & Cut S.L. DISPLAY RAPID ( CIA. INT. DE FAB. DE RECL. Y AFINES, S.L.) DPL Industri A/S

Dr. Hönle AG Drucktech Kft Drytac Europe Ltd Durafos Inc. Duzey Moda Ltd Dynajet - Dollfus & Muller EDP, c/o St John Patrick Publishers Ltd EFI B.V. Elitron IPM S.r.l. Emaser Group & Seiko Infotech EMBALL’ISO Group (M2 Products (UK) - ISOPOR (DE)) EMGroup GmbH EnCore Products Encres Dubuit ENDUTEX - Revestimentos Texteis, S.A. Epson ErgoSoft AG ESKO Euninos, Lda Euro Drop Exaprint Iberia SL Expolinc FALCONBOARD - Hexacomb Netherlands B.V. Fepatex Nederland B.V. FESPA España Asociación Flexa S.r.l. Folex AG FOREVER GmbH - Digital Transfer Applications Technology Forsstrom High Frequency AB Fotoba International S.r.l. Fotolia SARL FRAMUN, S.A. Fredrix Print Canvas / Tara Materials Inc. Fujifilm Europe, Graphic Systems Division Gardner Denver Thomas GmbH GCC Gebrüder Aurich GmbH GESFILTER, S.L. GEW (EC) Ltd GMG GmbH & Co. KG Grafityp Selfadhesive Products N.V. Grapo Technologies, a.s. GUANDONG ITALIA SRL GUNSJET by Digitex Printing Technologies Company Limited GUYENNE PAPIER Haas & Co Magnettechnik GmbH Haining Bloom Advance Trapaulin Co., Ltd. HaiNing Hongyuan Technical Textiles Co., Ltd. Haining Jinmao Warp Knitting Co., Ltd. Hangzhou International Expo Co., Ltd. Hangzhou Soyang Tech. Co., Ltd. Harty Promociones Y Servicios Globales, S.L Heathcoat Fabrics Ltd Hebei Anping Printing Screen Co.,Ltd Heraeus Noblelight GmbH Hewlett-Packard HEXIS S.A. Heytex Bramsche GmbH Hilord Chemical Corp HJE Systembau Eickhoff GmbH & Co. KG Hongsam Digital Science & Technology Co., Ltd. Huntsman Textile Effects Hymmen Industrieanlagen GmbH Imaging Solutions AG Impression Technology Europe Imprifab.com IMSELL IMPORTS SL Inapa España Industria y Desarrollo Gamax S.L. Industrial Inkjet Limited Inglet, S.L.U. InkTec Co., Ltd Innova Art Ltd INPRO BV InSpe, II Integration Technology Limited InteliCoat Technologies Interempresas International Expo-Consult LLC INX Digital International Co. iStockphoto LP ITINK Co., Ltd J. Pujol Maq. Conf. S.A. J. Vilaseca, S.A. Javier Herranz J-D srl

