Fernando Loverri Portfolio

SIMPLE MODERNITY

SIMPLE MODERNITY

Emerging f rom the modernist and construct iv is t idea ls , the so lut ions to the problems I have created wi th my des igns, can be def ined as an authent ic pursui t of s impl ic i ty – the beauty in the under l ines of a purpose, not beauty as a purpose in i tse l f . The pr inc ip le “ form fo l lows funct ion” became the inspirat ion and idea l I used in my research and throughout the ent i re des ign process.

As a consequence of th is pr inc ip le , most of the Swiss Sty le craf t is devoted to the minimal e lements of s ty le , such as typography and content layout , ra ther than on textures and i l lustrat ions. In many aspects , these ideas touch on the core proposals of a s imple des ign d i rect ion. The s impl ic i ty is about co lors and geometry , not only as a form of explor ing the potent ia l o f the fundamenta l e lements, but as a pursui t of beauty and harmony, h int ing at a more myst ica l be l ie f in ‘ idea l ’ geometr ic forms.

CONTENTSFERNANDO LOVERRISenior Port fo l io / / / / /

36 Yuma Coffee42 Natural Pul l48 Boeing52 World Petroleum & Resources56 Hook ‘N Loop

02 Lamborghini Skin Care08 Mercedes-Benz CSR14 SouthWest Air l ines20 Bio Revolui ton Fest28 Day Of The Dead

TABLE OF

L A M B O R G H I N I S K I N C A R EP a c k a g e D e s i g n /////Package des ign on Lamborghin i ’s la test product l ine .01

04 FERNANDO LOVERRI / / SENIOR PORTFOLIO


Lamborghin i , one the top I ta l ian Sports Car manufactures, is now introducing a l ine of sk in care products for men. Lamborghin i wants to become part of the l i festy le of i ts c l ients .

The idea for th is pro ject was to se l l a h igh-end col lect ion, which Lamborghin i dr ivers would re la te to . A long wi th i ts customized stand, the sk in care co l lect ion can a lso be seen sold in s tores such as Bloomindales, Nordstrom, and luxury car dea ler ’s bout iques.

SKIN

CARE

The product ’s name was inspired by the Lamborghin i ’s la test car model “Egoista” , which t rans la tes into Engl ish to mean se l f ish. The prototype was presented at the 2013 Geneva Auto Show, and the s ingle-s i t ter vehic le was presented wi th a b lack exter ior and an orange inter ior . Therefore , those were the colors chosen for the sk in care product l ine . This co lor combinat ion has strong contrast and resembles mascul in i ty .


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In order for Mercedes to spread and expand the i r soc ia l responsib i l i ty program, i t was important to create an ident i ty around i t so i t was not s imply a l ink on the Mercedes-Benz main websi te . The focus of th is pro ject was to create a websi te to i l lustrate the company’s a t tent ion and investments on socia l issues around the g lobe.

The websi te deta i ls in format ion on the socia l programs the company has been work ing wi th and inc ludes the company’s fu l l annual report , a l lowing a potent ia l investor to v iew how much the company invested on socia l programs.

MERCEDES_BENZ CSRWEB SITE

MERCEDES_BENZ CSRAPP

Along wi th the websi te , other areas, such as mobi le appl icat ions and socia l media , have been explo i ted in order to fac i l i ta te the v iewer ’s exper ience wi th the Corporate Socia l Responsib i l i ty programs. Both the appl icat ions and the socia l media out le ts mainta in the websi te ’s ident i ty .



SOCIALMEDIA

Socia l media is updated da i ly and is an exce l lent medium to inform potent ia l investors on news of current soc ia l programs.

S O U T H W E S T A I R L I N E SS t r a t e g i e s f o r B r a n d i n g /////A univers i ty pro ject wi th the purpose of redes igning the SouthWest A i r l ine image.03

The current South West A i r l ines image seems dated and i t uses too many colors . The purpose of th is pro ject was to modernize the ent i re ident i ty and g ive i t a h int of a luxury a i r l ine .

So, instead of the or ig ina l b lue, red and orange, I dec ided to go wi th a turquoise green, a co lor that represents the Southern par t of the Uni ted States and the region where the f l ight routes are operated.

SOUTHWEST AIRLINESPLANE LIVERY

PASSENGER:

FERNANDO LOVERRI

PASSENGER:

FERNANDO LOVERRI

FLIGHT GATE SEAT

BE47 15 31A 7:00PMOCT 23 2013

MIA SFO

FERNANDO LOVERRI

BE471531A

7:00PMOCT 23 2013

MIA SFO

FLIGHT

GATE

SEAT

PASSENGER:


SOUTHWESTSTATIONERYTo bet ter i l lustrate the new image of the brand, a few de l iverables were des igned according to the new colors and typography, such as boarding passes and company stat ionery .

