Feeding the cookie monster · Cookies Name : trpUTM Content : 594093011161612 Expires : 3 months...
Transcript of Feeding the cookie monster · Cookies Name : trpUTM Content : 594093011161612 Expires : 3 months...
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Feeding the cookie monsterTTI Spring Conference
Elliott Pritchard
Marketing Director
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Cookies
Name: trpUTM
Content: 594093011161612
Expires: 3 months
Lingo bingo:session, persistent
first party, third party
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EU Privacy Directive
“Member States shall ensure that the storing of
information, or the gaining of access to information
already stored, in the terminal equipment of a subscriber
or user is only allowed on condition that the subscriber or
user concerned has given his or her consent, having been
provided with clear and comprehensive information”
Directive (2002/58/EC) on privacy and electronic communications
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Why the fuss
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Awareness
PWC Feb 2011 survey, 1K sample size:
� Only 13% of respondents indicated that they fully
understood how cookies work
� 37% said they did not know how to manage cookies on
their computer
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GET OUT OF JAIL FREE
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Tracked Visits to ICO Website prior & post explicit cookie opt-in - Vicky Brock
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Inferred consent
Intrusiveness
Analytics Prior consent
Single opt-in Subscriber vs user
Consent on action
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Other markets
Article 5(3) implemented?
Strict opt-inconsent required?
Austria
France
Germany
Ireland
Italy
Netherlands
Spain
13 February 2012
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Next steps1. Read the ICO guidance
2. Audit cookie usage
3. Review user information &
raise awareness
4. Determine solutions for
seeking compliance