Jetbest Corporation JetTrueMedia Digital Image Material Co., Ltd. Jiangyin Pivot Decorative Materials Co., Ltd. Jin Kwang Chemical Co., Ltd. JOPEVI S.L J-Teck3 S.r.l. Junkers & Müllers GmbH Junlong Display Factory JUTU Technologies Ltd. Kala S.a.s. Kaspar Papir d.o.o. Kernow Coatings Ltd KIIAN Inks Iberica Klieverik BV Konica Minolta IJ Technologies, Inc. Kornit Digital Kristal Tekstil Etiket Ltd. Sti. (Solvetex) La Prensa Liteks Plastik Imperteks Tekstil San. Tic. Ltd. Sti. LUZ NEGRA Lynx-Europe M&T Displays M.I.T.I. S.p.A. Machines Dubuit MAGENTA-VISION Magnet Ltd. Marabu GmbH & Co. KG Matic, S.A. Maxunion Digital Device Corp. MB3D Letras Corpóreas MC Trimalco Mehler Texnologies GmbH Membrana MHM Machines Highest Mechatronic GmbH Microtec Technology Co., Ltd Miller Weldmaster Milos s.r.o Mimaki Europe Mitsubishi Electric Europe B.V. ModulMounter ApS MONBLASON - SAS Y. SAUNIERE Monti Antonio S.p.A. MUTOH Belgium nv Natura Media Inc. Nazdar Inks & Coatings Nechvile Tampografia s.l. Neofoam Ltd. Neolt Spa Neschen AG Nite Industrial Co., Ltd. Northern Design Nuclear Coating Fabric Co., Ltd. Obeikan Technical Fabrics Co. Ltd. Océ España, S.A. ONYX Graphics, Inc. OOH Magazine Sp. z o.o. OPTIMUM APC Optimum Digital Planet Optimum Digital Planet SPRL Optimus Oteman Oxodigital, S.L. OYO Instruments Pad Printer Iberica, SL Papertecnic Reus, S.L. PEREZ CAMPS Photo USA Electronic Graphic Inc. PilloPak BV PLASTGrommet - Plasticos Alco, S.L. POD IBERIA SL POLI-TAPE GROUPPolychromal BV Polyprint, S.A. Poster and Panel S.L. / Igepa Group company Potentech (Guangdong) Limited Pressgraph Mediagroup S.L. Print Equipment GmbH & Co. KG PrintWeek Proaluminium s.r.o. PRODICEL, S.L. Pro-Digit@l / Protextil Promak srl - Protek srl Promattex International Rami 1958, S.L REDGiant, Inc. (Korea) Reflectiv Window Film Reggiani Macchine Regulus GmbH Reklamide AB

RESOSign Ribamatic Riso Kagaku Corporation Ritrama ROBARTinternational bv Roland DG SA International SAM*INK® Sawgrass Europe Schoeller Technocell GmbH & Co. KG Seal Secabo GmbH SEFA Sekaisa, S.L. Sensient Imaging Technologies S.A. Sentec International B.V. Shanghai Huayuan New Composite Materials Co., Ltd. Shanghai NAR Industrial Co., Ltd. Shanghai Precede One Way Vision Material Co., Ltd. Shanghai Rambo Textile New Material Co., Ltd. Shanghai Unisign Industrial Material Co., Ltd. Shenzhen Handtop Tech. Co., Ltd Shenzhen Inkbank Graphic Technology Co., Ltd Shenzhen Runtianzhi Digital Equipment Co., Ltd. Shock Line S.r.l. SigmajetSignsCal (Kunshan) Coating & Lamination Co., Ltd. SIGNTRADE GmbH Sihl AG Sihl Digital Imaging Sioen Digital Inks. (EMB) Sipesa, S.A. Siser S.r.l. Sitourcube SM Media Group Smartcolor S.r.l. SMI Corporation Stadur Produktions GmbH & Co. KG STAHLS’ Europe GmbH StarFlex Co., Ltd STS Inks Summa bvba Sun LLC swissQprint AG T.P.M. Co., Ltd. TA YA Canvas (Shanghai) Co., Ltd. TECA ? PRINT IBERICA, S.A. Teckwin International Europe GmbH Tecnologia Tecom S.L Texo Trade Services B.V. Texpaper Textelle Torraspapel Distribución Transmatic S.r.l. Tritron GmbH TRUYOL, S.A. Tu Diras S.L Tullis Russell Coaters Ltd Unico Digital sa Union Technology International Co., Ltd. Universal Woods EMEA V GLOBAL D?s. Ticaret Ltd. Sti. vhf camfacture AG viscom shows - Reed Exhibitions Deutschland GmbH Visual Magnetics Limited Partnership WeFound Composite Material Factory Wonpoong Corporation World Textile Information Network WST Media Group Inc. X - MODULE AS Xaar plc Xanté X-Media Xusen HCR Digital Media Co., Ltd. YALCINLAR ALUMINYUM LTD.STI. YUPO Europe GmbH ZEUS Co., Ltd. Zhejiang Botai Plastic Co., Ltd. ZHEJIANG EXTEND PLASTIC CO.,LTD Zhejiang Ganglong New Materials Co., Ltd. Zhejiang Hailide New Material Co., Ltd. Zhejiang Huifeng New Materials Co., Ltd. Zünd Systemtechnik AG Jiaxing Baichuan Printer Technology Co., Ltd.

