My favorite place to eat in Brazil in the past 10 years…

... can still enhace a little bit.

OBSERVATION SUBMISSIONSCrash Course on Creativity - 2012

Fernando Carril

(Even the best may improve.)

Before you enter the store:

• Appearance of Italian villa(eyes and nose captured)• Door is ways open• Warm and cozy colors• Travel in your own city• Quiet space for waiting

Could have live music played softly (accordion, violin…) or live perfomance with actors, dancers, jugglers.

Environment:

Inside reproduces the experience of an Italian warehouse and surroundings of the 21st century.

i. Tables tight, close from each other. ii. Very noisy. iii. Eventually too hot.

Personnel:

ALWAYS very gentle - eyes open to serve those who just finish their piece of pizza.

Uniform neutral, almost black and white.

Team could learn English.…

Product:

Caprese : mozzarella, tomato persimmon, mozzarella from buffalo milk, basil giant and pesto from black olives. Could have delivery.

Gather skilled cooks, tasty dough, wood-fired oven, accuracy and mix tradition and innovation.

Customers:

That’s me and my wife and other people in different days.

Could offer more espace and make special offerings during week days (from Mon. to Wed).

Other Observations:

271 Vupabussu street. São Paulo, Brazilwww.brazpizzaria.com.br (just in case!)

Let's share a pizza? First round is MINE!

Could have an outside area to relax after the meal, not just as a place to wait before.