PowerPoint Presentation

Felix Ochieng Okun WereGeorge Hesbon OpondoMichael OdongoGift-Noelle WangoTurning Plastic Waste to Safe and Affordable Play Equipment & Toys for ChildrenUnmet Market NeedsPlay equipment & toys are expensive and out of reach for majorityNo variety most are euro-centric

No local themes!

What about the Matatu Culture?

Waste MismanagementThere is plastic waste mismanagement and underutilization as a resource

Dangerous PlayImprovisation from hazardous waste disposal sites and dustbins

Global Revenue Trend for Play Equipment and ToysUpward trend

Grown from 78.31 billion USDin 2007 to 84.1 billion USD in 2013

We want the African share of this revenue

Paying client/market segmentationGovernments, organizations and institutionsCounty governments with over 700 Public schoolsFamilies/individualsKisumu county population is approximately 1 million with 40% being children aged between 0-13 years.

Market AnalysisPotential CustomersGrowth Year 1 Year 2 Year 3 Year 4 Year 5Governments, Organizations & Institutions

25% 130 163 204 255 319 Families (Children)10% 9,600 10,560 11,616 12,778 14,056 CompetitionForeign manufacturers and importers

We will beat them! *Blue Ocean Strategy*Cost - importation duties such as taxes, shipping costs and profit margins makes their products almost 150% more expensive.

Localized themes

Tagline - when you buy local, the effects are local and obvious

Ice cream cart model in neighborhoods

Marketing StrategySuspect clients - Lead-generationRadio, newspapers, brochures and flyersPartner with gate keepers to endorse LOCAL products County church leaders, county head teachers association leadership, hotel industry associationsElected leaders such as parliamentariansand members of the county assembly, to endorse our productsVisiting schools, constantly engaging the county directors of education and county ministers of education.

Prospects - those who initiate contact or accept engagement with the companyShowroom tours and online shopFirst purchase introductory discountpartnerships and personalization of relationships LOCAL theme OUR company, OUR employees, OUR products Creating a client base, increasing visibility and direct referralsMarketing StrategyLoyal customers - Loyalty membership programFixed number of free installations and repairsSocial media recognition for institutions, governments and organizations again LOCAL theme OUR company, OUR employees, OUR products Direct sales to institutions, associations, organizations and governments. Families and individuals - toy carts (ice cream cart model), supermarkets , other retailersLimited warranty

Online awareness through social media suspects, prospects and loyal customers)Create fan baseGive updatesShowcase productsMange discussions on household waste management and recycling of plastics, environmental friendliness, and patriotism through supporting locally owned businesses

Break Even in 5 yearsSales Forecast Year 1 Year 2 Year 3 Year 4 Year 5SalesPlay Equipment$54,130 $108,260 $37,891 $81,195 $64,956 Toys$42,730 $85,460 $29,911 $64,095 $51,276 Equipment Installation$10,082 $20,164 $7,665 $ 15,123$12,099 Equipment Repairs$10,950 $21,900 $22,995 $ 16,425$13,140 Custom Molds$1,000 $2,000 $5,000 $7,000$10,000 Total Sales$118,892 $237,784 $103,462 $183,838 $151,471 Direct Cost of Sales Year 1 Year 2 Year 3 Year 4 Year 5Raw Materials$15,000 $30,000 $13,053 $23,193 $19,110 Manufacturing Costs (Including molds)$8,000 $16,000 $6,961 $12,370 $10,192 Personnel and utilities$24,000 $38,000 $28,000 $35,000 $32,000 Marketing$20,000 $25,000 $15,000 $30,000 $10,000 Subtotal Direct Cost of Sales$67,000 $109,000 $63,014 $100,563 $71,302 Budget StartupAdministrative Expenses for Phase one 1,000 Mapping future company designers through identification of 100 university students studying Arts to invent different Toy designs with local contents that the company will develop. 2,000 Selection of Top Best 25 designers and their designs for patenting 1,000 Patenting the approved Toy designs 2,000 Marketing the Patented Toy designs to 47 County governments in Kenya to Budget and Make Orders of Playing Equipments for the ECDE 23,500 Acquisition of Company license 5,000 Acquisition of Company land 25,000 Tendering for toy making machines and molds. 150,000 Establishment of Warehouse 50,000 installation of machines 10,000 Purchase of Raw materials 15,000 Comprehensive insurance 20,000 establishment of structural office, setting up administration and supply chain 15,000 Advertisement 20,000 Administrative Expenses 24,000 china trip 4,000 Total

367,500

ImpactCreation of employment- by year 1Creation of a market for existing plastic recyclers and waste collectors by year 1 60 tonnes of plastic waste by year 5 600 tonnes year 7 to 10Enhancement of early child mental development by year 1Increased access local, affordable and safe play equipment by year 1Culture environment conscious generation by year 5 Waste is a valuable resource, increase plastic recycling, cleaner environmentFamilies will change their trash to moneyBoost plastic waste collection collection drivesReduce disease reservoirs open plastic containers in malaria endemic regionReduction of carbon monoxide emissions current burning of plasticsPreservation of natural resources like wood and sand