FESPA DIGITAL 2012


EXHIBITOR ATTENDANCE

FESPA Digital and FESPA Fabric occupied 18,000m² of exhibition space of the Fira de Barcelona Gran Via, with over 347 exhibitors on display during the 4 day exhibition.


Where they came from

Exhibitors at FESPA Digital 2012 came from across the globe to create a truly international event. The largest number of exhibitors came from Spain, with 65 exhibiting companies, followed by Germany with 41 exhibitors and shortly followed by Republic of China with 39 exhibiting companies. In total 347 exhibitors attended FESPA Digital and FESPA Fabric.

Austria 4

Belgium 16

Canada 2

Croatia 1

Czech Republic 2

Denmark 5

France 21

Germany 41

Greece 1

Hong Kong S.A.R. 2

Hungary 1

Israel 2

Italy 21

Japan 2

Lithuania 1

Macao 1

Malaysia 1

People’s Republic of China 39

Poland 3

Portugal 4

Republic Korea 19

Republik Slowenien 1

Russian Federation 3

San Marino 1

Saudi Arabia 1

Serbia-Montenegro 1

Singapore 1

Slovakia 1

Spain 65

Sweden 3

Switzerland 11

Taiwan 1

The Netherlands 19

Turkey 8

United Arab Emirates 1

United Kingdom 29

United States of America 12

This years marketing campaign for FESPA Digital 2012 focused on the “Wider Opportunities” for digital print.

Business is a constant journey, and it is down to the business drivers to be prepared for the challenges ahead and to map out new routes and directions of their company.

FESPA’s “Wider Opportunities” theme allowed print service providers and business drivers the opportunities to take the journey to Barcelona to view the wider opportunities for digital print. Not just machinery, but different forms of applications, consumables and technologies available to create new directions and prepare their businesses for their future voyage.

Using compelling ‘open-road’ imagery and the reappearance of “Digi Man” FESPA’s icon for digital print; the campaign delivered a vibrant and positive image of the journeys that PSP’s can take in the future to help their businesses grow and move forward.

MArketing CAMPAIGNSUBSTRATES SOFTWARE

DIGITAL TEXTILEWEB TO PRINT

MOREOPPORTUNITIES

EXPLORE

THE wider

OPPORTUNITIES

Explore the Wider Opportunities

at FESPA Digital 2012.

Business is a journey, and it pays to be prepared.

A visit to FESPA Digital 2012 will help you map your route for the future, with 400

exhibitors on hand to show you how their innovations can speed your progress.

But the most rewarding journeys lead you in directions you never expected, to new

places and experiences.

Explore the wider opportunities for your business at FESPA Digital 2012 in Barcelona.

Who knows where it could take you?

REGISTER NOW AT WWW.FESPADIGITAL.COM

Corporate Sponsor Platinum Sponsor Platinum SponsorDigital Textile Sponsor Global Technology Partner

Platinum Sponsor

297-210mm-EN.indd 1

17/11/2011 11:00

WebsiteThe show website was the hub for information regarding the exhibition. It contains up-to-date information on exhibitor product news, show features, exhibitors, conference streams and visitor information. Along with a connection to FESPA’s community through our networking and social media platforms – along with the gateway to register for the show.

First launched in September 2011 the website was available in 5 languages – English, Spanish, Italian, German and French.

Website pages visited

Home Page (English) 82,412Exhibitor list 40,893Register now page 18,028Home page (Spanish) 16,729

Website Traffic

Visits to website 127,900Unique visitors to website 74,376Pages viewed 589,999Average time spent on website 4MIN 25SECHighest daily total visits 5,246

AdvertisingFESPA produced an international advertising campaign to engage with image makers from a large area of print sectors; driving awareness of the exhibition. A series of adverts were produced to promote FESPA Digital and FESPA Fabric in 12 different languages.

