Fernandina bch

15
Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Fernandian Beach Golf Club

description

 

Transcript of Fernandina bch

Page 1: Fernandina bch

Florida's First Coast of GolfFlorida's First Coast of Golf

Florida's First Coast of Golf

Fernandian Beach Golf Club

Page 2: Fernandina bch

Chart was not exported from SlideRocket

YTD Golf Rounds Played - 2013

Page 3: Fernandina bch

Your Membership Dues of $1,210 are part

of a $1.84 Million co-op Marketing Plan

Fernandina Beach Golf Club Booking Initiatives

Stay and Play booking capabilities on FFCG's websiteBook "rounds only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Fernandina Beach Golf Club's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).

Page 5: Fernandina bch

Membership Enhancement Programs

Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign

Page 6: Fernandina bch

Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)

2013-14 Vacation Brochure

Page 7: Fernandina bch

Advertising & Marketing

www.Florida-Golf.org

New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel

Page 8: Fernandina bch

Digital Agency Website Management

www.Florida-Golf.org

Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring

Page 9: Fernandina bch

Responsive Design

28% of all visitors access site utilizing mobile devices

Page 10: Fernandina bch

New York Daily News April 14-20, 2013

8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672

Page 11: Fernandina bch

Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits

121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner

Total Media Value: $222,550Impressions: 1,055,259

Page 12: Fernandina bch

Visit Florida's Golf Publication

Page 13: Fernandina bch

SportsIllustrate

dSweepsta

kes

2 million circulation26,723 entries

Page 14: Fernandina bch

THE PLAYERS TV Spot

Video was not exported from SlideRocket

Purchased Schedule for Each Market

Post Buy$39,479.36 purchased, final buy came in at $37,238.54 or a 6.1% savings.204 spots purchased, 252 aired. 19% in bonus spots.3% increase over planned GRPs

Page 15: Fernandina bch

In Closing Florida's First Coast of Golf is

the Trusted Source for Golf Travel

Planning