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Transcript of FeRmi v2.05m
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Business Plans
FeRmi2007 April V1.1
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Overview
Business Proposition / Mission / Value
FeRmi is a fabless semiconductor company providing integrated RF reader ICs and
reference solutions for low cost mobile RFID systems. FeRmi uses standard CMOStechnology in their designs for RF Reader ICs. These ICs conform to published standards
like EPC Class 1 Gen 2 and ISO 18000-6. This provides benefits to customers so that
low cost, integrated and mobile solutions can be realized. We aim to add value to our
partners in the RF Reader hardware market segment and enable leading edge solutions to
customers for portable applications in various industry segments such as HealthCare,Pharmaceutical, Logistics, Security Market and in the markets we serve.
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Technology
Brief description:
0.18m CMOS
High Integration Level
World-wide frequency range
Meeting EPC/ISO standardFlexible Operating Modes
Power Management Functions
SPI interfacePatents Pending
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Past
Present
RFID
Rea
der
(dis
crete)
Rea
derICSmall
size lowcostReader
Chipsets
Keyt
oRFID
Read
erCo
stRedu
ction
s
Thursday
Decemb
er8th
,2005
ABI
Researc
h
Future
http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/http://www.abiresearch.com/ -
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How it works / What it does?
Reader IC integrated a large number of components
Improved Design being fabricated mid April 2007
Design is highly matured and demonstrated in Reader application.
Ready for production.
UHF RFID Reader Module based on Reader IC
RW910MCU
20MHzCrystal
Oscillator
PABand-
Pass
Filter
1
2Transmit Data
SPI
Rx Data - I
Rx Data - Q
Antenna
Note:1. Optional
2. Instead directional-coupler can be used.
RW910MCU
20MHzCrystal
Oscillator
PABand-
Pass
Filter
1
2Transmit Data
SPI
Rx Data - I
Rx Data - Q
Antenna
Note:1. Optional
2. Instead directional-coupler can be used.
RW910
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Drivers & Opportunities
Small sizeSize reduction enabled by integration of components in a single chip
Possible integration into existing portable devices
Lower costIntegration in RF CMOS technology affords low cost
Versatility/FlexibilityRFIC can support EPC Class 1 Gen 2 / ISO18000-6B/C protocols
Other custom/proprietary protocols can also be supported
Various short/mid/long range solutions can be crafted at system levelAdjustable operating parameters
860-960MHz covers worldwide operation
Programmable bandwidth and data rate
Dense mode & Listen before talk mode supported
Power ConsumptionLower than discrete and thus enable portable/mobile applications
Reader IC Portable/Mobile Mass Market
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Competitive Landscape
Features A*/IME Coy W Coy I Coy SP Coy SS
Integration
Technology
Flexibility
PowerAvailability
High
CMOS
High
MidJan 07
Lower
SiGe
Low
HighOct 06
Higher
SiGe
Low
HighMar 07
Higher
CMOS
Low
HighMar 07
Based on information available in open literature
Higher
CMOS
Low
LowNot yet
best chip we have seen so far Customer Inputs
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Commercial interest / Customer Base
Large IDM interest -
NXP
Nokia
Texas Instruments
System Players Interest
Indentec
AWID
Ipico
Avery DennisonAlien
Intermec
China/Taiwan Players
PromaticPretide
Reader Makers
Asis
Ariannegar
Powersoftglobal
ImagemartCalcards
ATID
SmartID
End UsersMichelin
MediaCart
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Management TeamYWG - 11 yrs exp
B.Eng (EE), M.Eng (EE)
Deputy Head for an ICdesign & modeling groupof 50 staff
Successfully completed
several RFID related ICsand other RFICs
Experience incollaborating withcustomers & industrialpartners
Many years of hands-onexperience in design ofRF IC, Analog and Mixed-signal circuits
Experience in advancedpackaging for RFID
More than 20 publications& 7 patents in RF, mixedsignal circuits & systems
SYK - 28 yrs exp
B.Eng (EE), M.Eng (EE)
Founding Member ofUTAC. VP of R&D andQRA.
Founding Member of
Infiniti Solutions Pte. Ltd.Acquisition, M&Aexperience. Off shoreoperations experience.