EmailsAn extenstive marketing campaign set to highlight key areas, product launches, features and news about the FESPA Digital and Fabric exhibition, was delivered 6 months leading up to the show.

The campaign was delivered in multiple languauges; English, French, German, Italian, Portuguese and Spanish.

Social MediaFESPA was able to engage with an extended audience through social media channels. FESPA already has a large interaction with PSP’s through its own social media site – The Wide Network – but it also used the resources of Twitter, LinkedIn and Facebook to push news about the show through these online mediums.

TelemarketingUsing direct mail, media publications and other online communication channels to push messages about the show were essential forms of our overall marketing campaign. In addition to this, FESPA executed personal phone calls to its database in English, Spanish, Italian and German to inform them of the show, the features and benefits of attending. This was performed over a 3 month period during the run up to FESPA Digital.

Website pages visited

Home Page (English) 82,412Exhibitor list 40,893Register now page 18,028Home page (Spanish) 16,729

Advertising in

Trade publications

Total impressions of advert 1,808,228Total circulation of trade publications which featured advertising 803,657Total number of adverts 117Number of trade publications 52

Total emails sent for FESPA Digital 2012: 1,138,659

Opened 173,040 Clicked 23,976 Bounced 20,251

Direct MailOver the course of the campaign FESPA produced 137,020 visitor leaflets. 85,000 were mailed to a European audience of global image makers. 52,000 were also inserted into trade publications and mailed to a global audience.

Additionally, FESPA produced feature related post cards and visitor newsletters which were also mailed to an audience of 13,000, informing our community of the content, exhibitors and features present at FESPA Digital.

Quantity

Postcard mailing 4,000 EN 2,000 ESShow Catalogue 6,500 Visitor newsletter 4,000 EN 3,000 ES Exhibitor newsletter 500Narrow format leaflet 1,000Features leaflet 2,000Badge mailers 1,022

EXPLORE the wider garment opportunities

EXPLORE THE WIDER GARM

ENT OPPORUNTIT

Y INSIDE...

SUBLIMATION SCREEN PRINTING

EMBROIDERY

DIRECT-TO-GARMENTMORE

OPPORTUNITIES

REGISTER NOWFOR FREE

www.fespafabric.com

21-24 February 2012 | Fira de Barcelona Gran Via, Barcelona, Spain

FESPA FABR

IC 2012 21-24 FEBRUARY, BARCE

LONAwww.fespa

FABRIC.com


Co-located with

REGISTER NOW

FOR FREEwww.fespadigital.com

SUBSTRATES SOFTWARE DIGITAL TEXTILEWEB TO PRINTMORE

OPPORTUNITIES

21-24 February 2012 | Fira de Barcelona Gran Via, Barcelona, Spain

EXPLORETHE wider Opportunity

EXPLORE THE wider

OPPORTUNITIES INSIDE...

Features

Corporate SponsorPlatinum Sponsor

Platinum Sponsor

FESPA DIGITAL 2012

21-24 FEBRUARY,

BARCELONA

www.fespadigital.com

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Platinum Sponsor

Global Technology PartnerDigital Textile Sponsor

Venite a scoprire le maggiori opportunitA offerte per i capi di abbigliamento

SUBLIMATION SCREEN PRINTING EMBROIDERYDIRECT-TO-GARMENT MOREOPPORTUNITIES


Co-located with


Venite a scoprire le maggiori opportunità

offerte per i capi di abbigliamento

a FESPA Fabric 2012.

Il business è un viaggio e conviene essere preparati.

Una visita a FESPA Fabric 2012 vi aiuterà a stabilire la rotta per il futuro, con a portata di mano

oltre 50 espositori dedicati ai capi di abbigliamento, pronti a mostrarvi come le loro innovazioni

possano rendere più rapidi i vostri progressi.

Trattandosi di una manifestazione ricca di tutto, potrete inoltre approfi ttare di altre 350 aziende

che a FESPA Digital presenteranno una serie incredibile di opportunità per la stampa digitale.

