Fesibilty Analysis swot analysis

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    Key to success - SWOT

    analysis

    Presentedby:-

    Amita Ojha

    PoojaGoswami

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    Gos a

    SWOT Analysis

    It is a strategic planning tool which isused to identify and analyze the

    strengths, weaknesses, opportunitiesand threats involved in your projectand events.

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    SWOT analysis is an analyticalmethod, which is used to identify andcategorise significant internal factors

    (i.e. strengths and weaknesses) andexternal factors (i.e. opportunities andthreats) of an event organization

    faces.

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    http://www.planspot.com/
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    Strengths:

    These are the attributes of your project or eventorganization which are helpful in achievingevents objectives.

    For e.g.: experienced event team, high

    motivation level, excellent PR, good marketshare etc.

    What are your advantages?

    What do you do well?

    What relevant resources do you haveaccess to?

    What do other people see as your

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    Questions :

    What are your advantages?

    What do you do well?

    What relevant resources do you have

    access to?

    What do other people see as yourstrengths?

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    Weaknesses:

    These are those attributes of yourproject or event organization whichare harmful in achieving project's

    objectives.For e.g.: social loafing, lack of funds,inexperienced event team, low energy

    level, lack of media and corporatecontacts etc.

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    Questions:

    What could you improve?

    What do you do badly?

    What should you avoid?

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    Opportunities:

    These are those external factorswhich are helpful in achieving theproject's objectives.

    For e.g.: little competition, favorableeconomic conditions, support from thelocal authorities, availability of the

    state of the art infrastructure etc.

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    Questions:

    Where are the good opportunities in front ofyou?

    What are the interesting trends you areaware of?

    Useful opportunities can come from suchthings as:

    Changes in technology and markets on botha broad and narrow scale

    Changes in government policy related to yourfield

    Changes in social patterns, populationprofiles, lifestyles, etc.

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    Threats:

    These are those external factorswhich are harmful in achieving theproject's objectives.

    For e.g.: high competition, little or nosupport from local authorities, badweather, poor infrastructure, high lab

    our rate, unavailability of raw materialetc

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    Questions:

    What obstacles do you face? What is your competition doing?

    Are the required specifications for your

    job, products or services changing? Is changing technology threatening your

    position?

    Do you have bad debt or cash-flow

    problems? Could any of your weaknesses seriously

    threaten your business?

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    A SWOT analysis depictsthe internal strengths andweaknesses of a company, plan,

    event, etc, and indicates how thesecan be used to grasp externalopportunities and to resolve any

    external threats.

    PROS AND CONS OF SWOT

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    PROS AND CONS OF SWOTANALYSIS

    PROS Its simplicity and its flexibility

    Its implementation does not requiretechnical knowledge and skills

    SWOT analysis allows the synthesisand integration of various types ofinformation

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    CONS:

    The length of the lists of factors that have tobe taken into account in the analysis;

    Lack of prioritization of factors, there being norequirement for their classification and

    evaluation; No suggestions for solving disagreements;

    No obligation to verify statements or aspectsbased on the data or the analysis;

    Analysis only at a single level (not multi-levelanalysis);

    No rational correlation with theimplementation phases of the exercise