Feedback From Questionnaires

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    Sample ofQuestionnaire:

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    What Gender are you?

    I asked ten people to fill out aquestionnaire that had seen the bondfilm Casino Royale. From these results

    it can be seen that there is a cleardivide between both genders thereforethe appeal is equal however there maybe different factors that are drawing inthese audiences. In the next couple ofquestions I will be able to identify what

    these features may be.

    WHAT GENDER ARE YOU?

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    MALE FEMALE

    GENDER

    PARTICIPANTS

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    How Old are you?

    HOW OLD ARE YOU?

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    16-20 21-25 26-30 31-35 36+AGE

    PARTICIPANTS

    Amongst these ten people it is evidentthat the age range is lower and seems tobe focused from 16-30 year olds.

    Whether it is because of the actors, thelocations or other features liketechnology, there seems to be aparticular focus. I shall therefore narrowdown the questions as to what they

    specifically like about Casino Royale.

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    Do you watch James Bond films?

    These are interesting statistics assome of the participants have neverseen a Bond film howeversomething appealed to them tomake them watch this specific film.

    Those who have watched Bond filmsmay watch Casino Royale as it is thenext in the franchise.

    DO YOU WATCH JAMES BOND FILMS?

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    YES NO

    PARTICIPANTS

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    What Characteristics do you identify withBond?

    WHAT DO YOU IDENTIFY WITH BOND?

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    INTELLIGEN

    T

    W

    OMANISER

    SMOOTHTALKER

    VULNE

    RABLE

    ANGRY

    REVENG

    FUL

    INDE

    PEND

    ENT

    HERO

    MUS

    CULAR

    CHARACTERISTICS

    PARTICIPANTS

    I listed nine characteristics that could beassociated with Bond and let theparticipants circle as many as they likedtherefore there are multiple answers. The

    top responses were Intelligence, Heroand Womaniser telling me that in all ofthe films Bond is portrayed in the sameway and this film is no different.However it is interesting that thecharacteristic Vulnerable was not choseneven once, though the director wanted toshow his fresh rooky side and the painwhen Vesper dies.

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    Which Location do you prefer?I then proceeded to list eight differentlocations that were featured in the filmand learnt which was popular.

    It turned out that filming in locationssuch as London and the Bahamas were

    ideal, in feedback the majorityresponded saying they liked seeinglandmarks so the films seemed real asopposed to a random office building orcar park.

    It is also important that they liked themain location which was the casinoitself. The film wouldnt have worked ifthe audience didnt think this was aninteresting place to base the film.

    WHICH DO YOU PREFER?

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    LONDON DESERTED

    ISLAND

    EXOTIC

    HOTEL

    CAR PARK OFFICE

    BUILDING

    CASINO VENICE BAHAMMAS

    LOCATIONS

    PARTICIPANTS

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    Are special Effects essential to a Bondfilm?

    ARE SPECIAL EFFECTS ESSENTIAL?

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    YES NO

    PARTICIPANTS

    There was a divide within the feedbackabout effects. Generally there are almostalways special effects in the films and in

    fact in the previous Bond film, Dieanother Day, they were criticised for theamount that they used and therefore inCasino Royale they tried to strip back tothe basics.

    However they do use massive stunts

    such as the car roll when Bond chasesafter Vesper and in the ending in Venicewhen the building is sinking into thecanal.

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    Is Violence essential to a Bond film?

    The dominant answer was that yes

    violence is essential but when lookingat the data it was apparent that

    females tended to put no and all themales also put yes.

    This indicates that one of the mainreasons males watch James Bond is forthe fighting and chase scenes whereaswomen watch for a different escapismreason.

    IS VIOLENCE ESSENTIAL?

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    YES NO

    PARTICIPANTS

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    What is your Favourite Gadget?

    What is your Favourite Gadget?

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    Laser

    Technology

    Signature

    Gun

    X-Ray

    Glasses

    Tracking

    Device

    Aston

    Martin

    Detonator Microchip

    Implant

    Sony

    Ericsson

    Ring

    (Shatters

    Glass)

    Gadget

    For this feedback I asked the participantsto rate each gadget, 5 being the best and 0being the worst.

    The top rated out of the list were Bondssignature gun, Aston Martin, Detonator

    and tracking device. Coincidently, thegadgets just listed were the only onesfeatured in the film leaving behindridiculous and unrealistic gadgets such asthe invisible car and a shattering ring.However other trade mark gadgets were

    still featured such as Sony Ericsson and hisOmega watch.

    Interestingly Aston Martin which scoredthe highest out of 50 had lots of campaignsbefore the release of Casino Royale and alsoa car display was shown at the London

    premiere.

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    Do you like Catchphrases?

    DO YOU LIKE CATCHPHRASES?

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    YES NO

    PARTICIPANTS

    The reason I asked this question is

    because in Casino Royale they avoidedcatchphrases and even mimicked themas they date the film and make it seemtacky; this was also evident in the

    feedback.Also another reason why there are nocatchphrases is because Bond is a new007 and therefore doesnt have any traitsyet.

    People did comment however saying thatthe catchphrases are like the guns, carsand women; it makes ups the film and aconvention that goes along with it nicely.