Venite a scoprire opportunità maggiori per la vostra azienda a FESPA Fabric e FESPA Digital

2012 a Barcellona. Chissà dove potrebbe condurvi?

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Co-located with

Allestire-143x190mm-IT.indd 1

08/12/2011 16:45

SUBSTRATES SOFTWAREDIGITAL TEXTILE

WEB TO PRINTMORE

OPPORTUNITIES

Explore the Wider Opportunities

at FESPA Digital 2012.


A visit to FESPA Digital 2012 will help you map your route for the future, with 400 exhibitors on hand to

show you how their innovations can speed your progress.

But the most rewarding journeys lead you in directions you never expected, to new places and experiences.

Explore the wider opportunities for your business at FESPA Digital 2012 in Barcelona.

Who knows where it could take you?

REGISTER NOW AT WWW.FESPADIGITAL.COM

EXPLORE

THE Wider opportunity

Corporate SponsorPlatinum Sponsor Platinum Sponsor

Digital Textile Sponsor Global Technology Partner

Platinum Sponsor


FESPA DIGITAL 2012


Visitor Features

To assist visitors in learning about the “Wider Opportunities” FESPA delivered the largest number of visitor features to date to help equip audiences with information, new ideas and inspiration during their visit to Barcelona.

Big BuckS CafeNew to this year’s FESPA Digital was the Big Buck$ Cafe. The fully operational cafe took visitors on a journey to explore new opportunities for their business and learn about different applications.

The cafe was designed to encapsulate a series of different applications for digital print. From printed wallpaper, to soft furnishing, the concept was to inspire visitors to the cafe with new business ideas. Each printed item was linked to online information about the company that printed it and where they could find the product on the show floor.

Print Shop Live!Exclusive to FESPA, Print Shop Live! delivered another new feature displaying machinery, software, finishing equipment and substrates on a fully interactive and functional production line. It was designed to replicate a real print shop to provide visitors with an opportunity to experience first hand new innovations and technical instructions from our industry experts. In total, over 350 PSP’s took a tour of the Print Shop Live!

Explore ConferenceFESPA places importance in delivering educational content in the show features.

The new Explore conference was an insightful collection of FREE conference sessions which ran during the 4 day exhibition.

The sessions addressed key areas of opportunity for today’s modern print service provider, exploring topics such as; Business Building, Technology Issues, Digital Signage, Customer Insight, Colour Management and Planet Friendly Printing.

Hall of FameFESPA’s Hall of Fame recognises true print pioneers. Launched for the first time in 2012, the Hall of Fame was an opportunity for the community to recognise and reward leaders from within the print industry.

An online voting system provided the platform for visitors to nominate and vote for nominee’s, the person receiving the most votes would be crowned ‘Printer of the Year’ at the FESPA Digital exhibtion.

To view winners and nominees visit www.fespa.com/halloffame

i


Narrow Format ZoneWith the theme being the “Wider Opportunities” for digital print, it provided FESPA the chance to showcase to visitors narrow format print equipment, along with conference sessions on how this sector is providing exciting and innovative options for print businesses, beyond wide format print.

Along with exhibitors and conference sessions, FESPA, in conjunction with Lyra Research Inc, provided daily research information into the new business opportunity.

Planet Friendly Printing ZoneFESPA’s commitment to support the global print industry to become more sustainable was emphasised at FESPA Digital 2012, with the launch of FESPA Planet Friendly Printing Zone.

As printers sought to become more environmentally credible – FESPA were able to offer free educational seminars and advice from industry experts onsite at FESPA Digital. The Explore Conference provided a dedicated programme of topics focused on green printing, where visitors were able to learn valuable information on environmental and sustainable business performance.

On the FESPA stand, independent consultants, were on-hand for free face-to-face advice.

FESPA Wrap Rally II

Expanding on last years Wrap Rally, some of the FESPA team set out on a journey of digital print exploration, for innovation and also to start the count down for FESPA Digital 2012 as the team travelled to Barcelona!