The focus on the web des ign was to c lear i t up and s impl i fy i t according to the new ident i ty . The concept behind the des ign was to fac i l i ta te easy nav igat ion through the s i te , a l lowing a p leasant exper ience to the user , which is meant to be representat ive of the i r f l ight exper ience as passengers on the p lane.

SOUTHWEST AIRLINESWEB SITE

SOUTHWEST

LOGIN

CREATE ACCOUNT

SOUTHWEST

FARE ALERTS

AIR RESERVATION

CAR RESERVATION

FLIGHT CHECK IN

FLIGHT STATUS

RAPID REWARDS

MORE

!

MOBILEAPPThe mobi le appl icat ion mimics the websi te in i ts s impl ic i ty , a l lowing passengers easy access to check- in procedures and e lectronic boarding passes.


B I O R E V O L U T I O N F E S T 2 0 1 2S t r a t e g i e s f o r B r a n d i n g /////A project wi th the purpose of creat ing the ident i ty of a benef icent music fest iva l to he lp protect the ra in forests in Braz i l . 04

REVOLUTIONFESTBIO 2012

The main poster of the fest iva l uses the colors of Braz i l and d isp lays the fest iva l ’s logo, which is a fus ion between a gui tar and a “Shir inga”, a typ ica l ra inforest t ree in the Amazon.

BIOFEST

POSTER

BIOFEST

POSTER

CONCERTTICKETSInstead of us ing p lane typography in the center , the concert t ickets were a lso used as an opportuni ty to showcase the colors and logo of the fest iva l .

Since th is is a fest iva l target ing people between 18-25 years of age, the web s i te was des igned wi th the intent ion of promot ing fun interact ion wi th the user as wel l as to in form v iewers about the bands per forming in the fest iva l .

BIOFESTWEB SITE


MOBILE

APPTo best accommodate the audience’s needs dur ing the fest iva l , a mobi le app was created a l lowing the fans to s tay informed about ameni t ies and show t imes.


D A Y O F T H E D E A D S t r a t e g i e s f o r B r a n d i n g /////A project dedicated to create the image of “The Day of the Dead” in the c i ty of Miami .05

A mot ive to ce lebrate for many, but a morbid t rad i t ion to others , “The Day of The Dead” f i rs t s tar ted more than 3,000 years ago among indigenous t r ibes. Today i t is pr imar i ly ce lebrated in Mexico and a few c i t ies in the US.

The icon for th is r i tua l ce lebrat ion was des igned based on the colors of the mar igold f lower , us ing the b lack to represent death. The curved l ines and shapes mimic the Mexican graphics e lements, which are t rad i t iona l ly pa inted on people ’s faces dur ing the r i tua l .

DAY OF THE DEAD


visual urban

ADS


In order to promote th is event in the c i ty of Miami , b i l lboards and publ ic t rans i t ads would be used in areas, which are h ighly v is ib le in downtown Miami .

WEBSITEThe main goal wi th the websi te was to showcase, r ight f rom the home page, images f rom prev ious years of the event in order to a t t ract as much of the publ ic as possib le .


Y U M A C O F F EP A C K A G E D E S I G N /////The purpose of th is pro ject was to des ign the ident i ty of a premium cof fee maker f rom Colombia .06

From the colors , the shapes, and a l l the way to the typography, the logo was inspired by loca l anc ient Inca t r ibes ’ sculptures in the reg ion of Hui la , Colombia .

YUMA COFFEE BRAND


WEBSITEThe websi te was des igned wi th the purpose of showcasing a l l o f Yuma’s products and the process by which the premium cof fee is craf ted.


Although a premium cof fee , Yuma gives par t icu lar a t tent ion to us ing recyc led mater ia ls , which are used to package a l l the cof fee f lavors. The e legance and s impl ic i ty of the graphics, per fect ly i l lustrates the h igh qual i ty of the Colombian cof fee .

PACKAGING

DESIGN

N A T U R A L P U L LT Y P O G R A P H Y D E S I G N /////A book des igned to educate about the extraordinary grav i ta t iona l force of the sun. 07

natural pull

BOOKA 6”x9” book wi th the purpose of i l lustrat ing and informing readers about the grav i ta t iona l force of the sun—both how i t a f fects our l i fes on Ear th as wel l as in the rest of the so lar system. The book has a br ight ye l low, hard cover and is fu l l o f d iagrams and sc ient i f ic facts .