Manager TexasInstruments WW MOSM
packaging development. Senior Member of
Technical Staff of TexasInstruments (1988)
Failure Analysis/Reliability/Calibration/
Chemical Lab Mgr More than 40 publications
& 8 patents in packagingand Test.
Another experienced team
member.
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The Technical Team consists of 6 IC designers and 2Senior Managers.
More than 10 years of RF experience on average
More than 5 years of experience on RFID on average
Invented/co-invented more than 10 patents. Also backed by IMEs IC design & modeling group
and pool of patents.
The Team Currently @ IME
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Past Experience of Core Team
Design RFID Related
UHF/2.45GHz Tag IC(0.35m CMOS)
Modeling
RF & HF Test Chip
Packaging/Integration
Multi-chip Module
Receive pathTransmit path
WCDMA IF
(0.35m CMOS)
Other RFICs
UHF/2.45GHz Tag IC(0.25m CMOS)
2.45GHz On-ChipAntenna Tag
(0.13m CMOS)
2.45GHz Tag
Companion Reader for 2.45GHz
On-Chip Antenna Tag
Reader IC for 2.45GHzRFID (0.35m CMOS)
2.45GHz CordlessPhone Transceiver
(0.35m CMOS)
Bluetooth Transceiver(0.35m CMOS)
Industr
yInd
ustry
Industr
y
Industr
yInd
ustry
Industr
y
World
sFirst
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Use of Investment
US$5M - Series A $2M and Series B $3M
1. Develop markets
2. Establish Supply Chain
3. Build Design Team
4. Establish a product portfolio and product roadmap
5. Design Wins and Generate Sales
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Financials
Source: ABI Research 2005
UHF Reader IC
Shipments growing at
CAGR of 135%
0
2000
4000
6000
8000
10000
12000
14000
'04 '05 '06 '07 '08 '09
HF Reader IC
UHF Reader IC
Microwave
Reader IC
In1
000
Al l in US$ Year 1 Year 2 Year 3 Year 4 Year 5
Sales Volume 10,000 40,000 105,000 320,000 500,000
Revenue 300,000 1,000,000 2,250,000 6,180,000 10,600,000
Gross Margin 80% 80% 80% 80% 80%
Operating Expenses 700,000 2,000,000 2,700,000 3,200,000 5,600,000
Profit (400,000) (1,000,000) (450,000) 2,980,000 5,000,000
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Y1 Y2 Y3
UHF Reader IC (lowcost, baseband
integration)
Development
UHF + HF Reader IC
Product Roadmap
RW910
Product
RW930
RW950
UHF + HF Reader IC
(security)
RW910F
RW930F
RW950F
Flip-Chip to
enable SD
applications ARM hi performance
80C51 low Cost
QFN low Profile
-low cost-48/56 lds
Cost Down Version1 5x5
drop Ind
Cost Down Version 2 4x4
drop unused/EMM
USB/Enet/Serial I/F
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Summary
Products
- RF Reader Single Chip -> baseband
TEAM
- Experienced team and backed by A*STAR/IME
Market Opportunity- Growing Market, driven by low cost tag and
low cost reader/ubiquitous application
Funds Required - $5M US
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8cm
Smaller than credit card with 2-layer board
TQFP 100pins
UHF Reader built with Reader IC
P C
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Press Coverage
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Growth Phases
Phase 1(6 12 mths)
Phase 2
(12 to 24 mths)
Get the chip to market
Minimum Staff 3 to 5
Technical work thru RCA with IME
10K units sales / $300K Revenue
Increase Staff No 5 to 8
2nd Gen product ready for sampling
Technical work thru RCA with RIs 40K unit sales / $1M Revenue
Phase 3 Break-even
Staff No 8 to 20
Full chip-design team in place
70K units sales / $2.25M
Generate
Sales
Full Team
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Key Activities and Milestones
Test Program Development
Finalize Design Improvements
Start WafersQualify Assembly Subcontractor
Qualify Test Subcontractor
Qualify Package and Device
Qualify Flip ChipHandheld Demo Unit
RFID Show
Target Design WinsRoadmap to Mass Market
Close Fund Raising