A fully wrapped FESPA motor-home set off from London to Barcelona to promote the wider opportunities of print ahead of FESPA Digital 2012. Having been wrapped in the UK with the winning graphic design, a team of FESPA employees drove the large motor-home across several countries, covering approximately 2,400 kilometres in just 7 days. En route, the team stopped at a variety of pre-determined locations, chosen in order to uncover the wider opportunities of print. Once at the exhibition centre, the motor-home formed an attractive exhibition stand, showing footage from the trip and forming a studio for FESPA TV.

The Wrap Rally II promoted the wider opportunities in print and the scope for diversification into alternative print markets by the use of interviews, videos, webinars and other live interaction with print service providers throughout England, Belgium, France, Switzerland and Spain. Footage and more information can be viewed at www.fespa.com/wraprally

wrap cup masters series

The Wrap Cup Masters Series provided a unique platform for some of the fastest and most skilled vehicle wrappers from within the European region. It was one of the most exciting features at the show with numerous contestants battling it out for the highly acclaiming title of ‘Wrap Cup Master’. In the end the winner was Kiss Lajos from Hungary. Kiss will return to compete at the grand final in London at FESPA 2013 with the champions from other regional FESPA shows.


SUBLIMATION SCREEN PRINTING EMBROIDERYDIRECT-TO-GARMENT MOREOPPORTUNITIES

EXPLORE the wider garment opportunities

Fabric Corporate Sponsor Co-located with

Explore the Wider Garment

Opportunities at FESPA Fabric 2012.


A visit to FESPA Fabric 2012 will help you map your route for the future, with over

50 dedicated garment exhibitors on hand to show you how their innovations can

speed your progress.

As part of an all-in-one show, you can also take advantage from a further 350 companies

at FESPA Digital providing an amazing display of digital print opportunities.

Explore the wider opportunities for your business at FESPA Fabric and FESPA Digital

2012 in Barcelona. Who knows where it could take you?

REGISTER NOW AT WWW.FESPAFABRIC.COM

Charlie's CornerBack by popular demand, Charlie’s Corner featured in the heart of FESPA Fabric. Charlie Taublieb, aka Dr. Print, took visitors through practical live demonstrations on screen printing and garment decoration techniques during the 4 day exhibition, allowing visitors to gain tips and processes to make their garment printing go the distance.

Textile Talk TheatreFESPA Fabric hosted an insightful learning stream every day of the show, designed to educate and invigorate visitors with free interactive workshops and insightful presentations on a range of apparel sectors which explored the wider garment opportunities.

Marketing ActivityFESPA’s marketing campaign was designed to engage with a new audience of visitors with the shows move to Barcelona, Spain. Yet to stimulate the existing community with news on the content which would be showcased at FESPA Fabric 2012. Using a selection of cross media platforms, FESPA were able to succeed in delivering a well executed marketing campaign.

FESPA DIGITAL 2012


FESPA FABRIC

FEATURES AT FESPA FABRIC

FESPA Fabric was first launched in Munch at FESPA 2010, as a show-within-a-show.

In its 3rd year, this dedicated event embraces the range of niches in garment decoration and textile printing; whether producing specialty items at an increased profit margin such as interior decor or simply to increase the service offering of your business to help it grow such as promotional wear.

FESPA Fabric allows PSP’s to explore potential avenues to enhance the future of their business by incorporating garment decoration and textile printing.

Visitors to FESPA Fabric could delve into a wide variety of printed and personalised garments from baseball caps, t-shirts and uniforms. As well as discover the latest technologies, consumables and their application possibilities for new market opportunities.


FUTURE FESPA EVENTS

FESPA Digital 2012 Post Show Report

Bancroft Place, 10 Bancroft Road, Reigate, Surrey, RH2 7RP, United KingdomT: +44 (0)1737 240 788 F: +44 (0)1737 233 734

[email protected]

www.fespa.com

FESPA 2012 Post Show Report

Documents

Transcript of FESPA 2012 Post Show Report