Feeding farmers with high tech. CLAAS in Argentina.
Transcript of Feeding farmers with high tech. CLAAS in Argentina.
Feeding farmers with high tech.
CLAAS in Argentina.
Henning Rabe
head of Group Marketing, Harsewinkel
living in Ahrensburg, close to Hamburg
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Why are we in Argentina ?
Engaged far beyond only sales offices.
= growth x 6 in 20 years !
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Producción LATAM
Latin America will have to provide 50% of the required production Increase
by 2020 to meet global demand!
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Latin America is able to do more.
Lots of potential to increase production volume and productivity in farming.
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LEXION 780 – 760 – 750 TUCANO 470 – 460 – 430
JAGUAR 980 – 960 – 940 – 930
Products offered in Argentina.
Service & Spare Parts
Green Line … mowers, tedders, liners, loader wagon
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Combine Harvesters sales evolution: 2000 – 2016 (fiscal year CLAAS).
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117
49
28
36
5460
85 86
79
68
23
373334
45
59
51
76 77
50
59
18
3027
2
65
28
971 2
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100,0% 100,0%
63,3%
86,8%
78,3%81,1%81,8%
63,6%
25,0%
100,0%
83,3%
94,4% 90,8%89,5%
100,0%
85,0%89,4%
0
10
20
30
40
50
60
70
80
90
100
0,0%
20,0%
40,0%
60,0%
80,0%
100,0%
TM 11 7 4 2 9 28 36 54 65 60 85 86 79 68 23 37 33
RS 7 7 1 2 9 28 34 45 59 51 76 77 50 59 18 30 27
MS in % 63,6 100,0 25,0 100,0 100,0 100,0 94,4 83,3 90,8 85,0 89,4 89,5 63,3 86,8 78,3 81,1 81,8
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
LE
7/5
2016
Forage Harvesters sales evolution: 2000 – 2016 (fiscal year CLAAS).
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CLAAS Group
Employees:
236 (direct)
building sustainable business since the year 2000 …
CLAAS ARGENTINA S.A.
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courageously management, passionate team …
CLAAS ARGENTINA S.A.
independent sales agents in Argentina: 23
indirect (sales agents): 90 people
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enabling high tech related jobs in the country side …
SALES AGENTS.
independent sales agents in Argentina: 23
indirect (sales agents): 90 people
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SUNCHALES: headquater. Sales, Marketing, Management.
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AMEGHINO: factory for headers, trailers, spreaders and other
components.
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AMEGHINO: factory for headers, trailers, spreaders and other
components.
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AMEGHINO: factory for headers, trailers, spreaders and other
components.
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specialised sunflower-cutterbar, ≥12m width.
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ONCATIVO: combine assembly and academy.
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ONCATIVO: combine assembly and academy.
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ONCATIVO: combine assembly and academy.
ONCATIVO: combine assembly and academy.
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ONCATIVO: combine assembly and academy.
training in the field … high density baler.
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FERRE: factory for special cutterbars and components.
Partnership with Allochis.
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FERRE: factory for special cutterbars and components.
Partnership with Allochis.
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Cutterbar HERA:
that is ‘CLAAS – made by Allochis’. 70% local content.
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dealerships and offices …
a few examples.
Rosario: Santa Fe Charata: Chaco
Embarcación: Salta Capital Federal: Buenos Aires
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FIELD DAYs – Experiencia Forrajera organize 100% by CARG
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FIELD DAYs – Experiencia Forrajera organize 100% by CARG
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FIELD DAYs – Experiencia Forrajera organize 100% by CARG
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FIELD DAYs – Experiencia Forrajera organize 100% by CARG
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HARVEST DAYs: bring people to the machines.
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HARVEST DAYs: Soybeans
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FAIRs: La Rural de Palermo July 2015
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FAIRs: La Rural de Palermo July 2015
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EXHIBITONs: Expoagro
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EXHIBITONs: Expoagro
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High Tech on the fields:
every CLAAS combine in Argentina is equipped with Telematics functionalities.
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creating impact, that was seen even by satellites!
100 Years of CLAAS Group 2013 – ‘written’ by three LEXION combines.
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CLAAS: 103 years in the market.
16 years on the ground in Argentina. Ready to stay. Ambitious to grow!
Thank you for your attention.