Fesibilty Analysis swot analysis
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Transcript of Fesibilty Analysis swot analysis
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Key to success - SWOT
analysis
Presentedby:-
Amita Ojha
PoojaGoswami
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Gos a
SWOT Analysis
It is a strategic planning tool which isused to identify and analyze the
strengths, weaknesses, opportunitiesand threats involved in your projectand events.
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SWOT analysis is an analyticalmethod, which is used to identify andcategorise significant internal factors
(i.e. strengths and weaknesses) andexternal factors (i.e. opportunities andthreats) of an event organization
faces.
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http://www.planspot.com/ -
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Strengths:
These are the attributes of your project or eventorganization which are helpful in achievingevents objectives.
For e.g.: experienced event team, high
motivation level, excellent PR, good marketshare etc.
What are your advantages?
What do you do well?
What relevant resources do you haveaccess to?
What do other people see as your
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Questions :
What are your advantages?
What do you do well?
What relevant resources do you have
access to?
What do other people see as yourstrengths?
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Weaknesses:
These are those attributes of yourproject or event organization whichare harmful in achieving project's
objectives.For e.g.: social loafing, lack of funds,inexperienced event team, low energy
level, lack of media and corporatecontacts etc.
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Questions:
What could you improve?
What do you do badly?
What should you avoid?
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Opportunities:
These are those external factorswhich are helpful in achieving theproject's objectives.
For e.g.: little competition, favorableeconomic conditions, support from thelocal authorities, availability of the
state of the art infrastructure etc.
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Questions:
Where are the good opportunities in front ofyou?
What are the interesting trends you areaware of?
Useful opportunities can come from suchthings as:
Changes in technology and markets on botha broad and narrow scale
Changes in government policy related to yourfield
Changes in social patterns, populationprofiles, lifestyles, etc.
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Threats:
These are those external factorswhich are harmful in achieving theproject's objectives.
For e.g.: high competition, little or nosupport from local authorities, badweather, poor infrastructure, high lab
our rate, unavailability of raw materialetc
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Questions:
What obstacles do you face? What is your competition doing?
Are the required specifications for your
job, products or services changing? Is changing technology threatening your
position?
Do you have bad debt or cash-flow
problems? Could any of your weaknesses seriously
threaten your business?
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A SWOT analysis depictsthe internal strengths andweaknesses of a company, plan,
event, etc, and indicates how thesecan be used to grasp externalopportunities and to resolve any
external threats.
PROS AND CONS OF SWOT
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PROS AND CONS OF SWOTANALYSIS
PROS Its simplicity and its flexibility
Its implementation does not requiretechnical knowledge and skills
SWOT analysis allows the synthesisand integration of various types ofinformation
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CONS:
The length of the lists of factors that have tobe taken into account in the analysis;
Lack of prioritization of factors, there being norequirement for their classification and
evaluation; No suggestions for solving disagreements;
No obligation to verify statements or aspectsbased on the data or the analysis;
Analysis only at a single level (not multi-levelanalysis);
No rational correlation with theimplementation phases of the exercise