Natural PullThe Sun’s Gravitational Force About Free Chapter Purchase

© 2013 Natural Pull Contact Us

Gravity is a universal force that binds together planets within solar systems, and keeps our feet on the ground walking around planet Earth. NATURAL PULL, explains how the sun is important to life on Earth, as it not only provides us with warmth and light, but affects our gravity.

NATURAL PULL is designed and compiled by Fernando Loverri; created as a candidate for Bachelors of Fine Arts in Graphic Design at the Academy of Art University with instructor Carolina de Bartolo, course GR 330: Typography 3. It is printed and bound by Franklin Press, of Miami, Florida.

Format: Hard Cover and eBookDimensions: 6X9 inchesFile Size: 8MBLanguage: English

Book Specifications Pricing

Hard Cover US$ 29.99eBook US$ 9.99

http://www.naturalpull.com/about

Natural PullThe Sun’s Gravitational Force About Free Chapter Purchase

© 2013 Natural Pull Contact Us

Full Name

Address

City State Zip

Country

Phone

Email

City State Zip

Full Name

Address

Country

Card Number

Card Type

Exp. Date

Code

Quantity Add eBook

Place Order

Carolina De Bartolo

79 New Montgomery

San Francisco CA

United States

4152629630

[email protected]

94105

1 Yes

Carolina De Bartolo

79 New Montgomery

San Francisco CA 94105

United States

8563214569856321 06/14

Visa 123

Subtotal US$ 39.98Shipping US$ 5.00Tax US$ 3.60Total US$ 48.58

Shipping Information Billing Informationsame as shipping

http://www.naturalpull.com/purchase

WEBSITEThe websi te a lso funct ions as an eBook, which inc ludes a few chapters f rom the book. There is a lso an opt ion to buy a hard copy of the book onl ine.

B O E I N GG R A P H I C D E S I G N /////The des ign of the annual book report for the b iggest a i rcraf t manufacturer in the wor ld .08

BOEING ANNUAL REPORTThe annual report book i l lustrates severa l images and d iagrams, in format ion about the company’s investments and revenues, and a lso a b i t o f h is tor ica l facts about Boeing. The main goal for th is book was to keep the informat ion c lean and organized, us ing three tones of b lue fo l lowing the brand’s ident i ty .


W O R L D P E T R O P L E U M & R E S O U R C E SG R A P H I C D E S I G N /////An ident i ty des ign pro ject of an upcoming o i l company in As ia .09

The meta l , shaped dr i l l machines used for the soi l dr i l l ing when searching for o i l , thus the sharp edges on the inner c i rc le , inspired the logo des ign. The ye l low tones were incorporated to convey another resource of energy—in th is case, the sun.

WPRBRAND

WEBSITEA corporate look was chosen for the des ign of the websi te . The websi te consists of images as background and the brand’s ye l low as an accent co lor .


H O O L ‘ N L O O PG R A P H I C D E S I G N /////The goal for th is pro ject was to redes ign the image of a cross f i t gym.10

Hook ‘N Loop is a cross f i t gym which uses the la test forms of aerobic exerc ises in order to educate s tudents about the i r d ie t habi ts and accompl ish bet ter resul ts when compared to regular gyms. For that reason, the logo was des igned to be modern and sport ing, associat ing the name wi th the image. A lso, the use of ye l low and b lack i l lustrate a n ice sporty look.

HOOK ‘N LOOPBRAND

WEBSITEThe web s i te was a lso des igned wi th the moderni ty concept in mind. As the user scro l ls down the page, they automat ica l ly v iew every sect ion of the s i te wi thout needing to h i t a s ingle but ton.

SOCIALMEDIASocia l Media is a great tool to keep members and future members informed about hea l thy da i ly habi ts and new ava i lab le c lasses at the gym.

Hook ‘N LoopbrochureIn order to a t t ract new customers, a brochure was des igned. The brochure showcases informat ion about the gym using images of the la test aerobic exerc ises and informat ion on these specia l phys ica l programs.


COURSESenior Port fo l io

TITLE“Simple Moderni ty”Fernando Loverr i Senior Port fo l io

FONTHelvet ica / / Fa i rv iew

SOFTWAREAdobe CS6 Photoshop, I l lustrator & InDesign

PRINTOffset by Blurb

PAPERPremium MatteMatte 100#

CoverHard MatteImage Wrap

BINDERYSt i tch Bound

DESIGNER Fernando Loverr i

INSTRUCTORLian NgAcademy of Ar t Univer t is i ty

COLO

thank you for

reviewing my portfolio.

“The modern ar t is t must establ ish laws creat ing a system, that is to say, he has to master h is e lementa l means of express ion in a conscious manner .”

—Henry van de Velde, ‘Zur e lementaren Gesta l tung’ ,no. 1 , Ber l in 1923

Fernando Loverri Portfolio

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