FEMA’s Public Affairs Digital Strategy
description
Transcript of FEMA’s Public Affairs Digital Strategy
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FEMA’s Public Affairs Digital Strategy
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FEMA’s Mission Statement
“FEMA’s mission is to support our citizens and first responders to ensure that as a nation we work together to build, sustain, and improve our capability to prepare for, protect against, respond to, recover from, and mitigate all hazards.”
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April 11, 2011
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Completely Redefined FEMA.gov
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Institutional Transformation
Establishing a web centri
c
culture
Change from Centralized to a
Distributed Publishing Approach
Change from Organizational Based to Topic based Information Architecture
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FEMA’s Brands
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Website Visits During Hurricane Isaac
FEMA
FEMA.gov
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Hurricane Isaac
FEMA.gov
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Website Visits During Hurricane Isaac
FEMA Ready
Ready.gov
Hurricane Isaac
FEMA.gov
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Website Visits During Hurricane Isaac
FEMA Ready DisasterAssistance
Ready.gov
Hurricane Isaac
DisasterAssistance
.gov
FEMA.gov
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Website Visits During Hurricane Isaac
FEMA ReadyDisasterAssistance m.FEMA
m.fema.gov
Hurricane Isaac
Ready.gov
DisasterAssistance
.gov
FEMA.gov
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Website Visits During Hurricane Sandy
Ready
Ready
Hurricane Sandy
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100,000
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600,000
Website Visits During Hurricane Sandy
FEMA Ready
Ready
FEMA
Hurricane Sandy
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100,000
200,000
300,000
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500,000
600,000
Website Visits During Hurricane Sandy
FEMA Ready m.FEMA
Ready
FEMA
Mobile
Hurricane Sandy
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10/20/08 10/21/08 10/22/08 10/23/08 10/24/08 10/25/08 10/26/08 10/27/08 10/28/08 10/29/08 10/30/08 10/31/080
100,000
200,000
300,000
400,000
500,000
600,000
Website Visits During Hurricane Sandy
FEMA Ready DisasterAssistance m.FEMA
Ready
FEMA
DisasterAssistance
Mobile
Hurricane Sandy
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FEMA’s PlatformsWeb
Mobile Web
MobileApplicatio
nsSMS Text
Messaging
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97% of Mobile Phones Support SMS Text Messaging
Search for open shelters by texting SHELTER and a Zip Code to 43362 (4FEMA) Ex. Shelter 01234 (std rates apply)
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Text PREPARE to 43362 (4FEMA) to receive monthly preparedness tips. (msg/data rates apply)
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Washington Post, November 3rd, 2012
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Social Media
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Foresee
• Used on each of FEMA’s brand websites
• Used on m.fema.gov• Launching Session Replay on
FEMA.gov
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The 12-Month Trend
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Foresee Mobile Portal App
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Text “RECOVERY” to 52000 to donate $10.00 on behalf of United Way of NYC
Text “BOWERY” to 20222 to donate $10.00 on behalf of The Bowery Mission
Text “UWHC” to 52000 to donate $10.00 on Behalf of the United Way of Hudson County, NJ
Text “HOPE” to 501501 to donate $10.00 on behalf of Nazarene Compassionate Ministries
Text “REDCROSS” to 90999 to give $10 to American Red Cross Disaster Relief